SWOT Analysis

The SWOT analysis, is an analysis that is used to scan the internal and externals environment of
a firm. Looking for any factors that might affect the firm’s current or future competitive
advantage, their Strengths, Weakness, Opportunities, and Threats.

Strengths Weakness
 Brand reputation, Apple as a good  Products are highly priced compare to
reputation as a highly innovated other companies that sell similar
products business. products at a much lower price.
 Apple have a full range of  Management changes, with the loss of
applications, products and software their CEO Steve Job, changes can
that support one another. have a bad impact in the company’s
 Apple is a leading innovator in the management.
mobile device market. 
 Apple have a strong financial
performance, their cash and gross
margin are higher than their
competitors and they have no debt.
 Dedicated employees who’s willing to
work 60 to 70 hours a week with no
complaints.

Opportunities
 High demands on portable devices,
such as the iPad and iPhone, which
will help increase Apples market
share.
 With their launch of the Apple TV,
gives them opportunities to partner
with cable companies.
 Growth of portable devices in society,
will allow growth of their iPads and
iPhone which will help expand their
company and market shares.
 Apple have the opportunities to
expand their software and iCloud
services as the demand of their
products increase.
 Patent opportunities for Apple.
Threats
 Increase of technology changes, with
the rapid changes on technology
demands, Apple have to be able to
keep up with all the trend.
 Competition with Androids growth, as
one of Apples key competitor, the
increase of Android users will
decrease the number of Apple users.
 Competition in the music market,
many other companies provide similar
online music stores like iTunes can be
a threat to Apple.