Haogang Xu

Industrial Designer
 Haogang Xu
Industrial Designer

PERSONAL INFO Professional Skills

Address 273 W Squire Dr. Apt 8 SolidWorks Photoshop
Rochester, NY 14623 Autodesk Fusion 360 Illustrator
Creo Parametric InDesign
Mobile Phone (401)594-5855 Keyshot Lightroom
Woodworking Premiere
E-Mail hxx6314@g.rit.edu
Foam Working Microsoft Office
Metal Working

EDUCATION Sewing Skill

2015-2019 B.F.A. Industrial Design

Concentration in Economy
Rochester Institute of Technology, Rochester, NY
Graduated in May, 2019

EXPERIENCE
2018 Summer Scope Industrial Design Studio, Ningbo, China
Industrial Design Intern

2017 Summer St. Moore Closet & Floor, Ningbo, China

Industrial Design Intern

2016 Winter Bank of Communications Limited, Ningbo, China

Assistant Lobby Manager
Wowwing Branding Spin Table Rosewood Chair Folding Bear
Logo, Packaging, Interior Design Universal, Barrier-Free Design Furniture Design Soft good Design
01 Wowwings
Branding for Chicken Wing Restaurant and Takeout
Logo, Packaging Design, & Interior Design
 Design Background The Opportunity

Because of globalization, many western companies enter emerging markets. The typical way to open foreign
In the U.S. In China
expansion markets is to sell products or services that are similar to the original. The successful examples of

adaptation will be KFC and Pizza Hut. Rethinking the business model and localizing existing products is the key 1.33 Billion Buffalo Chicken Wings were eaten on 0 restaurants serve Buffalo Chicken Wings, as of April,
to achieve success(Shelman). There are still many western traditional foods that have not been introduced to the Super Bowl Sunday in 2017. (That’s enough wings to 2019.

Chinese market, such as Buffalo Chicken Wings. circle the earth three times!)

Bring Wings to China

Nanjing will be the ideal location of the restaurant. Nanjing, has long been a famous tourist resort and a center of

innovations. Given that, the public there would be more accepting of new foods. Additionally, the average price of renting is

half of that in Shanghai. Additionally, Nanjing has outstanding food-processing suppliers.

 Design Statement Book Research
Wowwings restaurant will be a holistic concept designed to bring Buffalo Chicken Wings to the Chinese market. The Extensive researches in

cohesive branding through the venue styling, food presentation and takeout packaging will drive awareness and create +Branding

feelings of memorability and uniqueness for customers. +Food Delivery

+Packaging Design

+Restaurant Types

+Interior Design

+Trends in Logo Design

Logo, Packaging, Interior Design

 Consumer Research User Persona
Who Visits the Quick-Service Restaurants?

Family

9.7%

Student

7.6%
Name Hongwei Zhang
Office Workers Occupation Business development associate
82.7% Age 34

Education College Graduate

Family Married, 2 children

Personality Social, active hard worker

“I would clock in at 9 am, after a 90-minute commute to

During my internship at Scoop Industrial Design Company, we had a ritual during the lunch hour. All the coworkers in the the outer suburbs where I e-commerce firm rented the
companies will go to a quick-serving restaurant and have a group lunch. Then in the afternoon, there was often “afternoon
office space, and usually left well after 8 p.m.”
tea hour” when coworkers went to a coffee or tea shop together to enjoy a nice break. I was intrigued by the idea of group
eating and I went to several companies nearby to ask if they shared the same policy. 90% of the companies I interviewed
have communal lunch in a nearby quick-serving restaurant and they all believed that it will help the bond between
coworkers and they can discuss obstacles or problems during the lunch hour to increase working efficiency. This survey
ties back to the concept of quick-serving restaurants. The interview demonstrates one pro of a quick-serving restaurant, it
provided a place for communication among coworkers.
Logo and Color Development
Logo and Color

Color
C: 11 R: 215
M: 95 G: 37
Y: 69 B: 67
K: 0 #:D7253E

Typography
ARIAL ROUNDED MT BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Primary Logo Final Logo

 Icon Design Flavor Graphic
The Wowwings brand utilizes a series of airy icons to add character.

The icons represent our brand value of “Originates from the US”.

Honey Barbecue

Lemon Pepper

Hot Spicy

Buffalo Traditional
Packaging Sketches
 Concept Development

Concept 1 (Chosen) Concept 2 Concept 3

Quick-Service Restaurant Casual Dining Restaurant Food Delivery Service

Fast dine in and take out experience A box for the leftover after a meal Easy to carry and low cost

The trend of wrappnig strip of cardboard A striking box in the refrigerator Brown substrate

Recognizable flavor icons The bright color reminds the customer to eat it on time

The “gift” looking box enhances the casual dining

 Concept Refinement

After consulting with business professor Dr. Tu in RIT, I decided to choose the concept of a quick-service restaurant that

focuses on fast dine-in and take-out experience. In the fast-pacing lifestyle that is adopted by the majority of working

generations in China. People are prone to eat out with a group of workers as I mentioned in the research “Customer

Service.” Starting with something small and manageable is an ideal business model for a busy city like Nanjing.

For a quick-service restaurant, it is important to attract customers with a great first impression. I decided to make the open-

box experience caring and enjoyable.

 Die-line
Picnic tablecloth pattern that gives people a pleasant

dining experience.

Recognizable trash/bone area provides users with

convenience and care.

A well-designed tool that prevents boxes from falling off.

Patterns provide customers with interesting facts about

American culture.

A great open-box experience reminds people of the

history of the Wings and recycling.

Final Design
Final Design
 Venue Styling Concept Development

Scandinavian and Japanese Modern Style

Chinese Red and Modern City

 Final Rendering
This design aims to attract customers with a great dining experience in a small area.

The venue styling matches the logo and packaging design.

02 SPIN ISLAND
A Barrier Free Kitchen Island
Sit, Spin, and Cook.
 Design Background
Kitchens are the heart of the entire house. It is where family members gather together for Thanksgiving dinners to share

their freshly cooked cuisines and delicious homemade desserts. It is also a place for parents and children to collaborate on

gingerbread men cookies. The kitchen is the most visited and busiest room in the house that is full of laughter and smell.

However, the kitchen can turn into a nightmare experience for people with disabilities, especially for wheelchair users. The

nature of the kitchen is a busy, crowded, and intense place. It is a small space that is compact of the refrigerator, oven,

stove, sink, closets and the working station. When wheelchair users enter a normal household kitchen, they immediately

discover two problems. There is limited space for their bulky chairs to operate, and there is no place for their seating

positions.

Designing a working station that allows wheelchair users to do different tasks comfortably in the kitchen is the primary goal
for this project. From washing, food preparing, cooking, and cleaning, the working station lets wheelchair users complete

all tasks without the effort to move around in the narrow walkway. It provides comfort, ease, and convenience to the

customers.
Project Statement
To design a kitchen workstation for wheelchair users who

want to be more involved in the preparation process. The

workstation will allow the user to easily navigate an apparatus

of fundamental, kitchen tools without having to move.

Ergonomics Efficiency Minimalism

 Design Research
The first step in design research is to sit in people with disability’s chair and experience their day in the kitchen. I discovered four factors to consider for the design of the design of the workstation.

We also had the opportunity to visit two non-profit organizations dedicated for people with disabilities to hear about their needs.

Hygiene
Wheelchair users constantly touch food, utensils,

and wheelchair handles, bring a hygiene issue to the

design.

Ergonomics
The table should be designed at the right level for the

comfort of both wheelchair users and their families.

Multi-Tasking
Due to low-mobility, it is important to consider multi-

tasking for wheelchair users.

Leg Space
Leg spaces are essential in workstation design as

lacks of leg space for wheelchair users may cause

dangers and inability to perform tasks.

 User Persona Brainstorm

Rose, 34 Charles, 67

Location: San Fransisco Location: Atlanta

Wheelchair: Yes Wheelchair: Sometimes

Occupation: Stay-home housewife Occupation: Retired Engineer

Income: N/A Income: 401k

Family: Married with two children Family: Married with three children and two grandchildren

Frustration: I have always enjoy cooking. However, it is Frustration: My wife and I love to cook for our big family

really hard for me to get around the corners because of during the weekends. But after I started to use wheelchair,

the wheelchair. Sometimes I have to call my husband for things are difficult because I became the biggest obstacle

help. in the kitchen.

Moodboard
Ideation Sketches

1. Wash 2. Prepare 3. Throw trash Electrical Outlet 4. Cooking 5. Take out trash can
3D Modeling
Testing and Modification
 Final Design

Cutting Area with non-slip layer Water tap with pull out faucet

Removable Trash Can

Induction Cook-top

Stainless steel sink

Storage
 Product Measurement
The design measures 45’’ L x 45’’ W x 31’’ H and seats up to four comfortably. The table height is 30’’ from the floor.
03 Rosewood Chair
Traditionally Inspired Modern Chair
A furniture design project dedicated for Provasi.
 Design Brief
To design an Italian made rosewood chair that delivers comfort, modern simple style and an immerse sense of Chinese culture, at a level of quality and craft that is unmistakably high-end.

Target Market: Chinese Millennial Dilemma in Traditional Design Opportunity in Modern Approach

As the Chinese millennial begin to start families and settle down, home-purchasing and On the other hand, the high-end market is facing a tremendous problem. Premium This information uncovered a huge potential in redesigning traditional Chinese furniture

its related issues become the trending topics on the Internet and social media. Stores international brands are designed for old generations with high income and sophisticated with Western minimalist design principles, while still maintaining the essence of Chinese

like Ikea, Esty, and Wayfair have dominated a large share of the foreign minimalist tastes, however, the young Chinese generation has become the leading consumer in the traditional furniture. This project focused on rejuvenating the high-end traditional

market, as well as some mass-produced furniture selling companies market. Traditional Chinese furniture design has been suffering as well, given the fact that handcrafted Chinese armchair to fit the current market with the design ethics of Provasi.

they failed to adapt to the current trend and grasp the taste of the millennial.
 Brand Study x
Provasi is the history of a family led by passion for the Made in Italy artisan production.

It is 1970 in Brianza, the perfect nucleus of handmade production, when the brothers Enrico, Paolo, Giovanni e Roberto express the Italian identity in a manufacturing that traces the ‘700 and ‘800 English and French classic furniture, becoming the keepers

of high quality cabinetry inherited by their father. It is this peculiarity, artisanship, which gives uniqueness to each product and ambiance.

Strengths Weaknesses
Well-known International Furniture Maker Traditional and Classic Design

Details on Craftsmanship Lack of Chinese Furniture Essence

Material Dedication

Want to Explore the Chinese Market

Cultural Synthesis
Strictly vertical structure Stream Lined

Flat Square Seat (Pan) Minimalist

Elegant, Rounded armrest Simplified Components

+ =
Maintaining the traditional rounded armrest and perfectly-leveled square seat as

the essence of Chinese value.

Traditional Chinese Modern Western
Taking in the western sleek design style to modernize and create a new form of

Chinese classic armchair.

Ideation
 Prototyping 3D Modeling

Hand Made Sample Pieces, 1/4 scale, walnut with red dye Exploded View with joints and support design
Final Rendering
Advertisement
04 Folding Bear
Teach Children how to Clothes
First Exploration in Softgood Design
 Design Brief
Design an educational plush with a adorable exterior for an activity group in kindergarten, which teaches a motion of regular work done in housekeeping.

Target Market: Kindergarten Children Problem Discovered

Designed for kindergartens to play with either in classroom or at home. This toy During my freshman year living in college dorm, I discovered that a lot of people do not

contains both fun and educational purposes as it teaches children how to clothes. fold their clothes properly. They either pile all the newly-washed clothes in the closet or

hang them up. It occurs to me that we have never been properly trained to fold clothes

before. I think it is a crucial life lesson to learn in order to make our livings clean and tidy.
Research

Preschool activity Considerations Interests for Activity Safety Features for Activity
Four or five kids per group Play sets and action figures Rounded, no sharp parts

Teaching imaginations and motor skills battery powered ride-ons Non-toxic material

Doll-houses and accessories Durable, hard to pull of components

Art and crafts/learning kits

Fashion dolls
Ideation
 Prototyping
These color-coded fasterners lead children to fold each sections to the right places.

When done correctly, the folding bear will give you a big smile!

Matrial List
Ultra Fluffy; 100% polyester

Soft & Comfy; 100% polyester

Classic Felt; 100% polyester

T5 size snap buttons

Shank Back Eyes

Darice Shank Back Animal Noses

Acrylonitrile Butadiene Styrene (ABS) &

Polystyrene (PS) plastic

 TechPack

TechPack link:

https://zh.scribd.com/document/392364003/Bear-ToyTechPack
Thank You!