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This project is a route map for expanding our knowledge by having a hands on
experience in the job, this has given me a knowledge about the working condition and to
know about the global kitchen appliance market which is continuously evolving and holdsi
potential opportunities for the market players. Companies are coming up with newer and
innovative products, such as, energy efficient appliances to expand their existing marketi
share and acquire new marketsi.This project was done in GreenChef for a period of 6 weeks,
which was an unpaid internship .And with the help of internal and external guide I have
gained some knowledge about the industry, company and the work culture. The project was
undertaken under the supervision of Mr Manjunath who is the external guide and the HR
Manager of Greenchef , and DR. Malmarugan who helped me internally who is the
professor in CMRIT, and associate professor. Greenchef is keen on being able to satisfy their
customers with being able to provide quality products and services my job role was to
maintain records of customer grievances and help with meeting customer queries and solving
them as well as retaining and promoting their new segment of energy efficient products.
The research in Greenchef appliances limited was carried to “studyimarket research analysis
towards kitchen appliances”. The company mainly dealsiwith marketing andiselling of kitchen
appliances. The project duration was 8 weeks. The study of market research analysis for any
product play vital role in shaping the future of the organisation. Theimain objective of the study
to understand purchase patterns of the consumer of various brands of kitchen appliances. It
helps to know that the taste and preference of different customer.
This study helped me to investigate customer decision-making styles and their importance to
consumer behavior research.
Most of customer are satisfied with the services which are provided by company to customers
but they need to improve their services for handling customer grievances.
One of the major reason behind success of Greenchef appliances limited is providing good
product and services to the customer. TheiCRM activities, which are followed by Greenchef,
willispreadiwordiofimouth that influenceipublic
OBJECTIVES OF THE STUDY
Research Methodology
Type of Study
The type of study used in this research is descriptive study because we are
conducting a survey to understand the market of Greenchef kitchen appliances. Descriptive
study is used here because that defines the characteristics of a population
Sampling Technique
Here the simple random sampling technique is used, because the survey is conducted
in various places and corporate office so there are diversified set of people which this
method would be useful .
Sample size
We are using 151 of samples for this research from random people and corporate office
The data collected here is primary,the responses have been collected directly from the
respondents.
Primary data collection the data collected is new and has never been used before that’s why
this is primary
Survey: -preparing few set of questions and asking the respondents to respond by ticking the
questionnaire given to them, here both open ended and closed ended questions are used
SECOND PRESENTATION
Operational design
FINDINGS: -