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QUESTIONNAIRE

Dear Sir/Madam,

I am Vinayak Jituri, student of MBA studying in KUPG CENTRE GADAG. As a part of


curriculum I have undertaken a research “An Impact of retail store Design & Layout on
consumer mind in Big Bazaar” at Bangalore. The information provided by you will be
strictly kept confidential and used for academic purpose only. Please co-operate.

Name: Occupation: Address:

Contact No: Gender: Male [ ] Female [ ] Transgender [ ]

Q1:- Do you visit Big Bazaar?

Yes [ ] No [ ]

Q2:- How often do you visit Big Bazaar?

Twice in a week [ ] Once in a week [ ]

Once in a month [ ] Twice in a month [ ]

Q3:-Which media influence you to buy from Big Bazaar?

Hoardings [ ] News paper [ ] TV [ ]

Brochures [ ] Any other

Q4:-How is the Product Display process in the Big Bazaar?

Better [ ] Best [ ] Average [ ] Poor [ ] Bad [ ]

Q5:- What is your satisfaction level rate about “Services” provided by Big Bazaar?

Highly Satisfied [ ] Satisfied [ ] Neutral [ ]

Dissatisfied [ ] Highly Dissatisfied [ ]

Q6:- Do you satisfied with the information about products which is provided by
employees or boards of Big Bazaar to you?

Highly Satisfied [ ] Satisfied [ ] Neutral [ ]

Dissatisfied [ ] Highly Dissatisfied [ ]

Q7:-Do you think that the service of discount offered by Big Bazaar attracts you for
impulse buying?
Yes [ ] No [ ]

Q8:- How is the customer assistance & support process in Big Bazaar?

Good [ ] Satisfied [ ] Average [ ] Any Other

Q9:-Do you satisfied with the billing system of Big Bazaar?

Yes [ ] No [ ]

Q10:-Do you feel the goods offered on Big Bazaar are costlier as compare to other
shopping malls?

Yes [ ] No [ ]

Q11:-Rank the following features/aspects that encourage your purchase in Big Bazaar?

Quality of Goods [ ]

Price [ ]

Promotional Tools Used [ ]

Location [ ]

Facilities [ ]

Good Brand [ ]

Ambience [ ]

Convenient [ ]

Q12:-What is your overall satisfaction level rate about services provided by Big Bazaar?

Highly Satisfied [ ] Satisfied [ ]

Neutral [ ] Dissatisfied [ ]

Q13:-Which promotional services do you expect from Big Bazaar?

Discount Offer [ ] Coupons [ ] Free Gifts [ ]

Credit Card [ ] Game Shows [ ]

Q14:-How was your Overall Experience in Big Bazaar? (1 to 5, 1 for Low 5 for High)

[1] [2] [3] [4] [5]

Any Other Suggestion:

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