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Contact: Cathy Taylor

FOR IMMEDIATE RELEASE Publicity Relations


(989) 631-0009 * (cathyt@inquirypress.com)

Living Life As If Thinking Matters


R. L. Wysong

An iconoclastic scientist, veterinary surgeon, health educator, pioneering leader in the natural food and prevention
fields, inventor, and philosopher makes a compelling case that what the world commonly holds to be true is wrong,
and that the solutions lie within easy grasp if we will just put thinking, rather than beliefs, first.

Everyone agrees that life can be an overwhelming affair at times. But people cannot seem to agree on what to do
about it. Not only that, but because "everyone is entitled to their beliefs," and beliefs vary with the person, there
seems to be no hope for either personal solutions or peace in the world.

What if there were a way to solve the important issues we face in life such as health, ethics, politics, economics,
race, sex, marriage, environment, and self improvement? There is.

First it is necessary to understand that we are all born on the starting line of life with blank mental slates. From this
innocent and authentic state our attention is hooked by parents, schools, peers, and experts who fill our minds with
"proper" knowledge. The result is a society stuffed with given beliefs, none of which we own, and—as you will learn
in this book—most of which are wrong.

Although important questions are often debated today, there seems to be no satisfying solutions. Instead, shortsighted
agendas prevail, money dictates decisions, and ethics seems a thing of the past. We all sense this misdirection and
can feel helpless as our lives do not go as planned and the world spirals out of control.

Since ultimately everything in life happens because of the way we think, the solutions also depend upon thinking.
That does not mean playing the victim or searching out experts, but reaching within to see the sense, goodness, and
direction that lie there.
Through ninety-six chapters encompassing virtually every important aspect of life, this illustrated encyclopedic book
is not just another opinion or belief. With startling common sense, Dr. Wysong helps readers unravel the most
complex of human issues. By tapping into our own unlimited thinking resources we learn how to take rational control
of our lives. It feels like coming up for air in a sea of insanity.

If you would like to understand life better, be healthier, happier, have meaning, contribute to a better world, and
avoid some bumps and bruises along the way, this is your guidebook.

READER COMMENTS:
• "Dr. Wysong dares to peer into society’s every corner and address even the most controversial of life’s concerns.
Never timid, but always honest. A reliable compass for living. Truly an opus!" –Colleen Stevens
• "Required reading for any person who would like to become an adult." –Fredrick Surnin
• "There wasn’t a single chapter that did not cause reflection, or an ‘I’ll be darned,’ learning experience. It is
important and brave." –Alfred Sovereen
• "Everything you need to know, but didn’t know how to think about." -Carrie Williams
• "This book is an astonishing array of mind candy leaving a reader reeling in thought and reflection." –Henry
Dubois
• "The most unusual, helpful and hopeful book I have ever read." –Joseph Samuelson

THE WORLD IS WRONG


An array of beliefs has crept into society. Beliefs cause actions, and actions dictate results. With all the power that
reason and evidence can wield, Dr. Wysong dismantles the popular belief-myths that are destroying personal lives
and heading the world for calamity. For example, you will learn:

1. Everyone does not have a right to their opinions and beliefs; we have a duty to facts and truth.
2. Humans have not adapted to the new synthetic modern world.
3. Absence of disease does not mean the presence of health.
4. Growing older does not mean we must face disease and infirmity.
5. Modern medicine does not prevent and cure disease, increase lifespan, nor save more lives than it takes.
6. Modern medicine is not the reason we do not have plagues.
7. Natural fats and cholesterol do not cause disease.
8. Human or animal health does not result from feeding "100% complete and balanced" foods.
9. The best government is not achieved by giving everyone the right to vote.
10. Taxing people based upon how successful they are destroys society.
11. Racial preferences will never be eliminated.
12. Freedom and equality mean equal opportunity, not socialized wealth re- distribution.
13. The Earth does not have an infinite carrying capacity.
14. Work is not just a necessary burden, but an important part of being human.
15. Reliance on experts, authorities, and mentors is the problem, not the solution.
16. Other people do not put our interests first.
17. Genius is possible for anyone.
18. Who we fundamentally are does not change with age.
19. Conscience and ethics are not arbitrary fabrications of our brains.

Written to challenge and stimulate the deep thinker, as well as to be an entertaining and easily understood guide for
young people facing adult life, this provocative book will not draw dust on your book shelf.

ABOUT THE AUTHOR


Dr. Wysong is author of the companion book, Solving The Big Questions As If Thinking Matters (providing answers
to the dilemmas of: Where did we come from? Why are we here? Where are we going?), The Creation-Evolution
Controversy (now in its twelfth printing), several books on nutrition, prevention, and health for people and animals,
scientific articles on embryology, nutrition, health care, and surgical techniques, and over 400 printed and audio
health newsletters since 1987. His websites are visited by more than thirty thousand visitors and "hit" almost three
million times each month. He has practiced veterinary surgery and medicine, taught college courses in human
anatomy, physiology, and the origin of life, designed and built innovative green homes, pioneered natural nutrition
and preventive health for humans and animals, directed research and development resulting in over 300 clinical,
nutritional, and nutraceutical inventions, and guided the philanthropic non-profit Wysong Institute.

Title: Living Life As If Thinking Matters


Author: R. L. Wysong
Publication date: July 1, 2008
Publisher: Inquiry Press
Price: Hdbd $27.95
ISBN:Hb; 978-0-918112-12-5, Sb; 978-0-918112-14-9
512pp., 96 Chapters, 6 X 9, 200+ illustrations, referenced, indexed
Editions: Casebound, softbound, audio, ebook
Interactive website: www.asifthinkingmatters.com
Publicity contact: Cathy Taylor cathyt@inquirypress.com
Contact: Cathy Taylor
FOR IMMEDIATE RELEASE Publicity Relations
(989) 631-0009 * (cathyt@inquirypress.com)

Solving The Big Questions As If Thinking Matters


R. L. Wysong

A scientist, researcher, educator, and pioneer in the creation-evolution field makes the compelling case that neither
creationists nor evolutionists have it right, and that the truth can only emerge if thinking, not beliefs are put first.

Nothing could be more fundamental than the questions of: Where did we come from? Why are we here? Where are
we going? Nothing could be more true than the fact that virtually no one has answers they can rationally defend if all
the evidence is considered. If we do not know our origin or destiny, then we cannot know how to properly live. The
world’s precarious state, and the prevailing sense of futility and meaninglessness are symptoms of either having no
answers, or having the wrong ones.

Experts have reached no consensus on these questions in spite of thousands of years of trying. So the average person
either latches onto some convenient and attractive belief propped up with desire, hope, and faith, or gives up and
ignores the topics altogether.

This book offers the promise of turning that all around. The key is to put honest thinking and evidence ahead of
materialistic, religious, scientific, or philosophic ideologies. Pursuing truth in this way, and without fear of where it
might lead, is arguably our highest responsibility.

When we approach the big questions as if thinking matters, we are led to exactly where the world needs to go, a
place of honesty, truth, confidence, solutions, and love. Dr. Wysong masterfully teaches us how to reach within, use
our own minds, consider honestly all the evidence, and remain open-minded. The result is beautiful in its simplicity
and wonderful in the hope, meaning, and purpose it brings.

If you can dare to set your presuppositions about this topic aside, and trust the simple and honest beauty of facts,
evidence, and your own reasoning faculties, this book will open your mind to exciting new vistas of truth and
understanding.

READER COMMENTS:
• "Mind opening, life altering. My world was turned upside down, but I found out it was not right side up after all"
.—Ronald Williams
• "This was hard to read at times. But as I continued I began to realize that my bristling was simply because of my
passion for beliefs that I had never really examined. He helped me see that the only thing I had to fear was the fear
of losing beliefs I had no business owning in the first place." —Alice Chambers
• "Each of us stubbornly holds to ideas implanted in our brains by society. We seem to fear truly thinking for
ourselves…I even felt tears well up as I discovered the promise that existed in my own mind—and for the world."
—Vicki Nubit
• "The first book of its kind that does not end up trying to shackle the reader to some presupposed given truth. A true
open-thinking journey; a real inspiration."—George Smith
• "A daring tonic teaching fundamental truths. A masterful journey through science and logic." —Julia Horn
• "This is a good book; it is surprisingly reasonable given the "weirdness" of some of the content. It successfully
causes the reader to reevaluate the old givens." —Herbert Juen
• "Eloquent—hopeful and moving, too. A tone builds through the book that leaves one anticipating real insight and
real answers. It’s thrilling that the difficult steps through science and reason culminate in the heart." —Joseph
Staples
• "I felt chills and the hair rising on the back of my neck. Not because of fear but because of the rush created by
enlightenment and the possibility for answers to questions that I had long ago shelved as unanswerable." —Sandra
Gibbons
• "Iconoclastic and intellectually honest." —Jay Lewis
• "...virtually soaked with illuminating ideas and fascinating information." -Andrew Keller

EVERYONE HAS IT WRONG


The origin of life debate strikes at the very heart of who we are. So emotions run high and commitments run deep.
But nobody was really there in the beginning to tell us the truth. The only reliable compass we have is the honesty of
facts and our unencumbered reasoning faculties. Instead, an array of beliefs have become sacrosanct to scientists,
religionists, educators, academia, and the public at large.

Here are some of the beliefs that Dr. Wysong exposes as gripping the modern mind and preventing the flow of truth
and the realization of our potential:
1. That matter at its smallest level is solid pieces of something.
2. That our four material dimensions define the limits of reality.
3. That matter, energy, and scientific laws have ever, or can presently, come to be from nothing.
4. That there is any spontaneous force that can cause the organization of inorganic matter into anything as complex
as the simplest living cell.
5. That a simple living cell can arise spontaneously from inorganic elements without the interjection of intelligence.
6. That an organ such as a complex eye, liver, heart, brain, or wing can arise spontaneously through a logical and
natural progression of incremental genetic, biochemical, and structural steps, and that each increment is more
beneficial to survival than its predecessor.
7. That creatures can evolve incrementally into different creatures with new functional organs, and that each
increment is more suited to survival than its predecessor, and that the new creatures, if given access to their
predecessors, will not and cannot breed with them and revert to the original form.
8. That something other than intelligence is the best explanation for the existence of the universe and life.
9. That free will and self-awareness can be traced to the properties of atoms or molecules.
10. That all the thoughts humans experience are initiated by the brain, and that a specific neuronal and biochemical
mechanism can explain the origin and makeup of each thought.
11. That there is anything within the scope of our scientific understandings—including quantum physics—that would
preclude paranormal and preternatural abilities and events.
12. That all psychic abilities can be duplicated by mere guessing.
12. That there is anything in existence, or any phenomenon, that is super-natural, that is, beyond nature, truth, and
reality.
14. That a human’s self-awareness ever ceases.
15. That a particular oral or written communication is the literal word of the creator of the universe and can be
understood by all humans the same.
16. That any human has the logical or ethical right to attribute to the creator of the universe the authorship of any
communication known to be written or spoken by humans.
17. That there are any doctrines derived from holy books that cannot be traced to ordinary people who predated the
writers of the book.
18. That any ethic or action beneficial to life and happiness of humans cannot come from individuals using reason
and conscience.
19. That faith (materialistic, evolutionary, religious), as opposed to reason guided by evidence, is better suited for
guiding humanity to health and happiness.

Written to challenge and stimulate the deep thinker, yet be understandable to all, this is the book that sets the new
course in the origin of life debate. It is a must read classic for any thinking person.

ABOUT THE AUTHOR


Dr. Wysong is author of the companion book, Living Life as if Thinking Matters, The Creation-Evolution
Controversy (now in its twelfth printing), several books on nutrition, prevention, and health for people and animals,
scientific articles on embryology, nutrition, health care, and surgical techniques, and over 400 printed and audio
health newsletters since 1987. His websites are visited by more than thirty thousand visitors and “hit” almost three
million times each month. He has practiced veterinary surgery and medicine, taught college courses in human
anatomy, physiology, and the origin of life, designed and built innovative green homes, pioneered natural nutrition
and preventive health for humans and animals, directed research and development resulting in over 300 clinical,
nutritional, and nutraceutical inventions, and guided the philanthropic non-profit Wysong Institute.

Title: Solving The Big Questions As If Thinking Matters


Author: R. L. Wysong
Publication date: July 1, 2008
Publisher: Inquiry Press
Price: Hdbd $27.95
ISBN:Hb; 978-0-918112-13-2, Sb; 978-0-918112-16-3
400pp., 64 Chapters, 6 X 9, 200+ illustrations, referenced, indexed
Editions: Casebound, softbound, audio, ebook
Interactive website: www.asifthinkingmatters.com
Publicity contact: Cathy Taylor cathyt@inquirypress.com
Lipid Nutrition 
Understanding fats and oils in health and disease 

By: Dr. R.L. Wysong 
 

Fats in foods and fat on the body have become national obsessions.  With due cause. Research is showing the far‐
reaching deleterious effects of obesity as well as relationships between lipid (fat and oil) consumption and a wide range 
of health concerns.   

In this seminal book, Dr. Wysong brings a surprise and reveals that fats are not the nutritional demons popularly 
assumed. The key to health is not to avoid dietary fat and jump on the cholesterol checking and drug band wagon. Lipids 
are a part of every cell and are essential components of hormones and body regulators. Even cholesterol (in its natural 
state) is critical to health. If it is not eaten, the body produces it. Dr. Wysong provides the understanding necessary to 
avoid such popular and professional myths. 

Natural fats are not something to avoid, but rather to seek and cherish. The real villain is food processing. Heat, light, air, 
hydrogenation, and time are the enemies of healthful fats. Not only does processing destroy important fats and oils, but 
it can convert them to dangerous disease‐producing toxins. Dr. Wysong explains how to choose foods that are protected 
from these dangers. 

Read carefully, Lipid Nutrition can be one of those rare books which replaces the reading of dozens of others. Whether 
you are a person just concerned with better health and nutrition, or a professional seeking keys to prevention and 
treatment, Lipid Nutrition will prove to be a wonderful aid to understanding and a valuable resource for making healthy 
decisions. 

Title: Lipid Nutrition


Author: R. L. Wysong
Publication date: 1990
Publisher: Inquiry Press
Price: Hdbd $16.95, softback $14.95
170pp., 18 Chapters, 6 X 9, 40+ illustrations, referenced, indexed
Editions: Casebound, Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com 
Rational for Animal Nutrition 
An Interview With Dr. R.L. Wysong 

Rationale for Animal Nutrition is the seminal book that started the natural pet food movement. 

Although nutrition is thought to be a completed science, it is not, neither in theory or practice. Rationale for Animal 
Nutrition addresses the incorrect ideas and unsettled issues, and far beyond the standard, protein builds muscle and 
vitamin A is good for the eyes, nutritional pabulum.   

Dr. Wysong’s experience in veterinary surgery and medicine, nutritional and food science research, and building and 
running food manufacturing facilities gives him the ‘in the trenches’ insight to take issue with a wide variety of common 
nutritional givens. These are some of the myths he challenges: 

• Processed packaged pet food are "100% complete and balanced" 
• Synthetic nutrients are the same as natural 
• Better digestibility equals better food 
• Supplementing commercial pet foods is dangerous 
• NRC requirements are well founded in fact 
• A food's merit can be determined by its list of ingredients or analyses 
• Foods in paper bags can have a six month or greater shelf‐life 
• Modern nutrition is better than that of our ancestors 
• More technology and more medicine will mean less disease 
• Science knows what nutrients we require 

Dr. Wysong gives readers fundamental, philosophic understandings of their place ‐ and that of their companion animals ‐ 
in the natural order of things. This empowers people with the insight needed to make independent, healthful decisions 
when confronting the confusing and dangerous commercial marketplace. 

Title: Rational for Animal Nutrition


Author: R. L. Wysong
Publication date: 1993
Publisher: Inquiry Press
Price: Sdbd $9.95
ISBN: 918112-05-2
103pp., 72 Chapters, 6 X 9, 50+ illustrations, referenced, indexed
Editions: Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com
The Truth About Pet Foods 
By: Dr. R.L. Wysong  
For more than fifty years people have been filling their pets’ bowls with processed foods. This is done with full 
confidence that manufacturers have things all figured out. After all, the label says, “100% complete and balanced.”  

It would seem that the case is closed on pet nutrition. But this exposé, by a veterinary surgeon, clinician, teacher, 
researcher, and food scientist, tells another story. Pets exclusively fed processed foods are in jeopardy.  Untold 
thousands of animals have suffered disease and death at the hands of this modern feeding practice. Neither nutritionists 
tweaking percentages, so‐called “natural” foods, or eliminating boogeyman ingredients have solved the disaster. 

Such disease—cancer, arthritis, obesity, dental degeneration…—is not always immediate, but rather insidious and 
progressive. So the cause—singularly fed processed food—is not identified as the culprit it is. The tragedy is that modern 
degenerative diseases are not only largely preventable, but in many cases reversible by simple dietary and life‐style 
changes.  

In an easily read format, Dr. Wysong explains what’s wrong and what to do to take control of pet health. Along the way, 
readers will learn how to better care for their own and their family’s health as well.  

This is a provocative, iconoclastic, no‐holds‐barred look at one of the world’s largest food industries and its regulatory 
sanctions. But it is fair, documented, logical, thought provoking and definitely eye opening.  

Dr. Wysong gives readers the knowledge necessary to prevent and reverse the epidemic of degenerative health 
problems ravaging pets and their caretakers.   

Title: The Truth About Pet Foods


Author: R. L. Wysong
Publication date: 2002
Publisher: Inquiry Press
Price: Sdbd $14.95
ISBN: 0-918112-11-7
255pp., 32 Chapters, 6 X 9, 50+ illustrations, referenced, indexed
Editions: Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com
The Synorgon Diet 
How to Achieve Healthy Weight In A World Of Excess 

By: Dr. R.L. Wysong 

Healthy weight is not just about calories, diet, eating too much, and exercising too little. Such things are symptoms of an 
underlying problem, not the true cause of the epidemic of obesity. 

Dr. Wysong explains how that humans and animals in the wild do not become obese, nor do they have to think about 
preventing it. Except when body fat is needed for insulation or hibernation, wild creatures remain trim and fit. 
Understanding how they achieve this is the key to understanding what we must do in modern society to maintain healthy 
weight. 

  

In this book you'll learn: 
• How to lose weight without dieting   

• Prehistory essentials for healthy weight 
• Why excess weight is not a lifestyle right or private matter 
• The real dangers in modern processed foods which are being kept secret 
• Fats and oils in the diet that are critical to diet success 
• An essential kind of exercise   
• A one‐day diet plan that guarantees success 
• Why an understanding of such things as pollution, recycling, and deforestation is required 
• Natural foods that can raise your metabolic rate so you burn more calories while at rest 
• How to turn off a powerful but little known physiological obesity switch 
• Hundreds of foods you can eat all you want of and not become obese 
 

The Synorgon Diet, is the long term solution to excess weight and provides the philosophic filter through which all other 
diet plans must be understood and judged. 

  

  Title: The Truth About Pet Foods (doesn’t match book)


Author: R. L. Wysong
Publication date: 1993
Publisher: Inquiry Press
Price: Sdbd $12.95, hardcover $14.95
ISBN: 0-918112-06-0
260pp., 45 Chapters, 6 X 9, 60+ illustrations, referenced, indexed
Editions: Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com
The Wysong Directory of Alternative Resources 
By: Dr. R.L. Wysong  
This is where to turn to find alternative resources to achieve health and a better life. Although alternative ideas are 
usually sought only after conventional mainstream choices fail, they should be given equal billing. After all, every bad 
idea in history was at one time thought to be convention and mainstream. We will never advance if we do not probe the 
edges of what is believed to be certain. 

This Directory provides information and choices for all who seek a better world and wish to prevent and reverse disease 
safely by being in tune with nature. 

Assembled for over a decade, the Directory is the place to turn when you don’t know where to turn, or just want to be a 
more enlightened and healthy citizen. 

Subjects include: 

• Health & Disease 
• Alternative Medicine 
• Food & Nutrition 
• Environmental 
• Consumer Help & Protection 
• Family Help 
• Survival & Self Defense 
• Political Action 
• Travel 
• Index 

 
Title: The Wysong Directory of Alternative Resources
Author: R. L. Wysong
Publisher: Inquiry Press
Price: $15.00
59 pp., 9 Chapters, 8 1/2 X 11, referenced, indexed
Editions: Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com 
The Master Key to Health 
By: Dr. R.L. Wysong  
This one hour CD encapsulates over 30 years of Dr. Wysong’s thought and research on health, medicine, and prevention.  

Few people realize that the modern paradigm of health care is dangerously flawed. The solution is not cheaper drugs, 
lower medical insurance rates, or free universal health care. More of the same is not the solution. 

As Dr. Wysong proves, using the medical profession’s own scientific literature, modern health care is the number one 
killer in modern society. That’s because doctors are not taught about what creates health, but are rather immersed in a 
technology that focuses on naming diseases and treating symptoms. Medical intervention flouts the body’s own healing 
mechanisms and introduces disruptions in the form of surgery and allopathic drugs that usually do more harm than 
good. 

Dr. Wysong explains that the key to health is to understand our genetic roots in prehistory and respect them. By 
(figuratively) returning to the wild we tune to our proper place in the natural order of things and permit our minds and 
bodies to reverse disease and achieve the true health we were designed for. 

This is not yet another formula of dos, don’ts, and rigid arbitrary rules. Rather, Dr. Wysong employs the highest ideal of 
teaching: helping those who want to learn reach within to understand and obey what they already intuitively know.  

In this thought provoking, information pregnant discourse, you will learn how to make day to day choices so you, your 
family, and pets can achieve optimal health.   

Title: The Master Key to Health


Author: R. L. Wysong
Publisher: Inquiry Press
Price: $12.95
Editions: Audiobook
Publicity contact: Cathy Taylor cathyt@inquirypress.com 
The Creation‐Evolution Controversy 
By: Dr. R.L. Wysong  
Who has not wondered about the origin of the universe and life? And, for certain, this is a question that should be taken 
with the utmost seriousness and sense of duty. After all, how can we know why we are here or what we should be doing 
if we do not know where we came from? 

Although religions have their belief (creation), and materialists have their belief(evolution), beliefs are not what truth is 
about. This is a book of daring adventure between these two emotionally charged belief systems. Rather than advocate, 
Dr. Wysong pits one belief against the other using the only weapons that should be used if truth is the objective: reason 
and evidence. 

Dr. Wysong's rational, philosophic, and scientific probings make this book a reservoir of thoughtful and factual 
information that will not draw dust on your bookshelf. 

Now in its thirteenth printing, this seminal 1975 book has been read worldwide, is widely cited on the web, and 
continues to be used in schools. It has helped lay the groundwork for a rational dialogue between religion and science 
and remains current to this day because of its even handed treatment of the subject and because reason should never 
fall out of fashion. 

All who profess a love of knowledge, thirst for answers about our origins, seek scientific and logical clarity, and can come 
to this subject with a truly open mind will find The Creation‐Evolution Controversy refreshing, illuminating, and worthy of 
more than the usual attention. 

  

Title: The Truth About Pet Foods (doesn’t match)


Author: R. L. Wysong
Publication date: 1976
Publisher: Inquiry Press
Price: Sdbd $14.95
ISBN: HB 0-918112-01-x SB 0-918112-02-8
455pp., 22 Chapters, 6 X 9, 100+ illustrations, referenced, indexed
Editions: Hardbound, Softbound
Publicity contact: Cathy Taylor cathyt@inquirypress.com

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