Qmobile is a new introduction in the mobile phone industry.

It is a private company launched in 2009 as

a renowned mobile company, relaunched their cell phone accessories in Pakistan under the name of
Qmobile. Its headquarters lies in Karachi.
The Vision of Qmobile is to empower their customers to connect with the world around them through a
telecommunication medium that spells quality at affordable rates.
The mission of Qmobile is to establish brand loyalty and high revenues through customer loyalty by
offering innovation, quality and reliability with highest customer care and by effective leading traits.

Innovation is Qmobile. It is Pakistan’s quality brand that offer its users affordability and reliability all at
once. Excellent customer care, with features that spell customer convenience, makes QMobile stand at
1st position in the mobile phone markets here in Pakistan. Qmobiles range of stlish yet innovatively
advanced mobile products provide affordable touch screens, Qwerty, Wifi and Android OS smart
phones, catering to customers who are looking out for a advances quality and features at prices that are
extremely affordable. With a varied selection of more than 85 different cell phones, QMobile positioned
itself to meet the demands of the Pakistani market, designing innovative and specific technologies that
suited the region on the hole. Qmobile has built itself a strong image in the market, because it provides
fairly high nd features at prices affordable for most Pakistanis. Qmobile recognizes youth as its target
market. Its success is based upon its Leading Media Strategies which is a process of delievering the right
message to the right people at the right time at the right place at a right Price too. It has been engadged
in heavy advertisements from its beginning to present its own devices instead it imports them from
vendors in China….comprising its own technology. It has achieved a measure of respect as a legitimate
name in the cellular phone industry.

Zeeshan Akhtar, the founder, Chairman and CEO of Pakistan’s best selling mobile phone brand QMobile.
He was educated from US and started his career in Band marketing and worked with LG and Microsoft
to lead his own dreams and see that how could he achieve his goals with such determinedLeading
qualities in him. After getting his degree done in Business Administration, he started working with
distributive agengies of LG and Microsoft adopting all the necessary leadership qualities and following all
the social norms to get your idea translated to the world starting from your own country tareting every
target segment as their consumer.

Qmobile Pakitan established in 2009 as a atrt up and just in 4 years limited span of time made it
Pakistans no 1 selling Mobile Phone brand. QMobile secured more than 50 percent of the Market share
in terms of Volume and Value in Pakistan’s mobile phone market for the year 2013. Qmobile successfully
launched more than 50+ campaigns on ATL + BTL level. QMobile expressively lead the market from its
comprehensive marketing campaign which included a top notch production value TV commercials with
Ali Zafar, a singer, actor and composer as well as a lyricist.

Giving an interview to technology times Mr. Zeeshan Akhtar said that the mobile phone is an extremely
personal gadget as you keep it on your side table, in your hands or just down of your pillow. By the grace
of Allah , QMobile has already become a well recognized and much appreciated brand in Pakistan. In the
space of just a few years, we have grown exponentially and our brand value has also increased
tremendously, making us the second largest mobile phone brand in the market in terms of value and
volume by effective leading traits.

QMobile gained much popularity and status in a very short period of time just because the endless
effoerts of Zeeshan Akhtar. Initially the company of Qmobile targeted youngsters and people from the
low group of income who could only afford basic phones but we offered them better technology. After
capturing that segement of the society we moved on to target customers from SES A and B such as
business men etc. Knowing the customers to their very core has been the preference of this young man.

One of the most essential things that Qmobile gave an edge over esisting comprtitors in the market is
something that makes all the difference and its in the fact that we know the customers we are serving to
their very core. We kow their needs, their aspirations accumulatively and their expectations.

QMobile has always been able to come up with an answer for advanced technological mobile phone
needs of Pakistanis market, moreover, its sourcing and inventory management model empowers the
brand to be competitive in price as compared to its competition.

Marketing Strategy of Qmobile is the reason behind its success. Qmobile has clearly understood the core
market for their models. They invested a large amount on their advertising and campaigns. They used
the star power to make awareness about their products in the market. They hired big faces like Kareena
Kapoor,Fawad Khan, Iman Ali, Atif Aslam, Sonam Kapoor and Aditya Roy Kapoor for their advertisement.
People actually got themselves Noir phones just because Kareena Kapoor or Fawad Khan was endorsing
it. This celebrity endorsement promoted the brand name in a very positive way and QMobile succeeded
in achieving a huge customer base in Pakistan along with a strong brand name. This celebrity
endorsement also helped in gaining resale value for QMobile devices. By hiring international celebrities
to endorse their products QMobile ended up making a name in the international market and if rumors
are to be believed Anjelina Jolie is going to be the next brand ambassador of QMobile. Now imagine
Angelina Jolie saying “I Noir. Do you?” A celebrity like Angelina Jolie endorsing for a Pakistan made
product is for sure going to be a proud moment for the nation.

QMobile used the concept of product placement in their marketing strategy. For example the TV serial
BulBulay was promoting QMobile products. There is no cost involved in such kind of advertising but it
creates awareness among the people. People with a strong fan following tried convincing the fans to try
QMobile products as the company is Pakistani.

Q Mobile believe that the needs of customers are the very base on which successful and sustainable
businesses are made upon and we make it our utmost priority to give customer what they want both in
terms of technological innovation when it comes to products or in terms of customer service of the
highest order. The focal point of our core values is to relate, bifurcate and innovate for and with the
customers.

QMobile has built itself a strong image in the market, because it provides fairly high-end features at
prices affordable for most Pakistanis: you can now buy a branded Android smartphone for as low as
Rs6,500, complete with a warranty, thanks to QMobile. This may well be the primary driver behind
QMobile’s growth.

A heavy marketing campaign has also helped the company build a strong brand name. “QMobile is a
success story, especially in terms of branding,” a telecom consultant said. Its advertising budget is higher
than even that of market leader Nokia, an official revealed.

This is one of the main reasons behind the brand’s success. The company has even used product
placement as an advertising technique to promote its products. Take, for example, Bulbulay: a
primetime sitcom, which often promotes QMobile products, one source pointed out. “This kind of
advertising does not cost much, and earns the company valuable marketing: that too in prime time
hours,” he said. Moreover, QMobile has always used Pakistan’s hottest celebrities in advertising its
products. Pop singers Atif Aslam and Abrarul Haq have promoted QMobile phones in the past. Iman Ali
has modeled for them. Hugely popular television celebrity Fawwad Khan is now promoting their top-tier
Noir smartphones. All these factors have helped QMobile make a name for itself as being in a league
apart from the cheap Chinese copies of popular handsets currently circulating in the market. It has
achieved a measure of respect as a legitimate name in the cellular phone industry.

Question no 1