ooYOUWIN Business Plan Stage 2

Section 1

Q. Business Name: The name of the venture shall be “BEE82

Poultry Farms”

BEE82 Poultry Farms was established in 2011 to fill the gap of the
ever increasing demand for poultry food in Kano state and its
neighboring states
These are the cheapest eggs to buy

2. The Product

The main activity of BEE82 Poultry Farms is the poultry breeding

and poultry production will involve day-old chicks being purchased,
breaded and nurtured for the production of layers for eggs
production; poultry meat (broilers) and also the sales of the old
layers as meat for consumption. These will supplement the
inadequate and irregular, insufficient eggs and meat production in
Kano state. These eggs will be produced by free-range hens that will
be fed on grains that are grown without pesticides, chemical
fertilizers or any other genetically engineered product.

Our products (Eggs) are first grades eggs weighted between 55g to
65g in size and will be packaged in transparent foils and preserved
against sunlight and most importantly, will be the cheapest eggs to
buy in the state. We will supply and make available the old layer
birds as meats to consumers such as the ‘Maisuyas’, Hoteliers,
‘maisayis-indomies’ sellers and restaurants within Kano metropolis.
The product includes the following listed below:
 1) A White and brown Oval–shaped eggs and
2) Brown Old layers
3) Broilers

3. Targeted Market and Customers

a. Our eggs and poultry meat are in high demand both from direct
customers and businesses that uses eggs for their products. In
Kano state today, a state which is known for its high demand for
poultry products and meat; we will produce our products for the
direct customers which include stop-by individuals, families,
Corporate Kano, restaurants, fast food joints and Maisuyas within
and Kano metropolis; While our indirect consumers will be the
manufacturer and establishments that desire our products for their
own products e.g. Yahuza Suya; ice cream and yoghurt producers
; And bakeries processed food developers.
Our poultry farm will also service some of the Kano state market
e.g. Yan Lemu, Naibawa motor park, corner Dawaki market and
Uguwan Uku motor park.

4.
Q. Is the market for your product or service growing or shrinking?

Kano state has an estimated population of 9.38 million people

(2006 census) and is the second largest state in Nigeria. Agriculture
is the largest sector in Kano in terms of provision of employment
and income generation to its populace. Over 70% of its populace are
directly and indirectly consumers of its agricultural products
Our target as a company is to commence with 4,000 birds capacity
and increase to 20,000 birds’ capacity within the next 2 years. This
we will do to enhance the supply of eggs and poultry meat for the
populace at affordable price as we also ensure the creation of jobs
for some unemployed youths in the society.
The above analysis shows that the market for poultry in Kano State
is a an ever increasing one as Kano is a large market for all types of
poultry products, including eggs. Producers do not have to seek
buyers; rather, buyers in Kano State have long sought out
producers. Dealers or middlemen buy from farms and sell to direct
consumers (individuals, corner shops, and supermarkets) and to
processors for onward sales to direct consumers. The latter group
includes many sellers of tea, and of sellers of fried yams and eggs,
and of fried bean cakes. These last two groups are the largest
outlets for eggs in Kano. Eggs are sold informally to the neighboring
countries of Niger and Chad. In normal times, eggs produced in
Kano were not sufficient to meet the demand.

The Kano state poultry industry is a

Kano State is one of the leading markets for poultry in northern
Nigeria. In Kano, most poultry farms are small -- about two thirds
have no more than 5,000 birds, and only about 5% of poultry farms
in Kano State stock more than 50,000 birds. Kano formerly could
not meet locally the demand for eggs. Eggs are sold informally to
the neighboring countries of Niger and Chad. In normal times, eggs
produced in Kano were not sufficient to meet the demand;

Kano is a large market for all types of poultry products, including

eggs. Producers do not have to seek buyers; rather, buyers in Kano
State have long sought out producers. Dealers or middlemen buy
from farms and sell to direct consumers (individuals, corner shops,
and supermarkets) and to processors for onward sales to direct
consumers. The latter group includes many sellers of tea, and of
sellers of fried yams and eggs, and of fried bean cakes. These last
two groups are the largest outlets for eggs in Kano. ¶5. Eggs are
sold informally to the neighboring countries of Niger and Chad. In
normal times, eggs produced in Kano were not sufficient to meet the
demand;
5. Pricing Power:
Q. Explain the unique qualities concerning your products that will
enable you to maintain profitable pricing

Search for unique qualities of my poultry products!

Hygienic and

The range of our services is purely professional. They go beyond

the mere delivery of services as required by the customer. We go
the extra mile of adding value to the intention of the customer by
understanding the basic purpose of what the customer wants to do
with our services and help the customer see the bigger picture of
the whole subject matter. For instance, if we have a media job that
requires our doing a voice-over on a documentary for a TV station
or a particular producer, we would desire to understand the
purpose that particular documentary would want to achieve and try
to mirror in the psychology of the viewers in the specific
demography. This will help us to give fillip to the scripting and the
voice-tonation to help pass the message with an emotional flair that
will attract and arrest the attention of the viewers.
The same principles apply to our training and secretarial services
units. We always have the extra value that the customer goes away
with.

As we plan an expansion and full deployment of our services to our

target market, we intend to do a promotional price regime for a
specific number of weeks to generate a determined traffic of
customers. Our pricing however in this respect will be reasonable
enough for us to maintain a margin of profitability in the long haul.
The basic circumstance that will continue to guide our pricing
regime(s) is the extra quality we shall bring into play in the conduct
of our business. That however does not divorce us from the fact
that our competitors’ price will be ignored. We will ensure that we
are competitive enough to drive traffic before our customers keep a
better idea of the quality of service we have to render.

Section 2

The Vision
The vision of BEE82 Poultry farms is to ‘see a well-nourished
society’.
And the company’s mission is to provide high and best quality
nutritional poultry products at affordable means.
I am passionate that a well-nourished society can be achieved
through our best quality and refined poultry product we provide in
Kano state. In other for us to achieve this we will ensure we adhere
strictly to quality and hygienic products.

The People
Ogudo Omonjiade is a graduate (B-Tech) of Physics Electronics
from Federal University of Technology Minna Niger State,
Nigeria with also Post graduate diplomas in Education. I am a
small business trainer and teacher of microenterprise with
close to five years’ experience mentoring and developing small
business in Northern Nigeria; I have acquired some skills and
experience in the areas of agriculture and education. He is a
member of a few Agricultural cooperative societies registered in
Kano State that focuses on poultry production and mechanized
farming. I am also a member of the Kano state chapter of the
Poultry Association of Nigeria.
I currently work with Opportunities Industrialization Centers
International (OICI) as a Programs Associate on
Entrepreneurship Development and Resource Mobilization
Assistant (Pa ED/RM). My roles basically are to provide
business and entrepreneurship development trainings to
disadvantaged youths and women within Kano state. I also
encourage and ensure through the resource mobilization
department, that the participants embark on community
development and sanitation initiatives. This we do in keeping a
clean society.
I have 2years experience as an apprentice and poultry assistant
at a relations poultry farms in Kano State.
I am also a business consultant and developer of small scale
poultry businesses in Kano. Currently I manage a cooperative
poultry farm called Atama Poultry Multi-purpose cooperative
society Ltd. The poultry venture which is registered with the
Kano state ministry of cooperatives; a farm that stared poultry
production with 200 birds.

Q. Describe your work experience in the business you plan to start

including a list of your skills and knowledge, which will be required
in your business
A. Ogudo Omon is a graduate (B-Tech) of Physics Electronics from
Federal University of Technology Minna Niger State, Nigeria with
also Post graduate diplomas in Education. I am a small business
trainer and teacher of microenterprise with close to five years’
experience mentoring and developing small business in Northern
Nigeria; I have acquired some skills and experience in the areas of
agriculture and education. He is a member of a few Agricultural
cooperative societies registered in Kano State that focuses on
poultry production and mechanized farming. I am also a member of
the Kano state chapter of the Poultry Association of Nigeria.
 I have 2years experience as an apprentice and poultry
assistant at a relations poultry farms in Kano State. Ogudo Omon is
the founder of Born Extraordinarily Excellent International (BEE
International) an organization with the sole aim of bringing
mentorship, training, apprenticeship and information to young
people (teenagers) in northern Nigeria.
Furthermore, he is a graduate of the PAN African University
(Entrepreneurship Development Center) Lagos Creative Enterprise
Certificate course sponsored by British Council and Glascow
University Wales.
I also attended a business plan/business development
training organized YOUWIN in Kaduna in 2011.
In view of the foregoing, He has attained necessary business
acumen, financial discipline and managerial skills to make him
succeed in the chosen business line.
Section 3 Communications

Resource requirements:

Telephone

a) CDMA Fixed Wireless Phone for the poultry

(1 No. CDMA phone @ N25, 000 = N25,000

Cost of running the phones per annum

(N3,000 card x 3/week
= 12,000 x 12 months) = N144,000

b) CUG Telephones for staff

(N3,000 x 6 units) = N18,000
Computers

2 branded desktop computers (complete

With UPS & accessories) @ N90,000 = N180,000
1 laserjet 4000 series printer = N60,000
1 deskjet 3 in 1 (printer, scanner & copier) = N25,000

Internet Access

Budget for modem (MTN@N8000x12) = N96, 000.00

Total Cost of all Communications = N548, 000. 00

Section 4 Organization

Business Organization

Q. Explain the form of business organization you intend to use

and why is it the best for your business.

BEE82 Poultry Farms is a registered under the Corporate

Affairs Commission of Nigeria as a sole proprietorship venture
with registration number NG1305 with current plans to
upgrade into a limited liability Company. Currently we operate
functional a current account with Guaranty Trust Bank and
the details are as follows:

Account Name: BEE Enterprises

Bankers: Guaranty Trust Bank
Account No:

My decision to operate the poultry business in this form is to

enable me build the establishment from its foundational stage
to a full operational and viable-existing structure. It is
designed to grow as a long-time and durable establishment
with the mandate to deliver quality and cutting-edge services
to her customers.

The organization has a Central Administration which is headed by

me the founder being the Managing Director We will have a
central accounting system with an Accountant, a veterinary doctor
as a consultant who be on ground at the farm once a week.

We will also employ the services of three laborers and one security
man whose responsibility will be to check and monitor the
movement within and around the farm. One of the labour men
shall act as a sales boy/marketer. We will employ the services of
experienced personnel to carry out various tasks and
assignment for the organization as this will also create proper
accountability and create a venture that will live beyond the
owners.

Q. Professional Consultants

We shall employ the services of the following professionals and

consultants listed below:

a. Barrister Emmanuel I. Ogudo-Emmanuel Ogudo & CO Solicitors

10A Solo Amahaolu Street
Off International Airport Road,
Lagos
b. Dr. Noble Igbokwe- veterinary Doctor/Consultant

Seriki Yaki Road,Sabon Gari

Kano

c. Mr. Zack Uchebgu- IT consultant/ Business Developer

26 Alu Avenue, off Ahmadu Bello Way Kano

d. Ms Ofure Ogudo- Animal Scientist

263 Hadejia Road, Kano State

e. Mohammed Zarma- Insurance Consultant

1. Poultry Association of Nigeria licence/ Membership

Certificate

2. Environmental and premises license

3. Corporate Affairs Commission

4. Business Registration with Kano State Government

Section 5

Insurance

1. Burglary and Theft Insurance Package on the fixed asset

and property which is valued at 10% on the total fixed cost.
a. 10% of the fixed cost is N150, 000.

2. Poultry Birds Insurance Package on the birds valued at

2.5% on the cost of the birds.
 a. Total cost of birds is valued at N1, 000, 000
b. Total number of Birds is 4000 Birds
c. 2.5% of the total cost is N25,000
3. Fire Insurance (to cover our premises and machinery

Anticipated Insurance Premiums per annum

N200, 000.00

Section 6

Premises

Location Criteria: The birds will be housed in a 150 x 120

square meters piece of land and situated within the Kano state.

The space requirement shall be

Poultry farm length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 m

Poultry farm width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120 m
Poultry houses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Poultry house length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 m
Poultry house width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 m
Store room length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 m
Store room width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 m
Toilet length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5 m
Toilet width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 m
Manager's house length . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 m
Manager's house width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 m
Hens / partition of cage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Partitions/ cage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Hens / cage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100
Starter cages/ house . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Future Requirements

We intend to acquire a large portion of land and also increase the poultry house to
enable us accommodates more birds for huge productions and high profitability.
Estimated occupancy cost as a % of sales

Estimated occupancy cost per annum is N480, 000.00. The cost as a percentage of sales
is 4.5%.

Section 7

Internal Controls
Explain your intended internal controls and cash controls, check signing policy,
strategy for controlling shrinkage and dishonesty and control of incoming
merchandise.

Internal & Cash Controls

In order to ensure that our financial system is fraud proof, our

internal control mechanism in place and further being improved
against the backdrop of our expansion program is summarized in
the following steps:

a) All services rendered is ticketed by the official who offered the

service and in consonance with our approved pricing system issues
a ticket showing the amount to the customer who takes the ticket to
the Cashier where the relevant sum is paid and a receipt is issued.

b) Our receipt is in triplicate. The original one is issued to the

customer, the second is kept in a file for audit purposes and the
last one is left in the booklet as a reconciliation copy.
c) At the end of each day’s transaction, the Cashier renders an
account of the day’s receipts to the Head of Department or his
delegate who receives all cash and reconciles same with the receipts
issued. He or she signs on a register meant for cash rendered for
the day.

d) All monies received are paid into the Company’s account the
next morning by the Accounts Officer. Tellers of amounts paid are
photocopied in three copies. The first copy is filed in the banking
transaction file, the second is kept in the audit records file and the
third is given to the Head of Department for the records of banking
transactions for reconciliation purposes.

Cheque Signing Policy

a) At each point in time, the Company’s account will be run by

three signatories with the mandate of any two to sign. For all funds
to be withdrawn, a formal request is compiled by the Accountant
who presents it to the Managing Director/CEO or his delegate at
any point for vetting and approval before cheques are drawn.

b) Armed with this approval, the Accountant prepares cheque(s)

and passes same to any two signatories available with an attached
copy of the MD/CEO or his delegate’s approval. The signatories’
signs and the cheque is presented for withdrawal.

Other Control Strategies

c) All payments to be made for contracts, repairs, and
maintenance or even to clients will be through the bank. Cash
transactions will be discouraged as much as possible except for
minor expenses which involve the day to day running of the
operations of the Company.

Incoming merchandise

a) For all purchases to be made in respect of company’s

operating activities, the Head of Department shall receive requests
by staff concerned, check and confirm the record of previous
inventories and approves purchases.

b) Designated suppliers are requested to supply the specified

materials or goods and upon the presented of their invoice, a
cheque is raised in the said sum and the suppliers are paid
therefrom.

c) Supplied materials or inventories are recorded by the

Accountant and kept in the store. Requests for usages are
approved by the Head of Department while the Accountant issues
the materials for use.
 Section 8: Financing
Financing Strategy
Upload a chart or spreadsheet showing all of the sources of your start-up
capital.

The Start-up Capital here is my equity contribution of N450,000.00 and the grant
of N4.5 million I am applying through the You-Win Program.

Upload a cash flow projection and projected income statements to show

sources of repayment of loans, if applicable.

= NOT APPLICABLE

Explain any government assistance or loan guarantee programs you intend to

apply for.

Besides the YouWiN Business Plan program which this plan is meant to satisfy, there is
no immediate government assistance or loan guarantee programs that I need to apply
for on behalf of the Company.

List your sources of referrals to lending institutions. (Your accountant, etc.)

= NOT APPLICABLE
 Section 9: E-Commerce
E-Commerce Plans

Describe in detail how you plan to use the Internet in marketing your product or
service.

The Internet provides a unique platform for marketing of products

in contemporary business times.

First among the specific means I will deploy via the information
super-highway are:

1. Social Media Platforms

 Facebook: I currently have an active Facebook presence with

over 1400 subscribers. Through this medium, I will reach out
to a huge clientele base who are resident in Kano state, Niger
state and environs for our business. Our business is however
not restricted to the North West geo-political zone of Nigeria
alone, therefore will Facebook gives me a global outlook and
this I will use extensively. Small space adverts and specific
posts on our services will be consistent.
www.facebook.com/ogudo

Twitter: I use Twitter basically to drop links for those who

follow me and those I follow directing them to our company
website and blogs so they can view and get information about
 our activities and our services.
www.twitter.com/pierreoceans
 Blackberry Services: I currently have over 260 friends on my
blackberry (BIS) messenger friends list; my friends cut across
a wide range of friends from Kano and neighboring states.

 Poultry Farmers online forum sites: this platform will also

enable me relate with members and farmers from same
industry. I will also learn the latest information available
worldwide

 LinkedIn: This platform for professionals will enable me to

partner with individuals and institutions that do the same
kind of business with us and we can leverage on relationships
to market our services. Besides, other professionals who
require our range of services can be serviced through our
presence on LinkedIn.

2. Website

My personal website –www.beeglobal.blogspot.com has

incorporated in it a segment devoted totally to our services in
Bee82 Poultry Farms. My contacts and traffic on Facebook,
LinkedIn and Twitter are constantly directed to this link as a
marketing tool with the www.fidjit.com online tool.
 We are also in constructing a website for our farms which will
be hosted online and will also serve as a web2.0 platform for
other application to run. We intend to also create a section on
the site for adverts of other agricultural products; thereby
making some profits. www.bee82farms.com

3. Online Bulk SMS and Voice Calls: This will also serve a great
tool for our business, as over 3000 phone numbers we have will
be communicated with our products directly on their phones
through the e-commerce bulk SMS and bulk-voice platform. This
will be a great marketing tool for our business.

4. BlogSpot

I will also create a separate working BlogSpot for our

enterprise to reach out to the populace and provide a one stop
shop for quality and affordable poultry products.

E-Commerce Budgeting
Provide a detailed breakdown of the costs involved in creating, operating and
maintaining your e-commerce activities.

Mobile modem/subscription (MTN) for 1 year for 2 mobile/laptop

Users (N8,000 x 12) - 96,000.00

Facebook and Search engine adverts - 50,000.00

Website Upgrade & Hosting for 1 year 50,000.00

196,000.00
E-Commerce Competition

Describe how your best competitors utilize e-commerce and your strategy to improve
on their practices.

In the geographical divide we find ourselves today; Kano state,

North West Nigeria, my major competitors utilize only at a
minimum basis the opportunities for marketing available on the
Internet. This is simply because the environment is purely a
consumer-based (tangibles) environment. There is less emphasis on
the use of e-commerce as a tool for creating business viability.
However, because I have an eye on a national and sub-regional
market (West Africa) in terms of our products; I am determined to
spread our tentacles on the net wide to capture a sizeable amount
of the market as is available to all my competitors in the envisioned
market I desire to play in.

We intend to use all possible e-commerce mechanisms available to

drive sales and traffic to my organization. As with the use of bulk
SMS and voice will create a new platform for more sales within our
environment. We will maximize the internet to a maximum
percentage; utilize all freebies available to our advantage in order
for us to capture the market.

My strategy is therefore to make more online visibility and presence.

 Section 10: Acquisitions
This section is currently not applicable to our Business Plan.
 Section 11: Marketing
Marketing Plan
Describe your overall marketing and sales strategy including how you plan to get and
retain customers.

Marketing & Sales Strategy

I intend to use a three-prong approach in my marketing and sales strategy. This is

predicated on the fact that the Kano area is a uniquely and peculiar market to play in. In
marketing, I will deploy a media campaign to reach the generality of the people with
more emphasis on radio jingles especially in the Hausa language.

I will also deploy an e-Commerce campaign using the Internet. I have a very active
Facebook page, a twitter account that has a huge following and I am on LinkedIn.
Facebook advert will come into play. I run two blogs that has enjoyed tremendous hits
and I will use it maximally for my e-Commerce marketing campaign.

The third approach is the one-on-one direct word-of-mouth marketing accompanied by

handbills, flyers, brochures and targeted bulk SMS to potential customers. This also
involves when the clients come into our premises, we give them value through excellent
customer service with superior customer value capabilities and appropriation. This will
naturally engender repeat patronage and create a chain of customers who come as a
result of the testimonies of those who have had contacts with us.

We have three classes of services I am rendering viz: Multi-Media Services, Personal/

Business Development Trainings & Secretarial, Publishing/Writing &
Internet/Information Marketing. Upon expansion, I desire to run promotional activities
on a quarterly basis to drive traffic to our range of services and create a major presence
through the churches in the region. My affiliation with the Church world as an ordained
pastor is giving me an advantage to penetrate the leadership of a broad base of
churches to put our services in the consciousness of more people.

Advertising and Promotion Plans

Describe your plans and budgets for advertising and promotions.

As mentioned in the strategy sub-section, I intend to adopt a three-prong approach for

advertising and promotions.

They are:

a) Electronic/Print media adverts with specific bias for radio jingles especially in
Hausa language. This will be consistent and sustained in the first three months of
expansion activities. We intend to use all our programs on radio whose airtime
slot are paid for by sponsors already to deploy free adverts besides the paid slots
we intend to take independently.
b) E-commerce advertising and promotions will be deployed through my platforms
on social media, blogspots and website.
c) Word-of-mouth marketing using handbills, brochures and repeat customer
referrals. A major part of this strategy will be carried on by our team of
marketing staff.

Budget

1. Radio (Cool FM – Kano):

Radio jingles periodically for the first three months - N 45,000

2. Classified Advert in Daily Trust Newspaper

Twice monthly classified adverts in the paper for the first
3 months - N 40,000
 3. E- Commerce
The budget for e-commerce in E-commerce section will
cover for what we need to market and promote ourselves
on the Internet. - 196,000

4. Brochures, handbills & flyers, flex banners and 1 yard

banners around the city over for take-off - N 59,000
N400,000

Purchasing & Inventory Control

In the first three (3) months, we shall purchase working tools (consumables for
computers, printing and items that are of non-perishable nature) in bulk and keep track
of them. There are purchases that are of daily nature or weekly and monthly nature.
There shall be a daily, weekly and monthly budgets for such items to avoid working tools
running out while we have customers to service.

In subsequent months, after studying the trend of requirements for each piece of tool,
we shall project on the basis of expected sales and demand.

The Inventory Control mechanism that will be in place will ensure that we avoid wastage
and keep track of every item purchased as consumable working tools. A minor weekly
audit of inventory of stock shall be taken while we shall conduct a quarterly and annual
inventory to keep track as it will also give us the opportunity to plan and budget well for
purchases subsequently.

Training Policies
Describe your plans for hiring and training your sales associates

In the first one year of expanded operations, we shall have two full-time
marketing staff and at least 10 stringers on the field working on commission or
casual basis as may be required for each special campaign.
At inception, we shall conduct a general orientation training programme for every
staff in Marketing and Sales. This general training is to give the generality of our
staff the induction knowledge that our business is nothing without the selling of
our services to the customer. Every staff therefore will be given the orientation of
a sales person.

Then, we shall organize a special indepth training for our full-time marketing/sales
team and the hired field workers who would operate on commission/casual basis.
This training will precede the formal launching out of the expanded operations.
Subsequently, we shall train them on a daily basis on the various techniques and
strategies of marketing and sales.

Some of these sessions will be purely interactive as we receive feedback from the
field and generate appropriate response to the feelers we get.

Training and retraining will continue to feature in our monthly plans for the
generality of our staff with specialized programs designed for our Marketing/Sales
team.

The Competition
Describe your strongest competitors and how you intend to compete

Our strongest competitors who operate in the different range of our services in the
Kano area are in the business without the professional touch that is demanded but
making appreciable impact as a result of their long presence in the businesses in the
region. For instance, in the Multi-Media sphere, very few people who handle
production activities in this area are structured as a going concern. They run their
businesses on a solo level and leveraging on their relationships with key stakeholders in
the media arena to push their trade. Some of them do not have the technical and
professional competence but depend on the staff of the same media houses they
service to do “private practice” while they take a percentage of the proceeds as
payment.

To successfully compete in this realm in such an unprofessional but yet lucrative realm,
we are building a structured organization that will become a known brand for
professionalism and excellence. With a structured marketing and networking marketing
team, coupled with the visioner’s intellectual conduct which will be brought to bear on
the business, we shall compete favorably with these competitors and within a short
period of time (following an aggressive advertising and promotion campaign in the first
three months) have a commanding presence in the market.

Our Business & Personal Development Training unit has key competitors in the
Nigerian Institute of Management (NIM), Centre for Management Development (CMD),
Industrial Training Fund (ITF) and privately run Opportunities Industrialization Center
(OIC). The first three are government sponsored while the last is a privately run non-
governmental organization involved in entrepreneurship and empowerment training
programs.

Our strategy for finding our niche market for training is simply looking at the critical
areas that these training organizations do not major on at the moment which is also
needed by people and organizations. Some of these areas are comprehensive training
on entrepreneurship that cuts across personal leadership, capacity building in different
spheres of entrepreneurship requiring expertise via the tools of the Information and
Communications Technology, basic hands-on training on various types of business that
will enable participants begin to deploy their skills for earning residual income at the
completion of the training. Such trainings will include critical vocational skills acquisition
that are relevant to the need of our immediate environment and by extension other
parts of the country. Our strength will be in the content of our program being very
practical and our pricing will be affordable enough to attract trainee traffic.

How I plan to take advantage of Competitor’s Weak Points

List your competitors’ short comings and how you can capitalize on them

The major short-comings of the competitors we have mentioned are:

a) Inability to get trainees from privately run organizations for training programs
b) Inability to attract individuals not working for any established firm but desirous of
increasing your personal capacity
c) Their dependence only on referred trainees from government institutions and
organizations and big multi-nationals.
d) Their pricing policy – very unaffordable for private individuals and small firms and
organizations.

Our strategy is to go after private individuals such as NYSC Corp Members, Private
School Proprietors and Proprietresses to train their teachers, middle class civil servants
desirous of increasing their streams of income while yet maintaining their pay cheques,
blue-collar employees in banks and corporate giants who would want to increase their
capacity and worth at the work place and private business people who desire to expand
their operations with critical knowledge in this area, etc.

We shall also use our pricing to attract some government institutions and
corporations/multi-nationals while convincing them with the fact that we are a
recognized training outfit registered and/or affiliated to statutory bodies like Nigerian
Institute of Management (NIM), Industrial Training Fund (ITF) and Centre for
Management Development (CMD).

We desire to collaborate with these organs to also organize trainings on sub-contracted

basis for them. Currently, we are the training consultants to the Kano State Chapter of
the Manufacturers Institute of Nigeria (MAN) and have carried out trainings for their
member companies at various times. We desire to build on this leverage and compete
for a good percentage of the training market not just in the Kano region but in the North
West geo-political sphere.

We have competitors in large quantity for our Secretarial & Internet Service realm but
not so much in the range within the same unit we refer to as Publishing/Writing &
Internet/Information Marketing.

In the Secretarial & Internet Service business, most practitioners are engaged in it on
survival basis. We have business centers littered everywhere and most of the staff who
work there are mere computer operators and not really qualified secretaries. They do
not have what it takes to provide content and edit documents brought in by customers.
Their value appropriation is very low. Added to this is the very uncomfortable
accommodation they use for their businesses which gives the customers very little
comfort while their work is being done.

Internet cafes are littered all over the city but the critical issue is the space problem.
Then they use network providers whose services are epileptic because the fees are
cheaper. Customers therefore get very poor services and because there are few choices
for better services, they just continue to patronize them.

Our strategy to compete here is to deploy qualified secretaries to work in our Secretarial
Business Center and Internet Café. We will also provide a welcoming environment that
will make customers feel at home.
There are no independent small scale Publishing/Writing & Information Marketing
organizations in the Kano area. We shall therefore we pioneering this brand of services.
What we have with a resemblance of publishing are mere printing presses. We intend
to provide qualitative publishing services complete with shadow-writing services,
speech writing and concept development services to our clients. We shall provide
training on Information Marketing and demonstrate this for our clientele students as we
earn income on two fronts.

Section 12: Growth Program

Expansion
Describe your growth: You might include development of profitable pilot operation,
sources of financing, cash flow, accounting system in place, incentive compensation
plan for managers, benefits package and policies, economics of scale.

Operating a one-stop Resource Center which encompasses a media service unit, a

business/personal development training arm and a secretarial, internet & publishing
services division is a daunting task. With the right mix of management and accounting
system in place, growth is inevitable.

The growth plan within the first one and half years is to start another Resource Center in
another city within the geo-political zone of North West. This pilot expansion operation
will be located within 200 kilometers radius of the mother-headquarters in Kano.

The source of funding this pilot expansion program is expected to come from a micro-
credit bank after we must have drawn up a profitable and winning business plan for the
operation. The scale of operation will primarily be a secretarial and internet services.
Media and training services will be undertaken by the Kano headquarters on referral
basis as resources and manpower will be mobilized to conduct such operations as per
the need within the first one year.

The Manager in this branch operation will carry out marketing of our media and training
services to be handled with the human and operational resources of the headquarters
while focusing on driving clientele for the Secretarial & Internet services.

Incentive for Managers

Once operational, the managers will run the operation in this branch and in subsequent
branches to follow as a franchise. They will be given the opportunity to operate it with a
percentage of ownership. Initial mobilization for a successful take-off is the setting up
of the branch after the model we had successfully launched and operated in Kano. The
Managers will then be trained, equipped and empowered to run it like their own. This
will definitely cause them to give all their best as they become stakeholders in the
venture.

Accounting System

This branch outlet will maintain a self-accounting system modeled after what is on
ground in the Kano operations with all the necessary support coming from Kano.

Further Growth

When the branch has run successfully for one year, it would be easier to determine
based on profitability analysis if it can muster the running of the additional two units at
its location without counting on the Kano headquarters for all the resources it will
require.

Handling Major Problems

Describe scenarios of adverse conditions and how you intend to respond to them. For
example how you would plan to handle a 25% reduction in sales, or new competitions,
etc. Prepare a cash flow projection based on lowered expectations and show how and
where you would reduce costs to maintain liquidity.

No matter how much one anticipates some problems in planning a successful and
profitable business, certain adverse conditions might not be within the view of the
business person. Some of the issues that generate such scenarios are most times
outside the control of the business person. Such conditions like political and economic
changes, environmental factors occasioned by weather or industry internal and external
issues arising from competition, etc.

When such conditions come up, it will definitely affect the profitability of the
organization.

My response is to take a cursory look at the percentage of lowered patronage and which
particular unit of our range of services this has been affected. I will study the critical
reasons that would have influenced such drop and take appropriate response which
could be increased marketing, improved customer service and extra-value on our
services, special promotions and a look at our overhead to forestall a damage to our
profit level occasioned by drop in patronage.

A cash flow projection based on lowered expectations of 25% of reduction in sales is

attached on how to cope with such situations.

Upload a cash flow projection based on lowered income expectations that shows
where you would save costs to stay in business.
 Appendix: YouWiN! Impact
Benefit of Grant
What would receiving a grant through the YouWiN program allow you to do with your
business that you wouldn't otherwise be able to do?

The YouWiN program’s grant is a life-line for our proposed Resource Center housing the
range of our three critical services.

With the grant:

 We will definitely expand our operations which are currently run from a single
office setting to a pedestal where we can service an entire city and region’s need
as far as our services are concerned.
 This expansion will definitely require that we engage additional hands and this
will generate employment and be a boost to the nation’s economy. Employing 8
more people will directly impact on their well being and by extension the
economy of those related to them.
 The quality of services we will render to our different clientele would otherwise
not be available in the Kano area if we do not get the grant to expand. The
customers we desire to serve will either continue to depend on mediocre
services by those who are not professionally inclined like us or go to far flung
cities like Lagos and Abuja to get served.
 Our expansion will improve the local economy and give a boost to those who will
depend on us for rent, consumables, and the various services that we cannot
employ directly.
Contingency Plans
What are your contingency plans for ensuring the success of your business even if you
are not selected for this grant?

There are contingency plans for ensuring my business desire is a reality even if I am not
selected for this grant:

a) Loan from a bank: I will approach a bank with a winning business plan after
operating a consistent account with them using income from my range of
services at the level I am operating now.
b) Partnership with an independent financier: I will present my plan to individuals I
believe will be willing to support my idea and sell it to them. It might be a single
individual or more than one person. The amount of their contributions will
determine the equity of business they will own in the business.
c) Self-funding from building on my services being offered: The other option is to
continue to render my services of media consultancy, training and
publishing/internet marketing and save up funds and implement my business
plan in phases over a period of time.

Employment Impact
How many additional workers do you think you will employ 1 year from now if you
receive the grant compared to if you don't receive the grant?

From the plans on ground for expansion of my operations, I will confidently say Creslead
Nigeria Enterprises should have in its employment about additional 7 staff working with
it one year from now.

If I don’t receive the grant, I might just have in place three (3) staff working for me.