Table XXX

Reliability Analysis

Variable No. of Items Cronbach’s Result

Alpha
Customers’ Patronage 6 .797 Acceptable
Financial Risk 5 .636 Moderate
Performance Risk 5 .896 Good
Physical Risk 7 .875 Good
Psychological 6 .747 Acceptable
Social Risk 3 .625 Moderate
OVERALL 32 .774
Table YYY
Demographic Profile of Respondents (n=80)
n=80
Demographic Items
Frequency (n) Percentage (%)
Male 37 46.3
Gender Female 43 53.7
TOTAL 80 100.0
18-25 7 8.8
26-35 36 45.0
36-45 25 31.3
Age
46-55 11 13.8
Above 55 1 1.3
TOTAL 80 100.0
Malay 68 85.0
Chinese 10 12.5
Race Indian 1 1.3
Others 1 1.3
TOTAL 80 100
Education 20 25.0
Information & Technology 4 5.0
Banking & Finance 20 25.0
Healthcare 1 1.3
Power & Energy 2 2.5
Employment Sector
Tourism 4 5.0
Science & Technology 2 2.5
Telecommunications 1 1.3
Others 26 32.5
TOTAL 80 100.0
CEO/Owner/Partner 1 1.3
Department Head 1 1.3
Manager/Assistant Manager 9 11.3
Senior Executive 7 8.8
Executive 33 41.3
Job designation Clerical/Support Staff 3 3.8
School Principal 3 3.8
School Vice-Principle 1 1.3
School Teacher 11 13.8
Others 11 13.8
TOTAL 80 100.0
Kuala Lumpur 13 16.3
Selangor 49 61.2
Office Location
Others 18 22.5
TOTAL 80 100.0
Once a year 50 62.5
Frequency staying at Twice a year 9 11.3
Aliya Hotel More than twice a year 21 26.3
TOTAL 80 100.0
Table ZZZ
Overall Mean and Standard Deviation for Types of Risks and Customers’ Patronage
Types of Risk Mean Standard Deviation Rank (based on mean)
Performance 3.21 1.13 5
Financial 4.15 0.95 1
Psychological 3.54 1.20 2
Social 3.45 1.16 3
Physical 3.32 1.19 4
Customers’ Patronage 2.68 1.03

Table TTT
Descriptive Analysis of Customers’ Patronage
Std. Rank (based on
Item Mean
Dev. Mean)
I will not face any problem if I stay at Aliya Hotel 2.54 0.91 3
I choose to stay at Aliya Hotel because I see similarities between 2.44 0.95 6
me and other guests (i.e. same age, race)
I am sure that Aliya Hotel will perform well upon my stays 2.63 0.95 4
I will share the stories of good staying experience at Aliya Hotel 2.99 1.23 1
with others
I will recommend Aliya Hotel to my relatives and friends 2.95 1.20 2
All my expectations are met while staying at Aliya Hotel 2.53 0.97 5
Overall Mean 2.68

Table YYY
Descriptive Statistics for Performance Risk
Item Mean Std. Var. Rank (based on
Dev. Mean)
I am worried that I will not receive the services 3.05 1.14 1.29 5
promised from Aliya Hotel
There is a possibility that Aliya Hotel facilities may not 3.19 1.13 1.27 2
function during my stay.
The service quality of Aliya Hotel may not be as good 3.06 1.07 1.15 4
as what I have experienced at other hotels before
There is a chance that the services performed at Aliya 3.16 1.14 1.30 3
Hotel does not meet my expectations
It is a must for me to read the reviews and feedbacks 3.61 1.15 1.32 1
from other guests prior to making a booking at Aliya
Hotel because I am worried the review is not good
Overall Mean 3.21
Table WWW
Regression analysis for types of risks and customers’ patronage at Aliya Hotel.
Item Standardize Beta (t) Significant (p)
Performance -.395 -3.650 .000 *
Financial -.391 -3.821 .000 *
Psychological -.251 -2.019 .047 *
Social .348 3.037 .003 *
Physical -.074 -.545 .590
R-square .466
Adjusted R-Square .430
F-Value 11.621
p-Value .000
* Significant at the 0.05 level

Table GGG
Correlation analysis for Customer Engagement, Visual Presentation, Copywriting and Online Purchase
for Apparels

CUSTOMER VISUAL
PURCHASE COPYWRITING
ENGAGEMENT PRESENTATION
Pearson Correlation 1
PURCHASE Sig. (2-tailed)
N 128
Pearson Correlation .709** 1
CUSTOMER
Sig. (2-tailed) .000
ENGAGEMENT
N 128 128
Pearson Correlation .711** .846** 1
VISUAL
Sig. (2-tailed) .000 .000
PRESENTATION
N 128 128 128
Pearson Correlation .653** .790** .835** 1
COPYWRITING Sig. (2-tailed) .000 .000 .000
N 128 128 128 128
**. Correlation is significant at the 0.01 level (2-tailed).