QUESTIONNAIRE FOR CUSTOMERS

1. Name:

2. Age

a) Below 20 b) 21-30

c) 31-40 d) 41-50

e) Above 50

3. Gender

a) Male b) Female

4. Occupation

a) Government/Public sector b) Private sector

c) Professional d) Business man

e) Others

5. Annual income

a) Below 50,000 b) Below 1 lakh

c) 1 lakh- 2 lakh d) More than 2 lakh

6. Size of the family

a) Below 2 b) 2-3

c) 4-5 d) 6-7

e) Above 7

7. Do you use an air conditioner?

a) Yes b) No

8. What is the Brand Name of your air conditioner?

a) LG b) Samsung

c) Carrier d) Voltas

e) Godrej f) any other (specify)

9. Reason for preference of your brand.

a) Price b) Quality
c) Less power consumption d) less maintenance

e) Effective after sales service

10. In your opinion which media attracts and influences your purchase decision for an
air conditioner?

a) TV ad. b) News Magazine

c) Friends and relatives d) Show room

e) Others

11. Kindly Tick your satisfaction level regarding the brand of air conditioner you use.

Sr. Factors Highly Satisfied Neutral Dissatisfied Highly

No. Satisfied Dissatisfied

1. Price

2. Packaging

3. Product
Demonstration

4. Cooling effect
like
temperature,
humidity etc.

5. Noise Level

6. Power
Consumption

7. Maintenance

8. Satisfaction
Level

9. Design &
Compactness

10. Features /
Accessories
 11. Warranty
Response

12. After Sales

Service

13. Offers Social

Status

14. Adopts CSR

15. Online &

Offline
Review of
product

12. Did the dealer help you in getting the finance for the purchase of the air
conditioner?

a) Yes b) No

13. If not what is your mode of Purchase?

a) Cash b) Credit Purchase

c) Instalment purchase d) Discount Sale

e) As a Gift

14. Will you recommend your brand to your friends and relatives?

a) Yes b) No

15. Give your suggestions to improve your favourite product.

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