Vaccination

Purpose of Vaccination

Francisco Javier Jimenez

The University of Texas at El Paso

RWS 1301

Jon Nehls

March 10, 2019

 Francisco Jimenez

English 1301

Visual Analysis

March 10, 2019

Vaccines Visual Analysis

Vaccines have been around since the 18th century. According to the study (Plotkin et al.,

2011), the advances in vaccines started with a farmer and a physician that wanted to protect their

families from, so they decided to inject cowpox for their bodies to make antibodies to fight the

disease. After this event, vaccines started to be tested on animals, and this eventually led to the

new era of vaccination. This paper will include some rhetorical analysis such as ethos, pathos,

and logos presented throughout ads and academic journals that prove that vaccines are beneficial

to humanity.

The Development of Vaccines: How the Past Led the Future

The Development of Vaccines article has a brief history of how vaccines started back

then. The paper includes the reason on why they created the first vaccine from a pathogen similar

to the one that attacks the human body, but they infused a weaker version of the disease so that

the body can adapt and fight it off with the antibodies created after the injection. This event led

to the development and the study of new medications that can infect the human body for it to

build a defense and fight many deadly diseases.

 Francisco Jimenez

English 1301

Visual Analysis

March 10, 2019

Audience

The audience of the article and the Ad would be parents since they are the ones who

decide the future of their children. For many years, everyone thinks that children in the world

should be vaccinated, but that’s not the case in many countries. Since many populations have

different beliefs and many of their religious values make vaccination of their offspring a lousy

practice, so they decide not to do it. After mentioning the above, many of the victims are children

living in third world countries, and this and can also be seen in first world countries since many

people think vaccines are useless.

Ethos

The advertisement is created by UNICEF which is a foundation established by the United

Nations. The ad is a credible source since this organization has many physicians in it that know

and are experts in their respective fields. The announcement has many the link to their webpage

which makes the ad professional because the connection can take the audience to their webpage

for more information about the topic. It also has the logo of the organization, and this means that

the organization backs up the advertisement and makes it a reliable and authoritative source.
 Francisco Jimenez

English 1301

Visual Analysis

March 10, 2019

Pathos

Throughout the design of the design of the advertisement, the color and the pictures

make a connection with the reader and have kids who make the audience think of children as

helpless creatures, and this gets the point across. The whole point of the ad is to make parents

think about vaccination, and it gives them information about the topic. It has a fact that says that

every 20 seconds, a child dies from preventable disease and it was a timer, and this makes the

reader sad and makes them feel empathy.

Logos

The advertisement has many facts throughout and this makes the visual look more

formal and credible. Many viewers will want to read it and see why children need to be

vaccinated. The facts make the organization look good since they are trying to provide proper

vaccination for all the children, and they give good reasons why they need them. It also says that

they have been giving away vaccines to help children that live in economically disadvantages

families to have their vaccines.

Conclusion

In retrospect, the advertisement created by UNICEF had many data that influences many

parents to vaccinate their children. They use many facts and emotional appeals so that the reader

can think and also be an influencer to other parents. The organization also gives credibility to the

paper since it is a worldwide organization created by all the nations.

 Francisco Jimenez

English 1301

Visual Analysis

March 10, 2019

References

• Plotkin, S. A., & Plotkin, S. L. (2011). The development of vaccines: How the past led to

the future. Nature Reviews Microbiology, 9(12), 889-893. doi:10.1038/nrmicro2668

• Thinking BIG on Immunization. (2013, September 15). Retrieved from

https://www.unicefusa.org/stories/champions-children-main-page/impact-your-

support/emergency-support/infographic-thinking-big
Francisco Jimenez

English 1301

Visual Analysis

March 10, 2019