DEE's Next Gen Passionate Leader: A Glimpse of the Future

A Glimpse of DEE’s Next Gen Passionate Leader
Issue: 2 | October 2016
Future Leadership
Long Road Ahead
Coming Together
Carlyle’s Entry
into DEE Family
Employee Awards
The Achievers of 2016
End to End
Piping Solutions
Exclusive: DEE-in the

eyes of Banyan Tree, its
first PE Investor
www.deepiping.com DEE DEVELOPMENT ENGINEERS LIMITED

DEE OFFERINGS
Prologue...
“
Gaurav Narang
Chief Financial Officer
Supervision and diligence

come naturally to Mr. Atul
which exhibits glimpse of
“
his father Mr. K. L. Bansal
Over the years, DEE Piping Systems, once a small design consultancy firm, has emerged as a pioneer in the pre-
fabrication industry. The brand name is now recognized all across the world which can be witnessed through it’s
growing list of clientele.
Mr. K.L. Bansal started the company from grass roots with a vision. This vision is being taken forward to new
heights by our CEO, Mr. Atul K Bansal who, with his inspiring and positive attitude has paved a way for a bright
future of the company.
It gives me great pleasure to write about Mr. Atul K Bansal, whom I have known since last 18 years. To summarise
his traits, he is a modest man with an aptitude for creative solutions, a cynosure of all eyes, an ideal son, a caring
husband, a lively companion and above all a compassionate father. He not only set a benchmark for DEE Piping
Systems but also has been inspiration for all to do their best.
He represents that generation of influential people who were born with the instincts of a trailblazer. Supervision and
diligence come naturally to him which exhibits glimpse of Mr. K. L. Bansal.
Validating his efforts in building a sustainable & robust business model backed by a strong execution team, DEE
Piping has recently been upgraded to ‘A’ category in external credit rating by CARE Ratings thereby setting up a
benchmark for its future endeavours.
This issue brings forward the new age DEE Piping Systems along with the core values which is now equipped to be
bigger and better than before delivering distinctive client value with utmost zeal.
Second edition of DEE Horizon is dedicated to Mr. Atul K Bansal, a true mentor.
FOREWORD
Message
It gives me immense pleasure that Dee Development Engineers Ltd is releasing second
edition of “DEE Horizon”.
I understand that Dee Development Engineers Ltd, established in District Palwal

has consistently performed well in spite of adverse worldwide economic conditions. The
Company already has global footprints in power sector.
It gives me satisfaction to note that DEE has not only been generating employment
opportunities in this part of Palwal District, but also fulfilling its responsibility as a good
corporate citizen by undertaking many social programmes in and around the factory.
I heartily congratulate DEE Development and its entire team for coming out with the second
edition of “DEE Horizon” and convey my best wishes for their efforts.
36 / DEE Piping Systems

FOREWORD
Foreword
I am delighted to learn that DEE Piping Systems is one of the few companies to stand
firm amidst all the uncertainties in the manufacturing sector.
The changing trends demand a new age approach even for conventional businesses. It
gives me great pleasure to see Mr. Atul K Bansal truly following footsteps of his father
Mr. K.L. Bansal and bringing a new age perspective to an industry built in a different era.
DEE under Mr. Atul K Bansal is expanding avenues globally. Many laurels have
been conferred upon DEE on various platforms making it the best in its field. DEE’s
contribution towards social cause is commendable.
The second edition of the DEE Horizon is a dedication to the “Future Leadership” of
DEE who stands firm to face every obstacle head on.
I congratulate the entire team of DEE on bringing out the second edition of ‘DEE
Horizon’ and wish them all very best in all their future Endeavours.
Mr. Jagat Madan

President
Prayas Social Welfare Society (Regd.)
DEE Piping Systems / 37

CMD’s DESK
CMD’s Desk
Krishan Lalit Bansal

Chairman & Managing Director
DEE Piping Systems
It gives me immense pleasure to pen down my thoughts for second edition of ‘DEE Horizon’. The
story of DEE describes the passionate journey of various individuals, working and striving to bring the
company to such heights. The vision to create a legacy which strives to be better incorporating new
trends can finally be witnessed with the new age DEE piping systems.
I vividly remember the day sitting with my associates in a single room with nothing but a vision
in our eyes. We could simultaneously feel the excitement and fear of the journey we were going to
undertake. We started off as a modest design consultancy firm working with various clients on different
requirements. Over the years DEE matured into a full-fledged pre-fabrication facility providing quality
deliverables and exceptional service to our clients for which we have received laurels from across the
world.
Presently the time is really hard as the manufacturing sector all around the globe faces slow down.
To keep delivering on our promises and to sustain the current business, we have to economize our
operating costs drastically to match our counterparts across the world, without forgoing customer
satisfaction and quality as it forms the basis of our DNA.
There is some silver lining also. As per PWC report, India will be a “star performer” among emerging
market economies and is expected to clock 7.7 per cent growth in 2016, outshining China for the second
consecutive year,
A worldwide survey report also says ‘India’s appeal lies in it’s competitiveness, and it’s skilled work
force.’
My very dear members of DEE family, the forecast for future indicates good opportunities but to convert
those opportunities into real business for the company, we all will have to travel an extra mile.
I have full faith & confidence in your skills & capabilities. Over the year, the cooperation of our investors,
stake holders & our lenders has been appreciable for which I thank them on my behalf & on behalf of
DEE. I appreciate the ‘Future Leadership’ and the entire DEE family for their continued hardwork.
Let us all join together and ensure to make DEE a key player all across the globe, which is my long
cherished dream.

ED’s Message
ED’s Message
M. Kannappan
Executive Director
DEE Piping Systems
The business world is changing at a rapid pace, so is the role of a CEO. The coveted leadership
of the past being experienced, decisive, authoritative and focused on command and control
needs reincarnation in the completely diverse business environment.
Innovation is critical for success in today’s business scenario where we need leaders with traits
that put innovation at the forefront. With technology evolving at a brisk pace, businesses need
an equally evolved workplace that produces great ideas, great collaboration and something
that provides a competitive edge.
In order to inspire a team, the future leader needs to adapt oneself to the continuously changing
environment to succeed.
DEE’s Next Gen Leader, Mr. Atul K Bansal is endowed with all essential leadership traits,
which are naturally blended in his inborn character. He is all set to drive the company to
emerge as the World No. 1.
The level of dynamism, talents and maturity Mr. Atul K Bansal has exhibited in his short
professional career is highly inspiring. He has shown enormous potential to face the challenges
and lead the business from the front, taking it to the new horizons. I am sure, under his astute
leadership, DEE is poised to grow manifold to emerge as the World top order Piping Solutions
Providers.
I wish the company to reach the pinnacle of glory under ‘Future Leadership’.

DEE Horizon
16 48
Cover Story 10 Articles
Next Gen Leadership : A Glimpse
Letter to God 23
Company Profile 18
A Journey from a small room to an industrial empire Smart Teamwork 29
DEE-CARLYLE : The Coalition 24 Save the planet 32

The Deal of the Year
Courage vs Fear 33
Interview: Banyan Tree 30
Mr. Sanjiv Singhal talking about DEE
Think Gently 42
Pillars Behind DEE 34
Team Productivity 52
Employee of the Year Awards 43
Kumbh Mela 54
Content Writer: Credits:

Tushar Agarwal Pankaj Ahuja
CONATUS INDIA Sumit Gill (The Articles featured in this magazine are the personal views of the writer)
EDITORIAL
Editorial...
M Madaan Shashank Bhargava

HR & Administration Business Strategy
The brand,DEE Piping Systems, developed as a result of the resilience and

hard work of many individuals, is now recognized worldwide as an avant-
garde of the piping industry. The name DEE is synonymous with quality
which makes us relish the fruits of hard work.
This year’s DEE Horizon showcases the new era under the mentorship
of Mr. Atul K Bansal. The dream, sowed as a small seed by Mr. K.L.
Bansal is now maturing into a tree bearing the tale of some extraordinary
individuals. The theme for this year’s magazine is ‘Future Leadership’.
With new challenges coming up and DEE Pariwar expanding, a lot of

milestones are yet to be covered. With the guidance of some of the most
renowned faces in this industry, the journey will destined an eventful one.
This issue is bound to keep you gripped till the end. The pictorial
expedition will be an exceptional experience taking you through the past
years events. It is yet again an honor to present, the much awaited, DEE
Horizon’s second edition.
We would love to hear your feedback: shashank.bhargava@deepiping.com

COVER STORY
he day was Thursday,
NEXT
GEN
T the date was 22nd
January, the year
was 1981, when Mrs.
& Mr. K.L. Bansal
were blessed with a baby boy. Little
was it known that this boy, one day
LEADERSHIP would be the driving force of one of

India’s most potential conglomerates?
A GLIMPSE
With the second edition of DEE
Horizon we bring to you the story
of a young individual aspiring to
follow his father’s footsteps. A
passionate journey pursued by Mr.
Atul K Bansal to make DEE one of
the fastest growing companies in
the manufacturing sector, in a niche
segment i.e. Pre-Fabrication of Piping
Systems. His direct mannerism,
perceptive and disciplined nature has
helped him make a name for himself
as well as for DEE Piping Systems.
Like Mr. K.L. Bansal, Atul also
feels that ‘The Customer is always
right’ and it is downright duty of all
at DEE to meet their expectations
without compromising on quality.
The company has time & again
received much appreciation for its
response time in solving any client’s
queries and incorporating the feed-
back provided by the clients. This is
the primary reason for DEE piping
systems being a preferred brand
among customers world over.
A dynamic childhood:
A solemn personality Mr. Atul K

Bansal was born in the town of
Firozpur (Punjab) at his maternal
grandparent’s house. Close to his
mother, a protective brother for his
younger sister, Shruti, Atul was
known to be quite naughty but with a
sharp mind as he consistently scored
high grades. Like every parents Mrs.
Mr. Atul K Bansal and Mr. K.L. Bansal also had quite a
few expectations from their son which

COVER STORY
he met at every step. While, talking

about his mentor, names he can re-call
instantaneously are of Mr. Praveen
Gupta (paternal uncle) and Mr.
Pradeep Gupta (maternal uncle), who
played a very crucial role in shaping
his vision.
A dedicated career:
Mr. Atul feels blessed to be given

the opportunity to work with some
of the brightest minds in this
industry. Soon after completing his
Mechanical Engineering, he joined
DEE. The mentorship and guidance
received from DEE management
helped him in understanding the
working and collaboration between
various departments. He believes this
knowledge was one of the best one a special connection but different opinion that going overseas has
could ask for in this industry which views do arise in certain cases. In its own advantages coupled with
helped him hone his skills. Initially, the end, all that matters is how you a few risks. Building a plant from
he started working on the project scratch and that too in a new country
overcome that situation and emerge
management side which became his altogether is a big challenge. The
with a plausible solution. Atul is very
passion soon after. A lot of credit challenge is to adapt that country’s
receptive to a new idea which is one
goes to the people from one of the
of his strengths as bringing about a culture and to understand the working
American clients for his training,
change is necessary to survive the of people confined to the laws laid
as one of his initial standalone
growing competition. Atul like his down by their government. Still,
projects was with them. He feels
father feels that our top priority should Thailand promises huge opportunities
that understanding the working of
be ‘customer happiness’, followed with rules and labour laws much
the company to the core helped him
by our organization and lastly but more suitable as compared to its
undertake his responsibilities with
most importantly comes family. counterparts in China or Korea. The
utmost zeal and vigour. He believes
According to Mr. K.L. Bansal, a true cultural change seems promising and
that the values on which DEE stands
leader exhibits the quality of being with fresh environment, DEE will
today is because of the working
approachable, taking the team forward become an MNC in true perspective. A
culture inculcated at DEE over the
and above all listening to other lot of foreign investments have made
years under the guidance of his father,
people’s perspective. He guides Atul to this ASEAN country one of the most
Mr. K.L. Bansal, a visionary.
act on the same lines which in reality adaptive and sought after places in
Like Father Like Son: the world for businesses. DEE will
defines the true spirit of leadership.
Over the years Atul has developed benefit from the fact that the time
A venture across borders:
a different bonding with his father, zone difference is suitable to India’s
Mr. K.L Bansal. They comprehend DEE under the leadership of Mr. Atul working hours and the location of
each other extremely well as matters K Bansal is venturing across borders the plant being near to a port assures
of family as well as business are a with a plant being set-up in Thailand. a lot of commercial and strategic
topic of discussion. Each person Currently, DEE is operating plants advantages. DEE believes in building
understands the requirement of the in Faridabad, two biomass power a long and healthy relationship with
other and appreciates the same. plants in Punjab and an engineering people of Thailand and emerge as a
Mr. K.L. Bansal says they share division in Chennai. Atul is of the true industrial leader.

COVER STORY
Clients Speak:
The new age DEE boasts of a huge

clientele world wide under its
portfolio. These customers have been
approving DEE’s working methods,
quality and commitment. Under Atul’s
stewardship, customers appreciate
DEE’s promptness in handling their
requests as DEE values every entity
that has shaken hands with it. The
concept of ‘Atithi Devo Bhava’ is
rooted in the values of DEE making it
a favourite among its customers. One
of its client’s feedbacks, a few years
ago, changed the way DEE packs
and ships its products. From then
onwards DEE has been continuously
receiving laurels for the packaging of
materials. Clients who visit the facility
for the first time are overwhelmed by
seeing such an organized workshop
and express their gratitude to Atul
for leading such an exemplary
establishment under the guidance
of Mr. K.L. Bansal. DEE not only
provides a product of utmost quality
but its work environment boasts of
standards being met leading to a fully
satisfied customer.
A Suave Personality
When you come in contact with Atul

in his office, he seems to be a serious
personality with nothing but work on
his mind. He speaks minimally and is
firm in his stature. This changes by
leaps and bounds when you see him
around his family or friends. He is one
of the most outgoing persons one has
ever met, with having a zeal to live life
to its fullest. A keen observer and an
adventurer, Atul is quite disciplined
in his habits. A typical habit of his is
getting up early in the morning and
drinking a litre of water before hitting
the gym. He has been well organized
from the start which can be seen in
his demeanour and over the years
Brother-in-Law Ankur & Sister Shruti Aggarwal this habit has become a part of his
daily routine says his mother. Be it his

COVER STORY
office desk or wardrobe, everything be seen clicking pictures of natural The qualities portrayed by Atul have
is arranged systematically with even beauty all around. One of the persons helped him not only evolve as a ‘go-to
a small paper holder at its place. A he considers to be his role model is person’ but as a true leader.
nature lover, he feels resources are an Steve Jobs who with his thinking
His Lady Luck:
important commodity and each person and vision changed the way people
must make an extra effort to save the perceive smart-phones and gadgets. The saying “Behind every successful
same. He gets irritated when he sees This has made him an avid apple fan. man is a woman” fits appropriately for
people wasting water and electricity as Watching television and listening to Atul also as for his success he gives
he is habitual of turning off the lights music are his favourite pass-times. the entire credit to his wife, Shikha
and other things whenever, not in use. Music genre depends upon his mood Bansal. It’s been 12 years since their
Driving and travelling are his passions as he prefers pop while working out, marriage, and now the bonding is
and he dreams of flying a plane though he is an ardent lover of jazz so strong that both understand each
someday. If in a good mood he can with Miles Davis being his favourite. others feelings and emotions without

COVER STORY
Atul K Bansal with his son Vivaan, wife Shikha, daughter Ashvika, mother Ashima & father KL Bansal
uttering a word. As a husband, he Francisco, which had a picturesque all through these years has made
feels that Shikha provides him a fair landscape . The only complaint Shikha her a favourite of her son as all his
opinion whenever he seeks advice. has from her husband is that he is too requests as a child were fulfilled
On the other hand Shikha likes her busy with his global meets. But yes, he by Mrs. Ashima Bansal. The word
husband’s nature of sharing and compensates by taking his family out family means everything to Atul as
caring. Atul considers her to be a on regular trips. he describes a family as people with
wonderful mother and a perfect host. whom you can share everything
My Family My Backbone:
If you want your event to be a huge without hesitation. They provide an
success be it a small gathering or a big Everybody in his life has a comfort unbiased view for situations and only
party you must definitely ask Shikha, zone. That one place which makes wish for your best. Atul thinks he is at
says Atul. The happiest moment one forget his/her worries and gives his best when he is spending time with
was when they became parents to solace. For Atul that place is his home. his family especially his kids, Ashvika
the beautiful Ashvika and lovely Though his backbone is Shikha, and and Vivaan. As an elder brother he
Vivaan. The birth of Ashvika and he discusses all matters with his is very much protective of his sister
Vivaan were life changing moments father, yet the one person he is very Mrs. Shruti Aggarwal, the relation has
for the entire family. Both of them close to is his mother Mrs. Aashima grown sturdily over the years. Family is
are passionate about travelling. Their Bansal, who many a time acts as a Atul’s utmost responsibility after DEE
memorable trips, were to Maldives and channel between the father and the and he can go to any extent to take
a long drive from Los Angeles to San son. The selfless role played by her care of them.

COVER STORY
DEE – The brand today position on the world map with key Mr. Atul K Bansal comes from that
players electing its services in the pre- legacy of entrepreneurs who have
Under the leadership of Mr. Atul K
fabrication sector. portrayed a distinctive approach to
Bansal, DEE has seen a mix of old and
the prevalent industry norms which
new. Here old being the experienced Recent years have seen clients asking
changed the course of history with a
individuals who have had an immense for more than just pre-fabrication
new age mindset. The incorporation
contribution towards DEE’s success, services. DEE has now started
of robotic welding and induction
while new being young individuals working on projects providing end to
bending machines were a result of
who portray a different perspective in end solutions. This required a tie up
this thought process. Introduction
this competitive scenario. One of the with various vendors to deliver as per
of ERP systems to manage the scale
initial tasks undertaken by Atul was DEE’s promises of exceptional quality
of operations was one of the most
the formation of a team combining old and paramount customer satisfaction.
rewarding decisions taken till date.
and new industry professionals. This DEE has not only emerged as a key
Technology and innovation changed
team was ready to tackle the onset player in its own segment but also had
the face of DEE making it a forerunner
of challenges with an appropriate developed the name to be an end-to-
in the manufacturing industry making
mix of experience and talent. Over end solutions provider. With a brand
a brand name for itself.
a period of 14 years, with the right name and quality service, DEE has
approach this team was able to take developed affable relations with its Under the aegis of Mr. Atul K Bansal,
DEE from a 20 Cr. venture to a 700 Cr. customers which makes it a chosen and guidance of Mr. K.L. Bansal DEE
domain. DEE also developed a unique brand across the globe. is destined to achieve greater heights.

ARTICLE
DELHI TO
LONDON IN
ould you tell me how fast you equators comes to around 1600 Km/hr. constructions on the land, the air, the
C have travelled ever? 100 Km/

hr in your car? Or 150 Km/hr
on motorways? If you are formula-1 fan,
Now compare this speed with your car
speed when you drive at 150 km/hr and
feel thrilled. 1600 km/hr of speed would
sea, everything is moving at this speed
around us. It’s like you travelling in an
airplane at 900 km/hr and never realize
may be 350 Km/hr? Or if you have travelled mean a sprinter completing 400m race in because everything and everyone in that
in Maglev trains of Shanghai, may be 500 less than 1 second. By the way, the world plane is moving with you at the same
Km/hr? Or those who have travelled in record today is 43.18 sec. speed. Things do not stop here. Earth isn’t
aircrafts would say 900 Km/hr (though you only spinning on its axis; it is also circling
That means, we all are rotating on this
do not feel it at all). around the sun at a speed of 1,07,300 km/
ball called Earth at an enormous speed
hr. This rotation around the sun gives us
Now let’s consider this. The Earth of 1600 km/hr at any given point in
one complete year and all four seasons.
completes its rotation around its axis time (as you move up to the poles, this
This is almost 30 km per second which
(that causes days & nights) in 24 hrs. speed decreases). And we never realize
means if you are staying 30 km away from
Considering its diameter, its speed at the this because everything around us, the

ARTICLE
km per second makes you feel thrilled,

there’s something else also. This speed
is insignificant when compared with the
speed of light which is 3,00,000 km per
second. With the speed of light, you can go
around the whole Earth 8 times in just one
second.
When the speed of an object becomes

comparable to speed of light, their
behavior start changing and general
Newtonian laws of physics no longer
remain valid. As per Einstein theory of
relativity, when you achieve speed of
light, you become invisible (your length
becomes 0), your body mass becomes
infinite and your time stops. That means,
How fast
suppose you are 30 years old and you plan
today to go to the center of our galaxy
and return to Earth at speed of light. Upon
your return, you would still be same 30
years old (because time would stop for
can you travel?

you) but Earth would have advanced by
100,000 years. You will land in future which
will be 1 Lac years ahead. Speed of light
is the maximum speed that is possible to
attain in this Universe and is also known
as ‘the Universal speed limit’. Yet it takes
8 long minutes for the light to travel
from Sun to the Earth. Sun is 1,496 Lacs
kilometers away from Earth. Now imagine
the size of our Milky Way galaxy when it
takes the same light 1 lac years to travel
across its diameter just once. And imagine
the distance between the galaxies in our
universe when it takes light 30 lacs years
to travel from our Milky Way galaxy to
our nearest galaxy Andromeda. Even the
speed of light becomes frustrating slow
your office, you just take one second to The relative speed of our galaxy is around
when it comes to Galactic bodies and our
reach to office. Just one second. 36,00,000 km/hr. That’s 1000 km per
Universe. The universe is infinite. It is said
second. That means now you can go to
The story doesn’t end here. Our Sun itself that there are more stars in the universe
London from Delhi in just 6 seconds. That’s
is moving. Our sun orbits the center of the than the total sand grains on the Earth.
the approximate speed at which we all
Milky Way galaxy at a speed of 7,92,000 Universe is vast and we see only 5% of
are travelling in the Universe at any given
km/h, relative to the center of the galaxy. that, rest is unexplored and unknown.
point in time. When we are standing still
That’s 220 km per second. With this speed, It’s so huge and massive that it can never
or sleeping or while reading this article.
you can travel from Delhi to London in be covered even by the maximum speed
36,00,000 km/hr. We don’t feel it because
just 30 seconds (today it takes 9 hrs by possible (speed of light). It certainly makes
speed is always relative and we all are on
flight) And it doesn’t stop here either. us think upon our insignificant existence in
this supersonic journey jet together at a
Our galaxy Milky Way is also moving at this whole design.
speed of 1000 km per second or 36,00,000
an enormous speed in this vast universe.
Km/hr If that enormous speed of 1000 -M Madaan

DEE OUTLINE
DEE PROFILE
DEE Piping Systems is an ISO The company provides engineering,

9001:2008, ISO 14001:2004, ISO 3834-2, design, manufacturing and supply of
OHSAS 18001:2007 certified company. pipe spools as per ASME, PED , IBR,
Incorporated as Dee Development NPCIL, GOST-R. Testing Labs are
Engineers Limited, the company was qualified as per ISO/IEC-17025:2005
founded by Chairman & Managing (Mechanical and Chemical) & other
Director Mr. K.L. Bansal along with third party inspection approval as
applicable for carbon steel, alloy steels,
a team of two technocrats in the year
stainless steel and duplex in Process
1983. Spread over an area of 27 acres of
Piping, Power piping, Oil & Gas Piping
land, DEE is the largest pipe fabrication
and RO Piping for Desalination Plants.
commercial player in the Indian sub-
The company possess Best-in-Class
continent, offering one stop solution
Induction Bending Technology and in
for Pre-fabricated Piping Systems
house Fittings manufacturing facility
across the world. It is also a brand
The product portfolio of the company
name worldwide, when it comes to includes Critical Piping, HRSG Piping,
Super Critical Piping. It is having an Power cycle Piping, Process Plant
annual installed capacity of 34000 MT Piping, Boiler Integral Piping, Gas
Piping fabrication and 2000 MT Pipe Compressor Piping, Gas & Steam
Fitting. DEE also owns and operates Turbine Piping, Cooling water & Lube
two biomass power plants in the state of oil Piping, Modular Piping and Hangers
Punjab, India. & Support.

DEE OUTLINE
The Company, with a vision to continue behind this successful undertaking. His (EPC) players in Power Sector, Oil &
providing end to end solutions for dream and vision which have no bounds Gas, Nuclear, Petrochemicals, Food
pressure piping systems across the are the reasons for DEE’s unparalleled Processing, Paper, Agro Chemicals &
globe, aims to be known as the most accomplishment. Fertilizers, Sugar and other process
trusted brand of all times. DEE works DEE all through these years had industry firms with a huge selection of
with a mission to provide the customers gathered a whopping 300,000 MT high/low pressure Pre-fabrication piping
an unmatched quality using the latest fabrication experience that includes requirements and pipe fittings.
techniques while building a rapo with 10,000 MT of P91 and WB36 experience. The USP of DEE is its belief in quality,
its clients. The values inculcated at DEE is proud to say it specializes in which can be assessed through the
DEE under the leadership of Mr. Bansal handling complex materials like alloy number of standards it complies with.
include five key principles -fairness, steel grade P91 and WB36, carbon The compliance with standards starts
honesty, respect, faith & freedom for steel grade 321 and 347. DEE is the from the basic first step that is material
customers, vendors, employees, and largest private sector player in Indian procurement to the delivery of the
other stakeholders alike. sub-continent’s Pre-Fabricated Piping final product. DEE is also equipped
DEE started its Journey as a design Industry and is a part of the top 10 list in with an advanced NABL (National
consultancy firm, finally turned out to the world in terms of capacity. Accreditation Board for Testing and
be a leading international engineering DEE tailors to multinational Power Calibration Laboratories) accredited
and manufacturing enterprise. Mr. K.L. Generation Original Equipment testing laboratory and in-house
Bansal, a mechanical engineer from Manufacturers (OEMs), Engineering, ultrasonic and radiographic testing
Punjab Technical University is the man Procurement and Construction facilities.
THE IMPRESSIVE
JOURNEY
Technology and Innovation at a to be welded to join two pipes. This
glance method increases the efficiency of the
process of making pipe spools
DEE has state of the art infrastructure
and technologies in place across its Robotic Welding and Semi-
production processes. The company’s Automation Fabrication Line
constant endeavour is to learn, adapt
DEE posses world class and unmatched
and grow as per the changing trends for
quality as it is equipped with latest
which the focus is on innovation and
equipment and production processes
improvement.
to fabricate high valued materials
Induction Bending Technology like P91, WB36 and stainless steel.
One of the latest trends in piping sector DEE is proficient in materials like P92
is Induction Bending Technology which and P23 having their applications in
is rather new to India. DEE incorporated Ultra Super Critical/Nuclear power
this technology as a part of its drive to generation technology. It is this critical
provide the Best in Class service. The piping segment which brought laurels
reputation grew by leaps and bounds from customers across the world.
as DEE is known to have state of the art The company uses Robotic Welding
infrastructure. This technology which Technology provided by Lincoln, USA
uses induction technique to bend pipes and has in place over 100+ automatic
eliminates the requirement of an elbow and semi-automatic welding stations.

DEE OUTLINE
Recent Updates 2015

• Received “Performance Excellence • Carlyle Group picks up significant minority stake in DEE
Award 2015” by Mitsubishi Hitachi • Received largest order in the Oil & Gas Sector from FLUOR
Power Systems & Export Excellence • Successfully implemented EPC PROMAN software
2014
Award by NCCI
• Mr. K L Bansal awarded “Life Time • Installed a semi-automatic high-speed pipe spool fabrication line
Achievement Award 2016” by FIA • Installed more efficient digital radiography
• Rating Upgraded from CARE BBB+ • Conferred ‘Best Professionally Managed Company’ by CIDC, GOI
2012 - 2013
to CARE A-.
• Entered into third phase of plant and machinery expansion (36,000 MT)
• Won contract to CEPC Egypt by international competitive bidding
• Implementation of inventory bar-coding system
2011
• Raised private equity funding from Banyan Tree and Capvent to fund future growth
• Received best performance award for piping system supply from BHEL piping centre
• Executed first super critical power project
2010
• Commissioned Induction Bending Machine
• Further, expanded facility base (24,000 MT)
2005 - 2009
• Commissioned both the biomass power generation plants
• Received an appreciation award from Thermax for efficient
supply chain
1999 - 2004
• Started High value P91 Piping
• New manufacturing base, Tatarpur (12,000 MT)
1983
• Started with an order of INR 1,600 (design consultancy)
DEE has taken another step forward by production line. Automation has also
automating its production processes for been implemented in processes like shot
manufacturing Piping System. For this, blasting (Automatic Machine), elbow
company has installed a semi-automatic forming (induction/cold formed semi-

DEE OUTLINE
automatic machines), cutting,

bevelling and punching (Semi-
Automatic Machines) etc.
Quality Testing: Digital

Radiography and Ultra
Sonic Technologies
Quality is the trademark
of DEE and is given the
highest importance here.
The company is equipped
with the latest quality testing
infrastructure for Radiographic
testing, Ultra Sonic Testing,
Magnetic particle testing,
endoscopy. DEE uses best
in class Digital Radiography
which not only increases the
pace but the quality as well.
DEE is also prepared with an
management skills. DEE
is equipped with latest
information systems like EPC
Proman, Microsoft Dynamics
NAV which integrate all
important business functions
to support the projects.
The company has its own
Fittings shop and Engineering
Division which makes sure
the requirements are met and
add strength to DEE execution
capabilities.
Inventory Management
using Barcoding
One of the demanding tasks in

advanced testing laboratory recognised stakeholders and meeting deadlines. DEE’s business is to manage
with National Accreditation Board for A known fact that each and every
more than 50,000 unique material items
testing and Calibration Laboratories for piping fabrication is unique not only
which are identified by a nomenclature
raw material inspection. in design but can be customized as
called ICD’s (Item Code Description).
Project Management per the client’s requirements which
After a lot of brain storming sessions the
requires an expertise. The difficult
Project Management is one of the company is implementing the innovative
part is coordination as teams may
key functions for the stability and
be located at different locations and strategy of using Bar Coding System (In
growth of a business as executing
the client elsewhere. The key is to Mid-Implementation Stage) for efficient
a job involves managing multiple
meet expectations through project inventory management and traceability.

FAMILY SECTION
Family Section: Proud Moments
er Relations,
Saurabh Mathur, S/o of Mr. Rahul Krishna, Sr. Manager – Custom
er by profess ion (VIT, Vellore) and an Author/ Writer by
is a Chemical Engine
. He is an active blogger and he regular ly writes articles about Motivation
passion
Tennis.
and Inspiration. He keenly follows sports like Football, Cricket and
released on
He already has a novel to his credit, ‘The Secretive Six’ which was
Film City, NOIDA . His 1st novel has received accolad es from
14th Aug 2015 at
Critics & has reached attractive sales.
later this year.
Currently, he is working on his 2nd Novel which will be released
Vikas Madaan, S/o Mr. M. Ma

daan, General Manager, HR
Capgemini recently got elevated & Admin, working with
to “Director – Infrastructure”.
the top IT companies with ass Capgemini is one of
ets worth 12 billion dollars and
France. He also received the is head-quartered in
prestigious ‘Next 100 CIO (Ch
award at a ceremony conduc ief Information Officer)’
ted in JW Marriott, Pune. Nex
awards program instituted by t 100 is an annual
IT NEXT magazine (9.9 Med
to identify 100 experienced IT ia Company) that aims
managers throughout India acro
have skills, talent and spirit to ss all industries who
become CIO’s.
Aryan Bhardwaj, S/o of Mr.

Dinesh Bhardwaj, is among
from Punjab. While most the youngest writers
of the students of his age
games, this wonder kid car are busy with computer
ved a niche for himself in
very early age. Author of the the literary world at a
book titled “Creaturonia-Th
himself has drawn all the e Hidden World”, he
cartoons and pictures of the
the text. This is not the onl book apart from writing
y sensation this boy is fam
participating in plays, kav ous for, he has been
i darbars and mushairas als
o since he was three.
DEE Family wish them Good Luck

POEM
e
A
t t
Lto God e r
utiful?
h y is th e w orld so bea
w
I asked god h y are you so d
ry?
d sk y w nly?
I aske u tw o or three o
e tree w h y y o ammals?
I asked som u d is a p p e aring like m
are yo
animal why o answer fr
om any
I asked wild a n y b u t n
I asked m e one?
e d m y se lf are we th
Ia sk alls
p o ll u ti n g building m
who are trees fall
by making g the ocean w
all
and b re a k in
g the ocean larm
by pollutin
e t u p it ’s a wake-up a
get up g er
now or nev aner
m o th er earth cle
m a k e ansal
s co m e to gether and B a n s a l D /o Atul K B
let’ -Ashvika

DEAL OF THE YEAR
INTERVIEW
DEE-CARLYLE
The Coalition
n 5th August’15, around noon time, animated discussions were going on in the board
O room of DEE Piping Systems at their corporate office located on the outskirts of Delhi/
NCR region. Teams from Carlyle and their legal advisors - J Sagar & Associates, DEE and
their legal advisors - Amarchand Mangaldas were printing multiple documents and
getting them signed on priority. The reason, behind such a hustle bustle, being the
closing day for DEE Piping’s equity deal with Carlyle Group.
With the installed capacity of 36000 MT & being the largest private sector player in Indian pre-fabricated
piping industry and ranked amongst the top in the world in terms of piping capacity, DEE has grown at

DEAL OF THE YEAR
a compounded annual growth rate of

over 25% in the past five years, which is
considered to be one of the best in the
Engineering & Capital Goods Industry. It was a pleasure working
Despite economic turbulence in global with Mr. K.L. Bansal
economy, especially in the power and oil & and his team during
gas sector, DEE has clocked 33% growth in the fund raise process
its revenues in FY15. Not only this, during that we managed. We
the period 2011-2014, its revenue and Shankar Narayanan were impressed with Mr.
EBITDA grew by three times. There are The Carlyle Group Bansal’s knack of taking
multiple factors behind this success story decisions quickly. He
and the most important among them was quick in evaluating
was the private equity infusion from The a problem at hand
BanyanTree Growth Capital & Capvent and works towards a
in 2011 which helped DEE’s revenue solution pragmatically.
proliferate with 54% growth in FY12 amid Besides this, his modest
all the noises of slowdown in domestic demeanour, humility
power industry. and commitment created
a sense of trust that
After witnessing such a spectacular growth Gaurav Narang helped in concluding
in the past decade, the management at Head Business Strategy, DEE the transaction despite
DEE realized that in order to achieve the
various hurdles that we
company’s vision, time has come to think
firm, based out of Mumbai which provides encountered during the
independent advice on mergers & process.
acquisitions and capital raising. Various
DEE Piping has built an We believe that in Carlyle,
options like IPO (Initial public offering),
extremely successful Dee has found the right
Strategic Alliances and Private Equity
business with strong financial partner that
Investment were put forward. The internal
capabilities across would propel its growth
strategy team at DEE weighed the pros
multiple dimensions further in the years to
and cons of all the funding options and
come.
-Shankar Narayanan decided that a private equity investment
The Carlyle Group would be best suited for the company -Shiraz Bugwadia
at this stage. It would be appropriate O3 Capital
to note that most of the investment
bankers categorized DEE’s business into
a niche segment, characterized by high
entry barriers, strong margins & business management of the company. Once the
beyond this organic growth and deeply
fundamentals, thereby deriving premium visits were concluded we received interest
entrench its roots across the globe. DEE
valuations for our company. from several investors along with ball
from the start has been surfing uncharted
point valuation figures & draft term sheets.
waters as Mr. Bansal was keen on exploring For the private equity infusion in our
Now the ball was in DEE’s court and after
new avenues. But growing inorganically, company, a handful of reputed global &
multiple internal meetings it was decided
through means of Joint Ventures, Alliances, local investment firms were approached.
to go ahead with The Carlyle Group.
Acquisitions or Strategic Partnerships Of them, many were excited and
require significant funds and global probably three out of every four investors The Carlyle Group is one of the world’s
network. approached, readily agreed for a meeting largest and most diversified multi-product
with the management of DEE to know global alternative asset management
In order to raise funds, we required
more about the business model. This firms with $178 billion of assets under
the help of an Investment Bank which
process took an entire month where management across 125 funds and 164
generally acts an intermediary between
potential investors visited our facility to fund of funds vehicles. Founded in 1987
the investor & investee company. For
have a look at our manufacturing prowess in Washington DC, USA, Carlyle has grown
this purpose, we hired O3 Capital Global
and also to interact with the second level into one of the world’s largest and most
Advisory, a global investment banking

DEAL OF THE YEAR
DEE Piping Systems has

built extremely successful
business model backed
by strong professional
management, long
standing relationship
with marquee customers,
in-house testing labs
and a large pool of
skilled workforce. I
would particularly like to
mention the contribution
of a couple of people
with whom we worked
very closely during the
deal. I am impressed
with the immense
business knowledge, cool
demeanour and quick
decision making skills of
Mr. K.L. Bansal. Further,
Mr. Gaurav Narang played
a pivotal role in handling DEE Team Behind the Deal
and managing the very
taxing requirements of
due diligence process appraisal of our company and business
along with the strategy operations performed by an external
agency. In our case, Ernst Young (EY) was We hope this coalition
and accounts teams. I am goes a long way and
hired for financial due diligence and J.
confident that DEE Piping we develop more than
Sagar & Associates for legal due diligence.
will continue to achieve a working relationship.
The due diligence process is a voyage to
success and wish the best The collaboration with
discover vital & hidden information of a
for future endeavours. Carlyle is an opportunity
company & a successful completion of this
-Kuldeep Tikkha process indicates that DEE is endorsed to showcase our true
Partner, Ernst & Young with high quality business. potential, taking DEE to
new statures. The duty
Once the deal was closed & The Carlyle
falls on the shoulders of
successful investment firms, with more Group got on board with DEE, it was time
each and every employee
than 1,650 professionals operating in 36 to nominate new members in the Board
to establish a successful
offices in North America, South America, of Directors, to start formulating new
association. The team has
Europe, the Middle East, Africa, Asia and strategies & create a positive synergy
showed a great trust and
Australia. The common units of The Carlyle from this coalition. Carlyle nominated Mr.
now it is our turn to prove
Group are listed on the NASDAQ. Some of Shankar Narayanan (Managing Director
them right.
the noted investments of Carlyle in India and Co-Head of Carlyle Asia Growth
include HDFC, Share Khan, Edelweiss, Partners) & Mr. Manish Gaur (Director -Atul K Bansal
Cyient, Repco Home Finance, South Indian advising on growth capital opportunities CEO, DEE Piping Systems
Bank, Medanta, Tirumala Milk and Claris India) to join our Board of Directors & Mr.
Life Sciences. Rishabh Chindalia as an observer. With
Carlyle’s backing and by leveraging their
Before infusing capital, Carlyle conducted their diversified knowledge background
global network and resources DEE aims to
due diligence process which is a detailed & expertise, DEE is certain to get perched
increase its global presence.
on the pinnacle in the years to come. With

DEAL OF THE YEAR
After everything has fallen in place, it’s time

for DEE to leverage on Carlyle’s international
brand equity, global network & resources,
and multi-sectoral expertise. It is a vast and
uncharted land of opportunity which can
be used to introduce new systems, enhance
processes, fund new technologies, reduce debt
and explore acquisitions & strategic alliances
thereby continue DEE’s growth story. In
Carlyle, DEE has found a true business partner,
sharing our risks and rewards, with practical
advice and expertise and providing a solid,
flexible, capital base to meet our future growth
and development plans, thus resulting in a
growing competitive advantage. With Carlyle
as our business partner, DEE aim’s to become
the top most pre-fabrication piping player
across the globe.
DEE Piping is thankful to Carlyle for being a

part of the DEE Family and we wish many more
successful year’s to our partnership. We also
thank all the associates for making this deal a
success.
-Harsh Kumar

TIME
ARTICLE
IS
PRECIOUS
To realize the value of one year,
Ask a student who has failed in his exams.
To realize the value of one month,
Ask a lady who delivered a premature baby.
To realize the value of one week,
Ask a weekly magazine’s editor.
To realize the value of a day,
Ask a daily wages labour.
To realize the value of one hour,
Ask an eager lover who is to meet his beloved.
To realize the value of a minute,
Ask the person who missed the train.
To realize the value of one second,
Ask the person who had a close call with an accident.
To realize the value of a millisecond,
Ask the person who has missed gold medal in Olympics.
-Nikita Rautela D/O Hira Singh Rautela

ARTICLE
3
SMARTER TEAMWORK
WAYS TO ENCOURAGE
1. Active listening. How often have communication, a lot of it. It needs to the team or community that actually
you found yourself in a conversation with to be frequent and constant. It’s not earns you influence and trust, not your
someone, only to find yourself having to enough to wait until the end of the ability to show off how smart you are.
repeat the same thing again and again? year, for example, to share feedback on Great team members have a willingness
Great teams, however, are made up of great someone’s performance. There needs to admit they don’t have all the answers.
listeners. to be a continuous sharing of honest Rather, they seek to talk through problems
opinion between the members of a and think on their feet in order to reach
This is a lesson learned from Delta Air
team. Interestingly, most of it needs to be the best conclusions. This is done with the
Lines’ former CEO, Jerry Grinstein. During a
positive, as that can act as a game changer. help of their team rather than shoulder
meeting with a group of financial advisers,
Your associates should be encouraged to the burden of coming up with all of the
Jerry, as usual, was taking copious notes.
say “Great job!” and “Thank you!” to each answers on their own. Rather than seek
Nobody gave it a second thought, as he
other rather than sharing criticism of every personal awards and achievements
often took notes. But after the meeting, one
pretext. above all else, great team members
of the senior advisers described how rare
value their contributions to the group’s
it was for a senior executive to “admit they At the same time, individuals need to be
accomplishments instead. And by doing so,
don’t know everything” by taking notes. It willing to confront the hard truths about
open themselves up to opportunities and
made a clear impression on the adviser. their own performance without becoming
emerge as true leaders.
defensive. Team members need to embrace
That’s why in every meeting it is advised
the concept of “you aren’t your code,” which The individuals that are team players
to carry your notebook along just to take
means you must be willing to accept a are often called to participate on more
notes. This sends that same message to
critique of your work without thinking cross-functional team projects, allowing
whoever might be talking. Plus, It is seen
someone is criticizing you personally. The them to enjoy broader opportunities and
that when you take notes, you can more
idea is that you want to build a sense of experiences across the organization.
easily follow up with the person letting
accountability among a team’s members
them know what you heard and what all When you can recruit, train, and retain
where people watch each other’s backs and
follow up questions you might have. When team members that display skills like these,
not to stick a knife in it.
team members start actively listening to you’ll wind up with good decisions, more
each other, everyone becomes smarter. engagement, flawless execution, and
3. Valuing team contributions, ultimately brilliant results. How smart is
not ego stroking. We all want to be that?
2. Giving and receiving honest
seen as smart and capable, especially in the
feedback. Teamwork requires -Ajay Kumar Jangra
workplace. But it’s by making contributions

INTERVIEW
BanyanTree’s
Banyan Tree has made a successful and more importantly profitable
exit from DEE Piping in August 2015. The investment was led by Mr.
Sanjiv Singhal, closely executed & monitored by Mr. Mitin Jain and
Sanjiv Singhal with their strong credentials in the field of finance & Investments.
In a candid discussion with the team at BanyanTree, they had some
interesting moments & facts to share.
in talks with
Harsh Kumar
“
We are very much impressed with
the ‘Customer priority’ approach the
about their
company has in its DNA. During the“
times of difficulties in domestic power
segment, the speed with which the
Management was able to build quality
experience in an export business was remarkable.
exclusive interview
1
How did you come across DEE piping
systems?
DEE was exploring equity funding for
2
Were you planning to invest in this fueling its growth plans and an investment
sector from the start or there was a banker showcased their profile to us.
change in mindset?
BanyanTree was always keen on power
ancillary space. BanyanTree avoided EPC
3
/ Power generation assets due to their In a single sentence describe your
capital intensity models. DEE provided a experience with DEE?
unique mix of playing the growth in power It has been excellent – A Well-Governed
sector, with ability to generate positive Company with Sound Management and
cash flow. High Pedigree Sponsors
4
What do you feel about the problem we are trying to solve and our business approach?
DEE provides solutions for its customers by shifting the on-site piping fabrication to prefabrication
there by providing numerous benefits like cost & time saving in setting up the power plant
and also a better quality product which is well designed and engineered. Against this the on-
site fabrication being done by the clients involves execution primarily by unskilled/semi skilled
contractors, thereby exposing the job to multiple risks.
In regards to the business approach, we are very much impressed with the ‘Customer priority’
approach the company has in its DNA. They respect all orders irrespective of the size and
incorporate the product changes whenever required, amicably. This approach has definitely given
them a competitive advantage. Their facilities & world class infrastructure gives confidence to
customers and has also given them reputation across the world. DEE is an approved vendor to all
the marquee global power sector OEM’s which clearly establishes itself as a world class player.
The Sponsors and Management have a very clear thought process with respect to their objectives
and direction. Any problem, was duly discussed with the Investor and a solution based approach
was adopted by the management. He encourages the team to think through the issues, learn from
their mistakes and encourages decentralized decision-making.

INTERVIEW
5 6
How did our business fit your portfolio? What is your opinion of our
Leadership?
BanyanTree is one of the few funds focusing
on industrial investments in India. Though Mr K.L. Bansal, a first generation
glamour quotient is low in such businesses, entrepreneur, leads by example and
but these businesses can generate 20%+ RoE. believes in entrepreneurial approach.
The fact that DEE is a niche play among such He has a vast amount of hands-on
Industrials has generated interest in us. experience and always encourages
external inputs. Also, he is open
to delegating & strengthening the
leadership and this approach has taken
7
Is there something unique in DEE when you the business to new heights. Mr Atul is
compare DEE to your portfolio companies? taking this approach forward with a new
Each and every company in BanyanTree’s age mindset.
portfolio has a unique and differentiated
8
business model. Within BanyanTree’s portfolio, Can you briefly describe your
Dee would definitely being top quartile in portfolio (companies you’ve worked
terms of execution. In times of difficulties in with in the past)?
domestic power segment, the speed with We have close to 19 companies in
which the Management was able to build the portfolio. Few of the companies
quality export business was one of the most wherein we have worked very closely
unique experience for BanyanTree. with the sponsors includes DEE, HBL,
Nilon’s, Esskay & DBL, for whom we
recently completed an IPO.
9
What excites you most when you think
about DEE?
Ability of the top management to think
10
Any lighter moment in
ahead at all point in time. This has enabled
association with DEE which you
the Company to grow globally, inspite of
would like to share?
Power sector being in doldrums in the
domestic arena. Lots of special moments – very
difficult to point at any specific
ones. Atul has been very lively in
our investor meets.
11
What are your top three expectations from
the company you are investing in?
Key expectation is transparency & good
12
governance. This is true not only for investor In your experience, which is
but all stake holders of business including the most important reason for
lenders, management, employees, customers, a successful investment?
suppliers and so on. The most important reasons for
In general, most of the decisions are taken any investment to succeed is
rationally – the outcome of these decisions good leadership and openness
primarily depends upon sound execution skill of the management. Both of the
set. Transparent and good governance helps qualities can be found at DEE.
in better implementation of management
decisions.

ARTICLE
SAVE THE PLANET WITH 3R’S

Reduce - Reuse – Recycle
Mother Earth has taken a beating when it corrections rather than retyping • Employees can bring lunch to work in
comes to her health and appearance. The drafts reusable containers
destruction of woodlands, the pollution of
REUSE RECYCLE
beaches and oceans, and the depletion of
the ozone layer are making it increasingly • Collect paper that has been used on • Estimate how much waste paper your
difficult for her. Climate change is not a one side and reuse as draft paper in office produces and arrange to have it
problem of the future—it’s happening fax machines, for scratch pads and picked up by your waste haulers or a
now, and has emerged as the most copies (in copiers with multiple trays, recyclers
demanding environmental and economic one tray can be stocked with draft • Provide desktop recycling containers
challenge facing our planet. Its effects paper) for employees
are felt every day, in the form of health • Buy only copiers and printers that will • Provide clearly labeled recycling bins
problems, environmental damage and a make two-sided copies reliably. near copiers, shipping and receiving
system that doesn’t meet today’s needs. • Reuse envelopes by placing a label areas, and in employee eating areas
over the old address to collect white paper, mixed paper,
And what we’re seeing now is just the
• Use reusable envelopes for interoffice newspaper, magazines, cardboard
beginning—the future holds the likelihood
mail as well as non-paper products (glass,
of more damage thanks to our increasing
• Use outdated letterhead for in-house aluminum, plastic, etc)
population, rampant consumption habits
memos • Print directly on envelopes rather
and unsustainable water management.
• Reuse file folders. than using labels
People often take for granted the
• Shred newspapers and reuse for
abundance of resources that are reaped If these 3 essential components would
packaging
from the earth and forget that it is be in place, our Mother Earth will live
• Investigate whether local libraries,
everyone’s responsibility to take care of many more decades. 3R`s are the most
schools, hospitals, nursing homes,
the world in which we live. Though many effective options to protect, conserve and
etc. could use your old trade journals
may feel powerless to halt the destruction promote the nature and built environment
or magazines
of the earth, there are small contributions for the benefit of the present and future
• Employees can use reusable cups for
that can help maintain the health of the generations to come.
morning tea & coffee or can bring
Mother Earth. - Sugandh Arora
their own mugs/cups
REUSE – REDUCE – RECYCLE ---

IDEAS FOR OFFICE
REDUCE
• Eliminate unnecessary reports and

reduce report size
• Eliminate unnecessary forms and
redesign to use less paper
• Print or copy on both sides
• Proof documents on screen and
preview before printing
• Set up computers to automatically
print two-sided
• Use light weight paper
• Design mailers which avoid the use of
envelopes (fold and staple the paper)
• Use electronic mail and voice mail
• Allow internal documents to be
circulated with legible minor hand

ARTICLE
is the ability to act rightly in the face

of popular opposition, shame, scandal,
COURAGE
discouragement, or personal loss.
The greatest quest in the life of man has

been to overcome fear. Fear is an emotion
VS
so strong that it can persuade people or
force them to deviate from their ideals
FEAR
and do undignified things. The two most
common types of fear are the fear of failure
and the fear of rejection, which develop
a pessimistic approach in us. This type of
thinking further gives rise to unhappiness,
anxiety and stress. Therefore, fear is and has
always been one of the greatest enemies
of mankind. But we can always counter our
fear through courage.
Many people wrongly believe that courage

is the absence of fear. In reality, courage is
a judgment that something else is more
important than fear. When we develop
that habit of courage and unshakable
self-confidence, a whole new world of
possibilities opens up to us. Fortunately,
the habit of courage can be learned, just
as any other skill is learned. To do so, we
need to work systematically to diminish and
eradicate our fears, while simultaneously
building and kind of courage that will
enable us to deal fearlessly with the
inevitable ups and downs of life.
Courage is to begin, to launch, to step

out in faith. It is important to move out of
our comfort zones with no guarantee of
success. We should also have courage to
persist or endure what we have begun.
The mastery of fear and the development

of courage are essential pre-requisites for a
happy, successful life. With a commitment
to acquire the habit of courage, we will
eventually reach the point at which our
fears no longer play a major role in our
decision making.
Fear is a feeling induced by perceived or expectation of a future threat perceived We can set big, challenging, exciting goals,
danger or threat that occurs in certain as a risk to body or life and we will have the confidence of knowing
types of organisms, which causes a change that we can attain them. We will be able to
Courage (also called bravery, bravado face every situation with calmness and self-
in metabolic and organ functions and
or valor) is the choice and willingness to assurance, and the key is courage.
ultimately a change in behavior, such as
confront agony, pain, danger, uncertainty
fleeing, hiding or freezing from perceived The Greatest Test of Courage on Earth is to
or intimidation. Physical courage is courage
traumatic events. Fear in human beings bear Defeat without Losing Heart
in the face of physical pain, hardship, death
may occur in response to a specific stimulus
or threat of death, while moral courage -Asgar Alam
occurring in the present or in anticipation

“
“
Thanks for being an
employee who is hungry for
challenges and striving to
make us better everyday
-K.L. Bansal
“
For a company the most
every individual who has been

a part of this organization. We
wouldn’t have been here without
“
rewarding asset is it’s employees.
A big thank you to each and
your efforts and commitment

-Atul K Bansal
Pillars
Behind DEE
Departments: Business Strategy, CEO office, ERP, HR & Admin & Legal
Excise & Taxation and Logistics

Departments: Accounts & Finance,
ial & Vendor Relations, Stores
Departments: Cutting, IT, Mater
Departments: Induction Bending, IBR, Production, Quality
Department: Customer Relations

ction
Departments: Dispatch & Produ
Departments: EHS, Maintenance & Stores
nning & Welding

Departments: NDE, Production Pla
Department: Quality
Departments: Fittings -Dispatch, Production, Projects, Quality
g, Projects
Departments: Design & Engineerin
ARTICLE
DOES
STRESS AFFECT
PRODUCTIVITY…?
The Importance of Stress • Threat of malpractice suits 2. Work environment and colleagues
Management The Organisation
3. Constantly changing technology
4. Good compensation
The quest to obtain job satisfaction is not • Career uncertainties
an easy task as it is a combined package Ways to Increase Coping Resources
• Inadequacy of resources and staff
which includes job stress. Managing and • Lack of senior support • Timeout
handling job stress is a key to be successful • Culture and climate of the organisation • Tackle one task at a time
at workplace which sometimes proves to personality (perfectionist) • Accept mistakes
be quite challenging. If a person is able • High demands on self and others • Avoid getting angry
to control job stress he will be able to • Avoid creating unnecessary deadlines
increase the productivity, while failure to Work Life Balance
• Developing relaxing activities
manage will lead to many problems in the • Stress over spill from work to home • Laugh in life
workplace. A challenging career usually • Lack of exercise and other leisure • Practice meditation and yoga
leads to different types of job stress. Job activities • Slow down
stress is an unpleasant, emotional situation • Lack of free time • Deep breathing exercises
that employee experience when the work- • Increased Home demands • Assertiveness
related requirements cannot be counter • Disruptions of social life • Protect your personal freedom and
balanced with the ability to resolve them. space
Job stress has been identified by most
Effects of Stress
• Review obligations
of the researchers as the factor which Job stress has become one of the most • Learn to say “NO”
affects the employee’s job satisfaction and critical health issues in the modern world. • Practice peaceful disagreement
performance. Issues like health problems, Nevertheless, the negative effect of job • Learn to respond and not ‘React’
role ambiguity, home interference as well stress is not on the part of the employee
as management role and work pressure are alone, but the organisation is also expected
among the stress factors which have always
Some Practical Ways of Handling
to experience the unfavourable outcome.
been debated as most common problems.
Stress
Job stress will boost up the medical
expenses, higher rates of absenteeism and 1. Figure out where stress is coming from
Sources of Stress turnover, even the individual are more
Often times, when we’re stressed, it seems
prone to accidents and they will show poor
The Job like a big mess with stress-ors appearing
performance.
from every angle. Instead of feeling like
• Workload you’re failing day to day, identify what
• Time pressure The Factors that Gives Job you’re actually stressed about. Is it a
• Administrative duties Satisfaction as an Employee specific project at work? Dispute with your
• Sleep deprivation superior? Or a fight with your family?
1. Challenging work assignments
• No regular meals

ARTICLE
2. Distinguish between what you can

control and what not
The worst thing for cause of stress is trying

to control uncontrollable things, when the
unrealistic goals are not been achieved
by us naturally we will get more stressed
up and have a sense of helplessness,
hopelessness and worthlessness which in
turn, demotivates us to a wider extent. For
instance let us take a work project and if it
is stressing you out, talk it over with your
superior or break down the project into
step-wise tasks and deadlines.
3. Start Loving your work
Start loving your work and enjoy it

while you are doing it else look out for
assignments where your interest is.
4. Manage your time well
One of the biggest stress-ors for many

people is lack of time. Plan and schedule
your daily tasks and establish present
goals accordingly in order to accomplish
fruitful results.
5. Pick off the negotiable from your

plate
Review your daily and weekly activities to

see what you can pick off your plate. Ask
caring about your finances however 2. Introducing, consideration for people
questions to you like “Am I achieving my
means creating a budget, paying bills on into ones leadership style.
weekly / daily targets”.
time. Just this small shift in mindset from
3. Delegating more effectively.
6. Avoid leaving yourself extra worrying to caring can help you adjust
vulnerable to stress over your reaction to stress. 4. The individual autonomy should be
increased where the situation warrants it.
The way we perceive the stressor depends 8. Don’t drown in perfectionism
upon our current state of mind and body. 5. Clarifying goals.
Perfectionism is not the same thing as
If u feel fatigue and restless you won’t be
striving to be your best. Realize the fact
able to cope up with stress and you will be Conclusion
“that no one is perfect in this world and
more susceptible to stress. So in order to
no one can”. A perfectionist can neither Health is the biggest asset in an
decrease the susceptibility, keep yourself
be healthy nor productive. A thought individual’s life. Even though the work
healthy and relaxed.
of perfectionism drives a man to be a commitments should be prioritised, the
7. Realize there’s a difference between pessimistic. need of preserving our mind and body is
worrying and caring the most important thing for meeting out
Managers can take active steps to minimize
Worrying is an attempt to exert control undesirable stress in themselves and their our committed deadlines. “Be healthy, be
over the future by thinking about it. subordinates. productive….”
Whereas, caring is taking action. For -Arunkumar.S
1. Clarifying task assignments,
example worrying about your financial
responsibility, authority and criteria for
crisis does nothing whereas, in case of
performance evaluation.

ARTICLE
chose to play where the danger was.

This kind of dilemma happens around
us everyday. In the office, community, in
politics and especially in a democratic
society, the minority is often sacrificed
for the interest of the majority, no matter
how foolish or ignorant the majority is,
and how farsighted and knowledgeable
the minority is. The child who chose not
to play with the rest on the operational
track was sidelined. And in the case he was
sacrificed, no one would shed a tear for
him.
The great critic Leo Velski Julian who told

the story said he would not try to change
the course of the train because he believed
that the kids playing on the operational
track should have known very well that
track was still in use, and that they should
have run away if they heard the train’s
sirens. If the train was diverted, that lone
child would definitely die because he
never thought the train could come over
to that track! Moreover, that track was not
in use probably because it was not safe.
If the train was diverted to the track, we
could put the lives of all passengers on
board at stake! And in your attempt to
A group of children were playing near Most people might choose to divert the save a few kids by sacrificing one child,
two railway tracks, one still in use while course of the train, and sacrifice only one you might end up sacrificing hundreds of
the other disused. Only one child played child. You might think the same way, I people to save these few kids.
on the disused track, the rest on the guess. Exactly, I thought the same way While we are all aware that life is full of
operational track. initially because to save most of the tough decisions that need to be made, we
children at the expense of only one child may not realize that hasty decisions may
The train is coming, and you are just beside
was rational decision most people would not always be the right one.
the track interchange. You can make the
make, morally and emotionally. But, have
train change its course to the disused track “Remember that what’s right isn’t always
you ever thought that the child choosing
and save most of the kids. However, that popular...and what’s popular isn’t always
to play on the disused track had in fact
would also mean the lone child playing by right.”
made the right decision to play at a safe
the disused track would be sacrificed. Or
place? Everybody makes mistakes; that’s why they
would you rather let the train go its way?
Nevertheless, he had to be sacrificed put erasers on pencils.
Let’s take a pause to think what kind of
because of his ignorant friends who -HD Sharma
decision we could make...

EMPLOYEE AWARD
EMPLOYEE OF THE YEAR

AWARDS 2016
Purpose of the award: To recognize the
talent within the company on the basis of
performance, positive attitude, commitment
towards work, leadership quality, cost
effectiveness, time management, willingness
to travel an extra mile whenever required.
Criteria for Nomination:
The applicant must be a permanent full-time
employee of DEE Piping Systems for 12 months
or more.
Selection Process: The winner/s are selected
through the following selection process:
1. Inviting the application from the members of

the staff
2. Screening of all the applications by a

committee comprising 4-5 senior officers of
the company and short-listing the members for
the next round
3. Inviting the short-listed candidates to justify

their case before the screening committee and
to answer the queries raised by the panel
4. Consolidation of the marks given by the panel

members to decide the winners
For the year 2015-16, seven members have been

declared as winners of the Employee of the Year
Awards.
A hearty congratulations to the winners
of this award we look forward for many
more inspired entries for next version of
“Employee of the Year Awards”.
Judges Panel:
Mr. Anil Kumar Sethia, Mrs. Charu Agarwal,
Mr. Gaurav Narang, Mr. M Madaan,
Mr. Pankaj Agarwal
Coordinator:
Mr. Shashank Bhargava

EMPLOYEE AWARD
gh
Name: Gyanendra Sin
Ma nager
Designation: Deputy
Department: Projects
/ Pgd
Qualification: M. Tech
83
Date of Birth: 25-Apr-
De e: 18 -Oct-10
Date of Joining
.8 ars
ye
Total Experience: 10
Name: Prahlad Singh

Designation: Sr. Engineer
Department: Welding
Qualification: B.Tech
Date of Birth: 8-Aug-86
Date of Joining Dee: 14-No
v-11
Total Experience: 6.7 yea
rs
a
ushwah
: R a j K ishore K
Name Executi
ve
e s ig n a tion: Sr.
D ation
ent: Tax m
Departm / M. Co
c a ti o n : B.Com
Qualifi 0-Oct-8
6
o f Birth: 2 v-10
D a te ee: 8-No
f J o ining D
Date o years
x p e r ie nce: 11.7
Total E

EMPLOYEE AWARD
l Sharma
Name: Sushi eer
: Asst. Engin
Designation
Maintenan ce
Department:
: Diploma
Qualification
: 16-Nov-80
Date of Birth -13
g Dee: 1-Apr
Date of Joinin s
nce: 15.3 year
Total Experie
Name: Thilak S
Designation: Engi
neer
Department: Desig
n & Engineering
Qualification: B.
E.
Date of Birth: 23
-Jun-91
Date of Joining De
e: 1-Nov-13
Total Experience:
2.9 years
Name: Vaibhav
Varshney
Designation: Sr
. Engineer
Department: Ve
ndor Relations
Qualification: B.
Tech
Date of Birth: 25
-Mar-89
Date of Joining
Dee: 10-Jan-13
Total Experienc
e: 5.9 years
a
Name: Vineet Gupt
ne er
Designation: Engi
ess Strategy
Department: Busin
ch
Qualification: B.Te
ec-90
Date of Birth: 5-D
e: 10-Dec-13
Date of Joining De
3.1 years
Total Experience:

POEM

POEM

BIOMASS
MALWA
A Socio-economic venture
ontinuing the last Year’s number of reasons. power plant.
C series on Malwa Power

Plant Limited (MPPL)
which seems to be fit
case for CSR activity, this
article highlights the complications which
arose while setting up this biomass power
plant, the government’s role and Malwa’s
Major the unorganized fuel linkages , the
plant started off with rice husk as a fuel
which was available at reasonable prices
in 2005-06. The problem started when the
price of rice husk shot up while the tariffs
remained stagnant at 3.49 per kWh. The
Competition intensified in this field as new
biomass power plants were commissioned
in 2009-10, in adjoining areas and that
too with higher tariff rates of Rs. 4.50 per
kWh under the NSRE policy, 2006. A flaw
in the 2006 policy was that this regulation
plant then switched to cotton stalks,, an was applicable for emerging power plants
contribution to the society.
equally good option. The major problems and not existing power plants under New
Problems faced by Malwa Power Plant the Company faced while procuring and Renewable Sources of Energy (NRSE)
during initial years: cotton stalks were labor management for policy, 2001. Due to low tariff rates during
chipping and transportation. The plant that period procuring cotton stalks in
Though the central government is in favor
tried and developed several measures, but that quantum at increased prices was not
of setting up biomass power plants, this
in a year, the prices of cotton stalks rose feasible and it became an unviable option.
industry was in severe crises due to a
due to growing competition around the

BIOMASS
The policy under which Malwa was

commissioned had a lower tariff, which
was not revised till 2013 (stagnant at 3.49
per kWh since 2006 ). Need of the hour was
to increase the tariff at regular intervals in
sync with the increase in cost of operating
the plant for which NRSE needed to be
approached.
The plant faced fuel crises during the time

when tariff was stagnant. The only aim of
the management then was to cover the
fixed expenses. Another major drawback
of this industry is the limited time period
during which the fuels had to be procured.
70 % of the fuels procurement take place
within a period of 3 months to be utilized
for the entire year. If not procured within
this time-frame, the farmers generally
burn the same without a second thought
because they have no time to prepare the
land for the second crop. Storing is not an
option as the cost incurred is an additional
burden for the farmer. All these factors
made liquidity management a bit tedious
for Malwa as limited time frame to procure
raw materials added to the existing woes
of lower tariffs and increasing fuel prices.
The requisite was to develop a new fuel
market altogether in order to have a
year long procurement cycle thereby
decreasing dependence on those 3-4
months.
These three reasons primarily affect the

scope and future of the biomass industry
as investors shy away due to limited
successful commercial models.
Steps in place to overcome the

problems:
To curb the existing demand, other viable 2. The requirement of MPPL for fuels were developed. During the same period
fuel sources were developed by MPPL. was being met in a timely fashion. the plant recorded a plant load factor of
After the price of rice husk shot up, MPPL 92 percent, the highest in its 8 years of
not only shifted to cotton sticks but also During the first phase, seven such centers
operation.
developed a complete supply chain for were setup in 2006-07 by taking land on
procuring fuel . At first, the company lease, which was a commercially successful Owing to increasing competition from
decided to open purchase centers in experiment. Thereafter, MPPL installed brick kiln industry and other captive users,
remote areas, the first company to do so in chipping machines at purchase sites only the price of cotton sticks too rose up.
the state of Punjab. The major advantage and also arranged for contractors for Because of low tariff we were unable to
of establishing these were: transporting dry chipped material from procure raw material in the same quantum
the center to the plant site . In 2007-08, as before, at increased prices. To overcome
1. Farmers get time for multiple trips around 25 collection centers with facilities this challenge and decrease dependency
to sell the material in a near by such as chipping and transportation on those 3-4 months of procurement time,
purchase center.

BIOMASS
Malwa developed a new range of Bio-fuels. Parallelly Malwa was highlighting the the plant throughout the year.
Those were dry leaves, Sarkanda, Juliflora, problems to the concerned authorities. A
Owing to the change in policies and
Cane trash etc. The strategy was to operate petition was filed by Malwa power plant
proper fuel linkages in place, Malwa is
the plant on cheaper fuels with good GCV seeking revision of tariff rates to the PSERC
now working on 85% PLF and benefiting
to meet the fixed costs of the plant. (government owned body regulating the
thousands of people.
tariff rates). The continuous efforts finally
Over the last few years, Malwa has helped
paid off when the existing power plants
develop 22 varieties of fuels (both good Governments Outlook
were included in the NSRE policy of 2012.
and cheap). Good fuels are ideal for the
In its order dated March 26, 2013, it offered Biomass power plants offer a cheap
boiler whereas cheap fuels act as an apt
a revised tariff of 5.31 per kWh for the yet effective solution to the growing
substitute. Some examples of good fuels
project. crisis of power consumption. This is an
are: Cotton stalks, gawara, wheat straw,
mustard, firewood etc. while that of cheap Malwa in recent times developed the efficient example of how technology can
fuels: Dry leaves, sarkanda, veneer waste, supply-chain for procuring paddy straw. collaborate with social cause to form a
paddy straw etc. Malwa also opted for This initiative required help of nearby perfect socio-economic business model.
the in house plantation of Napier crop farmers and the government of Punjab. India being a large agrarian economy
and eucalyptus. Though it couldn’t meet The government played a major role by making good case for biomass energy as
the requirements of the plant, it acted as providing 50% subsidy to the farmers on a viable alternative to the conventional
another source of employment for the Baler machines which baled the paddy sources of energy. The potential of
farmers. Thus, effective measures bearing lying scattered in the field. With the biomass energy is estimated to be 18GW
fruitful results have been incorporated to appropriate steps in place, Malwa worked capacity and government is determined to
overcome the problem related to fuels. with farmers to develop the complete harness almost 55% of this energy by 2022,
mechanism for collection and set-up a an ambitious target. Biomass power is not
Despite developing several fuel linkages, only a renewable and sustainable source
model for paddy straw usage. During
tariff revision still remained a big point of energy but also provides employment
FY’13, 10-15k MT of paddy straw was used
of concern. The projects performance opportunities in rural areas thus
as fuel which was increased to 55K MT by
deteriorated in 2011-2012 and 2012- contributing to the overall development of
FY’14 thereby meeting more than 50% of
2013, and its capacity utilization factor the nation.
our fuel demand. With this mechanism in
decreased to 70.6 and 47.3 respectively.
place Malwa achieved the fuel security of

BIOMASS
regulations and norms shall be passed on group procured around 100,000 Mt

to biomass power plants in time, so that of cotton sticks (50,000 in dry form),
they can run economically. Moreover, the the highest ever. We also developed
new regulations shall be applicable to an in-house plantation for 500
existing plants as well, for which the SERC acres of Eucalyptus and 250 acres
has a major role to play. of Napier Bajra which employs rural
population. Introduced 22 different
Contribution of Malwa Power Plant:
types of fuels thereby decreasing
The biomass power plants offer a number dependency on harvesting season.
of solutions which directly or indirectly We are the first ones to develop the
contribute to the development of the complete mechanism for collection
nation such as: and usage of paddy straw. Malwa has
1. Upliftment of Rural society: Malwa successfully upgraded the supply-
power plant employs around 200- chain to incorporate technology,
250 people directly and benefits farmers, government bodies and raw
5000 people indirectly. The agro- materials thereby benefiting all the
waste procured proves to be an parties involved.
additional source of income to 4. Electricity to rural households:
around 5000 farmers of nearly 50 The 7.5 MW Malwa power plant
villages. Malwa till date has procured generates almost 5 crore units
raw-material worth 150 Cr. which of electricity annually benefiting
directly went into rural development. some 20000 odd families of nearby
2. Environment friendly: Malwa made 50 villages. We firmly believe that
it a point to make use of each and In order to realize the ‘Power for
every raw material available. This All’ mission, Biomass Power will
The Central and State government has
served a dual purpose; firstly the have to play a crucial role in India’s
acknowledged the crucial role played by
rural population who earlier had emerging energy mix and Malwa is
biomass power plants and provided below
no use of the waste material is now contributing a bit to it. The power
mentioned incentives:
being paid for the same. Secondly, availability has not only added
1. Fiscal incentives such as 80% quality of life to rural society but
the material is now used in a biomass
accelerated depreciation, also has given thrust to small local
power plant thereby saving the
concessional import duty, excise businesses.
environment, as earlier it was burned
duty, tax holiday for 10 years are
in open air. With usage of around With the efforts of various individuals
available for biomass power plant.
80-90 k tonnes of raw material, we over the years MPPL is becoming a role
2. Financial restructuring of are saving almost 40-50 acres of agro model in this sector for new upcoming
outstanding loans and extended waste material from being burnt in investors in the biomass sector. A team
working capital finance during open field. from Tata power plant visited our facility,
seasonal procurement season, when they were exploring to venture
3. Fuel linkages: The Company
allocation of degraded land for in- into the biomass space. The idea was to
registered under the Removal of
house energy plantation by Ministry understand the functioning of the plant
Barriers to Biomass Power in India
of New and Renewable Energy with the development of fuel linkages. A
Phase I scheme of the United
(MNRE) delegation from Pakistan also came to our
Nations Development Programme
3. 50% subsidy on balers by the Punjab and its plant was selected as a plant to understand our unique approach.
government. demonstration project. The funding Malwa at this point is not only delivering
support available through the on its promises but changing countless
Despite the current reforms in place lives of the rural population. This article is
scheme enabled MPPL to develop its
several measures need to be taken a big thank you to the entire team placed
own fuel collection system in a short
to promote this sector. The bodies in Malwa who have lived up to the dream
time period. Malwa was the first
such as Central Electricity Regulatory which is now turning into a reality.
plant to develop open collection
Commission(CERC) and State Electricity
centers equipped with chipping -Balwan Singh Jangra
Regulatory Commission(SERCs) shall be
and transportation arrangements to
in sync, and the benefits of the revised
collect cotton stalks. In 2007-08, the

ARTICLE
FACTORS THAT INFLUENCE INDIVIDUAL

OR
TEAM PRODUCTIVITY
I
ncreasing Employee Productivity: If you believe that the combined for developing great leaders/
The Strategic Role That HR Essentially efforts of the HR function and other managers.
Should Consider: managers should positively influence the
Direction and Guidance Factors
performance capability of the workforce
Increasing productivity is one of the most
instead of hindering it, you should 1. A strategy and plan that builds
critical goals in organization. The reality
understand the factors that influence commitment:
is that productivity increase by 15 - 25%
productivity.
is now required each year. Unfortunately, Effective business strategy and
it’s an activity seldom accepted by HR Foundations of Productivity strategic plan increases the chances
professionals as a legitimate mandate. of success of an organization and
1. High-performing and innovative
While most HR professionals think that success builds commitment. In
employees are the foundation of
their job entails establishing policies, addition, if the plan and the strategy
productivity:
procedures and programs for governing are clear and well communicated,
people, few attempts are made to connect Working together, managers employees will be more motivated
such elements in HR policies to increase and HR can attract, hire, develop, and the strategic direction will
employee productivity (volume, speed, and retain individual employees help them remain focused and
and quality) per each rupee spent on who are agile, high-performing committed.
employee costs (or as an easier to measure continuous learners and innovators.
2. A defined purpose/goal for teams
alternative, revenue per employee). Unfortunately, even the best
make roles clear :
employees cannot perform without
Bonus programs are typically enacted
great managers, proper direction, Managers and leaders need to
that keep total compensation in line with
support, tools, and resources. develop a clear and communicated
market trends, regardless of the value
purpose/goal that is both
of work warranting incentive. Training 2. Effective leaders and managers
compelling and makes members
tools are often secured via the lowest- set direction and execute:
feel important. An unclear purpose/
cost provider method with minimal
A great leader / manager is the goal will result in a lack of focus and
consideration given to which provider
second-most important productivity a low level of “engagement” and
would be most effective. Recruiting
factor. Leaders and managers (with commitment toward achieving it.
practices too are often managed with
the support of HR) play a critical role
the primary goal of providing people at 3. Prioritisation for impactful
in defining the direction, purpose,
minimum cost, not enabling business resource allocation:
priorities, goals, and roles of the
capability/capacity. Regardless of the Priorities help to ensure that time and
workforce to achieve success.
function HR is more concerned with resources are allocated to the most
Unfortunately, many managers are
executing transactions instead of important tasks. Employees must
the weak link in the productivity
delivering productivity solutions. be made aware of both high- and
chain, so HR’s role is more important

ARTICLE
low-priority goals, tasks, processes, 4. Control and Authority can feedback reduce errors and
and customers. Processes must be enhance decision-making: frustration:
developed to ensure that resources
A lack of control and authority A lack of communications can
are allocated to high priority tasks.
can result in waste, duplication, frustrate employees and make
4. Performance matrix for continual and a lack of focus. In other them feel unimportant. Let all
improvement: micromanagement and excessive employees share their ideas and
rules can slow decision-making suggestions so that everyone
Having effective matrix and
and employee development. can feel that they are the part of
reporting processes reinforces both
Productivity is maximized when organization and let employees
team and individual goals. Matrix
there is enough balance so that work without micromanagement so
provides focus, feedback and result
employees have enough control, that they can take responsibility for
in continual improvement.
authority, and permissions to make their own work and feel that their
5. Effective rewards drive most operational decisions. knowledge and skills are recognized
performance: and appreciated and let them
5. Inappropriate inputs can hamper
make important decisions, as they
When monetary rewards are tied productivity:
shouldn’t fear failure.
directly to performance of each goal,
In most cases employee work is
you doubly reinforce the message 3. Providing the right information
dependent on the inputs provided
about what is important. Individual improves decision-making:
from other processes. It is the
and team monetary rewards play
manager’s role to ensure that Managers and employees need
a major role in ensuring focus and
these inputs are provided on time access to all relevant information
consistent performance.
and of the right quality so that and data in order to be productive
Support Factors the employee’s output meets the and to make effective decisions.
requirement responsible for the next
1. Team member support increases Resourcing Factors
step in the production process.
individual performance:
1. Insufficient resources can hamper
6. Barriers to productivity can limit
Many tasks can‘t be completed by productivity:
success:
an individual employee without
Even highly trained and motivated
support. Unless your employees Even when every positive
employees with a great manager
are supported by managers and productivity factors are present,
can’t be very productive when they
employees outside the team, productivity slowed or stopped
are not equipped with sufficient
productivity is bound to suffer. by imagined barriers that keep
tools and equipment to do their
employees far from even attempting
2. Best-practice sharing and job. In an era where technology
any effort to increase the productivity
collaboration improve dominates almost every function,
or innovation. These barriers can
productivity: a failure to provide the technology,
include personal jealousies, ego as
updates, or sufficient training can
Productivity improves dramatically well as powerful people. HR needs
dramatically slow productivity.
when others who are outside the to work with managers in order to
team freely collaborate and pro- develop processes for identifying Final Thought
actively share their best practices and eliminating any barriers to
Managing workforce productivity involves
and ideas. It is HR’s role to develop productivity.
accepting responsibility for optimizing the
formal methods to increase cross-
function collaboration and sharing.
Skills, Communications, and return on investment for labor expense.
Information Factors While some in HR would argue that it’s the
3. Support for innovation manager’s role to increase productivity but
1. Employee skills and knowledge
can dramatically increase analyzing the above 17 factors you would
upgradation increases the
productivity: also agree with me that HR’s role is most
productivity:
important factor to manage to increase
Increased efficiency for employees
Skill and knowledge is a major the employees productivity.
is not only factor to increase the
factor for productivity. It is the HR’s
productivity but innovation plays It is heartening to note that at DEE, HR
job (with help of managers) to
a major role in that so HR must and other departments are integrating
develop processes to continually
develop system, training, measures themselves more thoroughly into
increase employee learning,
and attractive incentives that result processes and aligning their day-to-day
knowledge and skill.
in continuous innovation and work with production outcomes.
productivity among the employees. 2. Effective communications and
-S K SAINI

ARTICLE
Kumbh Mela
The world’s most
massive act of faith

ARTICLE
Kumbh offers the chance to transcend, only to Devas. The lord transformed Matsya Purana: One hymn states that
to reach beyond the endless suffering of Himself in the form of Mohini to distract “If a man stays for a month at Prayag he
material existence and reincarnation and the demons. Mohini gave the pot of nector is cleansed of all sins and finds a birth in
enter the level of liberation, salvation, and to Devas. While Devas were moving with Rudralok. (The land of lord Shiva)
immortality. It promises to purify us in the nector-pot some drops of it fell at four
Ramayana: The ashram of the great sage
the spiritual sense, and merge or become places i.e., Haridwar, Prayag (Allahabad),
Bharadwaja where Lord Ram, Sita and
connected with the Divine in all of us. Trimbak (Nashik) and Ujjain. This attempt
Lakshman stayed during their exile was
lasted 12 demigod days or 12 human years.
Origin of the Kumbh Mela: located at the Triveni Sangam
That is why a Kumbh Mela is celebrated at
When Devas, lost their powers due to curse the four places every twelve years. Mahabharata: Chaturmukh Brahma
of Sage Durvasa and were defeated by conducted a huge Yajna at Prayag. The
According to the legend, these four
Demons (Asuras), they approached Lord Pandavas also visited the Sangam
places acquired a certain mystical power
Vishnu for help. Lord Vishnu advised them
and spirituality. People believe that after Social:
to treat Asuras in a diplomatic manner and
bathing there during the Kumbha mela, Mahakumbh was meant for the great
convince them to churn the sheer sagar
one can attain moksha (salvation). minds to meet and share knowledge for
jointly so that they could share equally all
the supernatural items including nector Several mentions of its importance have the welfare of the living beings. Decisions
released out of it. The churning of the been made in the Puranas and new findings in philosophy and
Ocean of Milk was an elaborate process. science taken during the Kumbh Mela
Rigveda: Ganga and Yamuna Rivers are
Mount Mandara or Mandar Parvat was were then carried by the Saints to different
like white and blue-colored streams that
used as the churning rod, and Vasuki, the parts of the world.
mingle at Prayag, which give immortality
king of serpents, who abides on Shiva’s Ancient Indian History
to humans when they bathe in it.
neck, became the churning rope. When
the mountain was placed on the ocean, Brahma Purana: Bathing in the month More recent history reveals that it was
it began to sink. Vishnu, in the form of a of Magh at the bank of the Ganga and King Harsha who arranged the Kumbh as a
turtle Kurma, came to their rescue and Yamuna at Prayag gives the results of great fair and meeting of saints, sages and
supported the mountain on his back. millions and of Ashvamedha rituals. sects, called the Mahamoksha Parishad.
The Samudra Manthan process released a Vishnu Purana: One gets more benefit Around the 8th century AD, Aadi Shankara
number of things from the Ocean of Milk from bathing at the Sangam during the directed the ten main Akharas, or religious
such as fourteen Ratnas, three categories Kumbh Mela than performing 1,000 sects, to assemble regularly at the Kumbh
of Goddesses, three types of Supernatural Ashwamedha Yajnas (horse sacrifices) Mela in order to maintain contact with
Animals, Moon, Dhanvantari, the poison or circumnavigation of Vara the earth each other, as well as have religious
and most important the nector i.e., Amrit. 100,0000 times. It is also said that by discourses and provide spiritual guidance
While other things were shared between bathing at the Kumbh Mela all of one’s sin to the common man.
the Devas and the Demons, Lord Vishnu are washed away and that 88 generations
wanted that nector should be available of ancestors are benefitted. -Rohit Kumar Choubey

Technical Writing
Determining Preheat Temperature

of an Unfamiliar Steel
ASSERTIONS
 Efforts have been made to impart practical touch to the write-up wherever possible.
 Mathematical equations have been used in calculations of preheat temperature, however, these equations are to
be used only for computations of the requisite parameters. Readers are not necessarily expected to go into the
details of origin & derivations of the equations. It’s not called for.
ABSTRACT
In steels, in general, hard & brittle micro-constituent such as ‘Martensite’ will form only if the steel is heated to or above a specified
minimum temperature & cooled at a rate exceeding a minimum threshold rate of cooling. This is termed as the ‘Critical Cooling Rate’ for
the steel under considerations.
Prime objective of applying preheat during welding is to bring down the cooling rate of the deposited weld metal so that hard micro-
constituents do not form [Fig. 1]. Preheat consumes time & energy & at the same time creates inconvenience to the welder. Accordingly,
a knowledge of appropriate preheat temperature is mandatory. Codes & specifications, wherever necessary, specify the minimum preheat
temperature for steels.
This write-up describes the underlying variables & parameters influencing computation of ‘Preheat Temperature’& finally explains a shop
floor technique for determining ‘Preheat Temperature’ of an unfamiliar steel. In order to facilitate smooth acceptance of the illustrated
technique by Welding Engineers, a practical and representative example involving calculation of preheat temperature has been depicted.
1. WHAT IS PREHEAT?
‘Preheat’ is the magnitude of heat introduced to the base metals being joined together using an external source of heat, prior to the start
of welding, either in their entirety or simply the region surrounding the joint, to a specific temperature. This specific desired temperature is
called the ‘Preheat Temperature’. Preheat is an essential liability.
2. PREHEAT – AN ESSENTIAL LIABILITY

There are four primary reasons why ‘Preheat’ is needed before welding.
• During fusion welding, filler material is heated beyond its melting temp. & is deposited in the weld-groove. The rate at which the deposited
weld metal cools past its melting point, is termed as the ‘Cooling
Rate’ of the weld. This rate of cooling is exceptionally high. 1600
Formation of hard constituents such as ‘Martensite’ in harden-able Key Heat Preheat Temp.
steels depends on cooling rate. There is a minimum defined cooling 3940 J/mm. 260 °C
rate for each heat-treatable steel which if exceeded, undesirably 1400 3940 J/mm. 27 °C
hard micro- constituents such as martensite will form during welding 1970 J/mm. 260 °C
and there will a severe risk of cracking under influence of thermal 1200
1970 J/mm. 27 °C
stresses in presence of H2. This minimum cooling rate is defined as

1000
the ‘CRITICAL COOLING RATE’.
Temperature - °C
‘Preheat’ is applied to the base metals in order to bring down the

cooling rate of the Weldment [Weld + HAZ] such that it does not 800
exceed the ‘Critical Cooling Rate’& thus the formation of hard &
brittle martensites are averted. Fig.1 shows how the application of 600
preheat brings down the cooling rate of welds..

Slower cooling rate imparts an opportunity for any hydrogen that 400
may be present in the weld metal to diffuse out harmlessly without

causing cracking. 200
• Reduced cooling rate lowers shrinkage stresses in both weld and

the adjacent base metal, which is especially important in highly 0
0 20 40 60 80 100 120 140
restrained joints to elude & escape cracking.
Time - seconds
Conclusively, the entire purpose of subjecting preheat to the base
metals being joined is to diminish the cooling rates in the weld & the Fig.1 Effect of preheat temperature on cooling rates & peak temp. in HAZ of arc welds
adjacent base metals [HAZ] to escape formation of martensite in the
weld and in the HAZ.

Technical Writing
3. COOLING RATE; A FUNCTION OF TIME, TEMP., & POSITION

Metallurgically, cooling rate of steel before it is solidified is not very important. Cooling rates are important while it cools from solid at high
temp. to solid at lower temperature. Secondly, while measuring & reporting the ‘cooling rates’, the statement that ‘The cooling rate of a
weld is, say 10° C/s’ is insufficient. This carries little meaning since cooling rate is a function of Time, Temperature & Position on the weld.
Thus, cooing rate to have a significant meaning, we must specify all three parameters; namely: Time, Temp. & Location wherever cooling
rate is being indicated.
Fortunately, at temperature, well below its melting point, the cooling rate in a steel-weld at the ‘weld center-line’& in its ‘HAZ’ are
practically the same. This confines our problem to a large extent since, weld and the HAZ are the two locations wherein we are concerned
about the cooling rates.
4. CRITICAL TEMP.[Tc]
Location for measurements of cooling rates are discussed above. As regards, time & temp. for measurement of cooling rates, for
most carbon & low alloy steels, the cooling rate at time & temperature close to the ‘Pearlite Nose’ in the TTT diagram [Time-Temp.-
Transformation Diagram] is the most significant. This temp. is known as the ‘Critical Temperature’, [TC]. For each steel, critical temp. is
a constant & is different. Hereafter, for all calculations & comparisons in this text, TC shall be assumed = 5500 C.
Tc-550º C
5.0 FACTORS AFFECTING COOLING RATE OF A WELD
Weld cooling rate is a function of the following parameters:
 Thermal Conductivity, (K)
 Specific Heat, (C)
 Density of the material, (ρ)
 Amount of heat introduced in the material during welding, (Hnet)
 Temp. at which the cooling rate is being measured,( TC)
 Initial temp. of the base metal or Preheat Temp., (T0).
 Thickness of the base plates being joined.
5.1 THICKNESS OF THE BASE PLATES BEING JOINED

Thickness of base metal is relatively a complex parameter with respect to its effect on the cooling rate of a weld. For a plate of thickness
requiring several passes [more than 6 passes] to complete the joint, cooling rate of a single weld pass is given by:
This is the ‘Cooling Rate’ Equation for a ‘Thick Plates’.

If plates are relatively thinner requiring less than 4 passes, the following equation applies:
This is the ‘Cooling Rate’ Equation for a ‘Thin Plate’.

Where,
R = Cooling Rate, at a point on the Weld Centre line

K = Thermal Conductivity, J/mm. sec/ºC
TC = Crictical Temperature, ºC = 550ºC
T0 = Preheat Temp., ºC= Ambient Temp. if no preheat is used.

Technical Writing
5.2 HOW TO DECIDE WHETHER A PLATE IS ‘THIN’ OR ‘THICK’?

The essential difference between a Thick & a Thin Plate Equation is:
• In case of thick plate during welding, heat flows in all the three directions of a rectangular co-ordinate i.e. along the X, Y & Z axes.
• In case of a thin plate, heat introduced during welding flows in X & Y directions [Planar] only & not in the Z – direction.
In spite of the above distinct distinctions, in most cases, it is not obvious whether the plate is ‘Thin’ or ‘Thick’. For such circumstance, a
dimensionless parameter called ‘Relative Plate
Thickness’, τ has been defined:
Where,
t = Thickness of plate, mm
ρC = Volumetric Specific Heat, J/mm3.ºC TC, T0 & Hnet have the usual meaning as defined above
Thick plate equation for calculating the weld cooling rate shall apply, if τ > 0.75, however for τ values < 0.75, ‘Thin Plate Equation’ shall
apply. This makes the problem simple.
Now, as seen from Eq.1 & 2, a raise in initial temperature‘T0’ (Preheat Temp.) of the base metals being welded, reduces the rate at which
the deposited weld metal cools. This is the prime purpose for which ‘Preheat’ is utilized. The two important purposes for which the cooling
rate equations are generally used, are:
• to determine the ‘Critical Cooling Rate, &
• to calculate the ‘Preheat Temperatures’.
6.0 THE EXPERIMENT

We fabricate a series of plate specimens [5 nos. in this experiment], say of 5”x 4”dimensions from the steel plate of which the ‘Preheat
Temperature’ is to be determined. Thickness of the plate specimens shall remain the same as the actual plate to be welded. Assume, it
is 6 mm. On each of the plate specimens, bead-on- plate weld passes are deposited. While depositing the bead-on-plate weld passes,
Welding Parameters; namely:
• Current,
• Voltage,
• Thermal Efficiency of the welding Process,
• Preheat Temp.,’T0
must remain constant except the ‘Welding Speed’. Assume, Critical temp.,
Tc = 550ºC for the given steel. As discussed above, ‘Critical Temp.’ for a given steel is constant.
Assume:
• Welding Voltage, V = 25 Volts
• Welding Current, I = 300 Amp.
• Plate thickness, t = 6 mm
• f1 = Thermal Efficiency of the welding Process = 0.9
• T0 = Initial Base Plate Temp.= 25°C = Preheat Temp.[Ambient]
• Critical Temp. of Steel, Tc = 550°C
• ρC = Volumetric Specific Heat [Density x Specific Heat of Steel] = 0.0044 J/mm3 . ºC
• K = Thermal Conductivity = 0.028 J/mm.s.ºC
Say, 5 nos. bead-on-plate specimens are prepared in which the weld passes were deposited at weld travel speeds of 6, 7, 8, 9 and 10
mm/s respectively. Cut each bead-on-plate weld pass specimens perpendicular to their longitudinal axes & measure hardness on each
of the weld cross-sections.

Technical Writing
Suppose, specimens having high hardness are detected [indicative of martensite formation] in the HAZ of the weld deposited at travel
speeds of 9 and 10 mm/s respectively. The remaining 3 nos. samples deposited at weld travel speeds of 6, 7 & 8 mm/s had hardness
within the acceptable range. This concludes that Critical Cooling Rates were encountered only in those welds which were deposited at
travel speeds > 8 mm/s. Or, micro structurally the cooling rate encountered by the welds deposited at travel speed of 8 mm/s is the
maximum safe value of weld travel speed which must not be exceeded if formation of hard martensitic constituents are to be avoided in
the weldment.
Now, let us calculate the weld cooling rate corresponding to the travel speed of 8 mm/s. Heat-input in the weld corresponding to the
travel speed of 8 mm/s:
Here, τ value is < 0.75, thus, cooling rate equation for ‘Thin Plate’ shall apply:
Therefore, Weld Cooling Rate corresponding to Welding-Speed of 8 mm/s:
Or,
R = 5.7 ºC/s ≈ 6 ºC/s--------------(4)

This means, 6º C/s is the maximum safe cooling rate for this steel of thickness 6 mm & under the assumed welding conditions including
the Preheat Temp.= 25ºC [Ambient], the actual coiling rate must not exceed this value if Martensite-formation is to be avoided.
Next, let assume, all other parameters remaining constant, we increase the weld travel speed from 8 mm/s to 20.0 . If we increase the
weld travel speed, heat input “Hnet” will be lowered. From Eq.2, if Hnet is reduced, cooling rate will increase. But, under the condition
the max. permitted cooling rate is 60 C/s [Eq.4].
Therefore, in order to keep the cooling equal to or under 60 C/s, ‘Preheat’ will need to be introduced to the base metals being welded.
Let us find out the requisite level of ‘Preheat’ to be applied to the base metals under the conditions or in 0ther words, let us calculate the
‘Minimum Preheat’ Temp. required in order to avoid the formation of ‘Martensite’ in the weld.
Using ‘Thin Plate Cooling Rate Equation 2:
Max. permitted ‘R’ = 6 ºC/s

R is known & We have to calculate the Preheat, T0
THE REQUISITE ‘PREHEAT TEMPERATURE = 260ºC
-DDN Verma

REGIONAL OFFICES
DEE-PRESENCE
[Europe]
Next Focus Markets
[North America]
[South America]
[Egypt]
[Middle East]

REGIONAL OFFICES
[India]
DEE Piping Systems
[Israel] [Russia]
[Turkey]
[Japan]
[Korea]
[Indonesia] [Australia]

CSR & SOCIAL INITIATIVES
CSR
& SOCIAL INITIATIVES
On 15th August 2016, Independence Day, Shri Vipul Goel, Minister President of the Prayas Social Welfare Society welcoming our CMD Mr.
for industries, Haryana, honoured our CMD Mr. K.L. Bansal for his K.L. Bansal as a chief guest on its foundation day. DEE contributed a
outstanding contribution towards social cause sum of Rs 5 Lakhs under CSR activity to the organisation
DEE donated a Trolley to the Prithla based Gau-shala under CSR DEE with the help of Red Cross Society organised a blood donation
initiative camp at its premises where 108 units of blood was collected

CSR & SOCIAL INITIATIVES
Mr. K.L. Bansal distributing cheques to the girl students of nearby villages under DEE’s Mrs Ashima Bansal wife of CMD, distributing sewing
girl child scholarship scheme 2015-16 machines to down-trodden trainees
Under Beti-Bachao Beti-Padhao scheme, Mr. M Madaan, On 22nd April 2016, Earth Day, CMD Mr. K.L. Bansal flanked by staff planting a sapling
GM, distributing cheques to the BPL families in the company premises
Mr. K.L. Bansal emphasising the importance of the education to girl students and their DEE contributing its bit towards the cleanliness of
parents present in the board room of the company nearby area by providing dustbins

EMPLOYEE SPEAKS
DEE Employee Corner
ry of
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ch ill cert kisi ka saath ka
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DEE ome a n. areja Door ho ya pa fi hai,
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the da rd to make it 19 Anmol KLB si dta hai,
ha 01.0 .
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custom always stoo thin. It bec e bstantially an
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continue this
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I alw Singh
family …
. Jagram .1994 Hira Singh
n 08.12 Since 01.04.19
Aamee Since 95

ARTICLE
Importance of Digital Marketing for

Manufacturing Companies
T
he model and role of manufacturing Live Stats “Google now processes check if you can find your company’s
marketing department has over 4 0,000 search queries every website on the first page. The results
changed completely by digital second on average, which translates on the first page are of companies that
age. Today, a complete digital strategy to over 3.5 billion searches per day offer similar products and services as
is very important. Social media, SEO, and 1.2 trillion searches per year you. This is because your competitors
and content marketing have entered the worldwide”. If a manufacturing have a good SEO strategy. It requires
marketing line-up and have replaced company is missing a digital strategy, planning, time, strategy and
many traditional practices. Still, some then it is very likely that the business implementation of content creation
companies struggle as they get used to will not be found online. to ran k well. For ranking well in the
new marketing environments, and its 2. Potential Customers are Carrying search results, you have to make sure
inter-related channels. Such companies out Online Searches: Most of the that your content is better and more
tend to manage their digital marketing in customers search information about optimized than your competitors.
a traditional way. businesses online. In today’s world, if 5. Brand Awareness: When you
Very few companies can afford traditional you want your business to get noticed, employ a digital strategy that is
marketing, while digital marketing is open your manufacturing business should aligned with your business goals, you
for all. It creates a foundation for small at least have a responsive design can increase the brand awareness of
& medium sized enterprises to compete website, a blog, a call to action page, your business, which attracts a larger
with established businesses. There are and social media pages. Prospective audience. A manufacturing company
different ways to advertise within any clients use all these channels to is recommended to have a digital
budget. One can track the return on each research about businesses that they strategy for capturing online traffic
dollar spent and then change or alter want to work with or avail services and then converting this traffic into
campaigns accordingly. The campaign from. Since referrals are useful, one business. As said earlier, you cannot
reach and size can be increased or should not ignore the need for a strong expect results in one or two days by
decreased as per the requirement. You online presence. Digital marketing doing SEO. It is a continuous process
have complete control over whether you strategies not only help businesses in which you need to interact with
want to market to global audience, a city, get good rankings in Google, but also your target audience, know their
or a region. As digital marketing offers convert visitors into clients. interests, and foster loyalty in them
direct interaction with customers, it can 3. Ranking on the First Page of for your brand.
help manufacturers to get referrals, sales Google: According to Velocity, 77% 6. Increase in Sales: When utilized
leads, and product feedback through of people searching information all the digital strategies correctly,
social media monitoring. on Google do not look past the it can successfully convert leads
Once Make in India campaign gains first page. Thus, it can be said into customers, increase sales, and
impetus, it will bring opportunities as well that if a manufacturing company promote your company in a cost-
as challenges for manufacturers. Thus, in is not ranking on the 1st page of effective manner.
upcoming years digital marketing would the Search Engine Results Pages To conclude, digital marketing is not a
be a need for manufacturers. (SERPs), the company is losing out genie in a light that you rub today and
Here are top 5 reasons, which explain the on 77% of potential customers. By all your advertising wishes are satisfied
need and importance of digital marketing studying feasible options, there are by tomorrow. However, one thing is sure
strategy for manufacturing companies: opportunities to get good results in digital marketing for manufactures can
terms of ranking on Google SERPs. conquer any hindrance between Baby
1. Rise in Google Searches: Every
year Google searches are increasing 4. Competitors Ranking in Search Boomers and Adult Millennials.
incessantly. According to Internet Results: Enter keywords related to
your business in Google search, and -Shashank Bhargava

PRECIOUS MOMENTS
Mr. Manohar Parrikkar, Defence Minister, GOI, visiting DEE’s stall during
Deffence Expo 2016
Mr. K.L. Bansal, CMD, DEE, receiving Life time achievement award from Shri Hansraj Gangaram Ahir, Central Minister, Chemical and Fertilizer,
Mr. Rajesh Khullar, Principal secretary to the Chief minister of Haryana GOI, Rao Shri Narbir Singh and PWD Minister of Haryana Presenting
Excellence in Exports Award to Shri K.L. Bansal
Launch of first edition of DEE Horizon

DEE sending consignment to its customer via a charter plane Female employees of DEE honoured on International Women’s Day
DEE’s participation in Nuclear Congress held

at Mumbai
DEE participated as sponsor in IORS 2016 Children of members of DEE club enjoying the
held at Mumbai magic show
DEE received prestigious

Performance Excellence Award
DEE showcased its presence in Power-Gen India DEE’s participation in Pipeline & Technology
by MHPS
2016 held at New Delhi conference held at Germany
DEE’s member practising Yoga on International Yoga Day in the company premises

POEM

MESSAGE FROM EMPLOYEES
We stand firm and tall

to face any obstacle head-
on. Our commitment to our
work will be the defining
force of DEE’s future.
With affection and
gratitude we wish
Mr. Atul K Bansal many-
many more successful years
to come.
Thank You
DEE PARIWAR

“Spread over 27 Acre of land, DEE’s Manufacturing facility at Tatarpur with an annual
installed capacity of 36000 MT is the cynosure of all eyes”
DEE Development Engineers Limited

From a Humble Beginning of Design Consultancy to the leading international Piping Fabricator group, we have crossed quite a few
milestones. We are not only pioneers of Pre- Fabricated Piping, we are also one of the well-known manufacturers of Pipe Fitting
and Pipe Bending.
PRODUCT PORTFOLIO:
Piping Systems: Pipe Fittings Piping Design & Engineering:
• Boiler Integral Piping Systems End Connection: Pre Bid Engineering:

• Boiler-Turbine Auxiliary Plant & • Butt Weld Fittings • Drawings/Documents
Equipment Piping System • Socket Weld Fittings • Pipe Routing
• Gas Turbine Piping System Shape: • BOQ Estimation
• Steam Turbine Piping System • Elbows Basic Engineering:
• HRSG Piping • Tees • Pipe Sizing
• Cooling water & Lube oil Piping • End Caps • Piping Design
• Power cycle Piping • Reducers • Pressure Drop Calculations
• Process Plant Piping • Coupling Detailed Engineering:
• Gas Compressor Piping • Bends • Stress Analysis
• Riser and Down comer Piping • Swages • IBR calculations
• Balance of Plant Piping • O’lets • Layout Engineering
• Super Heaters & Economizers • Plugs • Support Engineering
Modular Piping Critical Piping Induction Bending

Key Facility Highlights: Certifications:
• DEE has state of the art infrastructure and technologies in place across • ASME S & PP ST STAMP
its production processes such as Induction bending Machine, Robotic • ISO 3834-2:2005
Welding machine, a world class Fabrication Line and many more • ISO 9001:2008
• Equipped with 100+ stations to carry out manual as well as mechanized • ISO 14001:2004
welding • BS OHSAS 18001:2007
• NABL accredited testing laboratories • PED 97/23/EC, AD2000-WO & EN 764-S
• Separate fabrication bays for P91, stainless steel material • PED 97/23 EC, MODULE H
• In house Non-destructive testing facilities like RT/MPT/UT/LPT • NABL ISO/IEC 17025:2005
• NABL ISO/IEC 17025:2005
• IBR CERTIFICATE
• NPCIL APPROVAL
AWARDS:
• Life time achievement 2016 by Faridabad Industry Association
• Performance excellence award from Mitsubishi Hitachi Power
Systems
• Export excellence award from NCR Chamber of Commerce and
Industry
• Export Leader of the Year - Faridabad Industrial Association
• Best Professionally Managed Company – CIDC
• Rashtriya Rattan Award - All India National Unity Council
• Business leader of the Year - Faridabad Industries Association
DEE DEVELOPMENT ENGINEERS LIMITED • Best Performance in Piping Systems award – BHEL
Prithla - Tatarpur Road, Tatarpur, Dist. Palwal, Haryana 121102, INDIA
Tel.: +91 1275 248200, Fax: +91 1275 248314 • Indian Achievers Award – All India Achievers Foundation
Email: customer.relations@deepiping.com

DEE's Next Gen Passionate Leader: A Glimpse of the Future

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A Glimpse of DEE’s Next Gen Passionate Leader

Issue: 2 | October 2016

Exclusive: DEE-in the

www.deepiping.com DEE DEVELOPMENT ENGINEERS LIMITED

Supervision and diligence

I understand that Dee Development Engineers Ltd, established in District Palwal

36 / DEE Piping Systems

Mr. Jagat Madan

DEE Piping Systems / 37

Krishan Lalit Bansal

36 / DEE Piping Systems

DEE Piping Systems / 37

DEE-CARLYLE : The Coalition 24 Save the planet 32

Content Writer: Credits:

M Madaan Shashank Bhargava

The brand,DEE Piping Systems, developed as a result of the resilience and

With new challenges coming up and DEE Pariwar expanding, a lot of

We would love to hear your feedback: shashank.bhargava@deepiping.com

he day was Thursday,

LEADERSHIP would be the driving force of one of

A solemn personality Mr. Atul K

10 / DEE Piping Systems

he met at every step. While, talking

Mr. Atul feels blessed to be given

DEE Piping Systems / 11

The new age DEE boasts of a huge

When you come in contact with Atul

12 / DEE Piping Systems

DEE Piping Systems / 13

14 / DEE Piping Systems

DEE Piping Systems / 15

C have travelled ever? 100 Km/

16 / DEE Piping Systems

km per second makes you feel thrilled,

When the speed of an object becomes

can you travel?

DEE Piping Systems / 17

DEE Piping Systems is an ISO The company provides engineering,

18 / DEE Piping Systems

DEE Piping Systems / 19

Recent Updates 2015

20 / DEE Piping Systems

automatic machines), cutting,

Quality Testing: Digital

One of the demanding tasks in

DEE Piping Systems / 21

Family Section: Proud Moments

Vikas Madaan, S/o Mr. M. Ma

Aryan Bhardwaj, S/o of Mr.

DEE Family wish them Good Luck

22 / DEE Piping Systems

DEE Piping Systems / 23

24 / DEE Piping Systems

a compounded annual growth rate of

DEE Piping Systems / 25

DEE Piping Systems has

26 / DEE Piping Systems

After everything has fallen in place, it’s time

DEE Piping is thankful to Carlyle for being a

DEE Piping Systems / 27

Ask a student who has failed in his exams.

To realize the value of one month,

Ask a lady who delivered a premature baby.