A Sample Digital Printing Shop Business

Plan Template
Are you about starting a digital print shop? If YES, here is a complete sample digital
printing business plan template & feasibility report you can use for FREE.

Okay, so we have considered all the requirements for starting a print shop. We also took it
further by analyzing and drafting a sample print shop marketing plan template backed up by
actionable guerrilla marketing ideas for print shops. So let’s proceed to the business planning
section.

Why Start a Print Shop?

Starting a business comes cheap to some people while to some other people it is indeed a
herculean task; a task that needs serious consideration and contemplation. If you fall amongst the
later and you truly want to become your own boss, then one of the many businesses that you can
launch with little stress is to open a printing shop.

Printing shop business does pretty well if it is properly located in the right location. It has been
proven over and over again that a printing hubs and commercial centers are indeed a thriving
location for a printing shop. This is the reason why any entrepreneur who is interested in starting
a printing shop business will be willing to pay much to locate the business in any of the locations
stated above.

All you have to do to make success out of this business is to ensure that you locate the business
in the right location, equip your shop with the latest printing and photocopying machines, and of
course good customer care and excellent job outputs.

If you are sure this type of business is what you truly want to do after you must have conducted
your feasibility studies and market research, then the next step to follow is to write a good
business plan. Below is a sample printing shop business plan template that will help you
successfully write yours without much stress;

A Sample Digital Printing Shop Business Plan Template

 Industry Overview

Operators in the printing industry mainly print on paper, textile products, metal, glass, plastic and
other materials, excluding fabric. Printing shops engage in a variety of printing processes which
include lithographic, gravure, screen, flexographic, digital and letterpress. It is important to state
that this industry does not include publishers that also perform printing, nor does it comprise
companies that perform pre-press or post – press services without traditional printing.
A close study of the Printing industry shows that the industry has been struggling over the last
half a decade due to the fact that digital products and services have increasingly displaced
traditional printed materials. Printers were historically central to both publishing and advertising;
though, over the past 20 years, rapid technological change has toppled both markets and sent the
industry into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital
media replaces traditional paper products. In the interim, profit margins are expected to slightly
increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing Industry is indeed a very large industry and pretty much active in all the parts of the
world. Statistics has it that in the United States of America alone the industry rakes in a
whooping sum of $86 billion annually. There are about 48,698 registered and licensed printing
shops scattered all across the length and breadth of the United States and they are responsible for
employing about 458,145 people.

The industry is projected to enjoy -0.2 percent annual growth within 2011 and 2016. It is
important to state that the establishments with the dominant market share in the printing industry
in the United States are Quad / Graphics and R.R. Donnelley and Sons.

Research carried out by IBISWORLD shows that the Printing industry’s long-term struggles
have continued over the past five years as digital products and services have increasingly
displaced traditional printed materials. Printers were historically central to both publishing and
advertising, yet over the past two decades, rapid technological change has upended both markets
and sent the industry into structural decline.

The report further states that the migration of media content and ad dollars to digital platforms
has only accelerated since 2011, precipitously reducing demand for the Printing industry. Amid
this trend, industry revenue is expected to decline at an annualized rate of 0.2 percent over the
five years to 2016 to $85.7 billion.

If you are looking towards starting your own printing business, then you should endeavor to
learn the trade. The truth is that the technology and processes involve in this line of business is
one that will require a period of time (months) to learn.

Over and above, the printing industry is pretty much open to new entrepreneurs and investors to
come in and build a successful business. But they must first and foremost ensure that they
conduct thorough feasibility studies and market survey before situating the business in any
location. This is very important because if this type of business is better located in an area that
has available market for its services.

Digital Printing Shop Business Plan – Executive Summary

F.F Robin & Sons® Printing™, LLC is a standard and registered printing company. We have
been able to secure a standard and well – positioned office facility in a busy business district in
Los Angeles – California. We are a world class printing company that is set to compete in the
highly competitive printing industry not only in the United States market, but also in the global
market.

F.F Robin & Sons® Printing™, LLC will be involved in the all aspect of printing services such
as commercial lithographic printing, commercial gravure printing, commercial flexographic
printing, commercial screen printing. Quick printing, digital printing, manifold business forms
printing, book printing, blank book, loose-leaf binders and devices and other related printing
services.

Our business goal is to become one of the leading printing companies in the United States and
we will make sure that every printing job that leaves our printing press can favorable compete
with the best in the industry.

Our workers are going to be selected from a pool of talented and highly creative professional
printers in and around Los Angeles – California and also from any part of the United States as
the business grows. We will make sure that we take all the members of our workforce through
the required trainings that will position them to meet the expectation of the company and to
compete with leading printing companies in the United States and throughout the globe.

At F.F Robin & Sons® Printing™, LLC our client’s best interest come first, and everything we
do will be guided by our values and professional ethics. We will ensure that we hold ourselves
accountable to the highest standards by delivering excellent and neat jobs and also meeting our
client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning
a living, and living in our world, for our partners, employees and for our clients.

F.F Robin & Sons® Printing™, LLC is a private business that is owned and managed by Mr.
Felix F. Robin and his immediate family members. F.F Robin studied Printing Technology from
Illinois Institute of Technology and he has well over 10 years of hands on experience working
with one of the leading printing companies in the United States of America. He will be bringing
his wealth of experience to grow F.F Robin & Sons® Printing™, LLC to become a national
brand.

 Our Product and Services

F.F Robin & Sons® Printing™, LLC was established with the aim of maximizing profits in the
Printing industry. We want to compete favorably with the leading printing companies in the
United States of America which is why we have but in place a competent quality assurance team
that will ensure that all our printing jobs and other related printing services rendered meet and
even surpass our customers’ expectations and match – up with international best practices.

We will work hard to ensure that F.F Robin & Sons® Printing™, LLC is not just accepted in Los
Angeles – California but also nationally throughout the United States of America. Our service
offerings are listed below;
  Commercial lithographic printing
 Commercial gravure printing
 Commercial flexographic printing
 Commercial screen printing
 Quick printing
 Digital printing
 Manifold business forms printing
 Book printing
 Blank book, loose-leaf binders and devices
 Other related printing services

Our Vision Statement

Our vision is to establish a standard and world class printing company whose services and brand
will not only be accepted in Los Angeles – California but also throughout the United States of
America and the global market.

 Our Mission Statement

Our mission is to build a world class printing company that will be known to execute top notch
printing projects and to become the number one choice for branding, advertising and promotion
agencies and other stake holder in the industry. We want to build a printing company that can
favorably compete with other leading brands in the industry.

Our Business Structure

F.F Robin & Sons® Printing™, LLC is a printing company that intend starting small in Los
Angeles – California, but hope to grow big in order to compete favorably with leading printing
companies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture
of the kind of world class business we want to own. This is why we are committed to only hire
the best hands within our area of operations.

At F.F Robin & Sons® Printing™, LLC, we will ensure that we hire people that are qualified,
hardworking, creative, customer centric and are ready to work to help us build a prosperous
business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of five years or more as
agreed by the board of trustees of the company. In view of the above, we have decided to hire
qualified and competent hands to occupy the following positions;

 Chief Executive Officer

 Creative Director
 Human Resources and Admin Manager
  Sales and Marketing Executive
 Accountant
 Printing Machine Operators
 Client Service Executive

Roles and Responsibilities

Chief Executive Officer – CEO:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization.

Creative Director:

 Serves as project manager of the organization; works directly with employees

 Responsible for designing and approving concepts for printing of materials for client
 Develops strategic plan by studying technological and financial opportunities; presenting
assumptions; recommending objectives.
 Accomplishes subsidiary objectives by establishing plans, budgets, and results
measurements; allocating resources; reviewing progress; making mid-course corrections.
 Coordinates efforts by establishing procurement, production, marketing, field, and
technical services policies and practices; coordinating actions with corporate staff.
 Builds company image by collaborating with customers, government, community
organizations, and employees; enforcing ethical business practices.
 Maintains quality service by establishing and enforcing organization standards.
 Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications / journals; establishing personal networks;
benchmarking state-of-the-art practices; participating in professional societies.
 Makes certain that production and development department perform efficiently,
coordinate employee efforts, and facilitate communications between management and
printing machine operators and rapid prototyping specialist
 Ensures that the organization work in line with international best practices.
Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Designs job descriptions with KPI to drive performance management for clients
 Regularly hold meetings with key stakeholders to review the effectiveness of HR
Policies, Procedures and Processes
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Defines job positions for recruitment and managing interviewing process
 Carries out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
 Oversee the smooth running of the daily office activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data
generated by customer
 Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
 Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
 Responsible for handling business research, market surveys and feasibility studies for
clients
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Creates new markets cum businesses for the organization
 Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
  Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for F.F Robin & Sons® Printing™, LLC
 Serves as internal auditor for F.F Robin & Sons® Printing™, LLC

Printing Machine Operators

 In charge of handling commercial lithographic printing, commercial gravure printing,

commercial flexographic printing, commercial screen printing. Quick printing, digital
printing manifold business forms printing, book printing, blank book, loose-leaf binders
and devices and other related printing services.
 Liaises with clients to determine their requirement and budget
 Working to a brief, which details what the space will be used for, and finding out the
client’s personal ideas and requirements
 Responsible for creating patterns and operating printing machines cum equipment
 Responsible for developing detailed designs and choosing materials
 Responsible for preparing drafts or material based on an agreement brief.
 Researches and advices the organization on style, genre and other trendy info as it relates
to printing et al.

Client Service Executive

 Welcomes clients and visitors by greeting them in person or on the telephone; answering
or directing inquiries.
 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the HR manager in an effective and timely
manner
 Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
potential clients when they make enquiries
 Receives parcels / documents for the company
 Distributes mails in the organization
 Handles any other duties as assigned by the human resources and admin manager.

Print Shop Business Plan – SWOT Analysis

We are quite aware that there are several printing companies both large and small in the United
States of America which is why we are following the due process of establishing a business so as
to compete favorable with them.
We know that if a proper SWOT analysis is conducted for our business, we will be able to
position our business to maximize our strength, leverage on the opportunities that will be
available to us, mitigate our risks and be welled equipped to confront our threats.

F.F Robin & Sons® Printing™, LLC employed the services of a core professional in the area of
business consulting and structuring to assist our organization in building a well – structured
printing business that can favorably compete in the highly competitive printing industry in the
United States and the world at large.

Part of what the team of business consultant did was to work with the management of our
organization in conducting a SWOT analysis for F.F Robin & Sons® Printing™, LLC. Here is a
summary from the result of the SWOT analysis that was conducted on behalf of F.F Robin &
Sons® Printing™, LLC;

 Strength:

Our core strength lies in the power of our team; our workforce. We have a team of creative and
highly proficient professional printers, a team with excellent qualifications and experience in
various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and support staff
members, we have some of the latest and efficient printing machines and equipment and of
course our work output and services will be guided by international best practices in the industry.

 Weakness:

As a new printing company in Los Angeles – California, it might take some time for our
organization to break into the market and gain acceptance especially from the government and
other high profile clients in the already saturated and highly competitive printing and industry;
that is perhaps our major weakness. Another weakness is that we may not have the required cash
to promote our business the way we would want to.

 Opportunities:

Beyond every reasonable doubt, the opportunities in the printing industry are massive
considering the number of individuals and corporate organizations that would need the services
of standard printing companies. As a standard printing company, we are ready to take advantage
of any opportunity that is available in the industry.

 Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a new printing shop or even a 3D printing and
rapid prototyping services company in same location where our target market exists and who
may want to adopt same business model like us. We are not ruling out the fact that unfavorable
government policy can also affect our business.

Print Shop Business Plan – MARKET ANALYSIS

 Market Trends

The trend in the Printing industry shows that the industry has been struggling over the last half a
decade due to the fact that digital products and services have increasingly displaced traditional
printed materials. Printers were historically central to both publishing and advertising; though,
over the past 20 years, rapid technological change has toppled both markets and sent the industry
into structural decline.

It was predicted that going forward, the printing industry will continue to struggle as digital
media replaces traditional paper products. In the interim, profit margins are expected to slightly
increase, mainly due to a drop in labor expenses as a result of industry consolidation.

The Printing industry over time has experienced rapid growth and this is due to rapid
technological advancements, falling costs and new uses for printing technology. Going forward,
the demand for printing service and of course the revenue generated is projected to increase
rapidly. As a printing company with the aspiration to favorably compete in the industry, you are
expected to keep tab with new trends and products that are always coming up in the industry.

It is important to state that in recent time, for a printing company to continue to stay in business
and grow, they must continue to come up with highly creative design and concepts and also
engage in other printing related services.

 Our Target Market

Before starting our printing company, we are certain that there is a wide range of both corporate
and individual clients who cannot successfully carry out promotions and branding of their
products and services without hiring the services of a standard printing company like ours.

We will ensure that we develop strategic pacts with corporate organizations, advertising and
branding agencies, and religious organizations et al. This will give us several options to generate
revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate
organizations and individual who we know can’t afford to do without our services. We have
conducted our market research and survey and we will ensure that all our printing services are
well accepted in the market place.

Below is a list of the people and organizations that we have specifically market our products and
services to;

 Banks, Insurance Companies and other related Financial Institutions

  Blue Chips Companies
 Corporate Organizations
 Manufacturers and Distributors
 Real Estate Owners, Developers, and Contractors
 Research and Development Companies
 The Government (Public Sector)
 Schools (High Schools, Colleges and Universities)
 Hotels
 Celebrities, Politicians, Public Figures and Public Speakers
 Sport Organizations
 Religious Organizations
 Political Parties
 Television Stations
 Printing Press (Publishing Houses) and Authors
 Branding and Advertising agencies
 Aspiring celebrities
 Entrepreneurs and Start – Ups

Our Competitive Advantage

It is a fact that the competition in the printing industry is getting stiffer by the day, you have to
be highly creative and come up with appealing designs and concepts and very neat jobs in order
to survive in the industry. The printing industry is indeed a profitable and at the same time a
highly competitive industry; it enjoys strong demand as organizations and individuals continue to
print materials for promotional purposes. Clients will only hire your services if they know that
they can get nothing but the best from you.

We are quite aware that to be highly competitive in the printing industry means that you are not
only expected to be able to deliver consistent and highly creative designs, but you must be able
to meet set targets. No one would want to continue to hire your services if don’t always meet up
with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of
creative and highly proficient professional printers, a team with excellent qualifications and
experience in various niche areas in the printing industry.

Aside from the synergy that exists in our carefully selected professional printers and other
support staff members, we have some of the latest and efficient printing machines and equipment
and of course our work output and services will be guided by international best practices in the
industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the
best within our category (startups printing companies in the United States) in the industry. It will
enable them to be more than willing to build the business with us and help deliver our set goals
and achieve all our business aims and objectives.
Print Shop Business Plan – SALES AND MARKETING STRATEGY

We are not ignorant of the fact that there are stiffer competitions in the printing industry; there
are loads of printing shops and even 3D printing and rapid prototyping services companies
jostling for contracts; which is why we have been able to hire some of the best marketing experts
to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the general
printing industry and they will be trained on a regular basis so as to be well equipped to meet
their set targets and the overall business goal of F.F Robin & Sons® Printing™, LLC.

Our goal is to grow F.F Robin & Sons® Printing™, LLC to become one of the leading printing
companies in the United States of America which is why we have mapped out strategies that will
help us take advantage of the available market and grow to become a major force to reckon with
not only in Los Angeles – California but also in other cities in the United States of America.

F.F Robin & Sons® Printing™, LLC is set to make use of the following marketing and sales
strategies to attract clients and win printing contracts;

 Introduce our printing company by sending introductory letters alongside our brochure to
corporate organizations, advertising and branding agencies, religious organizations and
key stake holders.
 Promptness in bidding for printing contracts from the government and other cooperate
organizations
 Advertise our business in relevant business magazines, newspapers, TV stations, and
radio station.
 List our business on yellow pages ads (local directories)
 Attend relevant international and local expos, seminars, and business fairs et al
 Create different packages for different category of clients in order to work with their
budgets and still deliver excellent printing services
 Leverage on the internet to promote our business
 Engage direct marketing approach
 Join local chambers of commerce and industries to network and market our services
 Encourage word of mouth marketing from loyal and satisfied clients

Sources of Income

F.F Robin & Sons® Printing™, LLC is established with the aim of maximizing profits in the
printing industry and we are going to go all the way to ensure that we do all it takes to meet and
surpass the expectations of all our clients. F.F Robin & Sons® Printing™, LLC will generate
income by offering the following printing services and other printing related services;

 Commercial lithographic printing

 Commercial gravure printing
 Commercial flexographic printing
 Commercial screen printing
  Quick printing
 Digital printing
 Manifold business forms printing
 Book printing
 Blank book, loose-leaf binders and devices
 Other related printing services

Sales Forecast

One thing is certain, there would always be corporate organization and individual who would
need the services of printing companies whenever they have to conduct promotions and branding
and also other related printing services.

We are well positioned to take on the available market in the printing industry and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first six
month of operations and grow our printing company to enviable heights.

We have been able to critically examine the printing services market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. The
sales projections are based on information gathered on the field and some assumptions that are
peculiar to similar startups in Los Angeles – California.

Below are the sales projections for F.F Robin & Sons® Printing™, LLC, it is based on the
location of our business and of course the wide range of our printing services and target market;

 First Fiscal Year-: $250,000

 Second Fiscal Year-: $400,000
 Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and there won’t be any major competitor
offering same printing services or even 3D printing and rapid prototyping services as we do
within same location. Please note that the above projection might be lower and at the same time
it might be higher.

 Our Pricing Structure

If you are conversant with the printing industry or even the 3D printing and rapid prototyping
services industry, you will realize that the pricing structure ranges from fixed price rate to per
square foot billing and even to the quantity of materials to be printed on. Almost all companies
adopt all the available pricing system as it applies to the quantity of the job or project they are
expected to execute.

At F.F Robin & Sons® Printing™, LLC we will adopt all the pricing system as is obtainable in
the industry but we will ensure that we keep the prices of our services a little below the average
market rate for all of our customers by keeping our overhead low and by collecting payment in
advance from corporate organizations who would hire our services to help them print on their
promotional materials. In addition, we will also offer special discounted rates to all our
customers at regular intervals.

We are aware that there are some one-off printing services jobs or government contracts which
are always lucrative; we will ensure that we abide by the pricing model that is expected from
contractors or organizations that bid for such contracts.

 Payment Options

The payment policy adopted by F.F Robin & Sons® Printing™, LLC is all inclusive because we
are quite aware that different customers prefer different payment options as it suits them but at
the same time, we will ensure that we abide by the financial rules and regulation of the United
States of America.

Here are the payment options that F.F Robin & Sons® Printing™, LLC will make available to
her clients;

 Payment via bank transfer

 Payment with cash
 Payment via online bank transfer
 Payment via mobile money
 Payment via Point of Sales Machines (POS Machines)
 Payment via check
 Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make
payment for printing services without any stress on their part. Our bank account numbers will be
made available on our website and promotional materials to clients who may want to deposit
cash or make online transfer for our printing services.

Print Shop Business Plan – Publicity and Advertising Strategy

We have been able to work with brand and publicity consultants to help us map out publicity and
advertising strategies that will help us walk our way into the heart of our target market. We are
set to become the number one choice for both corporate clients and individual clients in the
whole of the Los Angeles – California and beyond which is why we have made provisions for
effective publicity and advertisement of our printing company.

Below are the platforms we intend to leverage on to promote and advertise F.F Robin & Sons®
Printing™, LLC;

 Place adverts on both print (newspapers and magazines) and electronic media platforms
 Sponsor relevant community based events / programs
 Leverage on the internet and social media platforms like; Instagram, Facebook, twitter,
YouTube, Google + et al to promote our services
  Install our Bill Boards on strategic locations all around Los Angeles – California
 Engage in road show from time to time in targeted neighborhoods
 Distribute our fliers and handbills in target areas
 Contact corporate organizations and residence in our target areas by calling them up and
informing them of F.F Robin & Sons® Printing™, LLC and the services we offer
 List our printing company in local directories / yellow pages
 Advertise our printing company in our official website and employ strategies that will
help us pull traffic to the site.
 Ensure that all our staff members wear our branded shirts and all our vehicles and trucks
are well branded with our company logo et al.

Print Shop Business Plan – Financial Projections and Costing

In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are well taken care of, and that your
facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.

When it comes to setting up a standard printing services business, the machines and equipment
that will be used are nearly the same cost everywhere, and any difference in prices would be
minimal and can be overlooked. As for the detailed cost analysis for starting a standard printing
services company; it might differ in other countries due to the value of their money.

However, this is what it would cost us to setup F.F Robin & Sons® Printing™, LLC in Los
Angeles – California, U.S;

 Business incorporating fees in the United States of America will cost – $750.
 The budget for liability insurance, permits and license will cost – $3,500
 Acquiring an office space or warehouse that will accommodate the number of employees
for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
 Equipping the office (computers, standard printing machines and equipment, servers /
internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
 The amount required to purchase the needed software applications – $3,500
 Launching an official website will cost – $500
 The amount need to pay bills and staff members for at least 2 to 3 months – $70,000
 Additional Expenditure such as Business cards, Signage, Adverts and Promotions will
cost – $5,000
 Miscellaneous – $2,000

Going by the report from the market research and feasibility studies conducted, we will need
about two hundred thousand (250,000) U.S. dollars to successfully set – up a medium scale but
standard printing company in the United States of America. Please note that the salaries for the
payment of staff members for the first 3 months is included.
Generating Funds / Startup Capital for F.F Robin & Sons® Printing™, LLC

F.F Robin & Sons® Printing™, LLC is a privately registered family business that will be owned
by Mr. F.F Robin and his immediate family members. They are the sole financial of the business
which is why they decided to restrict the sourcing of the start – up capital for the business to just
three major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings and sale of his stocks
 Generate part of the start – up capital from friends and other extended family members
 Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan
from family members $15,000) and we are at the final stages of obtaining a loan facility of
$150,000 from our bank. All the papers and document has been duly signed and submitted, the
loan has been approved and any moment from now our account will be credited.

PRINT SHOP BUSINESS GROWTH: Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business
close shop.

One of our major goals of starting F.F Robin & Sons® Printing™, LLC is to build a business
that will survive off its own cash flow without the need for injecting finance from external
sources once the business is officially running. We know that one of the ways of gaining
approval and winning customers over is to offer our printing services a little bit cheaper than
what is obtainable in the market and we are well prepared to survive on lower profit margin for a
while.

F.F Robin & Sons® Printing™, LLC will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken of. Our company’s
corporate culture is designed to drive our business to greater heights and training and re –
training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of ten years or more as determined by
the board of the organization. We know that if that is put in place, we will be able to successfully
hire and retain the best hands we can get in the industry; they will be more committed to help us
build the business of our dreams.

Check List / Milestone

 Business Name Availability Check: Completed

  Business Incorporation: Completed
 Opening of Corporate Bank Accounts various banks in the United States: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Securing a standard office facility plus renovation of the facility: Completed
 Application for business license and permit: Completed
 Purchase of All form of Insurance for the Business: Completed
 Conducting Feasibility Studies: Completed
 Generating part of the start – up capital from the founders: Completed
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents: In Progress
 Design of Logo for the business: Completed
 Secure trademark for our products: In Progress
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials:
Completed
 Recruitment of employees: In Progress
 Purchase of the needed printing machines and equipment: Completed
 Purchase of the needed furniture, office equipment, software applications, electronic
appliances and facility facelift: In progress
 Creating Official Website for the business: In Progress
 Creating Awareness for the business: In Progress
 Health and Safety and Fire Safety Arrangement: In Progress
 Establishing business relationship with vendors and key players in the industries: In
Progress

-oOo-

PRINTING PRESS BUSINESS PLAN SAMPLE PDF

A printing press business is a venture that marshals people and resources in meeting the demand
for printed materials like documents, brochures, pamphlets et al, in return for payment for the
value service.

A printing press is typically a machine that enables you to transfer ink onto a pressed ink surface
on any medium (which could be paper or cloth material), thereby creating an impression of ink.

GUIDE: STARTING A MONOGRAM BUSINESS

The printing press is credited as being one of the most significant events of the second
millennium, because it revolutionized the way people communicated and packaged their
ideas/concepts.

While the earliest form of printing press for woodblock commenced around 200BC, the modern
variants/processes involved with printing press including Photostat and rectigraph, screen
printing, spirit duplicator, dot matrix printing, xerography, phototypesetting, ink jet printing as
well as 3D printing, are came into existence from the early 1900s to the present.

These technological advances in printing technology have transformed the printing press
business into a large and flourishing multi-billion dollar industry.

Here is a business plan for starting a printing shop business.

Step 1: Find a Niche in the Printing Press Business and Stay There

There are many scholarly articles that harp on the need for specialization in business, with
demonstrable results. You must also apply this principle to setting up a Printing Press business.
You could decide to set a digital printing business or Direct imaging printing press venture.

Whatever specialization you choose, settling for a niche business helps you achieve clarity and
you can channel your energy and resources in becoming an authority in that area of the printing
press business.

Of course, it predisposes that you have earlier identified the opportunities/market that exists for
that particular kind of printing press business service and you have come up with an appropriate
business strategy.

Step 2: Intern at an Existing Printing Press Business Venture

The Printing press industry is a competitive one, with customers/clientele demanding for
excellent work at all times. You cannot afford not to put your best foot forward when you
commence your venture.

But mistakes can be costly and they have the potential to do greater harm to you long term
prospects than the loss of income. So, to avoid these setbacks, it is imperative you gain the
needed experience regarding running a printing press business, in an existing venture

Once there, you will garner valuable exposure to the nuances of the trade include understanding
the place of concept and design using computers, sourcing for printing papers and associated
accessories, bargaining with suppliers and wholesalers, handling human capital, sourcing for
customers amongst other sundry issues.

This period will allow you learn, ask questions and make allowable mistakes; such that you will
be able to launch your printing press business fully grounded in the nuances of the trade.
Step 3: Draw up a Business Plan

A comprehensive business plan is a detailed framework through which you will approach and
execute your plans and strategies, in anticipation of and in response to your target market(s).
Your business plan should comprise parts such as an executive summary of your business as well
as the industry, your management structure, your financial projections, startup costs and sources
of funding, your target markets, your marketing strategy, an analysis of your competition as well
as your projections for your business across the short, medium and long-term hauls. With a
printing press business plan, you are focused and yet flexible enough to accommodate any
changes in the dynamics of your target market. Your business plan could also help you secure
financing from financial institutions.

Step 4: Register your Business and Obtain the Necessary Documentations

After you must have gained the requisite training and conditioning, the next step is to register
your business legally and commence operations. You would have to decide what business
structure will work for you and what plans you will put in place to accommodate any
growth/expansions your printing press business will experience.

Step 5: Build a Website and Display your Portfolio of Works

A website is literally a virtual office that is always open every day of the year. With the internet
shaping the way businesses and individuals interact at the click of a button, it is important you
have an online presence on the World Wide Web. Statistics show that more and more people go
to the web to seek for products and services; so there is a high probability that, with a good and
well-structured site, you will be able to secure transactions with customers from far and wide.
Especially when you put up a portfolio of jobs carried out for previous clientele.

Step 6: Source for the Appropriate Equipment/Machinery

This particular step is integral to the smooth running of your business and to whether you will be
capable of meeting deadlines set by your customers. At the core of this strategy, is deciding
whether you should go for fairly used equipment or newly manufactured models. Your depth of
financing will be the limiting consideration at this juncture. Also, you should note that the
availability of spare parts and skilled service personnel will also be just as important.

Step 7: Choose an Appropriate Location

Your printing press business must be readily accessible to your existing and potential customers.
You could consider starting from somewhere inexpensive, like the home, and concentrate on
building your client base.

As your operations expand, you can then secure a location in a business district or somewhere
where you can gain greater visibility and clientele.
These steps amongst others will help you start off a printing press business on a good footing.
Further requirements will include a good work ethic based on trust and honesty, the
determination to succeed and a posture to embrace change and newer technologies.