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V I E T N A M R E A L E S TAT E

M A R K E T O U T LO O K 2 0 1 9

HO CHI MINH CITY


Wed, 9 Jan, 2019
VIETNAM
MARKET OUTLOOK 2019

CONTENT

01 02
HCMC OFFICE HCMC RETAIL

03 04
HCMC CONDOMINIUM HCMC LANDED PROPERTY

05
HCMC HOTEL

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HCMC OFFICE
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

THE FOUR STORIES

1 Landlord Market 2 Flexible Workspace &


Client Portfolio Restructuring

Limited Stock Rent Increase

3 Pre-commitment 4 Asset Optimisation

Construction Pre-commitment Early bird


30% 28% incentives
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VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT

GRADE A GRADE B

New Launch New Launch


NLA (sm) 0 3,600
= 0% y-o-y 0.1% y-o-y

US$/sm Asking Rent Asking Rent


/month $43.5 $23.4
15.8% y-o-y 10.8% y-o-y
1.4% q-o-q 1.5% q-o-q

Vacancy Rate Vacancy Rate


(%) 5.1% 1.8%
3.1 ppts y-o-y 1.1 ppts y-o-y
1.4 ppts q-o-q 0.2 ppts q-o-q
Note: Rent does not include Service Charge and 10% VAT 35
Source: CBRE Vietnam.
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

GRADE A VACANCY INCREASED DUE TO TENANT CONTRACTION

HCMC Office, Rent and Vacancy by Year

50 10%
(US$/sm/month)
Asking Rent

40 8%

Vacancy Rate (%)


30 6%

20 4%

10 2%

0 0%
2014 2015 2016 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018

Grade A Rent Grade B Rent Grade A Vacancy Grade B Vacancy

Note: Asking rent does not include Service charge and VAT. 36
Source: CBRE Vietnam, Q4 2018.
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

SPACE CONTRACTION
In Response To Rising Rental And Business Restructuring
Tenant Intentions, Based on Leasing Inquiries received by CBRE Vietnam in 2018

Home-shopping
Contraction 18%

Expansion Retail
New letting 8%
50% Finance/Banking ~10,000 sqm
Relocation
25% Real Estate

Media

Note: Based on total leasing inquiries received by CBRE Vietnam


Source: CBRE Vietnam, Q4 2018.
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VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

THE RISE OF PRE-COMMITMENT


Due To Changing Tenants’ Demand

Past Present

Tenants and Landlords typically wait for the Leasing negotiation can be started
development to be finished to start negotiating upon finishing of super structure

Viettel Saigon
OneHub Saigon Alpha Town
Complex: Centre P2:
20% 28%
30% 45%

2017 Etown Deutsches


Central: 2020F
Haus: 40%
45%
Source: CBRE Vietnam, Q4 2018. 38
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

LARGE TENANCIES
F l e x i b l e W o r k s p a c e E x p a n s i o n & Q u a l i t y - M a x i m i z i n g Tr e n d

Tenants by Industry, Based on Transactions received


Major Office Transactions in HCMC, 2018
by CBRE Vietnam in 2018
No. Industry Purpose Grade NLA (sm)
1 Flexible Workspace New Letting B 5,400

Flexible Workspace 2 IT Relocation B 4,200


22%
26% 3 Media Relocation B 2,130
Services
4 Flexible Workspace Expansion C 2,010
Banking/Finance
5 IT Expansion A 2,000
Manufacturing 12% Insurance
6 Expansion C 1,786
TMI 17% 7 Flexible Workspace Expansion B 1,650
Others 8 Flexible Workspace New Letting B 1,200
16%
7% 9 Design Relocation B 1,200
10 Education Relocation B 1,151
Note: Based on total transactions received by CBRE Vietnam
Source: CBRE Vietnam, Q4 2018.

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VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

FLEXIBLE WORKSPACE DEMAND


Not just for Start-up/SMEs

New Tenant: MNCs and Big Companies Occupiers by Company Type

4%
10%
Start-up
18%
SME
Large Company
33% Corporation
13%
MNC
Others
23%

Source: CBRE Vietnam, Q4 2018.


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VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

HCMC FLEXIBLE WORKSPACE


S h a r p I n c r e a s e i n S u p p l y, Ye t Q u i c k l y A b s o r b e d

HCMC Flexible Workspace, Total Supply by Year 1997 2015 2017 2018
40,000 160%

Growth Rate (%)


30,000 +109% y-o-y 120% A US
GFA (sqm.)

Operator(s)
operator
20,000 80%

10,000 40% # of venues


3 3 3 2 1
by 2018
0 0%
2013 2014 2015 2016 2017 2018 Total GFA
4,029 4,500 4,450 6,334 5,425
(sm)
Total Supply (GFA) Growth Rate

HCMC FLEXIBLE WORKSPACE


Total supply (GFA): 37,780 sqm
Occupancy Rate: ~80%
Source: CBRE Vietnam, Q4 2018. 41
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

ASSET OPTIMISATION

Le Meridien Saigon Leman Luxury Apt

The Gold View

Estella Place Republic Plaza Saigon


42
Source: CBRE Vietnam. 42
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

F U T U R E S U P P LY ( 2 0 1 9 - 2 0 2 1 ) 17 projects >360,000 sm NLA

No Project
1 Thaco Building
2 OneHub Saigon P.1
3 Viettel Complex P.2 16
4 Lim 3 2
5 Friendship Tower
6 Etown 5
7 Crescent Hub 6
8 Five Star 10
4
9 Phuong Long 5
3 8 13 15
10 Opal Office Tower
1
11 DHA Building 12 17
9
12 Alpha Town
13 Vertex Tower
14 UOA Tower
15 Nexus Tower 11 7
2019 completion
14
16 OneHub Saigon P.2 2020 completion
17 Saigon Centre P.3 2021 completion
Source: CBRE Vietnam, Q4 2017. 43
VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

MARKET OUTLOOK
Low er R en tal Gr owth R a te Fo r Gr ade A

HCMC Office, Rent Forecast HCMC Office, Vacancy Forecast

$70
4% y-o-y 14%
33%
$60 12%
$50 4% y-o-y 10%
16%
$40 8%
6%
$30
4%
$20 2%
$10 0%
2016 2017 2018 2019F 2020F 2021F 2016 2017 2018 2019F 2020F 2021F

Grade A - CBD Grade A Grade B

Source: CBRE Vietnam, Q4 2018.


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VIETNAM
HCMC OFFICE MARKET OUTLOOK 2019

2019 MARKET TRENDS

1 2 3 4

Grade A rent will Grade A pre- Enterprise Flexible


increase slightly commitment is Solutions/ Workspace
expected to Rentalisation dual role
slow down

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HCMC RETAIL

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VIETNAM
V I E T N A M R E TA I L MARKET OUTLOOK 2019

THE FOUR STORIES

1 The Rise of E-retailing 2 Local Brands To Go Global

PAY

3 Provincial Retail 4 HCMC Supply Reaches ~1 million sqm NLA

Construction
and opening of new
Bac Ninh, My
shopping malls in 2nd
Tho, Nghe tier cities 500K sqm 1 mil sqm
An, Son La….. 1996 2014 2018
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VIETNAM
V I E T N A M R E TA I L MARKET OUTLOOK 2019

THE RISE OF E-RETAILING


E l e c t r o n i c Pa y m e n t , E - c o m m e r c e , Fo o d D e l i v e r y

Lala food delivery application


cease to exist?

Source: CBRE Research, VTV 48


VIETNAM
V I E T N A M R E TA I L MARKET OUTLOOK 2019

LOCAL BRANDS TO GO GLOBAL

Source: CBRE Research, Bizhub 49


VIETNAM
V I E T N A M R E TA I L MARKET OUTLOOK 2019

PROVINCIAL RETAIL

Ground-breaking of AEONMALL Shopping


Centre in Hai Phong
13-05-2018 - 20:51 PM

In 2018, Vincom put into operation 20 new


shopping centres across the country
Sunday, Dec 23, 2018 22:46

Central Group Vietnam introduces


GO! My Tho
08:23 | 17/11/2018

Source: CBRE Research, retrieved from newspapers, 8 January 2019.


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VIETNAM
V I E T N A M R E TA I L MARKET OUTLOOK 2019

NEW SUPPLY

Accumulated Supply by Year (NLA, sm) 2018 HIGHLIGHTS

BANGKOK: 7 MILLION SQM NLA Q4 2018


SINGAPORE: 9 MILLION SQM NLA Estella Place, D2
2018 Community mall
2017
~26,000 sqm NLA
Van Hanh Mall, D10
2016
~60,000 sqm NLA
2015
2014 New City, D2
2013 ~11,000 sqm NLA
2012
Vincom+ Pho Quang
2011
~2,724 sqm NLA
0 200,000 400,000 600,000 800,000 1,000,000

HCMC - Non-CBD HCMC - CBD Vincom Landmark 81


~34,688 sqm NLA
Source: CBRE Vietnam, Q4 2018. 51
VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT

HCMC HANOI

Total Supply Total Supply


992,824 865,000
NLA (sm) 16% y-o-y 9.2% y-o-y

Asking Rent Asking Rent


US$/sm CBD 128 = y-o-y CBD 99.5 0.4% y-o-y
/month Non-CBD 29.3
Non-CBD 35.8 2.6% y-o-y 3% y-o-y

Vacancy Rate Vacancy Rate

(%) CBD 3% 1.4 ppts y-o-y CBD 0.6% 1.2 ppts y-o-y
Non-CBD 9% 2.8 ppts y-o-y Non-CBD 10.2% 2 ppts y-o-y
Note: Average Rent on ground and first floor for specialty stores, excluding Service Charge and VAT
Source: CBRE Vietnam, Q4 2018.
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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

NEW ENTRANTS TO HCMC


Active Expansion from Asian Brands

Source: CBRE Research.


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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

RISING IMPORTANCE OF F&B

Landlords allocate more space to F&B (*)


2015 2018

19% 27%
31%

48%
5%
28%

4%
33%
5% 1%
F&B Fashion & Accessories
*Only for selected shopping centres, Estella Place, Van Hanh Mall, Vincom Dong Khoi,
Saigon Center, Crescent Mall, Aeon Mall, Union Square Cosmetics Entertainment
Source: CBRE Vietnam.
Others 54
VIETNAM
MARKET OUTLOOK 2019

MORE FAVORABLE NEW RETAIL BUSINESS LEGISLATION

OVERALL, the
Decree 09 provides a Shorter approval
distribution and retail
clearer and more timeline.
sector will continue to
transparent framework
be very attractive for
for foreign investment ENT requirement
foreign investors
in the distribution and widened to include:
retail sector • Convenience stores
• Mini-supermarkets

Source: CBRE Vietnam, Allens.

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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

VIETNAM CONSUMER CONFIDENCE AT AN ALL-TIME HIGH

Vietnam GDP Growth Vietnam Consumer Confidence Index

8%

7%

6%

5%

4%

3% GDP Growth in 2018


peaked at 7.08%
2%

1%
2011 2012 2013 2014 2015 2016 2017 2018

Source: General Statistics Office Source: Nielsen


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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

HOWEVER NOT EVERYONE IS A WINNER

Foreign retail giants experience different


fortunes in Vietnam

Despite losing money, supermarkets


and convenience stores continue
expansion

Source: CBRE Vietnam, retrieved from newspapers, 8 January 2019.


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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

FUTURE SUPPLY
2019F: 247,179 sq. m. NLA 2020F: 61,300 sq. m. NLA

Giga Mall, Thu Duc TNL Plaza, D.4 Sala S.C, D.2 Union Square, D.1
67,200 sq. m. NLA 11,179 sq. m. NLA 60,000 sq. m. NLA 22,800 sq. m. NLA Alpha Mall, D.1
23,300 sq. m. NLA

Aeon Celadon P2, Tan Phu Crescent Mall P2, D.7 Central Premium, D.8 Elite Mall, D.8
36,000 sq. m. NLA 18,000 sq. m. NLA 32,000 sq. m. NLA 38,000 sq. m. NLA

Source: CBRE Vietnam, REIC, Q4 2018.


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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

FORECAST FOR THE NEXT THREE YEARS


Rental Increase Driven by Prime New Supply and Rent Review

HCMC Retail, Rent and Vacancy Forecast

1,400 140
1,200 120

Rent rates (USD)


NLA, thousand sm

1,000 100
800
80
600
400 60
200 40
- 20
2016 2017 2018 2019F 2020F
Occupied space Vacant space Rent - Non CBD Rent - CBD
Source: CBRE Vietnam, Q4 2018.
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VIETNAM
H C M C R E TA I L MARKET OUTLOOK 2019

2019 MARKET TRENDS

1 2 3 4

Consumer E-retailing Asian brands’ The rise of


confidence continues its continued convenience
march expansion and
experiential
retail

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HCMC
CONDOMINIUM
LUXURY: >3.500 US$/sm
HIGH END: 1.500 - 3,500 US$/sm
MID END: 800 - 1.500 US$/sm
AFFORDABLE: <800 US$/sm

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VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

THE FOUR STORIES

1 Land Fever in HCMC and Neighbouring Thu Thiem Land Dispute


2
Provinces

3 Limited Affordable Supply 4 Slow Moving Projects


$

Compared to 2015
• Selling price: 10%
• Supply: 91%

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VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 HIGHLIGHTS
New Directions Amid Strong Competition

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VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 HIGHLIGHTS
Remaining Challenges

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VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT

HCMC HANOI

New Launch New Launch


30,792 29,840
Unit = 0% y-o-y 19% y-o-y

Selling Price Selling Price


US$/sm $1,714 $1,304
10% y-o-y 2% y-o-y

Unit Sold Unit Sold Unit


31,083 25,377
12% y-o-y 13% y-o-y

Note: Selling price excludes VAT and quotes on NSA 65


Source: CBRE Vietnam.
VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT


30,792 units launched from 61 projects

Luxury High-end Mid-end Affordable


5 projects 28 projects 26 projects 2 projects
TEXT
1,636 units 12,381 units 16,007 units 768 units
New launch ▲ 21x y-o-y ▲ 93% y-o-y ▼ 22% y-o-y ▼ 84% y-o-y

5,518 US$/sm 2,195 US$/sm 1,158 US$/sm 780 US$/sm


▲ 17% y-o-y 0% y-o-y ▲ 1% y-o-y ▲ 1% y-o-y
Selling Price (*)

981 units 12,082 units 16,755 units 1,265 units


▲ 28% y-o-y ▲ 65% y-o-y ▼ 20% y-o-y ▼ 80% y-o-y

Sold units
(*) Selling price excludes VAT and quotes on NSA
Source: CBRE Vietnam Q4 2018. 66
VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 NEW LAUNCH


Lower Than Expected But Still High
New launch by years (‘000 units)

40 30,792 units
New Launch
('000 units)

30
20
10
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Luxury High-end Mid-end Affordable

Lending rate and Inflation by years (%)


30
20
(%)

10
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Lending rate Average CPI (y-o-y) 67


VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

2018 NEW LAUNCH


More Luxury and High-end, Less Affordable Products

New launch by segment Accumulated new launch by segment

100%
LUXURY 2%
80%
52% 30%
49% HIGH-END
60% 40%
64%
34%
40% MID-END
42%
20%

0% AFFORDABLE
26%
2007 2015 2016 2017 2018
Luxury High-end Mid-end Affordable 260,247 units

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HCMC CONDOMINIUM MARKET OUTLOOK 2019

PRIMARY PRICE
Sharp Increase in Luxury Segment
Primary price (US$ psm)

Luxury High end Mid end Affordable


US$5,518 US$2,195 2018 Price
US$1,158 US$780
▲ 17% y-o-y 0% y-o-y ▲ 1% y-o-y


▲ 1% y-o-y
Primary price (US$ psm)

6,000
5,000
4,000
3,000
2,000
1,000
-
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Luxury High-end Mid-end Affordable


(*) Selling price excludes VAT and quotes on NSA

Source: CBRE Vietnam Q4 2018. 69


VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

SOLD UNITS
Sales Slowed Down, Absorption Rate Remained High
Sold units (‘000 units)

40
31,083 units
Sold units ('000)

30

20

10

0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Luxury High-end Mid-end Affordable

Affordable
ABSORPTION RATE Mid-end
in Newly Launched High-end
Projects 2018 Luxury
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
70
Source: CBRE Vietnam Q4 2018.
VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

COMPRESSED RENTAL YIELD


Buy-to-let Investors Continued to Suffer from Fierce Competition

HCMC Condo, Handover Units by Year HCMC Condo, Rental Yield of High-end/Luxury

40 36,718 units 10%


Completed Unit (‘000)

8%
30

Rental yield (%)


6%
20
4%
10
2%

0 0%
2014 2015 2016 2017 2018 2019f 2020f 2015 2016 2017 2018

Luxury High-end Mid-end Affordable District 1 District 2


Binh Thanh District 7
(*) Note: The analysis above is based on selected high-end projects
71
Source: CBRE Vietnam Q4 2018.
VIETNAM
HCMC CONDOMINIUM MARKET OUTLOOK 2019

THE EMERGENCE OF SUPER LUXURY PRODUCTS


Opportunity for Capital Gain Investors
Selling Price of Selected Super Luxury Projects, Bangkok and HCMC

25,000 Bangkok HCMC


Selling price (US$ psm)

20,000

15,000

10,000

5,000

0
Somkid Gardens The Sukhothai 98 Wireless Cove Residence Vertex Alpha Hill
Residences
1991 2011 2017 2018 2018 2018
Average launch price Average current price
Source: CBRE Vietnam Q4 2018. 72
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HCMC CONDOMINIUM MARKET OUTLOOK 2019

MARKET OUTLOOK
2019 Supply Dominated by the East
2018 NEW LAUNCH SUPPLY 2019 NEW LAUNCH SUPPLY

1% 1%

29% 61%
8%
7% 7%
9%

53% 23%

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HCMC CONDOMINIUM MARKET OUTLOOK 2019

MARKET OUTLOOK
Going bigger and further from centre

VinCity GRANDPARK, D9 Eco Green Saigon, D7 Sunshine City Saigon, D7


44,000 units 4,000 units 3,748 units

Akari City, Binh Tan District Lotte Ecosmart City, D2 The Riverin Thu Thiem, D2
~3,000 units ~1,600 units 1,140 units
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HCMC CONDOMINIUM MARKET OUTLOOK 2019

MARKET OUTLOOK
Price Increase, Slight Drop in Launch

Forecast on New launch and Sold units Forecast on Primary Price

40,000 7,000

Primary price (US$ psm)


35,000 6,000
30,000 5,000
25,000 4,000
Units

20,000
3,000
15,000
2,000
10,000
1,000
5,000
0 0
2016 2017 2018 2019F 2020F 2016 2017 2018 2019F 2020F

Launch supply Sold units Luxury High-end Mid-end Affordable


Source: CBRE Vietnam Q4 2018.
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HCMC CONDOMINIUM MARKET OUTLOOK 2019

2019 MARKET TRENDS

1 2 3 4

Slow licensing Hanoi developers Continued Increasing


process will go South shortage of demand from
challenge the affordable foreign buyers
launching of new products but stock could
projects be limited
$

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HCMC READY-BUILT
LANDED PROPERTY

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VIETNAM
HCMC LANDED PROPERTY MARKET OUTLOOK 2019

THE FOUR STORIES

1 Land Fever in HCMC and Neighbouring Drop in New Supply


2
Provinces

3 Increase in Selling Price 4 Decentralisation

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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT


1,251 units launched from 12 projects

Villa Townhouse Shophouse

291 units 722 units 238 units


New supply

US$4,153 per sq. m US$2,941 per sq. m US$5,264 per sq. m


Asking price (*) ▲ 47% y-o-y ▲ 65% y-o-y ▲ 117% y-o-y

Sold unit 1,995 units

(*) Primary price: USD per sq. m land area (excluding VAT)

Source: CBRE Vietnam Q4 2018.


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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

SIGNIFICANT DROP IN NEW SUPPLY

3,000 250%

2,500 200%

New Launch Growth


New Launch (units)

150%
2,000
100%
1,500 62% y-o-y
50%
1,000
0%
500 -50%
0 -100%
2015 2016 2017 2018
Total Villas Total Townhouses Total Shophouses
New Villa growth New Townhouse growth New Shophouse growth

Source: CBRE Vietnam Q4 2018.


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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

S U P P LY S P R E A D I N G T O H C M C ’ S V I C I N I T I E S

Projects launched in 2004 and before 2004 2005 2009 – 2011 2014 - 2017 2018 onward

Projects launched in 2005

Projects launched in 2009 - 2011

Projects launched in 2014 - 2017

Projects launched in 2018 and beyond

Dong Nai
Province

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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

PRIMARY ASKING PRICE


Shophouse has the highest price and strongest growth
Primary Asking Price

Shophouse’s price increased 117% y-o-y


6,000
Primary Asking Price
(US$/sm/land area)

5,000
4,000
3,000
2,000
1,000
0
2015 2016 2017 2018

Villa Townhouse Shophouse


USD per sq. m land area (excluding VAT)
Source: CBRE Vietnam Q4 2018. 82
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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

FUTURE LAUNCH (2019-2021) ~11 projects >6,800 units

Senturia South Saigon Simcity Phase 3 Evergreen Phase 2 Senturia An Phu


Binh Chanh (19.8 ha) District 9 (7.8 ha) District 7 (7.4 ha) District 2 (6.8 ha)

GS Metro City Vincity GRAND PARK Harbor City


Nha Be (350 ha) District 9 (300 ha) District 8 (60 ha)
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HCMC LANDED PROPERTY MARKET OUTLOOK 2019

2019 MARKET TRENDS

1 2 3 4

Large scale projects Further increase in Eastern and Shophouse


will be developed in price due to lack of Southern area will maintains its
HCMC’s vicinities new supply lead the future strong growth
supply

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HCMC HOTEL

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H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

THE FOUR STORIES

1 Limited new supply 2 Well-positioned performance


compared to the region

53 keys

3 4 Emerging competition from the


Strong growth of tourist arrivals
sharing economy

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H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

2018 MARKET SNAPSHOT

HCMC Hanoi

New Supply New Supply


53 0
keys = 0.5% y-o-y = 0% y-o-y

ADR ADR
US$/room $114.1 $112.6
/night
5.0% y-o-y 1.8% y-o-y

OCC OCC
(%) 73.3% 78.4%
1.5 ppts y-o-y 3.1 ppts y-o-y

Source: STR, CBRE Vietnam. 87


VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

CONTINUED GROWTH IN TOURIST ARRIVALS

Number of international visitors to HCMC by year

8 7.5 mil 30%


Arrivals (Million persons)

7 25%
6

Growth Rate (%)


17.4% 20%
5
4 15%
3 10%
2
1 5%
0 0%
2011

2012

2013

2014

2015

2016

2017

2018
Number of international arrivals (mil) Growth rate
Source: HCMC Department of Tourism
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H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

IN LINE WITH TOURISM TRENDS FOR VIETNAM

International tourists by origin, 2018 Growth of in-bound arrivals by top origins

2018 2017

23.9% 48.6%

44.3% 56.4%

3.6% 7.8%

15.9% 21.5%

Source: Vietnam Tourism Administration Office, 2018 Source: Vietnam Tourism Administration Office, 2018 89
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H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

IMPROVED Y-O-Y PERFORMANCE


HCMC Hotel, Market performance Regional Comparison

125 90% $113 $202


80%
ADR (US$/room/night)

120
70%

Occupancy Rate
115 60% 78.4% 84.2%
50%
110 Hanoi Singapore
40%
105 30%
20% $107 $87
100
10%
95 0%
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2

Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
79.6% 68.3%
2014 2015 2016 2017 2018
Bangkok Kuala Lumpur
ADR Occupancy
ADR (US$/room/night)
Source: STR, CBRE Vietnam.
Occupancy (%)
90
VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

COMPETITION FROM THE LIKES OF AIRBNB

91
VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

FUTURE SUPPLY
To be opened in 2019: ~680 keys To be completed in 2020-2021

Mai House, D3 Vinpearl Luxury Landmark 81, Hilton Saigon, D1 Mandarin Oriental Saigon, D1
219 keys Binh Thanh Dist. 350 keys 228 keys
223 keys

Meliá Saigon Central, D1 Fusion Original, D1 Ritz-Carlton Saigon, D1 Wink Hotel, D1


159 keys 88 keys 250 keys 237 keys 92
Source: CBRE Vietnam, REIC, Q4 2018.
VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

EMERGENCE OF LESS “MAINSTREAM” BRANDS

Tan Binh Dist., Dist. 9, Dist. 7

Source: CBRE Vietnam, REIC, Q4 2018.


93
VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

NEW HOTEL TRENDS AROUND THE GLOBE

Hotel & CWS More Marketing through


Self-Checkin Counters Social Architecture
For the digital nomads Social Media

Technology Interaction

94
VIETNAM
H C M C 4 - 5 S TA R H OT E L MARKET OUTLOOK 2019

2019 MARKET TRENDS

1 2 3 4

Strong inflow of Entrance of luxury Intensifying Affordable


new supply, after a brands is strongly competition from luxury
quiet period anticipated by the sharing economy
market
$

95
THANK YOU
For more information regarding this presentation please contact:
CBRE Vietnam Co., Ltd. – Research & Consulting
T +84 28 3824 6125
F +84 28 3823 8418
Email: research.vietnam@cbre.com

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