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2
Introduction
To better manage the issues arising from the growing tourism demand in urban
destinations it is essential to understand resident's experiences and perceptions
on city tourism.
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Methodology
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Key Findings
© 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be
disclosed or reproduced without the prior written consent of Ipsos.
5
47% of respondents think ‘they reside in cities with a high number of tourists’.
On the positive side, 52% of respondents think tourism has a big or moderate impact in
generating wealth and income. On the other spectrum, 46% of respondents think it ‘creates
overcrowding’.
49% of respondents feel that there should be measures to better manage tourism.
Respondents are most supportive of the following measures: ‘improve infrastructures and facilities’
(72%) and ‘create experiences and attractions that benefit both residents and visitors’ (71%),
whereas only 12% think that there should be limitations to the number of visitors.
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The results reveal significant differences according to respondents’ socio-demographic profiles:
By age: young respondents (under 34 years old) show more awareness of the positive and
negative impacts and are also more favourable to implement restrictive measures to manage
tourism, while older respondents (above 50 years old) perceive less the negative impacts of
By education level: more awareness of the positive and negative impacts of tourism from
those who possess a high level of education. However, no differences can be perceived
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By travelling frequency: the number of respondents who consider they live in cities with a
high number of tourists increases with how frequent they travel. The same occurs with
whether they feel that there should be measures to better manage tourism.
Age, education level and travelling frequency of respondents are factors that contribute to
increase and decrease the awareness of the impacts of tourism and respondents’ preferences
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Q1. Do you think you live in a city with a high number of tourists?
47% of respondents think ‘they reside in cities with a high number of tourists’.
Australia 68%
Argentina 63%
Sweden 61%
Spain 59%
Canada 50%
TOTAL Hungary
Republic of Korea
50%
45%
Yes
United Kingdom 44%
Italy 43%
Poland
Yes USA
42%
38%
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Q1. Do you think you live in a city with a high number of tourists?
By socio-demographic profile
Sex
Male 47%
Female 47%
Age
34 years old or under 49%
From 35 to 49 years old 47%
Low 41%
Education
level
Medium 47%
High
Yes
52%
47% Household
Income
Low 47%
Medium 47%
High 48%
Big Impact Moderate Impact Low Impact No Impact Big + Moderate Impact
Creates new offers and leisure activities 15% 35% 27% 23% 50%
Increases cost of goods and services 15% 30% 29% 26% 45%
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Q2. How does tourism impact your city? (by country)
Generates wealth Creates intercultural Creates new offers and Creates more jobs Creates overcrowding on the Increases cost of Increases cost of goods Increases cost of
and income exchanges leisure activities streets/shops/transports housing and services transport
Republic of Korea 54% 64% 55% 53% 65% 65% 70% 61%
United Kingdom 55% 47% 48% 53% 45% 39% 35% 31%
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Q2. How does tourism impact your city? (by socio-demographic profile)
Generates wealth Creates intercultural Creates new offers and Creates more jobs Creates overcrowding on the Increases cost of Increases cost of goods Increases cost of
and income exchanges leisure activities streets/shops/transports housing and services transport
Sex
Male 53% 50% 50% 48% 45% 46% 45% 38%
34 y/o or under 55% 55% 54% 49% 50% 43% 49% 41%
From 35 to 49 y/o 51% 48% 49% 47% 46% 44% 44% 35%
50 y/o or over 51% 48% 48% 47% 41% 42% 41% 31%
Education
level Low 47% 45% 44% 41% 41% 41% 41% 33%
Household
income Low 49% 49% 48% 43% 46% 46% 45% 37%
Medium 54% 51% 51% 50% 46% 46% 45% 36%
High 56% 53% 53% 51% 47% 46% 47% 37%
Argentina 75%
Spain 69%
Republic of Korea 67%
Poland 64%
Italy 64%
TOTAL Hungary
Australia
61%
49%
Yes
Sweden 48%
Belgium 46%
Canada 41%
Yes France 37%
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Q3. Do you think there should be measures to manage tourism better in
your city?
By socio-demographic profile
Sex
Male 50%
Female 47%
Age
34 years old or under 49%
From 35 to 49 years old 48%
Yes
Low 45%
Education
level Medium 51%
High
Yes
50%
49%
Household
income Low 48%
Medium 48%
High 52%
Create experiences and attractions that benefit residents as well as visitors 71%
Promote the dispersal of visitors within the city and beyond 35%
n
Limit the number of tourism establishments 16%
n
Limit the number of visitors 12%
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Q4. What measures do you think are more adequate to deal with the increase in
the number of tourists to your city? (by country)
Rep. of United
Argentina Australia Belgium Canada France Germany Hungary Italy Japan Poland Spain Sweden USA
Korea Kingdom
Improve infrastructures and facilities 79% 75% 64% 68% 66% 66% 89% 80% 74% 68% 69% 73% 61% 67% 67%
Ensure local communities benefit from tourism 71% 77% 61% 75% 66% 50% 57% 69% 66% 57% 66% 55% 67% 74% 71%
Communicate with and engage visitors 46% 47% 38% 47% 47% 50% 52% 60% 55% 36% 55% 37% 55% 47% 49%
Promote tourism to other type of visitors 54% 33% 46% 42% 49% 41% 50% 48% 38% 43% 46% 47% 53% 42% 41%
Promote dispersal visitors all year long 47% 27% 47% 40% 35% 48% 38% 34% 48% 70% 24% 43% 33% 34% 27%
Set a System to measure and monitor tourism 27% 43% 44% 37% 42% 27% 29% 29% 22% 32% 57% 36% 28% 38% 42%
Stop tourism promotion 6% 6% 13% 5% 11% 20% 2% 5% 10% 9% 9% 13% 12% 12% 12%
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Q4. What measures do you think are more adequate to deal with the increase in
the number of tourists to your city? (by socio-demographic profile)
Household
Education
Sex Age income
level
Improve infrastructures and facilities 72% 72% 73% 68% 72% 77% 71% 73% 73% 69% 72% 75%
Ensure local communities benefit from tourism 65% 65% 66% 61% 65% 69% 63% 65% 67% 62% 66% 66%
Communicate with and engage visitors 48% 47% 49% 48% 46% 49% 50% 47% 47% 46% 49% 47%
Promote tourism to other type of visitors 46% 47% 44% 45% 47% 46% 49% 46% 43% 48% 43% 48%
Promote dispersal visitors all year long 40% 39% 41% 39% 40% 41% 39% 42% 39% 38% 40% 40%
Set a System to measure and monitor tourism 36% 36% 36% 38% 37% 32% 34% 34% 40% 36% 38% 36%
Yes
have travelled to
No
not travelled to an
international an international
destination destination
58% 42%
Medium frequency
34% Only domestic travel 11% traveller (2 trips/year)
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Q1. Do you think you live in a city with a high number of tourists?
Q5. How many times have you travelled to an international destination during 2018
(one night minimum)?
Generates wealth Creates intercultural Creates new offers and Creates more jobs Creates overcrowding on the Increases cost of Increases cost of goods Increases cost of
and income exchanges leisure activities streets/shops/transports housing and services transport
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