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Stakeholder Analysis

What is a stakeholder?

Any person, group or


organization who can
be positively or
negatively impacted
by, or cause an
impact on, the
actions or activities
proposed.
Why Perform a Stakeholder Analysis?
➢ Clarify all groups that might have an interest in a project or project
concept

➢ Understand your clients/beneficiary interests, needs, expectations


➢ Identify areas of conflict

➢ Identify potential opportunities and threats to project implementation

➢ Determine the extent to which certain groups should


participate in
• project planning, implementation and evaluation

➢ Keeping stakeholders informed about the project during the execution phase,
including unfriendly stakeholders and minimizing their potentially
adverse effects on the project

What do you think will happen if you don’t identify and


know all of your project’s stakeholders?
Steps in Analyzing Stakeholders

1. Identify important stakeholders and their interests

2.Assess the power and influence of stakeholders in


relation to the project

3. Determine appropriate project response to each


stakeholder/group

4.Plan which stakeholders will participate in the each


project cycle, when and how

5. Identify initial risks from stakeholders


Stakeholder Classification

Receivers Supporters
Suppliers - Understand requirements & build the - specify business objectives & need the
- supply requirements - solution - requirements to achieve the business
objectives -
• Project Sponsor • Development Team Members • Project Sponsor
• Customers • Designers • Business Process Owner
• Users • System Architect • CEO
• Business SMEs • QA and Testing • CFO
• Business Process Experts • Network Engineer • CIO
• Business Rules Experts • DBA • Project Investors
• Technical SMEs • Data Warehouse Experts
• Internal Auditors • ETL Experts
• Compliance Officers • Workflow Rules manager
• Market Analysts • Business Continuity
• Legal • Security
• Organizational Change • Configuration Management
• Help Desk • End User Training
• Rule Book Owner • Business Rulebook Owners
• Maintenance and Support Staff
• Help Desk
• Technical Writers
Prepare a Stakeholder Matrix

Stakeholder Type Interest Impact


Internal Customer care: Keep customers Low
Stakeholder #1 committed to the company,
resolve customer issues
Customer Care
External Product performance must meet Medium
Stakeholder #2 or exceed current expectation
Customer
External Delivery products Medium
Stakeholder #3
Transport supplier
Determine Stakeholder’s Interest

Interests of each Stakeholder Stakeholder


• What are their expectations? Stakeholder
• What benefits will they accrue? #1
• What resources will they commit (or avoid
committing) to the project? Stakeholder
• Do they have other interests that might conflict #2
with the project?
• How do they regard other stakeholders on the
list? Stakeholder
#3
Determine Involvement Level

Will they be:


• Providing information or informed about the Informed
requirements?
• Actively consulted on their needs ? Consulted

• Partners in managing lifecycle activities? Partners

• Controlling and directing the project? Controlling


Determine Involvement Moment

Will they be involved in :


• Project Vision?
• Project Scope Definition
• Business Process Analysis?
• Needs Elicitation?
• Requirements Validation?
• Design Reviews
• User Acceptance Testing?
Develop a Participation Matrix

Participation
Type Inform Consult Partner Control
Stage

Needs
Assessment
Planning

Implement

Monitoring &
Evaluation
Exercise

Identify stakeholders for:

1. An online store

2. “Ghiseul.ro”
Power/Interest Matrix
Promoters: Are both powerful and interested.
Their co-operation is of key importance for
new strategies. These are the stakeholders you
spend the most time and effort in managing.

Latents: Are powerful, but level of interest is


low. Generally expected to be passive. They
must not be bored with over communication.
Leave the micro details out.

Defenders: Should be kept informed as they


may be able to influence more powerful
stakeholders

Apathetics: Need only minimum effort an


monitoring
RACI Matrix

The RACI
matrix
describes the
roles of those
involved in
project
activities.

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