Professional Documents
Culture Documents
BUSINESS PLAN
CanTEENS
ABM – Pounds
CanTEENS is managed and operated by Grade 12 ABM Pounds students at Science and Technology
Education Center who have been undertaking a series of management and entrepreneurial courses. The
organization consists of 26 students of ABM Pounds with different groups assigned in each task for the
business – in the Operation, Financing, Accounting/ Bookkeeper, Marketing, Purchasing, Sanitations and
the Receptionists. All members work together cooperatively and harmoniously to attain the organization’s
objectives and goals.
CanTEENS project helps the economy in simple ways by providing the customers of their wants and
needs in the vicinity of Science and Technology Education Center. For three months, the aspiring
Accountancy and Business workers experience an actual business operations to challenge and improve
their skills in this field of expertise. In running the business, assigned teams collaborate with each other
in purchasing the necessary materials, supplies and equipment from other business enterprises which
would then have mutual benefit between other business entities to the CanTEENS’.
Section 1
MARKETING PLAN
The school canteen is a great place to promote an enjoyment of healthy eating. For students who come
to the canteen regularly, the food purchased makes a significant contribution to their total food intake and
nutrition; therefore it makes sense to ensure the best food possible is available to enhance their ability to
learn and take the information presented to them in class.
CanTEENS is selling different products that can accommodate the wants and needs of the students.
The business offers a variety of products from food to drinks for the customers to have a wide selection to
choose from such as viands, school supplies, snacks, street foods, refreshments, soft drinks and different
products made by potato in the Science and Technology Education Center.
Viand entered English in the 15th century from Anglo-French (viande means "meat" even in modern
French), and it derives ultimately from Latin vivere, meaning "to live." Vivere is the ancestor of a number of
other lively and life-giving words in English, including victual, revive, survive, convivial, and
vivacious.Viands- a food that is very tasty to the tongue of the customers an item of food, a meat, seafood,
or vegetable dish that accompanies rice in a typical Filipino meal. This is a list of selected dishes found in
the CanTEENS such as Menudo, Vegetable Lumpia, Ginaling, Nilat-ang Baboy, Eggs such as Sunny Side
Up, boiled egg, omelet, and Fried Chicken, Chopsuey, Halang-Halang, Pinakbet, Bangui beans, and
Inun-unan.
. The Filipino word for ‘snack’ is meryenda, referring to something eaten between meals, in the
mid-morning or mid-afternoon. A snack is a portion of food, smaller than a regular meal, generally eaten
between meals. Snacks come in a variety of forms including packaged snack foods and other processed
foods, as well as items made from fresh ingredients at home. CanTEENS has a variety of snacks such as
sweets, and junk foods in order for the customers to choose. In sweets, it is divided into two types’ biscuits
and candies. For biscuits it contains fudge bar, knick knacks, presto, magic creams, nissin wafer, pillows,
and bingo. For candies and chocolates it contains bar nuts, chocomucho, chooey toffee, and judge candy.
CanTEENS also has a variety of junks foods such as martys, clover chips, tattoos, nova, mangjuan, piatos,
cracklings, rinbee, super crunch, chippy, and roller coaster.
A soft drink is a drink that typically contains carbonated water a sweetener, and a natural or artificial
flavoring. The sweetener may be sugar, high-fructose corn syrup, fruit juice, sugar substitutes (in the case
of diet drinks), or some combination of these. Soft drinks may also contain caffeine, colorings,
preservatives, and other. CanTEENS has a variety of drinks such as coke, sprite, royal, sparkle and most
especially water.
School supplies are an essential component to education, and this gift ensures that a child is equipped
for learning. Your gift will stock a child with all of the essentials needed for their daily work in the classroom.
CanTEENS also has a variety of school supplies such as ballpen, intermediate paper, cartolina, white
board marker, chalk, glue, band aid, and floorwax.
Before this business will start, there are already three rival canteens existing. So it is very essential to
know the edge of CanTEENS business to three canteens since almost all of the products are the same to
the other canteen. There are just some products that entrepreneurs innovate and this is one of the edges
of the canteen from other canteens.
In terms of pricing, CanTEENS offers a very affordable price since entrepreneurs’ look of what the
target market can afford. For the location of the canteen, it is very convenient for everybody since it is in
the middle of senior high clinic and junior high faculty. Add up to that, the place is very relaxing and
entrepreneurs have very good communication skills.
1. 3 Location
CanTEENS is located in Science and Technology Education Center, Basak. CanTEENS is a senior
high school canteen founded by ABM-Pounds in line with their course. It is also maintained and run by
these students. STEC has a population of approximately 604 people in the combined Elementary,
Junior High and Senior High School. Having located near the Senior High area, it is guaranteed to be very
accessible to the Senior High School Students and teachers.
Specifically, the CanTEENS will be located between Junior High Faculty and the Clinic. The area is
properly organized in which the CanTEENS have its proper set up and very accessible to the consumers.
CanTEENS is located in Science and Technology Education Center -an integrated school which offers
primary and secondary education including Senior High School. The target market of CanTEENS will be
every Stecian but most commonly accessible to Senior High Students due to geographic location
Figure 1.1 Market Area of CanTEENS
1. 5 Main Customers
Science and Technology Education Center has an estimate total of 180 elementary students, 110 junior
high students, and 314 senior high students with a total of 604 students and has a total of 31 teachers in
STEC and parents. We cater all possible and potential customers in our products. The business prospect
customers are students of Science and Technology Education Center, from elementary department, junior
high school department and senior high school department—teachers and parents are also included.
With CanTEENS, the business sells products that can accommodate anyone’s needs. Consumers that
can benefit to our product are more likely to be:
STEC Campus Junior High School Busy student routine Regular purchase rate
Students
STEC Campus Senior High School Fun of eating and Driven by peers
Students drinking
CanTEENS prospect customers are the students, teachers and parents around the vicinity of Science and
Technology Education Center, within the age ranges of 7 years old and above. It will focus on the students
in elementary, which are 180, junior high school, 110, and 314 in senior high school. In addition, the
teachers adds up to the population of STEC which is approximately 31 teachers plus the possible parents.
As the location is a school, most students rely on canteens to buy their snacks against the restricted
vacant time they have in school and the never-ending activities they get to finish for the day.
1. 7 Market Share
Customers
Elementary
Junior High School
Senior High School
Teachers
Other Potential Customers
1. 8 Selling Price
1. 9 Sales Forecast
1. 10 Promotional Measures
CanTEENS offers a variety of products that employs various promotional measures to endorse the
products. In doing so, the business owners utilized the promotional mix--Advertising, Direct Marketing,
Public Relations, Sales Promotion and Personal Selling.
In advertising, we market our product before and during the business operations. One of the medium we
used is posting in social media sites where it can reach to a number of customers online. This way,
customers will be aware of the product offering of the business.
In direct marketing, we market the product directly to the customers and give them flyers and posters for
them to visualize our products and to spread awareness of the offerings of the CanTEENS.
In sales promotion, we ensure that the customers can have a variety of products to choose―from school
supplies, Viands, Snacks, Refreshments.
CanTEENS is open for suggestions and feedback from the customers to promote more productivity of the
business.
1. 11 Marketing Strategy
Sales are important to a business. CanTEENS use well planned and wise marketing strategies
in order to achieve their desired goals and objectives. CanTEENS consist of three separate
group namely: Freshies Beshies, KASADA and Potato Shop. The group serves different
products with different marketing strategies.
Freshies Beshies, a group who serves refreshments. In order to obtain their desire objectives,
Freshies Beshies incorporate marketing strategies. As such, Freshies Beshies had things to
consider in promoting the product. It considers the visibility, accessibility, publicity,
promotional offerings, word-of-mouth marketing and relationship marketing. Freshies Beshies
would set up tarpaulin and drink stand. Their drink is not only accessible to student but also to
parents and teachers. Also, they offer a variety of refreshments and variety of sizes to choose.
Freshies Beshies will post on social media and distribute flyers to promote the product. Aside
of posting and distributing flyers, Freshies Beshies will interact to the customer. They are not
just selling product but to create a good relationship to customers.
KASADA means "KaingKalsada" in which they serve street foods. They will determine the
product positioning. The KASADA will have a low price with high demands. They will make sure
that the foods they serve are delicious. In order to maintain the good quality of the product,
they will double the inventory and will be bought the day before and will store in a freezer.
They also serve a variety of sauces that is favorable to many. They will not lower the price since
it is the usual price of the product. They will beautify the stall and hygiene it will so that they
can attract more customers.
Potato Shop will serve a variety of potato products. In marketing their product, they will
consider the accessibility, publicity, variety, word-of-mouth marketing and visibility. The
customer may have easy accessibility to the stall and product for their convenience. To
promote their product, they will post their respective posters to social media and spread it to
other places where these would be potential customers. They will also interact to their
customers. To satisfy customer, they serve a variety of potato product like French fries, Hash
Brown and Mojo. Dips and powdered is also in variety.
Aside of the product that will be serve by the groups, CanTEENS will also serve viands, other
snacks and school supplies. To promote the product, it considers the publicity, variety, and
word-or-mouth marketing strategies. CanTEENS will use social media as medium of
advertising the product and also distribute flyers along the campus to spread the information
about the product. By this, the CanTEENS will also communicate to customer to build up a
relationship and to gain the customer’s loyalty. To satisfy the customers, business will make
sure that the product will comes in variety.
1. 12 Marketing Budget
Preliminary Budget
Category Projected Amount Actual Amount Difference
Market Research
Surveys 100 php __ php __ php
Advertising
Tarpaulin 180 php - -
Promotional 200 php - -
Flyers
Social Media - - -
Posts
PRODUCTION PLAN
PRODUCTION
CanTEENS is a business, run by the students of ABM - Pounds, that will make difference,
promote options and give all what the customer needs. The products to be produced will be
manufactured by the Potato Shop, KASADA, and Freshies Beshies, from the different groups of
the class. The business offers different goods, from main course, side dish, to refreshments and
other school supplies that will cater the needs and wants of the customers, specifically the
Science and Technology Education Center.
PRODUCTION PROCESS
Freshies Beshies
Mojos
INPUTS
Potatoes
Flour
a. Peel the potatoes OUTPUTS
Chicken flour b. Slice potatoes thinly. Saleable goods
knife c. Coat with flour
Pot d. Fry Services
Water
e. Serve with powder
Stove
Labor
Container
Weighing Scale
French Fries
INPUTS
French fries
OUTPUTS
knife
Pot a. Fry french fries Saleable goods
Water b. Serve with powder Services
Stove
Labor
Container
Weighing Scale
Hash Brown
INPUTS
Hash Brown (ready-made) OUTPUTS
knife a. Fry hash brown Saleable goods
Pot
Water b. Serve with powder
Stove and sauce Services
Labor
Container
Weighing Scale
Wedges
INPUTS
Potatoes
salt a. Cut the potato into
pepper wedges
garlic powder b. Boil the potato OUTPUTS
flour c. Mix the seasonings Saleable goods
onion powder d. Coat the potato
wedges with the Services
knife seasonings
Pot
Water e. Fry the wedges
Stove f. Serve with powder
Labor
Container
Weighing Scale
Processing Unit
Cook
KASADA
Viands
INPUT:
Raw materials of:
Menudo OUTPUT:
Ginaling
Nilat-ang Baboy
Sunny Side-up
PROCESS: All the
The necessary
Boiled Egg
Scrambled Egg
ingredients are chopped
and peeled
viands
Fried Chicken
Chopsuey
are
Start boiling/ sauteeing
Monggos some ingredients
served
Baguio Beans
Inun-unan Ingredients are mixed
together to make the
hot and
Bihon/ bam-e
Halang-halang
product
newly
cooke
FIXED CAPITAL
Land- the location wherein the business will be established and operating for the next three
months.
Property, Plant and Equipment (PPE) -the establishment, built and used for the operation
and production of the business along with the equipment used (e.g stove)
The fixed capital of the business will only be used for 2-3 months. However, the depreciation of
the fixed capital takes how many years and will be more than the length of the business
production’s span of time. Land will last for 25 years while the PPE will last for 5 years.
CanTEENS is a service type of business which has less amount of fixed capital. With that, the
organization will make sure of the proper handling and management, but, if ever there will be
damages, maintenance and repairs will be done. This will be taken an action by the organization.
Sources of Equipment
Machines used will be available the month before the opening of the business enterprise which
will be borrowed by one of the staff - (Nam of the staff) and some will be bought/sponsored by
our adviser, Ms. Aisa Soroño.
Planned Capacity
The business will be producing goods, depending on the capacity purchased. If ever
there will be spare, raw products, it will be kept and stored in a container with the right
temperature to maintain the quality for it to be used in the next operation and production. The
capacity to be produced will be enough for the consumers. The business will make sure that
there will be no scarcity. For each day of the operation and production of the business, more than
300 customers will be the capacity to be served.
Future Capacity
The business will be operating within 3 months only. It has no plans of having an
expansion since the entrepreneurs is pursuing the course, _________
There will be no payment for the equipment used but it must be returned same as how it was
borrowed and must be returned immediately after usage. However, proper management and
handling will be implemented.
The business will be located inside the vicinity of Science and Technology Education Center, in
between the Junior High and Senior High School buildings at the left side of the school’s stage
and is visible to everyone inside the locale.
Raw Materials
To be able to run the business operations, CanTEENS require raw materials such as
ingredients listed as follows:
Freshies Beshies
PRODUCT INGREDIENTS
Potato Shop
Products Ingredients
Wedges Potato
Salt
Spices
Mojos Potato
Flour
Egg
Salt
Products Ingredients
KASADA
Products Ingredients
Tempura Oil
Ngohiong Oil
Products Ingredients
School Supplies
School Supplies
CanTEENS sells a variety of products that includes the product offerings of the
three market segments―Freshies Beshies, Potato Shop and KASADA―along other
goods sold by the CanTEENS itself. The following lists the market segments with its
ingredients, price and quantity to run the business operations.
Freshies Beshies
Php17.50 1 kilo
TAPIOCA SHAKE Tapioca pearls
Php27.00 1 can
Condensed Milk
Crushed ice
Jackfruit Php25.00
Mango Php43.00
Water
Milk Php21.00
Pineapple, Mango,
Orange, Apple,
Lemon
Potato Shop
KASADA
Viands
Products Price
School Supplies
Raw materials will be bought at OponMerkado, Lapu-Lapu City by the Marketing team
and will be available throughout the business period.
Labor
There will be only direct labors in this business because all of the students of
ABM-Pounds a total of 26 will be given task according to their skills and how they
perform the task.
Cost of Labors
All of the workers/labors in this business will not have a salary because it is built
according to the subject Business Enterprise and all of the beneficiaries of this
business will be benefit only these workers.
Labor Availability
The workers of the business enterprise will be the ABM-Pounds students and are
expected to be available all throughout the working period, however, sickness and
emergencies are unpredictable. With these, 100% of the production will not be
affected, since replacements or substitutions can be done.
Labor Productivity
The workers will be motivated knowing that the capital should be returned and the
grades of the workers are dependent on how they perform their task in the business.
The business enterprise will be using of this equipment mostly is for gasul.
Operational Expenses:
Production Cost
The total production cost of the business will be properly budgeted and the use
CanTEENS organizational structure has seven main roles. The Chief Operating
Officer plays as the head department that has six sub-departments that includes the
Chief Financing Officer, Refreshments Management, Food Snack Manager, Viands
Manager, Supplies Manager, and Marketing Manager. Each sub-departments have
another departments under them to ensure the smooth function of the business.
COO
Michelle
Capua
CFO
Trisha Mae
Bahande
ASSISTANT CFO
Chariza Genon
REFRESHMENTS FOOD VIANDS SUPPLIES MARKETING
MANAGER SNACK MANAGER MANAGER
MANAGER
Charlene MANAGER Junisa Rose Regine
Fuentes Panuncia Trisha
Kabahar Yeltchin Bahande
Gonzales PURCHASING MARKETING
MARKETING PURCHASING ACCOUNTANT MARKETING ACCOUNTANT PURCHASING
ACCOUNTANT SUPERVISOR SUPERVIOR
SUPERVISOR SUPERVISOR
SUPERVISOR POTATOSHOP SUPERVISOR ASSISTANT
Regine Lace KASADA Joshua Junisa Charlene
Rhea Mae MANAGER Marie France Carol MARKETER
Panuncia Dorramae MANAGER Manlawe Fuentes Kabahar Yeltchin
Delima
Dosdos Amrafe Gumahin Apawan Marie
Zaira Magtolis Gonzales
Marata
CASHIER ASSISTANT ASSISTANT PURCHASER CASHIER MARKETER France
PURCHASER MARKETING PURCHASING CASHIER
MARKETER ACCOUNTANT SUPERVISO SUPERVISOR ACCOUNTANT MARKETING PURCHASING MARKETER Vanessa Cleo PURCHASER Gumahin
Ilene Jamaica
Jullian Esmail R SUPERVISOR SUPERVISOR Christian Cayacap Christian Jay
Tubos Gyrr Lynn Vanessa Zaira Rhea Mae Menguito Villegas
Ocon Calaw Carol Jane Daria Delima Inson
Maglasang Vanessa Menguito Magtolis Jamaica Apawan
Menguito Villegas
CASHIER PURCHASER
CASHIER ASSISTANT PURCHASER ASSISTANT
MARKETER Jinky MARKETER Ave
Clyde Clyde Balaod
Cleo Jamelarin
Letrondo Letrondo Ave
Cayacap Jamelarin
Applied Economics
Organization and Management
Principles of Marketing
Fundamentals of Accountancy, Business and Management 1
Fundamentals of Accountancy, Business and Management 2
Business Finance
Leadership and Event Organizing
3.4.Pre-Operating Activities
3.5.Pre-Operating Expenses
Activities Expense
Php 200.00-printing
Tables
Chairs
Laptop/ Computers
Printer
Stall
Stove
Weighing scale
Calculator
3.7.Adminstrative Expenses
Transportation(Canvassing) Php161.00
Total: Php232.00
Section 4
Financial Plan
Project Cost