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S O F I A T I N DA L L - G U I G NA R D
UNIVERSITY OF EX ETER - 2:1

PROFI LE
Diligent, fast paced and fashion-orientated graduate, with over a years’ experience in
fashion media, advertising and editorial. I have a voracious interest in fashion, trends
and street style, and have most recently undertaken internships with the stylists and
fashion teams at Closer and Heat. I have the ability to translate ideas into action, as well
as work collaboratively within a team to generate creative solutions. I am dedicated to
pursuing a career in buying, and hope to have the opportunity to contribute to the
team of an exciting, relevant brand.

EXPER IENCE
E D ITOR I A L IN T E R N - H EAT M AGA ZI NE , LO N D ON - F EB RUARY - M ARCH
2017
Intern on the fashion and beauty team, assisting with fashion features research and
edits, fashion cupboard and shoot administration, and providing support to the fashion
writer and style editor.

• Assigned to write up style stalker section in the fashion news opener

• Researched material for fashion opener sections

• Sourced products for fashion features and created edits for the style director

• Researched LFW street style for emerging trends and inspiration

• Responsible for maintaining the fashion and beauty cupboards, and logging in items
for fashion shoots

ED ITOR I A L IN T E R N - C LOS E R MAGAZI N E , LON DO N - JAN UARY - F E B RUARY

2017
Assisted the fashion and beauty team both with features, and preparation for the main
SS17 fashion shoot. Responsibilities included:

• Managing PR call ins and returns for all SS17 shoot items

• Organising and maintaining the fashion cupboard

• Sourcing material and inspiration for features, contributing to fashion edits, and
researching visual inspiration using PRshots.com

• Transcribing interviews

ED ITOR I A L IN T E R N - S H EE R LU XE , LO ND O N - N OVE MB E R 2 0 1 6 - D E CE M B E R
2016
As an intern at SheerLuxe.com, I helped manage the production of online content
using CMS. My assignments in this internship included:

• Assisting the team with preparing and uploading articles to the CMS within tight
daily deadlines (also writing captions, affiliate linking and copy checking)
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• Maintaining the fashion rails, managing returns and organising and preparing items
for video shoots

• Managing scheduled social media posts to Pinterest

ME DI A AS S I STA NT - C R EA M U K, LO N DO N - SE PT E M BE R 2 0 1 5 - O CTO B E R 2 0 1 6
As a media assistant at Cream UK, I supported my manager in co-ordinating digital,
social and print media campaigns for the agency’s fashion clients, including DAKS, Kurt
Geiger, Pandora and Lacoste.

• Client administration; taking bookings, collating weekly newsletters and invoicing

• Building relationships with commercial teams across core fashion titles

• Development of content and blogger projects - editing copy and checking content

• Collating and presenting quarterly competitive reports for clients

EDUCATI ON
University of Exeter (2012 - 2015) BA Drama (2:1)

Warminster School (2006 - 2011) A level English Literature (A*)

A level Theatre Studies (A*)

A level Music (B)

SKI LLS
• Fashion journalism

• Organisation and office administration

• Product research

• Trend and street style research

• Deadline management

• Social media posting and copywriting

• Creative problem solving

• Idea generation

• Wordpress, CMS and Blogger

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