DATA VIEW

VARIABLE VIEW
 ANALYSIS AND INTERPRETATION
This mainly describes the qualitative practice to be used to provide data to examine the issues
acknowledged and extend the understanding of consumer attitude towards organic product
and creation in the framework of why consumers are preferring organic products over
chemical products. Tentative and descriptive research can provide the multiple outlooks
necessary to obtain multiple approvals of consumer switching behavior during the buying
decision process. This typically involves sampling the population, surveying them and using
inferential statistics to analyse the responses. The focus of the analysis is to expect the
determining factors influencing, in this case, what and why consumers are preferring Organic
products over chemical products.

So to analyze all the aspects further analyses was done and interpretation was done of the
data.
Chi square
The Chi Square statistic is commonly used for testing relationships between categorical
variables. The null hypothesis of the Chi-Square test is that no relationship exists on the
categorical variables in the population; they are independent.

Objective

Ho:-There is no relationship between gender and choosing an organic product over chemical
product.

H1:-There is relationship between gender and while choosing an organic product over
chemical product.
 Chi-Square Tests

Asymptotic
Significance (2-
Value df sided)

Pearson Chi-Square 3.076a 4 .545

Likelihood Ratio 3.527 4 .474

Linear-by-Linear Association 1.219 1 .270

N of Valid Cases 68

a. 6 cells (60.0%) have expected count less than 5. The minimum

expected count is .46.

Analyses-Significance level is greater than 0.05 so we accept the null hypothesis therefore
we can say that there is no relationship between gender and Consumer choosing organic
products over chemical products.
Regression Analysis
Regression analysis is a statistical technique for determining the relationship between a single
dependent (criterion) variable and one or more independent (predictor) variables. The
analysis yields a predicted value for the criterion resulting from a linear combination of the
predictors.

Observation -We are analyzing about the dependency between perception score and
consumer preference towards the prices of organic product over chemical product and what is
consumer motive to use organic product.
 Coefficientsa

Standardize
Unstandardized d
Coefficients Coefficients

Std.
Model B Error Beta t Sig.

1 (Constant) 2.753 .252 10.93 .000

9

If you use Organic products what is your motive -.055 .041 -.128 -1.332 .188

Before buying Organic products you compare its price with .427 .063 .647 6.738 .000
Chemical products

a. Dependent Variable: perception_score

Analyses-There is no dependency between perception score and other variables.

T Test
The t test is one type of inferential statistics. It is used to determine whether there is a
significant difference between the means of two groups with all inferential statistics, we
assume the dependent variable fits a normal distribution.

Observation

H0:- There is no significant difference between the gender and purchasing of organic
products.

H1:- There is significant difference between the gender and purchasing of organic products.

Independent Samples Test

Levene's
Test for
Equality of
Variances t-test for Equality of Means

95%
Confidence
Interval of the
Sig.
Difference
(2- Mean Std. Error
F Sig. t df tailed) Difference Difference Lower Upper

How Equal 1.813 .183 - 65 .276 -.315 .286 -.886 .257

variances 1.099
Frequently
assumed
do you buy
organic Equal - 56.368 .285 -.315 .291 -.898 .269
products variances 1.079
attempt if not
you use assumed

Analysis:-Since the significance level is low so there is somewhere difference between

gender and purchasing behaviour of organic products.

One-Way Anova
The one-way analysis of variance (ANOVA) is used to determine whether there are any
statistically significant differences between the means of three or more independent
(unrelated) groups.

Observation:-

H0:-There is no significant difference between Gender and perception score while measuring
the consumer attitude towards organic products.

H1:-There is significant difference between Gender and perception score while measuring
the consumer attitude towards organic products.

Analyses:-Since significance level is greater than 0.05 so this relates that there is no
significant relationship between Gender and perception score while measuring the consumer
attitude towards organic products.
Questionnaire Analysis:

Analysis: So according to survey why people use organic product so most common answer
is because they are concerned for their health.

Analysis: So according to the most common answer consumers preference is organic

product over chemical product.
Analysis: People are willing to pay extra bucks for organic product.

Analysis: As we can interpret by the responses that friends and family are influencer for
customers when it comes to buying an organic product.
FINDINGS