To study and understand the marketing strategies of ITC

The purpose of the research is to analysis the consumer behaviour while purchasing ITC products.

1. Name* _______________________________________
2. Age*: ☐ 18-25 ☐ 26-30 ☐ 31-35 ☐ 36-40 ☐ 41-45 ☐ 46-50 ☐ 50+
3. Gender*: ☐ Male ☐ Female
4. Ph. No.* ______________________________________
5. Email ID* ______________________________________
6. Occupation*: ☐ Student ☐ Employed or Self-employed ☐ Professional
7. How many members are there in your family. ☐ 1-2 ☐ 2-3 ☐ 4-5 ☐ 6-7
8. What is the amount of your spending on monthly grocery and confectionaries?
☐ 1000-2000 ☐ 2000-3000 ☐ 3000-4000 ☐ 4000-5000 ☐ above 5000
9. What influenced you to buy a particular brand?
☐ Attractive packaging ☐ Shop display & Advertising ☐ Word of mouth ☐ Dealer ☐ Other
10. The main reason for consumption of ITC products is?
☐Taste ☐ Nutritional Quality ☐ Price ☐ Easily availability
11. Promotional schemes affect the purchasing decision
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
12. The advice of Retailer and Promoters affects your buying decision at the last.
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
13. Attractive Packaging motivates and enables customer to buy the product
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
14. If ITC launches different promotional schemes on their products, what factor will change your buying decision?
☐ Money Back Offer ☐ Price on bottle cap ☐ Bumper price ☐ Free additional product ☐ Dis-agree
15. If a particular brand of ITC is not available, you will?
☐ Drop the idea of buying ☐ Try another outlet ☐ Try another brand. ☐ Ask to make the brand available.
16. Visual advertisements on television are more effective then audio advertisements on Radio.
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
17. Low priced products are preferred over high priced products?
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
18. Do you buy small packets of FMCG products in comparison to bigger packets?
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
19. Which one of the following strategies affect your selection? ☐ Discount Policy ☐ Promotional Policy
20. According to you, In-store advertising affects your purchase decision? ☐ YES ☐ NO
21. Presence of celebrities in the advertisements influences you to buy a product?
☐ Strongly Agree ☐ Agree ☐ Neutral ☐ Strongly Disagree ☐ Dis-agree
22. Among different advertisement techniques, which of the following you like most?
☐Media & Print Media ☐Radio ☐Melas/fairs ☐ Wall Painting ☐Billboards