Aayush Bhardwaj 89797 13377 aayush07@gmail.

com

Profile Summary
➢ Over 6 years of experience in Retail Sales, Market Development, and Brand Management roles with Asian Paints Ltd.
➢ Proven experience in establishing niche and luxury brands as well as influencer-driven mass products
➢ Extensive exposure to Customer Insight Mapping & Engagement, Team Management, Sales Planning and delivery,
Marketing Strategy & Promotions, PLC Management, P&L Management, Supply Chain and Project Management
➢ Self-driven and an effective communicator with excellent analytical, inter-personal and leadership skills

Education
Year Degree Institute/University Percentage/CGPA Remarks
2012 MBA (Marketing) FMS, University of Delhi 66.7% CAT – 99.34 percentile
2010 B. Tech (E&CE) NIT Hamirpur (H.P.) 8.04/10 AIEEE – State Rank 29
2006 SSC H.P. Board of School Education 79% Ranked 60th in the state
2004 HSC ICSE 88.8% Ranked 2nd in the school

Work Experience
Asian Paints Ltd. Nov 2016 – present
Role Senior Brand Manager – Tools and Implements
Category Management: Building the “TruCare” Brand
• Product management for a portfolio of 50+ products in a category requiring hyper-localization
• Implement regionalized cross-channel sales initiatives for achieving revenue and volume targets
• Marketing Communication including a development of digital campaign focused on building both Brand
Salience & Product Benefit Communication for the mother brand “TruCare”
• New Product Development and GTM strategy basis market-specific requirements
• Cross-functional integration with internal stakeholders and international brand partners (Orkla House
Responsibilities
Care, Norway) for product development, testing, launches and PLC management
• Portfolio P&L Management upto the Gross Margin level
Project Management: Operations & Supply Chain Management
• Project Management: Overall management overview of the vendor factory operations and processes
• Driving capacity improvements & production efficiencies to effect cost reductions & profitability
• Supply Chain Management: Demand Forecasting, Distribution and inventory management

✓ Aided category revenue target achievement after a gap of 2 years, with CAGR growths over 40%
✓ Developed and launched 18 new products, contributing 49% to portfolio top line and discontinued 15
others in line with market evolution and requirements
Achievements
✓ Developed and deployed customized e-learning modules for team members & 20,000+ customers
✓ Effected reduction in overall inventory levels by 25% while maintaining 95% OFRs
✓ New packaging implemented, enabling 40% reduction in packaging cost and 20% higher throughput

Asian Paints Ltd. Dec 2014 – Oct 2016

Role Market Development Manager: NCR and Haryana
Niche Category Development: Luxury Wood Coatings | “Nilaya” Wallpapers
• Establishment of Nilaya Wallpapers as a niche segment with a targeted market share of 5% overall and
Responsibilities 40% at the available retailer set over a 3-year horizon
• Achievement of revenue targets and a market share of 15% for the Luxury Wood Coatings category with
a team of 8 officers
 Customer Engagement & Experience
• Custodian, Beautiful Homes Initiative: the largest consumer-focused initiative with a direct reach of over
75,000 consumers across NCR and drive customer satisfaction and brand recall
• Drive long-term influencer engagement aimed at increasing market share and seeding new products
Marketing Communications
• Manage the in-store consumer experience across the 34 “Colour Ideas” retail channel partner stores
across NCR & Haryana including customer journey, promotions and merchandising
• ATL communication: Newspaper/Cable ads aimed at product/partner promotion
• Influencer/Consumer focused Activations across the entire network including POS activities and
communication elements
✓ Achieved 150% of the target numbers for Nilaya, with a 4-fold revenue increase and Highest Value
Turnover nationally, with share of 35% at retailer set over 2 years
✓ Highest Value turnover amongst all sales regions for Luxury Wood Finishes in 2015-16, with market
Achievements share gain of 5%, closing the year at 12%
✓ Runners-up, the National Level Presidential Challenge for Nilaya range of Wall Coverings
✓ BH Initiative: 130% of target numbers with highest brand recall & consumer satisfaction rating
✓ Contractor Engagement: Outreach, engagement and training activities done for 10,000+ contractors

Asian Paints Ltd. Dec 2012 – Nov 2014

Role Area Manager, Retail Channel Sales, Western UP
• Managed net revenue over INR 140 crore with a team of 12 officers and 2 off-roll employees
Responsibilities • Responsible for managing 300+ network partners, accounts receivables and warehouse operations
• Drove Customer Engagement and Satisfaction via market -specific initiatives and complaint resolution
✓ Overachieved the targeted numbers and rated among the top 25% of managers in both the years
✓ Consistent National Winner of the Tractor Emulsion sales contest over 3 consecutive quarters
Achievements ✓ Expanded the network by over 30%, also gaining over 3% market share
✓ Achieved collection efficiency over 97% & the highest dealer satisfaction scores in both the years
✓ Successfully set up 2 new warehouses and ensured smooth transitions for team & network

Asian Paints Ltd. May 2012 – Nov 2012

Role Management Trainee – Secunderabad
Responsibilities • Understanding of sales and commercial operations under guidance of the Regional Manager, AP&TG
✓ Amongst the first 20% to get posted in a batch of 40+ trainees basis performance
Achievements
✓ Designed and executed a training module for 1000+ contractors across AP & Telangana

Johnson & Johnson Medical India – Summer Intern April 2011 - June 2011
Deliverables • Competitive bench-marking and perception mapping for the DePuy Spine Business Vertical
Achievements ✓ Adjudged among the top 20% of the interns and presented the findings to the MD, J&JMI

Other Achievements
Key • Life Member, Mensa India with a Top 1 percentile IQ rating
Achievements • Recipient, Merit Scholarships for 6 consecutive years (2004-10) basis annual academic performance
and Awards • Multiple awards and honors in quizzing and debates at the State and District level
• Member, Placement Cell, NIT Hamirpur, coordinated placement activities for over 300 students
Positions of
• Served as Joint Secretary and PR Coordinator during Annual College Fests
Responsibility
• Associate, Entrepreneurship Cell, FMS Delhi