Monday November 1, 2010

Your Local Executive LA JOLLA, CA 92037

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 1,995,000 ±+
Asking Price Per Square Foot $ 723 ±+
The median list price in LA JOLLA, CA 92037 this week is Average Days on Market (DOM) 176 ±+
$1,995,000.
Percent of Properties with Price Decrease 42 %
Percent Relisted (reset DOM) 13 %
Inventory has been lightening lately and the Market Action Index
has been trending up. These are mildly positive indications for the Percent Flip (price increased) 15 %
market. Median House Size (sq ft) 2878
Median Lot Size 0.25 - 0.50 acre
Median Number of Bedrooms 4.0
Median Number of Bathrooms 3.0

Supply and Demand Market Action Index Strong Buyer's 13.5 ==

Home sales have been exceeding new inventory for several weeks. ±+ No change == Strong upward trend ≠≠ Strong downward trend
Since this is a Buyer's market prices are not yet moving higher as
excess inventory is consumed. However, as the supply and demand = Slight upward trend ≠ Slight downward trend
trends continue, the market moves into the Seller's zone, and we are
likely to see upward pressure on pricing.

Price
Market Action Index We continue to see prices in this zip code bouncing around this
plateau. Look for a persistent up-shift in the Market Action Index
before we see prices move from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 5,047,000 5194 acre 5.0 5.0 19 72 1 2 227 Most expensive 25% of properties

0.25 - 0.50
Upper/Second $ 2,495,000 3510 acre 4.0 3.5 38 73 3 5 167 Upper-middle 25% of properties

8,001 -
Lower/Third $ 1,595,000 2486 10,000 sqft 4.0 2.5 39 73 3 5 147 Lower-middle 25% of properties

8,001 -
Bottom/Fourth $ 1,150,000 2083 10,000 sqft 3.0 2.5 39 73 0 1 162 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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