PakWheels Automobile Industry Survey 2018

TABLE OF CONTENTS
ABOUT PAKWHEELS.COM……………………………………………………………………………………………………………..…..…. 1
ABOUT THE SURVEY…………………………………………………………………………………………………………………….…….….... 2
PROVINCE AND CITY WISE BREAK UP…………………………………….……………………………………………….…..... 3
DEMOGRAPHICS…………………………………………………………………………………………………………………………………........ 4
OWNERSHIP BREAK UP……………………..………………………………………………………………………………………….…….… 5
LICENSING & REGISTRATION………………………………………………………………………………………………………….....…. 6
CAR SECTION….……………………………………………………………………………………………………………………...…………...…..…. 7
BUYING AND SPENDING TRENDS……………………………………………………………………..……………....…. 8
CAR PRICES…………………………………………………………………………………………………………………..………...….…... 10
CAR ORIGINS…………………………………………………………………………………………………………………..…...…….…... 11
MARKET OVERVIEW……………………………………………………………………………………………………..……..…..….. 12
IMPORTANT ASPECTS WHEN BUYING A CAR……………………………………………………..……...….… 13
BEST CARS BASED ON IMPORTANT ATTRIBUTES………………………………………………..…......…. 14
AUTOMOBILE BRAND PERCEPTION…………………………………………………………………………..…..….… 20
UPCOMING/NEW CAR BRANDS……………………………………………………………………………………..…...…. 21
AUTO FINANCING……………………………………………………………………………………………………………………..…... 22
CAR INSURANCE………………………………………………………………………………………………………………………....… 24
CAR TRACKING………………………………………………………………………………………………………………………..……... 25
FUELS………………………………………...…………………………………………………………………………………………….…....... 26
MOTOR OILS………………………………………………………………………………………………………………………………..… 29
TYRES………………………………………………………………………………………………………………………………………...…...... 31
BATTERIES……………………..…………………………………………………………………………………………………….….……... 32
RIDE HAILING ……………………………………………………………………………………………………………………..……...... 34
RADIO CHANNELS…………………………………………………………………………………………………………….….…….. 35
BIKE SECTION………………………………………………………………………………………………………………………………………... 36
BUYING & SPENDING TRENDS………………………………………………………………………...…………….…...... 37
BIKE PRICES……………………………………………………………………………………………………………………………......... 39
BIKE ORIGINS……………………………………………………………………………………………………………………............… 40
MARKET OVERVIEW…………………………………………………………………………………………………………….…..… 41
IMPORTANT ASPECTS WHEN BUYING A BIKE……………………………………………………….…….… 42
BEST BIKES BASED ON IMPORTANT ATTRIBUTES………………………………………………….....… 43
BIKES BRAND PERCEPTION………………………………………………………………………………………............... 48
FUELS……………………….……………………………………………………………………………………………………………….……... 49
MOTOR OILS……………………………………………………………………………………………………………………….............. 52
TYRES………………………………………………………………………………………………………………………………………........... 54
BATTERIES…………………………………………………...…………………………………………………………………….………..... 55
OUR PRODUCTS………………………………………………………………………………………………………….….……......... 56
ABOUT
PAKWHEELS.COM
Founded in 2003, PakWheels.com has become Pakistan's #1 Automobile Portal which
has helped millions of Pakistanis buy & sell cars, bikes, auto parts & accessories; read
automotive news as well as check automobile prices and find solutions to all their
automotive needs.
Think Wheels. Think PakWheels.
60 *
800 *
1100 *
MILLION THOUSAND MILLION

VISITORS CARS, BIKES & VIEWS
ACCESSORIES
LISTED FOR SALE
*
The numbers mentioned are of 2018
1 AUTOMOBILE INDUSTRY SURVEY 2018

ABOUT
SURVEY
Being the pioneer in the field, PakWheels.com has been conducting automobile industry
surveys where we cover all the aspects of the industry, mainstream and otherwise.
The data gathered is used to analyze useful information for consumers and stakeholders.
This survey sample consists of respondents from all over Pakistan and covers their spending
habits, driving behavior, expectations and routine practices in the automobile sector.
Products associated with the automobile sector were also included in the survey; such as
motor oils, and insurance, tracking, tyre, battery, and ride-hailing companies, auto financing
banks, and radio channels. The results collected are entirely based on the users’ experiences.
Note that this year 35,176 respondents across the country participated in the survey.

PROVINCE CITY WISE
WISE BREAK-UP BREAK-UP
25% LAHORE
55% PUNJAB
20% KARACHI
27% SINDH
12% ISLAMABAD
PROVINCE 12% ISLAMABAD CITY WISE
WISE BREAK-UP 7% RAWALPINDI
BREAK-UP 5% KPK
4% FAISALABAD
1% BALOCHISTAN
3% MULTAN
3% PESHAWAR
26% OTHERS

AGE INCOME
BRACKETS BRACKETS
87% Income bracket division across
all participants.
Aged Between 18 - 42.
5% LESS THAN 18 YEARS 22% UNDISCLOSED

22% 18 - 22 YEARS 13% 0 - 30,000
22% 23 - 27 YEARS 22% 30,001 - 60,000
AGE 20% 28 - 32 YEARS INCOME 14% 60,001 - 90,000
BRACKETS BRACKETS
14% 33 - 37 YEARS 10% 90,001 - 120,000
9% 38 - 42 YEARS 6% 120,001 - 150,000
6% 43 - 52 YEARS 4% 150,001 - 180,000
2% MORE THAN 52 YEARS 9% MORE THAN 180,000

OWNERSHIP
BREAK-UP
The chart explains the ownership percentage of cars and bikes.
46% CAR
OWNERSHIP
BREAK-UP 26% BIKE
28% BOTH

LICENSING &
REGISTRATION
80% 20%
Have a driving license Do not have a driving license
67% 80% YES
OF THE RESPONDENTS DRIVING 14% NO (NEVER GOT ONE MADE)

LICENSE
AGED LESS THAN 18 4% NO (EXPIRED)
YEARS DRIVE WITHOUT 2% NO (LOST IT)
A DRIVING LICENSE

CAR
SECTION

BUYING &
SPENDING TRENDS
Majority of the participants claimed to have
bought a second hand car.
USED CARS NEW CARS
64% 34% 2%
RESPONDENTS SAID THEY RESPONDENTS SAID THEY DIDN’T KNOW THEIR
BOUGHT A SECOND HAND BOUGHT A BRAND NEW CAR SOURCE OF PURCHASE
CAR
9% 34%
USED CARS WERE BOUGHT NEW CARS WERE BOUGHT
THROUGH CAR FINANCING THROUGH CAR FINANCING

BUYING &
SPENDING TRENDS
65% Respondents plan to buy their
next car within 2 years.
35% WITHIN 1 YEAR

30% 1 - 2 YEARS
15% 2 - 3 YEARS
6% 3 - 4 YEARS
BUYING
PLAN 4% 4 - 5 YEARS
2% MORE THAN 5 YEARS
5% I DON’T KNOW
2% I DON’T PLAN TO BUY A CAR
1% I PLAN TO USE RIDE HAILING SERVICE

CAR
PRICES
76% Respondents spent under PKR 2
million when buying a car.
8% LESS THAN 0.5 MILLION

25% 0.5 MILLION - 1.0 MILLION
CAR
PRICES 9% 2.0 MILLION - 2.5 MILLION
3% MORE THAN 3.5 MILLION
3% DID NOT DISCLOSE INFORMATION

CAR
ORIGINS
bought a locally assembled car.
70% 28% 2%
RESPONDENTS SAID THEY RESPONDENTS SAID THEY RESPONDENTS DIDN’T
BOUGHT A LOCALLY BOUGHT AN IMPORTED CAR KNOW THEIR CAR’S
ASSEMBLED CAR ORIGIN

MARKET
OVERVIEW
91% Market is dominated by Toyota, Suzuki and Honda.
This number includes local & imported vehicles.
20% COROLLA
12% CITY
35% TOYOTA
MARKET MARKET 11% CIVIC
29% SUZUKI
SHARE SHARE 8% CULTUS
(BRANDS) 27% HONDA (MODELS)
7% MEHRAN
9% OTHERS
4% WAGON R
2% SWIFT
36% OTHERS

IMPORTANT ASPECTS
WHEN BUYING A CAR
Participants ranked the following factors in order of
importance when buying a car.
1 SAFETY 4. VALUE FOR MONEY

2 COMFORT 5. ENGINE PERFORMANCE
6. INTERIOR QUALITY
3 FUEL EFFICIENCY
7. FEATURES & ACCESSORIES
8. INTERIOR DESIGN
9. EXTERIOR DESIGN
10. COST OF OWNERSHIP
11. RESALE
12. ENVIRONMENTAL FRIENDLINESS

BEST CARS
BASED ON
ENGINE PERFORMANCE SAFETY
LOCAL: SUZUKI SWIFT LOCAL: TOYOTA

FORTUNER
IMPORTED: TOYOTA IMPORTED: HONDA

AQUA VEZEL

BEST CARS
BASED ON
COMFORT VALUE FOR MONEY
LOCAL: TOYOTA
LOCAL: HONDA CIVIC
FORTUNER
IMPORTED: TOYOTA PRIUS IMPORTED: TOYOTA

AQUA

BEST CARS
BASED ON
FUEL EFFICIENCY FEATURES &
ACCESSORIES
LOCAL: SUZUKI WAGON R LOCAL: HONDA CIVIC
IMPORTED: TOYOTA AQUA IMPORTED: HONDA FIT

BEST CARS
BASED ON
INTERIOR DESIGN EXTERIOR DESIGN
LOCAL: HONDA CIVIC LOCAL: HONDA CIVIC
IMPORTED: TOYOTA IMPORTED: HONDA

PASSO VEZEL

BEST CARS
BASED ON
INTERIOR QUALITY ENVIRONMENTAL
FRIENDLINESS
LOCAL: HONDA CIVIC LOCAL: HONDA CIVIC
IMPORTED: TOYOTA IMPORTED: TOYOTA PRIUS

PASSO

BEST CARS
BASED ON
RESALE COST OF OWNERSHIP
LOCAL: TOYOTA LOCAL: SUZUKI

COROLLA MEHRAN
IMPORTED: TOYOTA VITZ IMPORTED: TOYOTA

PASSO

AUTOMOBILE
BRAND PERCEPTION
Participants were asked to rate locally available brands for
the following criteria. Toyota made it to the top.
VALUE FOR BRAND IMAGE QUALITY

MONEY
1. TOYOTA 1. TOYOTA 1. TOYOTA
2. HONDA 2. HONDA 2. HONDA
3. SUZUKI 3. MERCEDES BENZ 3. MERCEDES BENZ

UPCOMING/NEW
CAR BRANDS
19% Respondents are most

excited for Hyundai.
POPULARITY
RANKING
19% HYUNDAI
17% KIA
1. HYUNDAI
16% VOLKSWAGEN
UPCOMING/NEW 15% NISSAN 2. KIA

(BRANDS) 13% RENAULT
4% DATSUN 3. VOLKSWAGEN
4% UNITED
2% PROTON
9% OTHERS

AUTO
FINANCING
18% Respondents bought car

through auto financing.
12% MEEZAN BANK

11% BANK ALFALAH
11% DUBAI ISLAMIC
8% HBL
AUTO
FINANCING 7% MCB
(BANKS)
6% FAYSAL BANK
6% BANK AL-HABIB
5% BANK ISLAMI
29% OTHERS
5% I DON’T KNOW

AUTO
FINANCING
71% Conventional Auto

Financing 29% Islamic Auto
Financing
15% BANK ALFALAH

12% HBL 42% MEEZAN BANK
CONVENTIONAL 9% MCB ISLAMIC 36% DUBAI ISLAMIC
BANKS BANKS
(BRANDS) 8% BANK AL HABIB (BRANDS) 17% BANK ISLAMI
8% FAYSAL BANK 5% BURJ BANK
7% UBL
41% OTHERS

CAR
INSURANCE
25% 44% Came bundled with
car financing POPULARITY
Respondents have
insurance
56% bought directly from
insurance companies
RANKING
19% EFU
13% ADAMJEE 1. EFU
12% TPL
INSURANCE
COMPANIES 10% JUBILEE
(BRANDS)
5% IGI
2. ADAMJEE
5% TAKAFUL PAKISTAN
15% I DON’T KNOW 3. TPL
21% OTHERS

CAR
TRACKING
24% Respondents have a

tracker.
POPULARITY
RANKING
26% TPL TRAKKER

15% FALCON-I 1. TPL
TRAKKER
TRACKING 6% TRACKING WORLD
COMPANIES 4% V-TRACK
(BRANDS)
3% U-TRACK
21% OTHERS
25% I DON’T KNOW
2. FALCON-I
3. TRACKING
WORLD
STANDARD
FUELS
82% Respondents use
standard fuels.
POPULARITY
RANKING
1. PSO
31% PSO
28% TOTAL
STANDARD 24% SHELL

FUELS
(BRANDS)
7% ATTOCK
2. TOTAL
4% HASCOL
5% OTHERS
1% I DON’T KNOW 3. SHELL

PREMIUM
FUELS
18% Respondents use

premium fuels. POPULARITY
RANKING
1. PSO
30% PSO
28% TOTAL
PREMIUM 27% SHELL

FUELS
(BRANDS)
6% ATTOCK
2. TOTAL
6% HASCOL
2% OTHERS
1% I DON’T KNOW 3. SHELL

FUEL BRAND
PREFERENCE
35% Respondents said they preferred the fuel brand due to

its quality.
35% QUALITY OF THE FUEL

20% LOCATED NEAR MY RESIDENCE
12% I LIKE THE BRAND
9% RECOMMENDED BY FAMILY & FRIENDS
FUEL BRAND
(PREFERENCE) 4% RECOMMENDED BY MECHANIC
8% PAYMENT FACILITY(DEBIT/CREDIT)
5% STAFF DEALING
2% IT HAS A SHOP
1% I DON’T KNOW
4% OTHERS

MOTOR
OILS
55% Respondents prefer motor oil
from Zic, Shell, Toyota Oil and
Caltex.
POPULARITY
RANKING
20% ZIC
15% SHELL
1. ZIC
10% TOYOTA OIL
MOTOR OILS
(BRANDS) 10% CALTEX
2. SHELL
10% HONDA OIL
8% TOTAL 3. TOYOTA OIL
25% OTHERS
2% I DON’T KNOW

MOTOR
OILS
28% Respondents get their car’s motor oil changed from a
local retailer.
28% LOCAL RETAILER

21% 3S DEALERSHIP
19% MECHANIC
14% PETROL PUMP
MOTOR OILS 14% OFFICIAL BRAND OUTLET
(CHANGE)
1% DOOR STEP SERVICE
1% I DON’T KNOW
2% OTHERS

TYRES
58% Respondents prefer

Yokohama, Dunlop and
General tyres.
POPULARITY
RANKING
21% YOKOHAMA
20% DUNLOP
1.YOKOHAMA
TYRES 16% GENERAL
(BRANDS) 13% BRIDGESTONE 2. DUNLOP
7% MICHELIN
7% OTHERS
6% I DON’T KNOW 3. GENERAL

NORMAL/ACID BASED
BATTERIES
64% Respondents use
normal/acid based batteries.
POPULARITY
RANKING
39% AGS
26% EXIDE
1. AGS
10% OSAKA
BATTERIES
(BRANDS) 7% PHOENIX 2. EXIDE
6% VOLTA
8% OTHERS
3. OSAKA
4% I DON’T KNOW

MAINTENANCE FREE
BATTERIES
36% Respondents use

maintenance free batteries. POPULARITY
RANKING
24% DAEWOO
14% AGS 1. DAEWOO
13% EXIDE
BATTERIES
(BRANDS) 9% OSAKA
2. AGS
7% PHOENIX
26% OTHERS
7% I DON’T KNOW 3. EXIDE

RIDE
HAILING
64% Respondents use ride-hailing

POPULARITY
services. Careem emerged as the
most popular choice. RANKING
64% CAREEM 1. CAREEM

RIDE 33% UBER
HAILING
(BRANDS) 1% BYKEA
2. UBER
1% OTHERS
1% I DON’T KNOW
3. BYKEA

RADIO
CHANNELS
78% Respondents listen to radio

while driving.
POPULARITY
RANKING
21% FM 106.2
11% FM 89
1. 106.2
RADIO 5% FM 107.4
CHANNELS
(BRANDS) 5% FM 101
2. CITYFM 89
5% FM 100
25% OTHERS 3. FM 107.4
19% NONE
9% I DON’T KNOW

BIKE
SECTION

BUYING &
SPENDING TRENDS
bought a brand new bike.
NEW BIKES USED BIKES
62% 35% 3%
RESPONDENTS SAID THEY RESPONDENTS SAID THEY BOUGHT RESPONDENTS DIDN’T
BOUGHT A NEW BIKE A USED BIKE KNOW THEIR SOURCE OF
PURCHASE

BUYING &
SPENDING TRENDS
58% Respondents plan to buy their
next bike within 2 years.
31% WITHIN 1 YEAR

27% 1 - 2 YEARS
12% 2 - 3 YEARS
BUYING 5% 3 - 4 YEARS
PLAN
4% 4 - 5 YEARS
4% MORE THAN 5 YEARS
8% I DON’T KNOW
8% I DON’T PLAN TO BUY A BIKE
1% I WILL PREFER TO USE A RIDE HAILING SERVICE

BIKE
PRICES
76% Respondents spent under PKR
100,000 to buy a bike.
34% LESS THAN 50,000

42% 50,000 - 100,000
16% 100,000 - 150,000
BIKE 2% 150,000 - 200,000
PRICES
1% 200,000 - 250,000
1% 250,000 - 300,000
1% MORE THAN 300,000
1% PREFER NOT TO SAY
1% DID NOT DISCLOSE INFORMATION
1% DON’T PLAN TO BUY A BIKE

BIKE
ORIGINS
bought a locally assembled bike.
89% 5% 6%
RESPONDENTS SAID THEY RESPONDENTS SAID THEY RESPONDENTS DIDN’T
BOUGHT A LOCALLY BOUGHT AN IMPORTED BIKE KNOW THEIR BIKE’S
ASSEMBLED BIKE ORIGIN

MARKET
OVERVIEW
59% Market is dominated by Honda. This
number includes local & imported vehicles.
59% HONDA 29% CD 70

8% YAMAHA 14% CG 125
5% SUZUKI 6% CB 125 F
MARKET 5% UNIQUE
MARKET 3% GS 150
OVERVIEW OVERVIEW
(BRANDS) 4% SUPER POWER (MODELS) 2% YBR 125
3% UNITED 2% YBR 125 G
3% ROAD PRINCE 2% PASSION 70
13% OTHERS 1% GS 150 SE
42% OTHERS

IMPORTANT ASPECTS
WHEN BUYING A BIKE
Participants were asked to rate the importance of the
following aspects when buying a bike.
1 FUEL EFFICIENCY 4. ENGINE PERFORMANCE

5. VALUE FOR MONEY
2 SAFETY 6. ENVIRONMENTAL FRIENDLINESS
7. COST OF OWNERSHIP
3 COMFORT 8. FEATURES & ACCESSORIES
9. RESALE
10. DESIGN

BEST BIKE
BASED ON
ENGINE PERFORMANCE SAFETY
SUZUKI GS 150 YAMAHA YBR 125G

BEST BIKE
BASED ON
COMFORT VALUE FOR MONEY
SUZUKI GD 110S YAMAHA YBR 125

BEST BIKE
BASED ON
FUEL EFFICIENCY FEATURES & ACCESSORIES
HONDA PRIDOR SUZUKI GD 110S

BEST BIKE
BASED ON
DESIGN ENVIRONMENTAL
FRIENDLINESS
YAMAHA YBR 125 SUZUKI GD 110S

BEST BIKE
BASED ON
RESALE COST OF OWNERSHIP
HONDA CG 125 HONDA CD70

BIKES
BRAND PERCEPTION
Participants were asked to rate locally available brands for
the following criteria. Honda made it to the top.
VALUE FOR BRAND QUALITY

MONEY IMAGE
1. HONDA 1. HONDA 1. HONDA

2. YAMAHA 2. YAMAHA 2. YAMAHA
3. SUZUKI 3. SUZUKI 3. SUZUKI

STANDARD
FUELS
89% Respondents use
standard fuels. POPULARITY
RANKING
35%
27%
PSO
TOTAL
1. PSO
STANDARD 23% SHELL
FUELS
(BRANDS) 6% ATTOCK 2. TOTAL
3% HASCOL
5%
1%
OTHERS
I DON’T KNOW
3. SHELL

PREMIUM
FUELS
11% Respondents use
premium fuels.
POPULARITY
RANKING
33%
26%
PSO
TOTAL
1. PSO
PREMIUM 26% SHELL
FUELS
(BRANDS) 5% ATTOCK 2. TOTAL
4% HASCOL
5%
1%
OTHERS
I DON’T KNOW
3. SHELL

FUEL BRAND
PREFERENCE
33% Respondents said they preferred the fuel brand due
to its quality.
33% QUALITY OF THE FUEL

23% LOCATED NEAR MY RESIDENCE
15% I LIKE THE BRAND
8% RECOMMENDED BY FAMILY & FRIENDS
FUEL BRAND 6% RECOMMENDED BY MECHANIC
(PREFERENCE)
2% IT HAS A SHOP
4% PAYMENT FACILITY(DEBIT/CREDIT)
4% STAFF DEALING
2% I DON’T KNOW
3% OTHERS

MOTOR
OILS
52% Respondents prefer motor oil

from Caltex, Shell and Zic. POPULARITY
RANKING
17%
16%
ZIC
SHELL
1. ZIC
MOTOR OILS 15% CALTEX
(BRANDS) 13% TOTAL 2. SHELL
9% PSO
27% OTHERS
I DON’T KNOW
3. CALTEX
1%

MOTOR
OILS
32% Respondents get their bike’s motor oil changed from
a local retailer.
32% LOCAL RETAILER

22% MECHANIC
19% PETROL PUMP
MOTOR OILS 13% 3S DEALERSHIP
(CHANGE)
9% OFFICIAL BRAND OUTLET
2% DOOR STEP SERVICE
1% I DON’T KNOW
2% OTHERS

TYRES
75% Respondents prefer Servis,

Panther and General tyres. POPULARITY
RANKING
42% SERVIS 1. SERVIS

25% PANTHER
TYRES
12% GENERAL
2. PANTHER
(BRANDS) 5% DIAMOND
2% DUNLOP
1% GHAURI 3. GENERAL
7% OTHERS
6% I DON’T KNOW

BATTERIES
77% Respondents prefer AGS,

Exide and Osaka.
POPULARITY
RANKING
49%
17%
AGS
EXIDE
1. AGS
11% OSAKA
BATTERIES
(BRANDS) 7% VOLTA 2. EXIDE
3% PHOENIX
6% OTHERS
3. OSAKA
7% I DON’T KNOW

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TABLE OF CONTENTS

Think Wheels. Think PakWheels.

MILLION THOUSAND MILLION

1 AUTOMOBILE INDUSTRY SURVEY 2018

2 AUTOMOBILE INDUSTRY SURVEY 2018

3 AUTOMOBILE INDUSTRY SURVEY 2018

5% LESS THAN 18 YEARS 22% UNDISCLOSED

4 AUTOMOBILE INDUSTRY SURVEY 2018

5 AUTOMOBILE INDUSTRY SURVEY 2018

67% 80% YES

OF THE RESPONDENTS DRIVING 14% NO (NEVER GOT ONE MADE)

6 AUTOMOBILE INDUSTRY SURVEY 2018

7 AUTOMOBILE INDUSTRY SURVEY 2018

USED CARS NEW CARS

8 AUTOMOBILE INDUSTRY SURVEY 2018

35% WITHIN 1 YEAR

9 AUTOMOBILE INDUSTRY SURVEY 2018

8% LESS THAN 0.5 MILLION

10 AUTOMOBILE INDUSTRY SURVEY 2018

11 AUTOMOBILE INDUSTRY SURVEY 2018

12 AUTOMOBILE INDUSTRY SURVEY 2018

1 SAFETY 4. VALUE FOR MONEY

13 AUTOMOBILE INDUSTRY SURVEY 2018

LOCAL: SUZUKI SWIFT LOCAL: TOYOTA

IMPORTED: TOYOTA IMPORTED: HONDA

14 AUTOMOBILE INDUSTRY SURVEY 2018

IMPORTED: TOYOTA PRIUS IMPORTED: TOYOTA

15 AUTOMOBILE INDUSTRY SURVEY 2018

LOCAL: SUZUKI WAGON R LOCAL: HONDA CIVIC

IMPORTED: TOYOTA AQUA IMPORTED: HONDA FIT

16 AUTOMOBILE INDUSTRY SURVEY 2018

LOCAL: HONDA CIVIC LOCAL: HONDA CIVIC

IMPORTED: TOYOTA IMPORTED: HONDA

17 AUTOMOBILE INDUSTRY SURVEY 2018

LOCAL: HONDA CIVIC LOCAL: HONDA CIVIC

IMPORTED: TOYOTA IMPORTED: TOYOTA PRIUS

18 AUTOMOBILE INDUSTRY SURVEY 2018

LOCAL: TOYOTA LOCAL: SUZUKI

IMPORTED: TOYOTA VITZ IMPORTED: TOYOTA

19 AUTOMOBILE INDUSTRY SURVEY 2018

VALUE FOR BRAND IMAGE QUALITY

20 AUTOMOBILE INDUSTRY SURVEY 2018

19% Respondents are most

UPCOMING/NEW 15% NISSAN 2. KIA

21 AUTOMOBILE INDUSTRY SURVEY 2018

18% Respondents bought car

12% MEEZAN BANK

22 AUTOMOBILE INDUSTRY SURVEY 2018

71% Conventional Auto

15% BANK ALFALAH

23 AUTOMOBILE INDUSTRY SURVEY 2018

24 AUTOMOBILE INDUSTRY SURVEY 2018

24% Respondents have a

26% TPL TRAKKER

STANDARD 24% SHELL

26 AUTOMOBILE INDUSTRY SURVEY 2018

18% Respondents use

PREMIUM 27% SHELL

27 AUTOMOBILE INDUSTRY SURVEY 2018

35% Respondents said they preferred the fuel brand due to

35% QUALITY OF THE FUEL

28 AUTOMOBILE INDUSTRY SURVEY 2018

29 AUTOMOBILE INDUSTRY SURVEY 2018

28% LOCAL RETAILER