Trends 2019 - Apresentacao PDF

1
Organização:
Keynote Speaker:
Innovation Opportunities
Across the Global Food
Landscape
Presenter: Neil Hendry, GlobalData
TecMaia, 31st January 2019

2
Agenda
About GlobalData
Key themes shaping today’s food landscape
Six innovation trends to watch across the industry
Looking ahead: What next for food innovation?
3
Agenda
About GlobalData
4
About GlobalData
5
Agenda
About GlobalData
6
The global packaged food market is forecast to reach
$4.2 trillion by 2022
Food market value 2017 (USD) and value CAGR 2017-22 (%)
Europe
North
America
$1,092
bn +3.8%
$630 Middle
bn +3.1%
East & Asia
N. Africa Pacific
Africa
$104
$1,029
bn +6.0% +5.5 %
Latin bn
America $112
bn +8.2%
$378
bn +7.5%
$3.3tn +4.9% $20.4bn +4.3%
Source: GlobalData’s Market Analyzers

7
Globally, staple carbs, snacks and meat substitutes are
growing strongly by value and volume
Top 5: Fastest growing by Value Top 5: Fastest growing by Volume
CAGR 2017-22/ Value USD 2017 CAGR 2017-22/ KG 2017
Pasta & Noodles + 8,0% $59.4bn Rice + 6,7% 226.8bn
Savory Snacks + 7,1% $117.9bn Savory Snacks + 4,9% 13.7bn
Oils & Fats + 6,9% $107.3bn Meat Substitutes + 4,2% 0.3bn
Meat Substitutes + 6,9% $4.1bn Oils & Fats + 3,6% 41.6bn
Ice Cream + 5,1% $63.1bn Pasta & Noodles + 3,6% 22.8bn

8
Meat substitutes and ice cream present strong growth
opportunities in Portugal
Top 5: Fastest growing by Value Top 5: Fastest growing by Volume
CAGR 2017-22/ Value USD 2017 CAGR 2017-22/ KG 2017
Meat Substitutes + 6,1% $0.02bn Meat Substitutes + 3,3% 0.96m
Ice Cream + 5,6% $0.6bn Ice Cream + 2,6% 49.2m
Meat + 5,3% $6.6bn Fish & Seafood +2,5% 357.1m
Fish & Seafood + 5,0% $2.8bn Soups +2,2% 8.4m
Confectionery + 4,9% $0.59bn Meat + 2,1% 597.8m

9
The food industry faces a number of challenges at
both a global and country level
POLITICAL & ECONOMIC ENVIRONMENTAL SUGAR TAX

UNCERTAINTY DEGRADATION
RISING OBESITY AGING POPULATIONS CIVIL UNREST
10
The disruption of traditional consumption occasions is
changing consumers eating habits and behaviors
Social Skipping
Sharing Meals
Eating On-the-Go
Solo Eating
11
GlobalData’s TrendSights framework identifies which
mega-trends are most influential on food purchases
12
Trust is the overriding factor influencing food choices
globally; followed by convenience, taste and health
Consumers who say they are often/always influenced by the
following when buying food (2018)
Familiarity/trust 65%
Fits time & financial constraints 63%
Unique/enjoyable 63%
Health & wellbeing impact 62%
Tailored to needs/personality 57%
Ethical/eco-friendly/socially responsible 43%
Changes in the world around me 38%
Digitally advanced/smart features 30%
Source: GlobalData’s Q3 2018 consumer survey

13
The influence of Sensory & Indulgence has increased
significantly since 2016
% Change
following when buying food (2018)
vs 2016
Familiarity/trust 65% 1%
Fits time & financial constraints 63% 2%
Unique/enjoyable 63% 10%
Health & wellbeing impact 62% 0%
Tailored to needs/personality 57% 1%
Ethical/eco-friendly/socially responsible 43% 2%
Changes in the world around me 38% 0%
Digitally advanced/smart features 30% 1%
Source: GlobalData’s Q3 2018 & Q3 2016 global consumer surveys

14
Individualism & Expression holds more influence
among Portuguese consumers
following when buying food (2018) Global
Familiarity/trust 78% 65%
Fits time & financial constraints 77% 63%
Tailored to needs/personality 75% 57%
Health & wellbeing impact 70% 62%
Unique/enjoyable 62% 63%
Ethical/eco-friendly/socially responsible 46% 43%
Changes in the world around me 43% 38%
Digitally advanced/smart features 29% 30%
Source: GlobalData’s Q3 2018 global consumer survey

15
Agenda
About GlobalData
16
GlobalData has identified six innovation trends to
watch across the food industry
Plant Power “Right For Me” Keep It Authentic
Make It Sustainable Smart Lifestyles Total Transparency
17
18
Trend 1: Plant Power
• Plant-based ingredients are taking center stage, as

consumers increasingly turn away from animal
products including meat and dairy.
What? • Although just a small proportion follow a vegan
diet, many are adopting low meat diets higher in
plant protein sources.
• Consumers are cutting out animal products for a

myriad of reasons including health, sustainability,
cost and ethics.
Why? • Veganism has become “trendy” thanks to wellness
bloggers, celebrity fans, and movements such as
“Veganuary.”
• Capitalize on demand by offering products either

entirely vegan, or with a higher proportion of
So plant-based ingredients.
what? • Promote products using terms such as “plant-
based” on pack to entice consumers and create a
healthier halo.
19
Plant-based diets are becoming more mainstream
20
Strong interest in health and wellness is influencing
consumption habits
62%
of consumers globally
are influenced by how
a product impacts their
health and wellbeing
when purchasing food
70%
21
Demand for plant-based foods aligns closely with the
perception that “natural” is healthier
Global: “What does ‘healthy’ mean to you?”
(Top 5 responses)
69%
61%
44% 43% 43%
Natural Balanced Low sugar Fresh/ Raw Low fat

nutrition

22
Plant protein sources are generally viewed more
favorably than meat
Europe: consumption of the following types of protein
I try to eat as much as possible Trying to limit or avoid
Fish/ seafood 40% 12%

Pulses and beans 32% 13%
Nuts and seed 30% 14%
Dairy products 28% 16%
Poultry 27% 13%
Eggs 18% 17%
Red meat 10% 32%
Soy 9% 36%
Processed meats e.g. sausage 5% 57%
Source: GlobalData’s Q4 2016 global consumer surveys

23
The proportion of consumers claiming to be vegan has
grown over 50% in the last four years
Global: Consumers who cited “vegan”
as their daily diet (2014-18)
1,6% 1,7%
1,0%
2014 2017 2018
Source: GlobalData’s global consumer surveys, Q3 2018, Q1 2017 and Q1 2014

24
More than one in five Portuguese consumers are
following a “flexitarian” lifestyle
Portugal: “What best describes your daily diet?”
(2018)
No dietary requirements 61%

1%
Low meat diet 22% of females are
vegan (0.3% men)
High meat diet 10%
Pescetarian (no meat, but

4%
fish and seafood)
34%
Vegetarian 2% of Boomers are following a
low meat diet
Vegan 1%

25
Plant-based products create an opportunity to add
value and capitalize on natural credentials
55%
of Portuguese
consumers consider high
quality to mean
“natural/chemical free”
in food and drinks

26
How are brands
Innovation innovating?
we like: mimicking meat
Impossible Foods Greggs Vegan Sausage Roll

✓ Impossible Burger sizzles, bleeds, ✓ Launched in Veganuary 2019
and smells like real meat ✓ Designed to “mirror” classic sausage
✓ Now extended to other foods (e.g. roll with “bespoke Quorn filling”
meatballs, pizza toppings)
27
How are brands
we like: carbs with added plant protein
Rossman enerBio Spaghetti Warburtons Protein Bread

✓ Pasta made from yellow lentils ✓ High protein bread “baked with a
and rice blend of pulses”
✓ Vegan, gluten-free and high ✓ Bagel Thins contains 8g protein per
protein serving
28
How are brands
we like: oat milk is gaining traction
Oatly Oat Milk Quaker Oat Beverage
✓ Promoted as more sustainable than other plant-based milks (e.g. almond)

✓ Vegan, and said to have a rich, creamy texture similar to dairy milk
✓ Oatly has been struggling to meet demand since US launch in 2018
29
How are brands
we like: plant-powered snacking
Good 4U Veggie Protein Super Shots CHIPZ by Fruut

✓ High protein mix of giant corn, fava ✓ Flavored dehydrated apple chips
beans, and yellow & green peas ✓ “100% natural” snacks without
✓ Flavors include Smoky BBQ Crunch added sugar
and Tandoori Crunch ✓ Fiber equivalent to one apple
30
31
Trend 2: “Right for Me”
• Tailoring products towards the specific needs of

different consumer groups.
What? • Products can be targeted not just towards
demographics (e.g. age, gender), but also more
specific health and lifestyle needs.
• One size does not fit all – consumers want to feel

that the food they buy is designed for their own
needs.
Why?
• A more personalized approach can help entice
today’s time-poor consumer and simplify the
decision-making process.
• Move beyond demographics to target specific

consumer lifestyle and health needs to make your
So product feel more “right” for the consumer.
what? • Allergen-free, functional benefits, diet and fitness
are just some of the ways foods can be better
tailored to consumer needs.
32
Portuguese consumers find personalized products
highly appealing
57%
of consumers globally are
influenced by how well a
product is “tailored to my
needs and personality”
when purchasing food
75%
33
Aligning with consumers lifestyle needs is more
important than demographic metrics
Global: consumers who agree they
would be more likely to purchase
products tailored to:
My lifestyle 66%
My gender 63%
My age group 56%

34
Products can target multiple lifestyle needs, many of
which are linked to health
58%
of consumers think
products marketed
as “suitable for my
dietary
requirements” feel
more tailored to
their needs

35
Tailor food products to meet specific health needs to
address demand for personalization in Portugal
53% of consumers are actively choosing food with

low or no sugar
38% of consumers are trying to limit or avoid gluten

in their diets
46% are interested in food and drinks specifically

designed to support fitness/exercise routines
Source: GlobalData’s global consumer surveys: Q4 2016, Q3 2016, and Q3 2018 36

How are brands
we like: targeting specific lifestyles
Picky Oats Performance Oatmeal On The Run Prune Bites

✓ “Workout ready” oatmeal in a ✓ “Powerhouse of antioxidants”
convenient portable pouch targeting on-the-go consumers at
✓ Beetroot & Chocolate variant work, travelling or exercising
contains 10g protein and 325 ✓ Dried fruit & nut snack bites
calories to fuel exercise
37
How are brands
we like: targeting dietary needs
Coviran Leche sin Lactosa Natur Crem Soup

✓ Lactose free UHT milk available in ✓ Natural & organic chilled single-
skimmed, semi & whole varieties serve chicken soup pots
✓ Offers choice to lactose-intolerant ✓ Front of pack logos indicate soup is
consumers dairy and wheat-free
38
How are brands
we like: unique personalization
Nutella Unique Campaign

✓ Special “unique” limited edition jars celebrated the “millions of features that
make us different from each other”
✓ 1 million special edition jars released in Australia, each with a unique design
39
40
Trend 3: Keep It Authentic
• In today’s globalized world where brands and

products are increasingly seen as homogenized;
craft and artisan food products are in demand.
What? • They are often perceived as higher quality, “real”
and supporting local and independent brands
associated with them.
• Consumers are becoming used to shrewdly crafted

marketing messages and artificial experiences, and
so the quest for authenticity is gaining traction.
Why? • Desire for unique products and experiences made
“close to home” presents a counter trend to
globalization.
• Ensuring that the heritage and purpose of the

brand is woven throughout the product and brand
So story is essential to convey authenticity.
what? • Brands must also ensure that they balance
innovation with authenticity and stay true to their
heritage.
41
A rapidly homogenizing global culture drives desire
for “throwback” and authentic experiences
52%
of consumers globally
agree that products from
the past are better than
the ones available now

42
Natural, real, and local are key claims to leverage in
conveying authenticity in the food space
Global: “Which of the following claims/attributes would make a product seem
more authentic to you?”
63%
57%
39% 38%
33% 32%
24%
13%
Natural Real Locally-made Home-made Organic Traditional Artisan Small batch

ingredients production
methods

43
Many authenticity-related cues align with Portuguese
consumers’ perceptions of quality in food
Portugal : Top 8 factors consumers associate with “high
quality” in food/drink
Fresh ingredients / freshly made 72%
Natural/chemical-free 55%
Locally-sourced 51%
Organic 43%
Environmentally friendly / sustainable 35%
Exotic ingredients/flavors 35%
Ethical 27%
Established brand / longstanding heritage 27%
Handmade/ artisan 27%

44
Beyond beverages, “craft” continues to present an
important and on-trend claim to convey authenticity
Europe vs. Global: Top four factors consumers
associate with “craft” in food/drink
Europe Global
High quality 46%

ingredients 41%
43%
Made by hand
40%
43%
Better taste
35%
42%
Authentic
38%
42%
Healthy
35%

45
Innovation we like: leveraging local ingredients and
How are brands innovating?
traditional imagery to convey authenticity
Acho Pataticas Fritas Sabor Huevo Coosur Origen Extra Virgin Olive Oil
Frito ✓ Cold pressed and unfiltered formulation
✓ Made from Spanish potatoes and sea preserves the authentic flavors of the
salt from Mal Menor (a lagoon in South olive
Spain) ✓ Packaging with mock wax stamp and
✓ Takes inspiration from traditional fried imagery of an olive press emphasizes
eggs and chips – a very typical dish in quality and authenticity of production
Spanish homes
46
Innovation we like: creating a unique brand and
product story
Love Cocoa Avocado Dark Chocolate Dang Coconut Chips

Bar
✓ Focuses on integrity of production and ✓ The brand’s recipe for Thai coconut
sourcing by being "handmade in Great chips comes from the founder’s mother
Britain," and made from "world’s best inspired by the widely available toasted
cocoa beans from Ecuador” coconut chips snack in Thailand
✓ Usage of the brand founder “made by ✓ This family story and wider Thai roots
James Cadbury” label further adds to has allowed the brand to position itself
the authentic, handmade message as authentic, unique and novel
47
Innovation we like: balancing brand heritage with
changing consumer demands and trends
Coca Cola UK General Mills Trix Cereal

✓ Coinciding with the launch of the UK sugar
✓ In 2016, Trix reformulated from its vibrant
levy, Coca Cola resisted reformulation to
artificial colors to colors derived from natural
lower sugar formulas
sources such as vegetables
✓ Instead it launched a campaign focusing on
✓ It experienced strong backlash towards the
the brand and product’s longstanding
new product with consumers demanding the
heritage, taste, and consumer nostalgia to
brand to return to the colorful product it was
“the good old days”
known for. The brand now offers “Classic” Trix
alongside the reformulated version
48
49
Trend 4: Make it Sustainable
• Awareness of the environmental damage caused

by consumption at both a consumer and
What? government level is growing.
• Brands are under pressure to place environmental
responsibility at the heart of their proposition.
• Self-regulation has failed to "move the needle" on

key sustainability issues.
Why? • Plastic pollution in particular hit the media
spotlight in 2018 empowering consumers and
government to take action and re-evaluate their
approach to sustainability as a whole.
• FMCG companies must prepare for the likelihood of

increased government regulation of specific products
So and packaging materials in future.
what? • Sustainability will be an increasingly important
determiner of purchase for consumers. Brands will be
expected to integrate this into their product offer.
50
Sustainability and ethics plays a prominent role in
shaping consumer food purchases
43%
of consumers globally are
influenced by how “ethical/
environmentally-friendly/
socially-responsible” a product
is when purchasing food
46%
51
Sustainable practices present a route to
premiumization by conveying product quality
35% 35%
of consumers globally agree of Portuguese consumers

that being believe “high quality”
“environmentally-friendly” means “environmentally
would encourage them to friendly/ sustainable” in
buy premium products food and drink
Source: GlobalData’s Q3 2016 global consumer survey; GlobalData’s Q3 2018 global consumer survey
52
Plastic is new public enemy number one and brands
need to find alternative and responsible solutions
53
Recyclability and packaging reduction resonate most
as being “environmentally friendly”
Global: Top 5 factors consumers find very/ extremely important in
environmentally-friendly packaging
75%
72%
71% 71%
69%
Recyclable Reducing unnecessary Easy to separate Compostable/ Refillable/ reusable

packaging different materials for biodegradable
disposal
54
Innovating into packaging solutions which remove
plastic will be an important future consideration
Portugal vs. Global: Consumers who say they would buy the following products
more, or more often, if they had the following packaging features
35% 33%
25% 24%
Products packaged Products where the plastic Unpackaged products Products packaged using
without any plastic at all packaging can be recycled recycled plastic
48%
42%
38%
31%
Products packaged Products where the plastic Unpackaged products Products packaged using
without any plastic at all packaging can be recycled recycled plastic

55
Innovation we like: new initiatives make it easier for
customers to make sustainable choices
Terracycle Loop M&S Plastic Free Produce Trial

✓ Partnership with brands including ✓ This British retailer is trialling the launch
Unilever, Mondelez, and Pepsico offer of over 90 lines of fruit and vegetables
products in reusable packaging which is free from any plastic packaging in one of
then refilled and then reused again by its UK stores
the customer ✓ More delicate produce such as berries
✓ Circular approach to packaging and soft fruits will be sold in
removes the need for packaging waste compostable cartons
56
Innovation we like: renewable and eco-friendly
packaging materials
SIGNature Pack
Metsä Board PE-coated paperboard ✓ World’s first aseptic pack 100% linked to
plant-based renewable material, from
✓ New extrusion line has PE coating
SIG
capacity of 100,000 t/a
✓ Made from 82% FSC-certified wood
✓ PE-coated paperboard is made from
sourced paperboard
renewable fresh forest fibres
✓ Polymers for laminating paperboard and
✓ Ideal for CPG, retail-ready, and
making the spout are from renewable
foodservice packaging
wood sources
57
Innovation we like: inspiration from other categories
and sectors
Adidas and Parley Ooho! packaging-free edible water,

✓ Collaborative range of sneakers made ✓ Developed by Skipping Rocks Lab
from recycled ocean plastic ✓ Spherical flexible edible packaging is
✓ “Spinning the problem into a made from plants and seaweed
solution” ✓ Proprietary material is “cheaper than
✓ Each pair reuses 11 plastic bottles plastic”
✓ Sold 1 million pairs in 2017 ✓ Biodegradable in 4-6 weeks
✓ Fresh product = short shelf life
58
59
Trend 5: Smart Lifestyles
• Rapidly evolving technological advancements

mean today’s consumers are more connected than
ever, and are leading increasingly smart lifestyles.
What? • Technology is changing how consumers engage
with brands, how they shop, and how they interact
with, and consume, food.
• Technological advancements and infrastructure

improvements mean consumers are more switched
on - and connected - than ever.
Why? • Access to information and smart tools means
consumers can make smarter decisions about the
food they buy and consume.
• Food brands must consider the “social landscape”

– for example, think about the share-ability” of
So products to ensure their brand is part of today’s
what? consumer conversations.
• Align with smart tools (e.g. smart kitchens, voice-
activated shopping) to stay relevant.
© Scarabea / Shutterstock.com
60
Savvy consumers are making better informed
purchasing decisions using digital platforms and tools
44%
of global consumers
use digital tools
(e.g. smartphone
apps) to monitor
prices/promotions
31% of global consumers find

interactive packaging an
essential or exciting feature
Source: GlobalData’s Q1 2017 global consumer survey 61
Consumer dependence on digital platforms and smart
tools is growing
25%
of consumers globally use
digital tools to monitor or
manage food & drink
consumption
A further 39%
would consider using
them in future
Technology is disrupting all aspects of the supply
chain
Location-Based
CRM Systems Big Data Handling Automation 2.0
Technology
Smart Labels / Contactless

In-Store Smart Tech Smart Homes
Packaging Retail
Traditional E-Commerce Smart Delivery Artificial

Apps
Systems Intelligence
Influencers Wearable Augmented

Voice-Activated
Technology Reality
Social Media Gamification Smart Appliances Virtual Reality
63
Digital developments should be seen in the context of
an overall network
Difficult Location-Based CRM Systems Big Data Handling Automation 2.0

Technology
Smart Labels / In-Store Smart Tech Smart Homes Contactless

Packaging Retail
Traditional E-Commerce Apps Smart Delivery Artificial

Systems Intelligence
Influencers Wearable Voice-Activated Augmented

Technology Reality
Easy
Social Media Gamification Smart Appliances Virtual Reality
Now Future
64
How are brands
we like: connected consumer
Drop Scale
Amazon Dash Buttons ✓ Smart kitchen scale connects to
✓ Branded buttons enable consumers recipe app via smartphone
to re-order goods when stocks are ✓ Rescales recipes if user adds wrong
running low in the home quantity, and will recommend
ingredient substitutions
65
How are brands
we like: connected brands
KitKat Partnership with Google QR Yili Weikezi Niunai Yinpin (Milk Drink)
code
✓ Bars featured a QR code which took ✓ Packaging features interactive
consumers to promotional YouTube “voiceprint” which the consumer
videos when scanned scans to hear vocal greetings by
celebrity/singer Han Lu
66
Image-based social media is driving demand for
visually attractive food and drinks
1 in 4 “Golden”
latte
Taro milk beverages
consumers share a
picture of the
food/drinks they
consume on social media
at least once a week
(1 in 3 among
Millennials)
Ruby KitKat
68
Trend 6: Total Transparency
• Informed consumers seek out products that are

transparent in their messaging and communication
with regards to formulation, production, and
What? ingredients sourcing.
• Providing clarity across all brand touchpoints can
enhance trust and provide reassurance to consumers.
• High profile product safety incidents reduce trust in the

regulatory system, brands, and products – this is
driving greater scrutiny over the wider supply chain
Why? when making purchasing decisions.
• Consumers also want products which are beneficial for
their health and need reassurance of product safety.
• Brands must allow greater transparency across all

aspects of the product lifecycle and manufacturing
So process to drive consumer trust.
what? • High levels of transparency can give brands the
competitive edge with the integrity of their supply
chains presenting a core USP.
69
Global scandals place brands under pressure to
reassure their customers of food safety and integrity
70
Informed, savvy consumers place food ingredients
under heightened levels of scrutiny
54%
of consumers globally pay a

high/ very high amount of
attention to the ingredients
used in the food and drinks
they consume
Brands must reassure consumers of overly-processed
products and focus on natural, “real” formulations
Global: “What does clean label mean to you?”
40%
37%
31%
26% 25%
19% 18%
12%
Free from Natural/ organic No pesticides/ Free from No genetically Minimally Simple/ short Transparent
artificial claims chemicals/toxins allergens modified processed ingredient lists (see-through)
ingredients organisms packaging
(GMOs)

Transparency in production processes and sourcing is
important to convey on-pack and in marketing
Global: Consumers who find on-package information that allows them to
see where a product was made very appealing
Global average By region
Latin America 55%
Europe 52%
51% North America 50%
Asia Pacific 49%
Middle East & Africa 45%

Innovation we like: assuring consumers of product
sourcing and production processes on-pack
Asana La Vida Bio Followfish Tuna Fish Fillets

✓ Features livestock guarantee stamp to ✓ This fish brand features tracking codes
emphasize consistent sourcing of milk on-pack allowing customers to track the
from the same farms with cooperative exact origin of the fish they are
principles consuming
✓ Supports 100% natural (clean) ✓ The brand builds a bridge between the
positioning and commitment to consumer and fishermen to assure
healthy, safe products origins and sustainable sourcing
74
Innovation we like: leveraging smart packaging to
improve traceability and ensure freshness
TetraPak Dynamic QR Code Insignia Technologies Smart Label

Technology
✓ Labels indicate how fresh food is after a
✓ Tetra Pak's Dynamic QR code
pack has been opened by changes in
technology prints a unique smartphone
color as it reacts to heat and CO2 in the
scan-able QR code on each package.
air
✓ This technology can allow brands to
✓ The speed of reaction can be adapted to
track each package throughout its
the requirements of different foods
lifecycle from production to consumer
75
Innovation we like: greater transparency in and
control over the raw material origin
Connecterra
✓ Combines AI and motion sensors to track and monitor dairy cows
✓ A motion-detector gadget is attached to the dairy cows, and transmits
data to a software driven by AI
✓ Analyzes cow behavior and health to optimize milk production
76
Agenda
About GlobalData
77
Opportunity
Opportunity#1: “Craft” dairy
1: Harnessing food waste
OddBox
Subscription Box
Collects (rejected)
surplus of produce
from local farmers for
resale
Food waste presents a key

concern for brands and
consumers alike but also
Dash Water
presents an opportunity to
Uses abnormally shaped
“upcycle” and leverage it in
fruits to flavor its
new formulations as a
sparkling water
responsible and sustainable
including “wonky”
ingredient source.
cucumbers
78
Opportunity 2: Cannabis – the new “on-trend”
Opportunity #1: “Craft” dairy
ingredient
Sprig CBD-Infused Soda

Features all natural CBD derived from
agricultural hemp
Cannabidiol (derived from

cannabis) has been claimed to
offer therapeutic value but is
not psychoactive. This
ingredient is emerging in
beverages for its perceived
wellness benefits and could
gain traction in functional Love Hemp Water
foods. Spring water infused with CBD
droplets
79
Opportunity
Opportunity#1: “Craft” dairy
3: Next-Gen food retail
Smart speakers present a new route

to engagement and purchase
Smart speaker penetration is
increasing dramatically. Looking at the
US alone, over 20 million homes
currently own a smart speaker. By the
year 2022, over half of American
homes are projected to own one.
Growing dependence on and

rapid growth of new The future of deliveries could be with
technologies creates important drones and investment is growing
opportunities but also Amazon has been trialing this
technology since 2016; Chinese E-
challenges for food players.
commerce platform JD has started
With Amazon soon to be the trialing drone delivery in Indonesia in
new global high street, digital is 2019; drone delivery start-up Wing
the future of food retail. plans to launch a trial service in Finland
this year.
80
Organização:
Keynote Speaker:
Thank you
Knowledge.division@portugalfoods.org
81

Trends 2019 - Apresentacao PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Trends 2019 - Apresentacao PDF

Uploaded by

Copyright:

Available Formats

1

TecMaia, 31st January 2019

Key themes shaping today’s food landscape

Six innovation trends to watch across the industry

Looking ahead: What next for food innovation?

Key themes shaping today’s food landscape

Six innovation trends to watch across the industry

Looking ahead: What next for food innovation?

Key themes shaping today’s food landscape

Six innovation trends to watch across the industry

Looking ahead: What next for food innovation?

$3.3tn +4.9% $20.4bn +4.3%

Source: GlobalData’s Market Analyzers

Pasta & Noodles + 8,0% $59.4bn Rice + 6,7% 226.8bn

Savory Snacks + 7,1% $117.9bn Savory Snacks + 4,9% 13.7bn

Oils & Fats + 6,9% $107.3bn Meat Substitutes + 4,2% 0.3bn

Meat Substitutes + 6,9% $4.1bn Oils & Fats + 3,6% 41.6bn

Ice Cream + 5,1% $63.1bn Pasta & Noodles + 3,6% 22.8bn

Source: GlobalData’s Market Analyzers

Meat Substitutes + 6,1% $0.02bn Meat Substitutes + 3,3% 0.96m

Ice Cream + 5,6% $0.6bn Ice Cream + 2,6% 49.2m

Meat + 5,3% $6.6bn Fish & Seafood +2,5% 357.1m

Fish & Seafood + 5,0% $2.8bn Soups +2,2% 8.4m

Confectionery + 4,9% $0.59bn Meat + 2,1% 597.8m

Source: GlobalData’s Market Analyzers

POLITICAL & ECONOMIC ENVIRONMENTAL SUGAR TAX

RISING OBESITY AGING POPULATIONS CIVIL UNREST

Fits time & financial constraints 63%

Health & wellbeing impact 62%

Tailored to needs/personality 57%

Ethical/eco-friendly/socially responsible 43%

Changes in the world around me 38%

Digitally advanced/smart features 30%

Source: GlobalData’s Q3 2018 consumer survey

Fits time & financial constraints 63% 2%

Unique/enjoyable 63% 10%

Health & wellbeing impact 62% 0%

Tailored to needs/personality 57% 1%

Ethical/eco-friendly/socially responsible 43% 2%

Changes in the world around me 38% 0%

Digitally advanced/smart features 30% 1%

Source: GlobalData’s Q3 2018 & Q3 2016 global consumer surveys

Familiarity/trust 78% 65%

Fits time & financial constraints 77% 63%

Tailored to needs/personality 75% 57%

Health & wellbeing impact 70% 62%

Unique/enjoyable 62% 63%

Ethical/eco-friendly/socially responsible 46% 43%

Changes in the world around me 43% 38%

Digitally advanced/smart features 29% 30%

Source: GlobalData’s Q3 2018 global consumer survey

Key themes shaping today’s food landscape

Six innovation trends to watch across the industry

Looking ahead: What next for food innovation?

Plant Power “Right For Me” Keep It Authentic

Make It Sustainable Smart Lifestyles Total Transparency

Plant Power “Right For Me” Keep It Authentic

Make It Sustainable Smart Lifestyles Total Transparency

• Plant-based ingredients are taking center stage, as

• Consumers are cutting out animal products for a

• Capitalize on demand by offering products either

44% 43% 43%

Natural Balanced Low sugar Fresh/ Raw Low fat