Professional Documents
Culture Documents
1. Introduction
The dairy profile of Chittoor district is provided in this chapter. The issues
discussed in this chapter include: infrastructure created for the growth of livestock
population; institutional set up; trend in the growth of dairy population; establishment
of milk dairies including mini ones; number of bulk milk chilling units (BMCU),milk
procurement institutions (MPIs) and thousands of milk pourers; trend in the quantum
of milk production and procurement in aggregate and p a day. These are presented at
aggregate, revenue division-wise, mandal-wise and plant levels in the district. This
serves as a backdrop to the ensuing chapters of the study i.e. empowerment of women
through dairying.
In India, Chittoor, the second largest milk producing district after Anand in
Gujarath state, is the fountainhead of the white revolution in Andhra Pradesh (AP).
The district is known for its impressive livestock population and milk yield. The rural
population is largely dependent on dtiir)' sector since apiculture has increasingly
proved unremunerative. The gross cropped area has declined owing to acute drought
conditions in consecutive years. The area under paddy, groundnut and sugarcane fell
substantially. Small and marginaI farmers turned to dairying since it ensures decent
income periodically and, thereby, stable livelihood. Fodder production, which does
not require large quantity of water, rose as farmers began to cultivate jowadmaize
during the rainy season. With increased fodder availability, milk production has
jumped. The number of milch animals rose due to the initiatives of the District Rural
Development Agency (DRDA) and the District Poverty Initiatives Programme
(DPIP). A number of jersey crossbred cows and graded Murrah buffaloes were
brought to Chittoor district. This has helped to achieve mile stones in the production
of milk. More than 70 per cent of cattle are crossbred. There is plenty of grass in
grazing lands due to high moisture retention in the'soil in the western parts and above
average rainfall in the eastern parts of the district. The rise in milk production may be
attributed to cool climate, existence of extensive grazing lands, crossbreeding animals
and fodder production initiatives.
The Chittoor Cooperative Milk Producers Union is the largest dairy in the
cooperative sector in Asia. It remained a jewel in the district's crown for a long time.
Established in 1969 with an output of 6,000 liters per a day, it reached a phenomenal
capacity. The huge surplus milk was converted into milk powder, which, however,
could not be sold owing to slump in prices. This sealed the fate of the dairy, which
was closed down. Private dairies have come up to fill the vacuum, but their operations
took an ugly turn when they formed a syndicate to exploit the milk producers. The
Timpati-based Balaji Dairy, an offshoot of the National Dairy Development Board
(NDDB), procures milk from farmers. The DRDA jumped into the fray by
establishing two BMCUs on a pilot basis at Gangavaram and Venkatagiri Kota with a
capacity of 3,000 liters per a day. The BMCUs collect milk from nearby villages.
Women's Self Help Groups (SHG's) maintain the BMCUs, Subsequently, the
BMCUs were established in 50 out of 66 mandals in the district. There are 87 BMCUs
with a network of 2,12l(MPIs) and 19,586 pourers. The milk procurement per day is
2.90 lakh liters. The MPIs in every cluster of village collect milk in stainless steel
cans in small caniage vehicles. Samples are collected and tested at the BMCUs.
Payment is made based on the fat and solid not fat (SNF) levels.
The novel initiative put dairying in a win-win situation in the district. The
livestock-raisers get remunerative p'ricqs. The SHG members earn additional income
per month. The dairies in the cooperative and private sectors including mini ones have
increased their supply manifold so much so that they even began to supply milk in rail
wagons to Mother Dairy, New Delhi. All the BMCUs in the district are spread over
not only the dairy-rich but in the poverty-stricken mmdals. The intervention of the
government served as a rude jolt to private dairies, which now offer prices on par with
cooperative dairies. In south India, dairying has put the Chittoor district at the
forefront of white revolution. It has alsq promoted empowerment of women in several
spheres of life. Therefore, an attempt is made to study the progress of dairying in
Chittoor district in this chapter.
highest number 66, exist in Tirupati revenue division followed by Chittoor (38) and
Madanapalli (31) revenue divisions. In the case of rural livestock units, 67 are located
in Tirupati revenue division, 59 in Chittoor revenue division and 45 in Madanapalli
revenue division. Of the total gopala mitra centers, 157 are located in Tirupati revenue
division, 152 in Chittoor revenue diviSion and 102 in Madanapalli revenue division.
It may be concluded that, in terms of livestock infrastructure in the district, Tirupati
revenue division ranks first followed by Ghittoor and Madanapalli revenue divisions.
3. Schemes1 Programmes:
I I I I
3.2 DRDA:
For the development of d a i j specific initiatives of government were
categorized into three groups. Indira kranthi patham (IKP) is a women oriented
programme. The name of erstwhile velugu scheme has been changed as IKP.The IKP
members maintain BMCUs. There is a specific scheme to develop BMCUs. Pala
Pragati Kendralu(PPK) is a small dairy. Four - five SHG members run it with a bank
credit of Rs. 5lakhs. The objectives of the scheme include creation of employment,
generation of additional income, increasing the production of milk by scientific
methods, provision of nutritious milk etc.. at affordable price to consumers and
remunerative price to milk producers at the same time.
4,Dairy Population:
Quinquennial livestock census in Chittoor district during 1999- 2012 is
furnished in Table 3.3. The cow population has increased from 8.56lakhs in 1999 to
9.25 lakhs in 2012.The year 2007 recorded the highest number of cows at 11.04 lakhs
in 2007.The buffalo population was 1.44 lakhs in 1999 as against 0.83 lakhs in 2012.
Madana Palli
Tirupati
Chitoor
I
Note :Figures in brackets indicate the percentage to total.
Source: Animal Husbandry Department, Annual Report 2012, Chittoor.
words, Madanapalli revenue division comes after Chittoor revenue division. It may be
said that, out of the revenue divisions in Chittoor district, T i p a t i ranks first in both
cattle and buffalo population.
5. Milk Production:
The year-wise and category- wise production and per capita availability of
milk in Chittoor district fbr the period'2001-12 is provided in Table 3.5. The milk
produced in aggregate was 5.34 thousimd MTs in 2001 vis-a-vis 9.38 thousand
MTs in 2012. Meanwhile, there are wide fluctuations. The years 2002 and 2006 have
Table 3.5:Year -wise and Category -wise Production and Per Capita availability
of Milk in Chittoor District during 2001-12
(000' MTs'
registered a decrease. Of the total milk production, the share of cattle is higher than
that of buffaloes throughout the period. The share of cattle was in the range of
80.31 - 97.77 per cent and the rest is accounted for by buffaloes. The per capita
availability of milk per day was 398 grams in 200.1 as compared to 612 grams in
2012. The year 2002 reported the lowest per capita availability of milk at 336 grams
per day. It may be said that, in the total production of milk, cattle account for a lions'
share in all the 10 years without any exception. Further, there is an upward trend in
the per capita availability of milk. .
The specie-wise and category-wise production of milk in Chittoor district
during 2001-12 is given in Table 316. .A glance at the Table shows that, of the total
cattle milk, the share of milk fiom crossbreed cattle is more than that of the milk fiom
indigenous cattle during the period. The indigenous cattle milk never exceeded one
MT leaving the recent two years i.e. 201 1 and 2012. In the case of buffalo milk, the
proportion of graded murrah is more than that of the descriptive ones during the
period. The latter was less than one MT throughout the period. It may be summed up
Table 3.6: Specie- wise and Category-wise Milk Production in Chittoor District
durihg 2001-12
that there is a shift in cattle milk fiom indigenous to crossbreed. The progress in the
former is more than in the latter during the period referred to. In the milk from
buffaloes, the shift is fiom descriptive to graded murrah. But the shift is not that much
in the case of cattle milk.
6. Dairies:
7. Milk Procurement:
In Chittoor district, for the first time, two bulk milk chilling units were
established during the year 2005-06.(see Table3.8 ) It has gradually increased to 86
during 2012. The milk procured by the BMCUs during 2006 was 0.34 lakh liters.
From then onwards, milk procurement has gradually risen to 1332.25 lakh liters in
2012. The rate of increase ranged between52.81 per cent and 266. 29 per cent. The
turnover was Rs. 3.29 lakhs in 2006 vis-a-vis Rs. 14653.42 lakhs during 2012. The
rise in 2007over 2006 is very surprising. It has gone up to Rs. 1213.27 lakhs in 2012
from Rs.3.25 lakhs in 2007. This may be attributable to the increase in the number of
BMCUs from 2- 19 in the same period. It may be inferred that there is a tremendous
Table.3.8: Year-wise Milk Procurement by BMCU's in Chittoor District
I
during 2006-12
V.Kota
Reddygunta
2005
2008
30
23 449
356 1 W
l: : 1 3375
2682
Source: Collected from the records of District Rural Development Agency (DRDA),
Chittoor.
The BMCUs were started during 2005 and 2012. It can be observed that 3 BMCUs
were established in 2005, 17 B M C U ~2006,
. ~ ~ 8 in 2007, 21 in 2008,4 in 2009, 8 in
2010,16 in 201 1 and the rest in 2012. The number of MPIs varied between 8 and 80
and pourers between 26 and 947. The procurement capacity per day is in the range of
2000- 5000 liters. The milk actually procured was more than the installed capacity in
44 BMCUs. The variation may be on account of non-availability of milk in certain
seasons in the year. The excess procurement is possible since the collected milk was
directly transported to dairies. It may be said that the tempo of organizing BMCUs
widely varied in the district. This may be attributed to availability of funds under
different schemes and coupled with the growth of SHG in the district. As usual
pourers far exceeded the MPIs. Further, the variation between installed capacity and
actual procurement of milk per day is significant across the BMCUs in the district.
The procurement per day surpassed a little over 50 per cent of capacity in BMCUs.
Thus the growth of dairy industry in chittoor district progressive during the period.