Caceres 1

Ana G. Caceres
Professor Granillo
English 103
28 May 2019
Outline for Multimodal Project

I. INTRODUCTION:

A. Hook: Brief introduction about Disney

B. Transition into commercial view

C. Thesis: Disney in its commercial “The Little Duck” claims that Disneyland Paris is the

perfect place where people from all around the world are welcome to fulfill their

childhood dreams, but what people are not aware of, is that Disney has become a

capitalist empire who underestimates that "magical moments" are not possible for all

people. Using critical theoretical lenses, it is easier to identify the Marxist ideologies that

Disney promotes, as well as the glittering generality fallacy that Disney uses to counter

its lack of logos and a strong rely on pathos to create a desire and a mindset toward going

to Disneyland. Thus, Disney's commercial is a reminder that in a contemporary capitalist

society, the opportunities to experience magical moments are limited to high social

classes.

II. LITERATURE REVIEW- COUNTERARGUMENT

A. Disney as a company

B. Marxist Theories- primary source

C. Transition
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III. SUBTOPIC #1

A. Disney and Capitalism

B. First secondary source about capitalism

C. Analysis of Donald Duck as a capitalist icon

D. Audience

E. Warrant and transition

IV. SUBTOPIC #2

A. Disney use of glittering generality fallacy “Where magic gets real”

C. Disney’s commercial lack of logos

D. Analysis of evidence

E. Warrant and transition

V. SUBTOPIC #3

A. Disney overuse of pathos

B. Second secondary source about pathos

C. Analysis of evidence

D. Warrant and transition

VI. SUBTOPIC #4

A. Disney and The American dream

B. Third secondary source about Marxist ideology American dream

C. Disney promotion of America dream with the use of the song “The impossible Dream”

by Andy Williams.

D. So- what: The American dream it is not attainable for everyone.

VII. CONCLUSION
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A. Re-stated thesis

B. Brief summary of main ideas: discussion of counterargument and how Disney as a

capitalist company is not concern about audience limitations to go to the park but in

making profits.

C. Call to action: Disney needs to show prices or promotions in its commercials and not

rely only on pathos to sell their products. Also, Disney needs to make them more

affordable to all people because all social classes consume its products.