APPENDIX I

QUESTIONNAIRE FORM
Dear Respondent,
I am undertaking a study on “Impact of Television Advertisement on Consumer
Buying Behaviors” in the partial fulfillment of the requirements for the BBS degree.
Your name has been selected as a part of a relatively small sample, so your genuine
reply is vital for the accuracy of the study findings. All individual response will
remain completely confidential, with answers combined and presented in statistical
form only.
Please read each question thoroughly and give best answer according to your
knowledge and experience. There is no right or wrong answer. I would be grateful if
you could take a few minutes to respond to this survey. I really need and value your
opinions.
For any concerns or questions about the survey, please feel free to contact
me on:
Ganga Bista
Part 1
1) Demographic Information
1.1 Gender
a) Male [ ] b) Female [ ]
1.2 Age
a) 20 – 30 years [ ] b) 31 – 40 years [ ] c) 41 – 50 years [ ] d) 51 – 60 years [ ]
e) Above 60 years [ ]
1.3 Marital Status
a. Married [ ] b. Unmarried [ ]
1.4 Education Level of Respondent:
a) Illiterate [ ] b) Under SLC [ ] c) SLC [ ]
d) Intermediate and above [ ] e) Bachelor and above [ ]
 Part 2
2.1 What is your Monthly Income?

 5000-15000 [ ]

 15001-25000 [ ]

 25001-35000 [ ]

 Above 35000 [ ]

2.2 What is your Frequency of watching television?

 Most of the time [ ]

 Sometime [ ]

 Often [ ]

 Never [ ]

2.3 What Sources of advertisement you think is most effective and reliable?

 Television [ ]

 Radio [ ]

 Outdoors 9hoarding boards, pamphlets [ ]

 Newspaper and magazines [ ]

 Other (social networking sites like FB and twitter) [ ]

2.4 Do you purchase any product after watching television advertisement?

 Yes [ ]

 No [ ]

2.5 Which television shows do you watch often?

 News [ ]

 Tele-serials [ ]

 Comedy shows [ ]

 Reality shows [ ]
  Others [ ]

2.6 Why do you think television advertisement are more effective

 like television advertisement due to its reliability [ ]

 television advertisement are trustworthy [ ]

 television advertisement are believable [ ]

2.7 What information do you get about the product after watching television
advertisement?
 New features about FMCG products [ ]
 television advertisements helps in determining brand preference [ ]

 Up to date information are provided by television advertisement [ ]

 television advertisement provide more education about products [ ]

2.8 What decision factor determines you to buy a product after watching
television advertisements?
 when confused television advertisement helps in decision making [ ]

 helps in quick decision making [ ]

 worthiness of FMCG product is determined through television advertisement[

Respondent
Name (optional): ……………………………………………..
Designation: ……………..........................................................
Organization: …………………………………………………
Thank you for providing your valuable information and time.