Marketing plan

Company name: JVBG School Supplies Product name: School Supplies

I. Environmental Analysis

This product can be good to our environment, this product made of high in materials that can
save our environment and our forest, also this product is usable and friction pen can be erase and the
reusable notebook can renew in 2 minutes.

A. The marketing environment

1. Economic forces
= faculty, workers, students, needs the new pen and notebook from JVBG’s School Supplies
and it made a high quality material of a company to deliver all around the world, this product is
affordable prices at 50 pesos per friction pen and 125 pesos per reusable notebook. Let as
save the environment by using reusable product.
2. Political forces
= Forces in the marketing environment that are shaped by elected (and sometimes appointed)
officials that impact the decisions made by a business organization. ... Through environmental
scanning a business looks at these political forces that might affect them in the short and long
term.
3. Legal and regulatory forces
= Legal factors affecting business include all regulatory and law determinants that can
negatively or positively affect results of market actions and decisions of management of
company functioning in particular country. ... Legal factors are closely associated with ethical
factors affecting business.
4. Technological forces
= the company should have advertisement such as TV advertises, YouTube including posters
of the product to increase their customer’s and for the safety of the product

5. Sociocultural forces
= Social and cultural factors are important to consider while creating and implementing a
marketing strategy of a company. These often-linked but somewhat different factors have
diverse effects on the decisions of consumers and buyers. Sociocultural factors are customs,
lifestyles and values that characterize a society. More specifically, cultural aspects include
aesthetics, education, language, law and politics, religion, social organizations, technology
and material culture, values and attitudes. Social factors include reference groups, family, role
 and status in the society. Small-business owners should be aware of and understand these
factors' connection with buying habits.

B. Target market(s)
= this is the group of customers or organization most likely to buy a company’s products or
services. Company should focus on the old customers or buyers because some of them need the
company’s offerings.

C. Current marketing objectives and performance

= constantly working to improve the time, performance, trust and consistency of the customers.
To provide a more efficient and effective way of selling School Supplies, the quality of the product
and even the benefits of the product should be trusted and love it by the customers. JVBG School
Supplies not only has training for all employee’s but also has training on everything from how to
sell quickly, good relationship to the customers, delivered truck safely and fast.
II.SWOT Analysis

a. Strengths
= The code of business conduct that is required of the business and for its employees.
1. The availability for wholesalers and retailers to check on their purchase case of box.
2. The experience in the field of shipping goods and services.
3. The quality of the product is high.
4. Free delivery from MVC.
5. Management practices to continually look for effective and efficient procedures.
b. Weaknesses
1. If the consumer’s is not enjoyed.
2. Not having the consumer‘s to choice of the lemonade.
3. The quality of the product and it taste if it is good.
4. If the goods are to slow to deliver.

c. Opportunities
1. The safety that is provided for consumers through legal and regulatory forces.
2. Time that it can take a package to arrive at a consumer’s home.
3. New development in supply chain management, multi-modal transportation, and financial
services.
4. Justin School Supplies being one of the most admired companies.

d. Threats
1. Competition of other school supply product.
2. Fuel costs are always a threat to companies that rely on vehicles to do the work.
3. According to the research that supplies of making friction pen and reusable notebook is
limited, so Supplier cannot make many of it.

III. Marketing objectives

Justin School Supplies objective is to reduce the usages of paper so we can save a lot of trees in the
forest and preserve it for future generation.
IV. Executive summary

Introduction
Good morning and have a nice day. My company name is JVBG School Supplies. JVGB’s
not yet build so me my self-plan is to build my own. This company have a very high
performance on dealing with costumer’s they will do for the customer’s wants, they need trust,
performance and consistency to achieve everything. The first pick of the JVGB’s company
selected by the finest pen and book maker in the world, and our goal is to make the higher
quality product that can withstand on years of using it. Also it can help our environment more
importantly our trees in the forest because we don’t need to cut trees to make papers.

What are the main topics of the marketing plan?

1. The marketing environment

= This allows me to know the combination of external and internal factors and forces which
affect the company’s ability to establish a relationship and serve its customers.
2. Target market
= I always think about this if when I have my own business focus enhancing the
relationship with existing costumers than new customers.
3. SWOT analysis
= S- strengths
=W- weaknesses
=O- opportunities
=T- threats
From this part strength is the best thing to gain more profit dealings with customers and their
trust, but without weaknesses and threats theirs no opportunities to gain more strength to
learn what is the remaining part to reach the top.

Conclusion
Therefore I conclude that many people need to save money and willing to save our
environment to reduce the usage of paper. And by using our product you can help our
company to improve and also you can save the environment more importantly the trees in the
forest.
Mountain View College

Principles of marketing

Marketing plan

Submitted by: Justin Van B. Gloria

Submitted to: Ma’am Barnuevo

Date submitted: 10/23/2018

V. Marketing Strategies
A. Target market (s)
Target market 1
=Understand customers
Target market 2
=Analyse market
Target market 3
=Analyse competition
Target market 4
=Define Marketing Mix
Target market 5
=Determine market position
Target market 6
=Marketing Budget
Target market 7
=Execution plan
B. Marketing Mix
1. Products
School supplies
2. Price
50 pesos Friction pen, 125 pesos reusable notebook
3. Distribution
The process of making the product is from Calamasi juice it is 100% pure Calamansi
juice mix with Honey, Water and Charcoal then fills in to the empty glass bottle cover
with product name, (lemonade # Calamasi juice) ingredients and health benefits.
4. Promotion
6 days of free taste for analysing the customer’s wants, free delivery around MVC
campus, customer loyalty programs.
VI. Marketing implementation
A. Marketing organization
The 4p’s PRODUCT, PRICE, PLACE, and PROMOTION
Discussion:
Product- quality of the product should be more interesting so that people him/herself will
buy again and again.
Price- low price is better than higher for best customers
Place- near of the SBA building (Linken Park) Linken Park is the student’s place of
“standby”. The more nearer, the more customers.
Promotion- posters of the product.
B. Activities, Responsibility, and timetables for completion
VII. Evaluation and control
A. Performance standards and financial controls (budgets)

Monthly expense
Supplies 5,000
Water 300
Rental expense 3,000
Total 8,300

Cash distribution
Purchases 7,700
Equipment 5,000
Electricity 300
Posters 500
Total 13,500

B. Monitoring procedures
 Maintenance
 Evaluation