Chapter 1

Introduction
Business Name and Address:
Name
“Gift Mart Deliveries”
Address
Our Business will be located on Facebook page named as GIFT MART
DELEVERIES, and our website is www.giftmart.com.

Proprietor’s Name and Address:

Name Address Contact Number
Anam Ashraf Garjakh , Gujranwala
**********
Maryam Adnan Garjakh , Gujranwala
**********
Bisma Khalid Noshera Sansi , Gujranwala
**********
Muhammad Tanveer Daska, Gujranwala
**********
Muhammad Sameer Daska, Gujranwala
**********
Saad Khan Gujranwala
**********

Business Form
Gift Mart is a Partner Ship Business and owned by Six members. A partnership is a business with
multiple owners, each of whom has invested in the business.

Nature of Business
Gift Mart will be an online business which gives a different service to customers to make
their day to day purchases flexible from being home and call us and message us and ordering
through our delivery hotline number. Gift Mart provider that markets many categories of gifts
items online such as gift packing, cakes, chocolates, and personalized gifts to their loved ones
directly to their door step on correct time. We purchase the of products for them and deliver them
on time. Also we operate has a same day courier service delivering your things on the day and
time you wanted to us to deliver.
 Chapter 2
Business Description
Vision Statement
“To be world’s number one recognized gift service provider operating around all over the world
with excellent strong customer base”

Mission Statement
“To build long term relationships with our customer and clients to provide exceptional customer
services by purchasing business through innovation, advanced communication methods and
technology”

Goals and Objectives

 Increasing market width towards all the districts in Punjab.
 Increase the market share and establish a strong place in this field.
 Service more quickly and gives quality.
 Achieving 20% of business growth each year.
 Promoting our service with all type of promotions which will reach people.
 Increasing our profit margin every year by 15%.
 Providing excellent transport service depend on gift delivery types.
 Increases sales and distribution by 15% per annum.

Core values
 We believe in treating our customers with respect and faith.
 We grow through creativity, invention and innovation.
 We integrate honesty, integrity and business ethics in to all aspects of our business
functioning.
 Providing efficient services to our loyal customers.
 Always providing positive flexible feedback and service to our customers.
Legal Status
The legal status of our business is as follows
 Gift Mart is a registered partnership business consisting of 7 partners.

 Nature of the business is “Partnership at will”

 Profit and losses are decided to be divided equally.

 All partners will have equal rights and obligations.

 Legal Requirements
 Registered Business Name.
 Federal Taxes.
 State and Local Taxes.
 Business Permits and Licenses.
 Business Laws and Regulations.

Market Segment
People who have irregular working hours or work shifts and go for online purchases for lack of
time & People from foreign or in long distance who are willing to send gifts to their relatives.

Target Group
Working class professionals who want to buy items as per their convenient time. A good tool to
help you find your target market is an approach called the grid of possibilities, which helps you
organize your thoughts and zero into your target market. The Grid of Possibilities is, Event,
Married Couple, Engaged Male, Business Client and Additional Identified Client.

Market Growth and size

The gifting culture is evolving with an increasing number of occasions when gifts are exchanged.
Consumers customize gifts through personalization, configuration, or on-demand printing to add
value and make their gifts unique. Gifts are symbolic of intimate relationships and feelings that
we hold close to our heart, meaning, the audience is heavily invested in the simple joys of buying
and receiving gifts. Gifting is an emotional decision. Often, buyers are more concerned with the
quality and appropriateness of the purchase than the sticker price
The gift market comprises of corporate gifting as well as personal gifting. Moreover, the gift
packaging market experienced a revolution with new product innovations in the food as well as
in the non-food segment accompanied by eye-catching packaging. Nowadays non-food gifting is
not only restricted to small electronic items, bed sheets but also include gift vouchers, soft toys,
artworks, artificial jewelries and many more. At the same time, various product types like
cookies, fruit baskets, wine hampers, different types of cheese which comes under the
categorization of food gifting for occasions like festivals, birthdays, etc. are also in the trend. The
changing lifestyle together with customer’s ability and willingness to pay for innovative products
drove this change in the gift packaging market.

Gift Packaging Market: Dynamics

The growing e-commerce in the gifting space is one of the major factor which is expected to
drive the demand for the gift packaging market. Big e-commerce companies such as Snapdeal
and Amazon play a vital role in fuelling the demand for gift packaging market.

Further, increase in per capita income, increasing exposure to global trends is offering impetus to
the growth of overall gift industry which in turn is escalating the gift packaging market across
the globe. Personal gifting in number of occasions like birthdays, anniversaries, father’s day, and
Mother’s day is on the rise as the consumers, want uniqueness, different styles and
personalization in their gift items, to match their status. In past years, food gifting was limited to
the conventional sweets only, but nowadays customers are moving towards consistent quality
products with a good taste in attractive packaging, which is a result of growing incidence of
adulteration in conventional sweets.

Gift Packaging Market: Segmentation

On the basis of packaging type, the global gift packaging market is segmented into,
 Primary Packaging
 Secondary Packaging
 Tertiary Packaging
On the basis of product type, the global gift packaging market is segmented into,
 Gift boxes
 Ribbons & Bows
 Gift Sacks
 Gift bags
 Wrapping paper
 Tissue Paper & Shreds
 Cellophane overwrap & bags
 Gift card & Money holders
 Others
On the basis of Materials, the global gift packaging market is segmented into,
 Plastics
 Paper & Paperboard
 Metals
 Glass
 Others

Gift Packaging Market: Region Wise Outlook

In terms of geography, the global gift packaging market divided into five regions which includes
North America, Latin America, Europe, Asia Pacific and Middle East & Africa. Out of the five
regions, Asia pacific represents the largest global gift packaging market, owing to the growth of
rising disposable incomes coupled with the widened customer base. In Asia Pacific, developing
countries like China and India, are the most lucrative countries for increase in consumer
spending and rise in GDP.

Chapter 3
Analysis
Industry Analysis
In case of Pakistan, the shares of services are increasing in all sectors of economy over the
period. The good sector of Pakistan shows that share of agriculture has been declining gradually
over time from 43.6 percent in 1960-61 to 21.5 percent of GDP in 2009-10, and share of industry
has increased from 15.6 percent in 1960-61 to 25.2 percent of GDP in 2009-10. Whereas the
share of service sector has increased from 39 percent of GDP in 1960-61 to 53.3 percent of GDP
in 2009-10, therefore service sector is the largest contributor in the GDP of Pakistan. The
services sector grew very rapidly, from 1975 -76 to 2009-10, the growth rate of service sector is
5.46 percent. While the growth rate of goods sector is just 4.96 percent but growth rate of
industrial sector is 5.7 percent which is still high than services sector. Service sector is also
important sources of revenues as 26 percent of revenues are received from taxes in Pakistan. The
share of services in export has been increased from 17.68 percent to 20.77 percent in 2008-09 to
2009-10. Whereas the share of services in imports has been declined from 19.08 percent to 17.99
percent, which helps to decreased the trade deficit in 2009-10.
The personalized gifts market is projected to grow at the rate of 8.11% during the forecast
period, 2018 to 2023. In last few years, demand for personalized gifts has increased at a fast pace
as large number of consumers are focusing on gifts that are exclusively designed in order to
make their loved ones feel special and build stronger personal connections. However, factors like
rise in digitalization and modern manufacturing processes and technology; have allowed players
to plan, produce, and deliver a finished product with minimal turn-around time. Customized gifts
have become more economical as well as more accessible. Currently players operating in
personalized gifts market are increasingly focusing on consumer preferences and behaviours in
order to deliver personalization within different gifting categories like jewellery, clothing, photo
frames, mugs, and others
Asia Pacific is anticipated to experience the highest growth during the forecast period. Factors
like growing awareness among consumers regarding the personalized gifts options are
increasingly contributing in the overall growth of the market. Moreover, rising living standards
with increase in income, especially in countries like China, India, Vietnam, Thailand and others
are boosting the revenue generated by personalized gifts market in Asia Pacific region.
Popularity of online channels for personalized gifts play a key role in driving the growth
trajectory of the market.
 “The magic formula that successful businesses have discovered is to treat customers like
guests and employees like people.”

In most of the states, the service sector has a significant share in the Gross Domestic Product
(GDP), offering career opportunities to the citizens, and also offers inputs and public services for
the economic growth and prosperity. Experts said that trade in services can enhance the
economic situation and even provide a range of traditional and latest export opportunities.

Details 2011 2012 2013 2014 2015 2016 2017 P

Services Sector 3.9 4.4 5.1 4.46 4.4 5.6 6.0

PESTLE Analysis
The PESTLE acronym stands for Political, Economic, Social, Technological, Legal, and
Environmental factors, and through a PESTLE analysis you unearth and record the various
factors in these categories that may have an impact on your business. A completed PESTLE
analysis allows business owners to plan and strategize their next steps with a clear picture of the
current and upcoming external factors that will impact their business.
Political
Political factors usually involve things that impact our business from a government or legal
standpoint. Political is similar to legal and social, but is a bit different, as political factors seem to
change more often. Some examples are:
 Income Tax and other taxes.
 Minimum wage laws.
 Union influences.
 Federal, state, and local environmental policies.
Economic
Economic factors are financial fluctuations that are typically out of your control. For example,
interest rates go down meaning your business loan cost more last year than it will this year. Some
other examples include:
 GDP loss or growth
 Inflation rates
 Company debt
 Income of potential customers in our area
 Employee salary trends in the service business industry
Currently, the global economy is in recession and the scenario is not different for our economy,
which has rendered customers as pessimistic and price conscious. Besides, our target market
largely constitutes teenagers, which are inherently price conscious. All these factors make our
target customer's price conscious seeking economical, value-priced products. This scenario
provides us ample opportunity to target customers with affordable deals.

Social
Social factors refer to the cultural norms and attitudes of our targeted demographic and that of
our employees, partners, competitors, etc. For example, an increase in demand of ‘green energy’
use can affect the energy source you use to power your equipment and vehicles. Other factors
are:
 Customer age
 Cultural norms and traditions
 Population growth or decline
 Service career attitudes
 Diversity
 Religious influences
 Public health and safety
Factors like demographics; income distribution, life style etc. can also affect the company in
different ways.
Technological
Technological factors have a direct impact on the cost of doing business and the efficiency of our
business. Falling behind on technological trends, using outdated equipment or software, and
examining the technological barriers our business faces to enter a new market all fall within this
category. Other factors to consider include:
 Automation opportunities
 Technology incentives, like tax credits
 Better equipment coming on the market
 Service business software updates
 Improvements to mobile devices and other communications
The ever-changing technology is surely a force to be reckoned as important for our business. We
will need high technology in order to compete. Moreover, in the face of current energy crisis,
UPS systems will be helpful in ensuring uninterrupted power supply.
Legal
Legal factors will directly influence the company’s operations of our service business right now.
Some legal factors can also determine our final cost of doing business and impact demand for
our company’s services. These legal factors include:
  Consumer protection laws
 Various insurance laws and mandates
 Antitrust laws
 OSHA Policies

Environmental
Environmental factors refer to anything that can impact our business from an ecological or
environmental standpoint. This part of the analysis will matter more for some industries than
others. For example, if you own a landscaping business, you’ll need to concern yourself with the
weather every single day, while plumbers can work indoors. Other environmental factors may
include:
 Environmental impact of service business practices
 Geography
 Access by road, rail, air
 Waste management
 Local attitudes towards pollution

Competitor Analysis

Name Strengths Weakness

The company has great There are some work
advantage of the cost inefficiencies, which affects
leverage of the material. this business badly.

The company maintains its The company does have

supply chain effectively online presence, which can be
great set back in this IT
TCS has strong management oriented time.
and it has the strong ability to
TCS carry out their work in short The company provides weak
time. services to the customers,
who are not connected with
The company has made it big cities and they face
financial position strong and problems in their courier
it offers the materialistic matters.
approach to its clients.
The weak management in the
lesser developed area can
The regular customers of the
cause hurdle in their working
 company are loyal with it and and they are becoming less
they have great trust over its popular among the people.
way of working

Self-Analysis
Name Strengths Weakness
Online Direct door delivery Lack of brand recognition.
in this age of ecommerce.
Low web developing skills.
Shoppers may choose to pay
for their purchase within 24 Limited financial capital to
hours with quick easy fund website recognition.
payment methods.
Gift Mart Price of items are higher than
The range of products is the competitors.
Deliveries diverse covering all the gift
items.

Diverse Services for global

reach of business.

Unique packing of Gifts.

Delivery of gifts with unique

packing

Competitive Advantage
When companies develop strategies and characteristics or attributes that make it possible to
achieve better results than those of its direct competitors, this is their competitive advantage. We
will need to understand exactly where our company, leadership team, and services rank against
competitors in terms of strengths, weaknesses, opportunities, and threats (SWOT). In this field
no other firms provide such services. We are providing quality services at lower rate. Our quality
of service at cheaper price will be the key to our success.
 Chapter 4
Management Structure

Partners

Boards of
Administrations

Finance IT
Marketing and Delivery and Department
planning Distribution Department
Department department

 IT and Web
 Marketing and  Finance maintenance officer
 Delivery and
planning officer Controller and
Distribution officer
 Market Researching audit officer
 Gift Organizing and
and Reporting Officer
packaging Officer
 Advertising and
 Delivery and
Promotion officer
Distribution staff
 Management Structure

Board of Administration:
Board of Administration runs all decisions regarding business plans & implementation that
consist of six partners. Duties may include preparing meeting agendas and minutes, arranging
executive travel or dealing with a sensitive public relations matter with diplomacy and tact.

Marketing department:
Marketing department supervises the main market mix with implementing plans, researching,
creating new innovations and Promoting the brand service. Mr. Saad and Mr. Sameer handles the
marketing department. Key duties and responsibilities include handling marketing part of the
business. He is responsible for designing marketing campaign and strategically using different
promotional tools to communicate the product to the customers. They will put up advertisements
at different strategic places in the market.

Delivery and Distribution Department:

Delivery and Distribution Department does the delivery and packaging gifts part which is the
most important of our service with quick and quality. Miss Maryam and Miss Bisma handles
the delivery and distribution Department. She will communicate the business and educate the
customers about our products through one-on-one selling. Their Responsibilities Are Conduct
inspections of vehicle before departing to deliver goods, Pack and load products onto trucks
according to company’s specifications, deliver orders to customers on assigned routes, maintain
ongoing communication with route dispatcher, Unload goods as per client specifications, Review
deliveries with customers to ensure products meet their needs and Obtain delivery confirmations
from each customer.

Finance Department:
Finance Department controls all the financial activity such as fund, credits, sales & loans of the
business. Miss Anam handles the finance department. Her responsibilities are to control financial
aspects of the business including handling finances, preparing feasibility, setting budgets, and
funds allocation, keeping track of expenses, recording sales and preparing financial statements.

IT Department:
IT Department is the second important thing in Online marketing sector which maintain the
website with updates and social media promotion regularly. Mr.Tanveer handles the IT
department.

Chapter 5
Marketing Plan
Marketing overview:
Gift Mart will be a gift packaging service business targeting the University students, faculty and
staff members, as well as family and friends of the students. Gift Mart menu will offer a balance
of unique Packaging and provide the packaging of different kinds of products of different brands
at a lower cost. Our primary segments are the peoples of Gujranwala city.

Market Trends:
We live in a souvenir society, a world in which everything we do, everywhere we go, has to
be commemorated,”
(Charles Gordon, writer for Maclean’s magazine.)
Because of this, the gift shop industry has expanded from small operations in airports and tourist
destinations into a multimillion dollar industry. Gift shops primarily sell a combined line of gifts
and novelty items, souvenirs, greeting cards, holiday decorations, and miscellaneous items.
Seventy-eight percent (78%) of America’s gift shops employ only one to four employees and
75% have less than $200,000 in annual sales.

As the owner of Gift Mart discovering new techniques to woo and keep the modern, mobile,
value-conscious consumer. Store loyalty is not as secure as it used to be. If a store does not carry
items that the customer wants or needs, then she will likely continue her search elsewhere. In
order to maintain a competitive advantage, it is important for gift mart to be unique and offer
items not found in other stores. One rapidly growing trend in gift shops is the use of technology.
Shops without computerized systems or an Internet presence are at a disadvantage.
Computerization and software allow the gift shop owner to keep track of revenues, product
movement, and the customers themselves. Approximately 75% of all stores have an online
presence.

Market Needs:
The giftware industry experiences ebbs and flows based on a number of factors, but the holidays
are one of the biggest. Aside from personal birthdays and special occasions, holidays are among
the top reasons people spend money on gifts. Overall, holiday sales reached $602 billion that
year. Mother’s Day also brings in strong revenue with consumers spending approximately $19.9
billion on gifts in 2013. Among the most popular items in the gift, novelty and souvenir shop
industry are greeting cards. Recent estimates show that approximately 6.5 billion people
purchase greeting cards each year, which helps maintain annual retail sales of greeting cards at
between $7 and $8 billion. In 2009, about 71% of adults were most likely to purchase gift-wrap
supplies and wrap their presents, while about 19% placed presents in a gift bag, meaning
manufacturers and suppliers are always in need.

Marketing Mix
Product:
 Delivery of Gifts at lower price.
 Unique Gift packing.
 Receiving and delivering of Gift at your door step.
 Get orders from foreign people and deliver it at their recommended place.

Price:
 Average price strategy.
 Receive charging per services.
Place:
 Currently business running in Online fb page named
as Gift Mart Deliveries.

Promotion:
 Direct Marketing.
 Online Marketing.
 Word of Mouth.
  Discounted Prices (Spring: 15-20% discounts, Fall: 15-20% discounts, Summer: 15-20%
discounts, Annual Anniversary: 25% discounts).
 Digital Marketing (Facebook, Twitter, WhatsApp, and also include mobile phone
promotions)

People:
 Direct Contact with people.
 Create loyal Relations with people.

Market Gap:
No unique Gift packing services are available in this area.
Such types of services are not available at the lower rate.

Supplier:
 Whole seller shops (who providing the material at
large scale)

Buyers:
 Students
 Teachers
 Couples
 Parents
 Friends
 Business People
 Working Woman etc.

Premises and Equipment:

 Running online page www.facebook.com/GIFTMART.PUGC.
 Laptops, mobile and internet devices are needed.
 Placement are needed for gift packing and we use homes for gift packing.
 Bikes are uses for deliver purpose.

Long Term Growth Strategies:

 Market expansion (A market expansion growth
strategy, often called market development, entails
selling current products in a new market.)
 Product Expansion (we expand our product line or
add new features to increase our sales and profits.)

Exit Strategies:
As no investment was made so we will simply dissolve our Business.
 Chapter 6
Financial Plan
Estimated profit statement
 For gift mart deliveries (packing of Bouquets, Baskets and teddy bears etc.)

Expense Amount(Rs) Revenue Amount(Rs)

Cost on packing 2600 Total amount received 3000

Profit (20% of total 400*

cost)
3000 3000

Estimated cash flow statement

(Rs)
Cash flow from operating activities 3000
Cash received from clients
Total cash inflow 3000
Less: Cash paid for Packing & purchasing
2600
Net cash 400

Delivery charges in same zone = Rs.200 Delivery charges in different zone = Rs.350

 For gift mart deliveries (Receiving, Delivery and packing of gifts)

Estimated profit statement

Expense Amount(Rs) Revenue Amount(Rs)

Cost on packing 2000 Total amount received 2400

Profit (20% of total cost) 400*

2400 2400

Estimated cash flow statement

Rs
Cash flow from operating activities 2400
Cash received from clients
Total cash inflow 2400
Less: Cash paid for Packing & purchasing 2000
Net cash 400

Delivery charges in same zone = Rs.400 Delivery charges in different zone = Rs.700
  For gift mart deliveries (Buying and packing of gifts)

Expense Amount(Rs) Revenue Amount(Rs)

Cost on packing & buying 2400 Total amount received 3000

Profit (20% of total cost) 600*

3000 3000

Estimated cash flow statement

Estimated profit statement

Rs
Cash flow from operating activities
Cash received from clients 3000

Total cash inflow 3000

2400
Less: Cash paid for Packing & purchasing

Net cash 600

 Delivery charges in same zone = Rs:400 Delivery charges in different zone = Rs.700

 For gift mart deliveries (Buying and packing of gifts on foreign’s behalf)

Estimated profit statement

Expense Amount(Rs) Revenue Amount(Rs)

Cost on packing 10000 Total amount received 12000

Profit (20% of total cost) 2000*

12000 12000

Estimated cash flow statement

Rs
Cash flow from operating activities
Cash received from clients 12000
Total cash inflow 12000
Less: Cash paid for Packing & purchasing 10000
Net cash 2000

Delivery charges in same zone = Rs.200 Delivery charges in different zone =Rs.350