Diagram 2: The e-commerce ecosystem in Cape Town

Software and app development Payment gateways Online traffic marketing

Fontera, Alacrity, Peruzal, Refresh, Pay U, Payfast, PayGate, Quirk, Glow, Liquorice,
Creative Media, Realm Digital Peach Payments IncuBeta

TRADITIONAL RETAILERS E-TAILERS LOGISTICS

Companies in Cape C2C e-commerce B2C and B2B e-commerce In-house:
Town with a strong Online classifieds: • Mr Delivery
General retail: Niche retail:
e-commerce presence • Gumtree (1) * (Takealot)
• Takealot (4&6) † • Yuppiechef (7)
• Woolworths • OLX (2) • NetFlorist
• Pick n Pay Outsourced:
Clothing and • Seeds for Africa
• Clicks • On the dot
accessories:
• Zando (8) Travel and hospitality: • RAM
• Spree (7) • SafariNow • ARAMEX
• Superbalist (9) • TravelGround
• Ruby Box • Lekkeslaap

E-goods: Price comparisons:

• Quicket • Price Check (5)
• Travelstart

INDUSTRY BODIES
NNERS
• Cape IT Initiative (Capaciti, Bandwidth Barn) WI E-COMMERCE AWARDS 2016
Takealot
AWARD

• Silicon Cape
• Ecommerce Forum Africa SA’s favourite e-commerce website, best mobile store
• CodeX Yuppiechef
• Launch lab Best e-commerce store, best shopping process

* Numbers in brackets indicate the company’s ranking among the most-visited e-commerce websites in South Africa.
† Prior to the Takealot/Kalahari merger, Kalahari’s website was ranked 4th, and Takealot’s 6th.