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INTRODUCTION
for some specified purpose. From this definition you can draw that a research
This report gives insight on how to get started with creating a research proposal,
which is rare as more sources are directed at guiding individuals in executing the
research project. The report consists of two main sections, the first gives regard to
how a research proposal should be structured while the second explains both the
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2. STRUCTURE OF A RESARCH PROPOSAL
A general framework for topics and their order need to be considered before a
proposal can be designed. The structure of a research proposal will vary depending on
the topic and the methodology adopted. However for the purpose of this report a
standard format for a research proposal has been constructed. With help from various
literatures I have adapted a series of sections that should be present in a research
proposal, and they are as follows.
2.1 Introduction
The introduction section of the research proposal should contain three main elements
which are
• The title
• The aim of the research
• The back ground
The title - of the research proposal should be a reflection of its content, and is subject
to change as the research progresses.
The aim of the research - should contain the hopeful research outcomes in a
simplistic fashion (e.g. bullet points). This part of the proposal is very important
because it can be referred to after the research has been constructed to check if the
research aims have been accomplished. The aims can also be updated after the
research has been completed if it has produced more or less outcomes than forecasted.
The background – of the proposal should tell the reader why you feel the research
that you are planning is worth the effort (Saunders et al 2009 p42). The background
section can either be focused on explaining why the problem that the researcher is
addressing in the proposal needs to be addressed or how the topic has sparked the
interest and curiosity of the researcher. This background section should also evidence
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that the researcher’s proposal matches debates in the literature. This part of the
proposal should be concluded with the research question.
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• Search for aspects that have not been covered in the available literature, that
is using the existing literature to draw up new analysis
• Criticize the literature. Rather that just explaining what is contained in the
literature; the researcher should point out their strengths and weaknesses.
• The hypothesis should be included at the end of the literature review.
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The following part of the design and methodology section should accommodate
information on the sample utilized for the research. A sample is made up of some
members of a population; however the entire population can be used as the sample
depending on its size (Collins and Hussey 2009). A sample must posses the following
for it to be of good quality.
• Sizable enough for the research
• Sizable enough to provide results which can be generalized
• Provide every member of the population with an equal chance of being
chosen.
According to an article titled design, size and validation of samples, there are three
main aspects to consider when creating a sample which include designing the sample,
validation of the sample design, and determining the size of the sample.
Data collection procedures should also be stated in this section.
2.6 References
The key sources that have been used for the research proposal are required in this
section. The referencing should also be done in accordance with the style that has
been specified to the researcher e.g. Harvard referencing.
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3. FEATURES OF RESEARCH PROPOSAL/SKILLS
REQUIRED.
Different research proposals take different styles and forms however for the proposal
to be considered as one of good quality it should posses some key traits. These
features can be used as a guide by an individual writing a research proposal, some of
them are as follows.
• The proposal must be original, that is it must have a fresh outlook on an
existing topic.
• The research should allow the researcher demonstrate his / her academic or
managerial ability.
• It should have an outlined focus which is aligned with the field which the
researcher is based.
• The methods used should be appropriate for the problem.
• A core hypothesis should be formed for testing in the proposal.
• The aims and objectives of the proposal should be clearly stated.
• The components of the proposal should fit together considerably.
• The proposal should not contain preconceived ideas.
(McMillan & Weyers 2002)
There are skills required in order to ensure that a research proposal is of good quality
(Reva Brown 2009), these skills include the following.
• Data collection skills – The researcher will have to know how to either
conduct interviews, create effective questionaires est. depending on the chosen
methodology.
• Analytical skills – Interpreting data that the researcher receives is one of the
most important skills for a researcher. As data is not useful if an individual is
unable to gather information from it.
• Designing research – To help with designing the proposal the researcher
should consult literature that provides guidelines on writing a research
proposal.
• Developing research instruments – This entails organising tools for data
collection.
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• Writing research – the researcher will have to have the skills necessary to
write the report.
4. REFERENCES
• Saunders, M., Lewis, P., Thornhill, A. (2009) Research methods for business
students. 5th ed. Essex: Pearson.
• Collins, J., Hussey. (2009) Business research.: a practical guide for
undergraduate and postgraduate students. 3rd ed., Basingstoke: Palgrave
Macmillan.
• Brown, R.B. (2007) Doing your dissertation in business and management .
London: Sage.
• McMillan, K., Weyers, J. (2007) How to write dissertations & project reports.
Essex: Pearson.
• Creswell, J.W. (2009) Research design : Qualitative, Quantitative and Mixed
Methods Approaches. London: Sage.
• Bennett, R. (1991) What is management research: The management research
handbook. London: Routledge.
• Anon. (1942) Design size and validation of sample for market research:
Journal of Marketing (online) Vol 10, Issue 3, p221-236 (Accessed 20th
October 2009). http://web.ebscohost.com/ehost/pdf?
vid=8&hid=111&sid=ed58f6ca-aa5a-4b3f-9d84-442f44dac13f
%40sessionmgr104
• Baker, M.J. (2000): Writing a research proposal: The Marketing review
(online).Vol 1, Issue 1, p61. (Acessed 27th September 2009).
http://web.ebscohost.com/ehost/pdf?vid=10&hid=111&sid=ed58f6ca-aa5a-
4b3f-9d84-442f44dac13f%40sessionmgr104
• Gabott, M. (2004) Undertaking a literature review in marketing: The
Marketing review. Vol 4, Issue 4, p411-429. (Accessed 20th October 2009)
http://web.ebscohost.com/ehost/pdf?vid=6&hid=111&sid=ed58f6ca-aa5a-
4b3f-9d84-442f44dac13f%40sessionmgr104