IMPLEMENTING YOUR SURVEY

By the end of this lesson

you will be able to:

• Conduct a survey
questionnaire.
• Recruit and train
enumerators and
encoders to effectively
conduct a survey
questionnaire.
Sharing from Previous Campaigns
Utilizing Survey in Pride
 Sharing from Previous Campaigns
Challenges in Conducting Surveys

08 Challenges in Conducting Surveys.wmv

 Finding Good Enumerators
Characteristics that make for a good
enumerator

• Maintain good eye contact and focus

• Must know the local dialect
• Translate the questionnaire in common
language
• Has experience in survey
•
 Finding Good Enumerators
Characteristics that make for a good
enumerator
• A pleasant personality
• A professional manner
• A good listener
• A person that exudes that they can be trusted
• Fluent in the language of the interview
• Wearing attire that is neat and clean
• Diligent and responsible
• Their only interest should be to conduct the best interviews possible
• Enumerator should not have a “vested interest” in how the results of the survey turn out;
their only interest should be to conduct the best interviews possible.
• Individuals who have conducted interviews previously, such as census enumerators, students,
department of statistical personnel, etc.
• NOT someone who has represented the Pride campaign, another political or non-political
campaign, or any other potentially controversial or divisive issue.
Suggested Enumerators Workshop
• Introduce Workshop Goals and Roles of Enumerators (30
minutes)
• Collectively Read Questionnaire and Check for Clarity (1 hour)
• Demonstration of the Survey in Front of the Room (30
minutes)
• Review the Guidelines and Rules for Interviewers (30 minutes)
• Sampling Discussion (1 hour)
• Practice Interviews with Fellow Enumerators (1 hour)
• Conduct Practice Interviews Outside (2 hours)
• Debrief (1 hour)
Training and Rules for Interviewers
• Be courteous.
• Maintain confidentiality of the interview at all times.
• Introduce the survey by saying who is running it, its general intentions,
and how the respondent was chosen (usually at random).
• Be professional, have all your materials ready and keep to the purpose of
your visit.
• Be familiar with the questionnaire so if there are filters and skip patterns,
you know where they lead.
• Read each question exactly the same to each respondent.
• Speak slowly and clearly so you can be understood.
• Don’t mark an answer until the respondent states it.
• If a response is incomplete, use a neutral probe, to get the respondent to
fully answer the question.
• Before leaving, make sure the questionnaire is completed.
• Thank the respondent and leave.

9
Guidelines and Rules for Interviewers
• Try to put the respondent at ease.
• Be professional, have all your materials ready and keep to the purpose.
• Don’t get distracted by others or let the respondent wander off track.
• Be familiar with the questionnaire so if there are filters and skip patterns, you
know where they lead.
• Read each question exactly the same to each respondent. Remember, slight
wording changes can lead to large changes in answers. If the respondent asks for a
question to be clarified, do so by either repeating the question or rephrasing it
using the same words in a different order.
• Speak slowly and clearly so you can be understood.
• Do not assume any answers, and don’t mark an answer until the respondent states
it.
• If a response is incomplete, use a neutral probe to get the respondent to fully
answer the question.
• Before leaving, make sure the questionnaire is fully completed.
• Thank the respondent at the end of the interview.
 Lessons from Phils 1 - Training
enumerators
• Run through questions and instructions one
by one (translated version)
• Keep tally of respondents who don’t want to
be interviewed
• Record any changes in sampling methodology
• Have feedback system
 Lessons from Phils 1 - Training
enumerators
• Go over survey plan
Make sure enumerators understand sampling
methodology
random sampling – (map + dice to select street?)
stratified sampling – (create simplified version)
• Provide additional materials needed (MAP, dice &
photographs)
• Do a practice run & debrief
 Finalizing survey
• Schedule time to review survey before
finalizing translation
• Get final sign off from your PPM
• Print survey and start roll out
Implementing survey
 Implementing survey
• Spend at least the first two days with
enumerators in the field to supervise/take
part in survey

• Do random checks on surveys you get in to

ensure all enumerators are working properly
 Lessons from Phils 1 –
Implementing your survey
• Do a pilot survey 3-5 per enumerator
(test on people random sample in least
important area first)
• Do a debrief from pilot survey
• Especially check for length (max 40 minutes
per survey)
 Lessons from Phils 1 –
Implementing your survey
• Laminate survey questionnaire with hole and
ring binder
• Create answer sheet
=> Instructions for enumerators in both documents
Data entry
 Data encoding
• Test data encoding early on (check how long it
takes)

• Have a realistic plan for getting encoding done

• Insert answer options for open ended

questions based on first surveys you get back
before starting encoding
Survey Plan and
Budget
By the end of this lesson
you will be able to:

• Conduct a survey
questionnaire.
• Recruit and train
enumerators to
effectively conduct a
survey questionnaire.