Professional Documents
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Plan MasterMind
Presentation
MasterMind
MasterMind
Submitted To
Action Marketing
Budgets Introduction
programs Strategy
Process of
Presentation
Objective Current
SWOT
Conclusion
analysis
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About Company
Name : MasterMind
Banani, Dhaka.
Location :
Product : T-Shirt
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Executive Summary:
T-Shirt will be designed by a buyer which is an exciting new business that
allows customer to custom design a shirt (specifically the design on the
front or back) any way that they would like. The company was founded by
Mastermind Group. Polo T-Shirt will have a well-established website, by
using this site buyers can easily buy any polo shirt, and payment method
will easy to use. This Imagine the ability to create a totally custom shirt.
We choose the style of the shirt, and then the image or graphic will be
added. This is the ultimate form of expression. There are no limits to what
we can communicate. Some people show their fanaticism for a particular
sports team, others a musician. We might have a social message or
cause on our product (Polo t-shirt). Whatever we may decide, we can
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print any image on our product. nd
Introduction:
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Current Marketing
Situation:
Polo T-Shirt will be segmented between two major segment artwork and
graphics by reviewing customer need we understand that our product has
high demand in market and in this region from weather condition it is clear
that, our product will be a very comfortable dress.
Affordable product, our Polo T-Shirt will be sold with high profit.
Polo T-Shirt is not a new inventory product, so there are many competitor
in market. We will use different marketing strategy overcome our
competitor. Competitor already have used many marketing strategy.
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Current Marketing
Situation:(continued)
Current Marketing Situation:
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Current Marketing
Situation:(continued)
• Demographics: Age & Gender : 15-35 young males & 15-25 young
females
• Geographic: Primarily customers/consumers will be from Dhaka City,
as business
Will grow we will cover whole Bangladesh, after that we will think about
International expansion.
• Socio-Cultural: Internet using Facebook generation, Believes in the
change in Society, proud to express oneself using dress outline.
• Psychographic: Our offered various type t-shirts will be a better choice
for those
Who wants to enjoy various designer t-shirts in a competitive price and
those who are ready to pay the price to give life to their imagination in
their t-shirts.
• Buying Behavior: Higher user status (high rate of purchases) will be
encouraged by price negotiation and loyal customers will be given
preferences MasterMi
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SWOT ANALYSIS
Primary factors
Strengths Weaknesses
S W
- Unique design patterns • First mover opportunity
Opportunities Threats
O • Additional postage cost to deliver
T
customers • First two years offline outlet
• First two years ArmorInk will only
have to compete with
take orders online, no delivery will be established brands
done • Established brands may start
• Channel conflicts can arise when imitating our strategy
more online intermediaries will be MasterMi
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added
Objectives and Issues:
Typically, marketing objectives include some or all of the following:
• Increase sales
• Build brand awareness
• Grow market share
• Launch new products or services
• Target new customers
• Enter new markets internationally or locally
• Improve stakeholder relations
• Enhance customer relationships
• Improve internal communications
• Increase profit
Example:
• To increase the number of enquires from our marketing communications activities by 15%
by the end of the year.
• To increase sales by 20% within 12 months,
Developing SMART Marketing Objectives:
Specific We can track and put a number too visitor, leads or customers
Data ,metrics, analytic.
Sales Monthly
55
50
45
40
35
30
Artwork
25 Graphics
20
15
10
5 MasterMi
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month1 month 2 month 3 month 4 month 5 month 6 month 7 month 8 month 9 month 10 month 11 month 12
Marketing Strategy
It is very important for any company to build the right relationships with
the right customers involves treating customers as assets that need to be
managed and maximized. (Kotler and Armstrong 2015) We will emphasize
customer’s demands. We believe that if we able to fulfill customer’s
demand then we will be succeed. Usually we will take product concept
because we believe that, if we maintain quality, we will reach our ultimate
goal.
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Action Program
We will focus on quality of our product. So, we will take product concept. But, Before Special day or occasion
such as Eid, Puja other events then we will take production concept.
After this occasion, if product will be unsold, then we will take selling concept by promoting these product for
clearing our stock.
Usual time Before any special occasion After any special occasion
Sell
Production
Promotion
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Budgets
Monthly Budgets
For first month
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Budgets(continued)
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Budgets(continued)
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Design
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Conclusion:
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Thank You
for your precious attention
MasterMind
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