“A STUDY ON REVENUE MODEL OF ONLINE JOB PORTAL ON

NET ASPIRE SOLUTIONS PRIVATE LIMITED”

Synopsis submitted in partial fulfilment of the requirements for the
award of the degree of

MASTER OF COMMERCE
of
BANGALORE UNIVERSITY

Submitted by
THEJASWINI C R
Reg No: 171WCOM026

Under the guidance of

Mr. RAJESH M
Assistant Professor, Department of Post Graduate Studies – M.Com
ASC Degree College, Bengaluru.

ASC DEGREE COLLEGE

Department of Post Graduate Studies – M.Com
A-3, 1st Main Road, Rajajinagar Industrial Estate, Bengaluru – 560010

2018 – 2019
TITLE OF THE STUDY
A Study on revenue model of Online Job Portal On net aspire solutions
private limited.
INTRODUCTION
A job portal, also known as a career portal, is a modern name for an online job board that
helps applicants find jobs and aids employers in their quest to locate ideal candidates. Career
websites, such as Monster, Indeed, and Simply Hired, have job portals that offer a broad
range of jobs in a vast number of fields. Some government agencies, non-profit organizations,
universities, and private businesses have their own job portals that applicants can access the
organization's website.

STATEMENT OF THE PROBLEM

Online job portal is a web application which provides candidates the ability to register through
applications and search for their required jobs and manage their accounts.
While netbanyan.com helps both the job seekers and recruiters in finding the right organization for the
employees, this study goes on to learn about the potential revenue mode and cost benefits of the
company.
This analyzes the future business potential of net aspire solutions Private. Ltd. It is an explicit formal
inquiry carried out to help the decision maker identify the better course of action and make a better
decision.

THE SCOPE OF THE STUDY

The study is limited to the online job portal netbanyan.com an undertaking of net aspires
solutions private ltd through the study at the net aspires solutions Pvt Ltd. The following
aspects are helpful in analyzing the revenue model of the job portal best suited avenues for
investing and earning appropriate returns.

The objective of this study

 To identify the revenue model of online job portal.
 To suggest possible revenue model.

REVIEW OF LITERATURE
Albrecult enders et.al(2008) in this paper “Revenue Models of social net working sites” in
this study mainly focus on user behavior social marketing by following a comparative care
approaches in order under stand how the social marketing creates value for there users and
how they can capture it and has given recommendation forLeveraging the value created
through the services.
Sulainaman,N and Burse(2009) In the research paper "Knowledge sharing implementation
and job searching in Malaysia".This study mainly focuses on job seekers for unemployed
graduates. The objective of this resourceEnders, A., Hungenberg, H., Denker, H. P.,
&Mauch, S. (2008). The long tail of social networking.: Revenue models of social
networking sites. European Management Journal, 26(3), 199-211.s to integrate analysis
through case studies on how knowledge sharing could be implemented successfully. From
this case study the findings will contribute to the ongoing study on how to implement
knowledge sharing among and undergraduate after they finished studies

Farrukh Suvankulov,Marco Chi Keung and Frankis Ho Chichau(2012) In this research paper
"Job search on the Internet and its outcome",this study is mainly focused on estimating the
impact of job search on online on the probability of repayment and duration of
umemployement spells. Job seekers who use internet had 7.1 and 12.7 % higher probability
of being re-employed and also job seeker who had used internet had a short duration of
unemployment.

Hansvan Der Heijden(2001). In this research paper "Factors influencing the uses of
websites:the case of a generic portal in the Netherlands" the study is mainly focused on the
extension of the technology acceptance model to explain into visual acceptance and usage.
We claim three major contributes 1) website as the unit of analysis .2) introduction of visual
attractiveness. 3) the use of real website visitors rather than students apples in this research
paper.

Shuaib Ahmed, Hammad Tahir, Sayed Ali Warsi(2004) "E-recruitment transforming the
dimensions of online job seeking: a case of Pakistan" This study mainly focuses on
investigation of influence of adoption of recruitment and their adoption behaviour. The
findings are helpful for academicians, organisations and other institutions to design a market
new web pages to attract more and job seekers

METHODOLOGY
Research design:
Primary data:
Theprimarydatais through oobservation.

Secondary data:
It will be collected through company’s websiteand other relevant reports and
articles.Thesecondary
dataforthisprojectstudyiscollectedthroughpersonalinterviewwiththekeypersonnelofNetAspireS
olutionsPvt.Ltd.

Limitations of the study

1. The major constraint of the study was the time factor which was very short (1 month )
2. The study wiil be confined only 1 firm

CHAPTER SCHEME:
CHAPTER 1- INTRODUCTION
In this chapter the introduction , history advantages, disadvantages,revenue generated through
job portal and the revenue model relate it

CHAPTER 2- RESEARCH DESIGN

The design contins the details of the title of the study ,statement of the problem,objectives of
the study ,needof the study , limitations , review of literature,sources of data and plan of
analysis.
CHAPTER 3- COMPANY PROFILE
This chapter contains the company profile and also industry profile. The detail information of
the company will be stated here.
CHAPTER 4-DATA ANALYSIS AND INTREPRETATION
The data collected through primary data ad secondary data will be analysed and interpreted
using graphs,charts,tables,percentages.
CHAPTER 5-FINDINGS,CONCLUSION AND SUGGESTIONS
The summary of findings ,suggestions,and the conclusions on the observation will be stated
and recommendations are drawn on it.
REFERENCES
 Enders, A., Hungenberg, H., Denker, H. P., &Mauch, S. (2008). The long tail of
social networking.: Revenue models of social networking sites. European
Management Journal, 26(3), 199-211

 Sulaiman, N. I. S., & Burke, M. (2009). A case analysis of knowledge sharing

implementation and job searching in Malaysia. International Journal of Information
Management, 29(4), 321-325.
 Suvankulov, F., Chi Keung Lau, M., & Ho Chi Chau, F. (2012). Job search on the
internet and its outcome. Internet Research, 22(3), 298-317

 Van der Heijden, H. (2003). Factors influencing the usage of websites: the case of a
generic portal in The Netherlands. Information & management, 40(6), 541-549.

 Ahmed, S., Tahir, H., & Warsi, S. W. (2015). E-Recruitment Transforming the
Dimensions of Online Job Seeking: A case of Pakistan. International Journal of
Human Resource Studies, 5(1), 96.

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171WCOM026
THEJASWINI C R