NEW

PEANUT MARKETING NEWS – May 14, 2019 – Tyron Spearman, Editor (55)
NATIONAL POSTED PRICE SHELLED MKT PRICE MARKET LOAN WEEKLY PRICES
from USDA each Tuesday at 3 PM, USDA - 9 - Mo. loan Average prices (USDA)
Good til Next day at 12:01 am EST. insp. = Inspected Marketing by type
Week- May 14, 2019 Date – May 14, 2019 Farmer stock tons Date – 5-4-2019
$424.49 per ton/Runners Shelled Runners/Two-2.5E 2017 Crop 2018 Crop Runners - $.201- $402t
$415.84 per ton/Spanish Jum - $.46, Med- $.45, Date 5-15-2018 5-14-2019 Spanish - None
$429.80 per ton/Valencia Splits- $.44 Loans 2,734,773 2,339,940 Virginia – $.259 - $518 t
$429.80 per ton/Virginia Redeemed 1,338,708 1,030,972 Average - $.215 - $430 t
Same as last week. 5-15-8 Jum $.49, Med. $.48 In Loan 1,395,965 1,308,968 Runners – 68,401,000#
Splits $.47 lb. Estimate 3,616,800 2,730,800(F) Virginia – 21,370,000#
5-15-17 Med-$.61 Jum $.61 4-25- inspec 3,536,919 2,744,494 t Spanish -None
2018 Peanut Acreage Estimate (Feb - Final) – 1,368,500 acres averaging 3,991 lb/ac = 2,730,800 tons Total – 89,771,000 #
2019 U.S. Peanut Acreage Estimate – 1,449,000 acres, 2% increase over 2018 UP 0.6 cts/lb
2017 Forfeits – 121,684 tons (101,753 tons – Peanut Exchange Invitation issued April 16, 2019)
Prices Rece.By Aug. – 2018 Sept – 2018 Oct. - 2018 Nov – 2018 Dec. – 2018 Jan. – 2019 Feb. – 2019 Mar – 2019 Projected
farmers/PLC $.220 $.222 $.221 $.212 $.178 $.222 $.215 $.160 2018 price
payments $ 440 ton $444 ton $442 ton $424 ton $356 ton $444 ton $430 ton $320 ton $430
Rotterdam CIF-shelled Nov – 2018 Dec – 2018 Jan – 2019 Feb – 2019 Mar – 2019 From Foreign Ag Service
Runners – 40/50’s MT $1,250 $1,275 $1255 $1,300 $1,325

KETCHUM UNDERWAY WITH PEANUT BUTTER CAMPAIGN – Ketchum, a global PR firm, is now working with the
National Peanut Board through 2019 to get peanut butter back in the grocery cart, on the table and in the news. Ketchum kicked off
the campaign with capitalizing on real-time opportunities that inject peanut butter into relevant pop culture topics. For example,
when the most recent star of TV’s The Bachelor, Colton Underwood, shared his love of peanut butter on social media, Ketchum sent
him a peanut butter-lovers package complete with a customized peanut butter spoon. Underwood was so delighted that he took to
social media again to share the peanut butter love with his fans, which resulted in one million potential views.
For PB&J Day in April, Ketchum successfully encouraged key influencers and media contacts to spread the word by sending
special celebration packages that included a variety of peanut butter, jelly and PB&J swag. In total, more than one million
consumers were reached with content that celebrated peanut butter and sparked nostalgia for the beloved PB&J sandwich. Coverage
included media from OK! Magazine; Cosmopolitan; and morning shows in New York, Los Angeles and Chicago.
Ketchum is now centering their influencer and in-store activations around strategic moments in time: Summer, Back to
School and Holiday. Fifty online influencers will create and promote delicious and approachable recipes using peanut butter as the star
and inspire our target audience to use peanut butter more often. In-store activations will leverage Ketchum expansive network of
registered dietitians work in grocery stores across the country. Supermarket RDs will receive a digital toolkit for each of the
highlighted themes to help support an in-store sampling and demo for shoppers. Toolkits include NPB materials and recipes and
suggested talking points and social media content. More later. S&P / USDA showed peanut butter usage in March jumped +23.5%.

SUMMER PEANUT PALOOZA – MAY 24 - The Georgia Peanut Commission plans to host a kickoff to summer Peanut Palooza
on Friday, May 24, 2019, from 2:00 p.m. - 7:00 p.m., at the Georgia Peanut Commission office in Tifton. The GPC office is located at
445 Fulwood Blvd. Tifton, GA 31794 (Adjacent to I-75). Members of the public are invited to attend this free event.
The family-friendly event will have everything from free boiled peanuts, fried peanut samples, Deb's Curbside Cupcake truck
and a special appearance from Mr. Peanut. The afternoon will also include a DJ, opportunities to plant your own peanut plant,
prizes and giveaways, photo opportunities for kids to sit inside of a tractor, a bounce house and more.
In addition to the outside activities, the GPC office will be open for extended hours to give attendees the opportunity to visit
the gift shop and take a tour of the building. The GPC building is one of the only energy efficient buildings in Tifton. The Georgia
Peanut Commission represents more than 4,700 peanut farm families in the state and conducts programs in the areas of research,
promotion and education.