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7
MARKET COMPETITION, AND
9
IMPACT OF HIGH-SPEED RAIL ON
11
AIRLINES IN CHINA
13 Hangjun Yang, Qiong Zhang and Qiang Wang
15
17
ABSTRACT
19 In this chapter, we will review the history, deregulation, policy reforms, and
airline consolidations and mergers of the Chinese airline industry. The mea-
21 surement of airline competition in China’s domestic market will also be dis-
cussed. Although air deregulation is still ongoing, the Chinese airline industry
23 has become a market-driven business subject to some mild regulations. Then,
we will review the impressive development of the high-speed rail (HSR) net-
25 work in China and its effects on the domestic civil aviation market. In gen-
eral, previous studies have found that the introduction of HSR services has a
27 significant negative impact on airfare and air travel demand in China. The
rapidly expanding network of HSR has important policy implications for
29 Chinese airlines.
37
39
41
Airline Economics in Asia
Advances in Airline Economics, Volume 7, 79101
43 Copyright r 2018 by Emerald Publishing Limited
All rights of reproduction in any form reserved
45 ISSN: 2212-1609/doi:10.1108/S2212-160920180000007006
79
80 HANGJUN YANG ET AL.
1 1. INTRODUCTION
The Chinese airline industry has experienced rapid growth, and its annual air
3
passenger traffic has grown by approximately 17% over the past three decades.
Since 2005, China has become the second largest air transport market in the
5
world only after the United States. Brian Pearce, a chief economist from
7 the International Air Transport Association (IATA), said that more than half of
the global aviation industry profits in 2010 came from the Asia-Pacific region, a
9 phenomenon largely attributed to strong growth in the Chinese market (Yu,
2010). According to forecast by IATA, the Chinese airline market will continue
11 its rapid, albeit at a slower rate, growth in the next 20 years, and China will
overtake the United States as the world’s biggest passenger market by 2024 and
13 will be a market of 1.3 billion air passengers in 2035.1 Air transportation is also
the fastest growing mode of the three most popular intercity transport modes in
15 China (road, railway, and air), with its proportion rising steadily every year
(National Bureau of Statistics of China, 2012).
17 The unprecedented growth is due in large part to a series of consolidations
and policy reforms, which have transformed the Chinese airline market (e.g.,
19 Zhang & Chen, 2003; Zhang & Round, 2009, 2011; Zhang, 1998). In October
2002, for example, the industry witnessed a major consolidation, with the central
21 government merging 10 state-owned airlines into three airline groups: Air
China, China Eastern Airlines, and China Southern Airlines (so-called the Big
23 Three). The “Big Three” airline groups serve as the country’s trunk carriers,
whereas several local airlines and a few privately-operated airlines serve more or
25 less as “fringe” carriers.2 Furthermore, a number of policy options have been
enacted to promote the reform and development of the market. For instance, in
27 2004, the “Price of Domestic Air Transport Aviation Reform Program” was
implemented by the National Development and Reform Commission (NDRC)
29
and the Civil Aviation Administration of China (CAAC), both forming as the
industry’s regulatory body. Under the new policy, the pricing model is changed
31
from direct management to indirect management, with the government regulator
determining the benchmark price and the floating bands while airlines determin-
33
ing their prices within the specified range. As a result of this and other regula-
35 tory policy changes, which will be discussed in Section 2, the Chinese airline
industry has been significantly liberated.
37 After the rapid development of this industry over the last three decades, the
government is contemplating whether, and how, further market-oriented policy
39 reforms should be carried out. There are two very different views on the reforms
and their effectiveness in promoting airline competition in China. One view is
41 that the Chinese airline industry has achieved a certain degree of competitive
vigor as a result of a steady, in-depth marketization process and proper policy
43 formulation and implementation. The other view is that the market-oriented
reforms have not effectively weakened the market power of state-owned airlines;
45 consequently, they have not promoted effective competition in the market
(Zhang, Yang, Wang, & Zhang, 2014).
Airlines in China 81 AU:2
1 The first high-speed rail (HSR) line in China began operating between
Beijing and Tianjin (115 km) shortly before the 2008 Beijing Olympic Games.
3 Since then, HSR services have also been opened in different city-pair markets,
one after another (Fu, Zhang, & Lei, 2012). The Chinese government has made
5 massive investments and impressive progress in the HSR development. The cur-
rent HSR route coverage in China (22,000 km) is larger than the rest of world
7 together. Furthermore, the HSR network is still rapidly developing in China.
According to the new “Mid- and Long-Term Railway Network Plan,” the
9 Chinese HSR network will have 38,000 km passenger-dedicated lines in opera-
tion and about 80% of China’s domestic aviation market will be overlapped by
11 HSR lines by 2025.
Many studies found that the entry of HSR promotes competitive pressure on
13 airlines in terms of passenger demand and airfare (Dobruszkes, Dehon, &
Givoni, 2014). For example, the opening of Shinkansen in Japan reduced air
15 passenger traffic significantly, and the introduction of Korean Train Express
(KTX) in 2004 affected both passenger demand and airfare (Chang & Lee,
17 2008; Suh, Yang, Lee, Ahn, & Kim, 2005; Vickerman, 1997). However, Fu
et al. (2012) found that the HSR network affected some air routes in China, but
19 it did not pose a significant threat to the overall airline industry. Since its debut
in 2008, the Chinese HSR network has seen an average annual growth of over
21 30% in passenger traffic. As of October 2013, China’s HSR lines were carrying
twice as many domestic passengers as the country’s airlines (Bradsher, 2013).
23 There were more than 5 billion passengers on the Chinese HSR network from
20082015. The total ridership was over 1.1 billion in 2015 alone, making
25 China’s HSR lines the most heavily used in the world (Xing, 2016). Meanwhile,
the Chinese domestic air transport market has also been expanding quickly and
27 the average annual growth rate from 2008 to 2013 was over 12% (CAAC, 2014).
Quite a few scholars found that the HSR is a strong competitor of air trans-
29 port on short- and medium-distance routes (Givoni & Banister, 2006; Hu,
Wang, Jin, & Ding, 2015). For instance, Rothengatter (2011) pointed out the
31 distance which has a fierce competition between civil aviation and HSR is from
400 to 800 km. Jorritsma (2009) concluded that the HSR occupancy rate could
33 reach 5090% if the travel time of HSR was in 23 hours. Not surprisingly, the
difference between airfare and HSR fare plays an important role when passen-
35 gers choose between air transport and HSR (Dobruszkes, 2011). Dobruszkes
(2011) recognized that HSR travel time was a key competitive factor in the
37 Western European market. Behrens and Pels (2012) studied the travelers’ behav-
ior in the London-Paris market and found that HSR’s frequency and travel time
39 were the main determinants of travel behavior. Some studies showed that mar-
ket structure and degree of competition vary dramatically on thick and thin air-
41 line routes (Bhadra & Kee, 2008; Graham, Kaplan, & Sibley, 1983). The
Chinese HSR network provides parallel services to many air routes and has dif-
43 ferent impacts on air routes with different distances and traffic volumes (Zhang,
Yang, & Wang, 2017).
45 This chapter reviews the history, deregulation, policy reforms, and airline
consolidations and mergers of the Chinese airline industry. Since HSR is
82 HANGJUN YANG ET AL.
1 developing rapidly in China and brings a huge challenge to airlines, the HSR
development and its effects on the airline industry will also be reviewed. The rest
3 of the chapter is organized as follows: Section 2 reviews the history and deregu-
lation process of the Chinese airline industry. Section 3 discusses airline consoli-
5 dations and mergers in China, and reviews the literature on the measurement of
airline competition in China’s domestic market. Section 4 first reviews the HSR
7 development in China and then analyzes the effects of HSR on the Chinese air-
line industry. The last section summarizes and identifies the research gaps and
9 opportunities.
11
2. HISTORY AND DEREGULATION OF CHINA’S AIRLINE
13 INDUSTRY
Zhang and Round (2008) and Shaw, Feng, Chen, and Zhou (2009) reviewed the
15
deregulation process of the Chinese air industry until 2004. Wang, Bonilla, and
Banister (2016) reviewed the deregulation process until 2012. In order to give a
17
complete picture of the deregulation process of China’s airline industry, we will
still review the early periods discussed in previous studies. In particular, we fol-
19
low the structure of Zhang and Round (2008) and update the content by cover-
ing more recent deregulation, policy reforms and airline consolidations in
21
Sections 2 and 3.
23
2.1. Civil Aviation under Central Planning (before 1978)
25 Before the founding of the People’s Republic of China (PRC) in 1949, air trans-
port in China was closely related to military needs, and civil aviation was very
27 limited. Most airlines were controlled by the government. The CAAC was estab-
lished in November 1949. The industry experienced losses from 1949 to 1978,
29 even after taking into account the central government’s subsidies to the industry
(Zhang, 1998). Until 1978, the air transport was fully controlled by the central
31 government under the CAAC, which operated in a military or semi-military
style, collaborating with the Air Force. The CAAC was responsible for plan-
33 ning, building, and operating airports and air routes. All the airlines and the
flights were centrally controlled in a tightly regulated system.
35
2.2. Transition from Central Planning to Market Orientation with Ongoing
37
Reforms (19781996)
39 Since China’s economic reform in 1978, the CAAC started to take cautious mea-
sures to change the way it regulates the airline industry. In 1980, the CAAC
41 became independent from the military, and then implemented various reform
measures: separating the management of airlines, airports, and the CAAC cen-
43 tral office; transforming airlines into profit-driven business entities; and allowing
local governments to operate their own airlines and encouraging competition
45 (Jin, Wang, & Liu, 2004). In 1987, six state-owned airlines (Air China, China
Eastern Airlines, China Southern Airlines, China Southwest Airlines, China
Airlines in China 83
1 Northwest Airlines, and China Northern Airlines) were set up. The CAAC,
however, remained as both the regulator of the air transport industry and the
3 manager of airports, airlines, and other air transport services.
All Chinese airlines were strictly regulated by the CAAC in all aspects with
5 very limited competition among airlines. Until 1996, carriers competed with
each other through standard services and safety record rather than airfares and
7 service quality. Indeed, passengers had no brand loyalty since many carriers had
only been established recently and were quite homogeneous in price and service
9 due to the tight regulation. As a result, although the industry started to transit
from central planning to market orientation, there was little competition
11 between different airlines.
13
2.3. Deregulation of Airfare and Route Operation, and Privatization (after 1997)
15 The third stage of airline industry development in China started in 1997. The
main features of this stage are deregulation of airfare and route operation, and
17 privatization.
1 Therefore, we may conclude that the Chinese airline pricing is indeed a market
process.
3
2.3.2. Deregulation of Route Entry and Exit
5 In 1996, the CAAC issued the “Regulation on Operation of Chinese Civil
Aviation Domestic Routes and Flights.” Under the Regulation, for any entry to
7 and exit from a route, and for an increase in the number of flights on any route,
airlines must submit an application to the CAAC for approval in advance. Since
9 2000, the CAAC has gradually loosened the criteria for route entry and exit in
the domestic market.
11 In March 2006, the CAAC implemented the “Regulation on Operation on
Domestic Routes.” With this new regulation, except for some routes with high
13 traffic volume (15 busiest domestic air routes) and routes linking the busy air-
ports (eight busiest airports, i.e., Beijing, Shanghai’s Pudong and Hongqiao,
15 Guangzhou, Shenzhen, Chengdu, Kunming, and Dalian), airlines are allowed to
enter into and exit from a route without prior CAAC approval. That is to say,
17 airlines may begin or stop services in most domestic markets without the CAAC
conducting a case-by-case review of the applications.
19
2.3.3. Privatization
21
In 1994, the CAAC and the Ministry of Foreign Trade and Economic
Cooperation issued the “Notice on Policies Concerning Foreign Investment in
23
Civil Aviation.” This notice allowed foreign investors to invest in Chinese air-
lines, to construct airports with Chinese partners.
25
In 1997, China Eastern Airlines was listed on the New York, Hong Kong,
and Shanghai stock exchanges, which can be considered the first step of privati-
27
zation of Chinese airlines. A few months later, China Southern Airlines was also
29 listed on the New York and Hong Kong stock exchanges and later listed on the
Shanghai stock market as well in 2003. Then, Air China succeeded in listing its
31 shares on Hong Kong and London stock exchanges in 2004. Besides the “Big
Three” carriers, many other airlines had also listed their shares domestically or
33 overseas, such as Hainan Airlines, Shanghai Airlines, and Shenzhen Airlines.
In August 2002, the “New Regulations for Foreign Investment in the Civil
35 Aviation Industry” was implemented. Under the new regulation, foreign inves-
tors were allowed to invest in all domestic airlines and general aviation compa-
37 nies, and air-related projects in refueling, aircraft maintenance, air freight, and
storage. In August 2005, the “Regulation on Domestic Investment on Civil
39 Aviation” was put into place and allowed domestic investors to invest in civil
aviation.
41 The relaxation of regulation on investment in civil aviation encouraged the
establishment of private airlines. The number of private airlines grew rapidly,
43 with new airlines being established for expanding local markets. The very broad
perspective on “opening up” allowed local authorities to establish their own air-
45 lines for attracting investment. Most of those private airlines positioned them-
selves as low-cost carriers (LCCs). The most successful one is Spring Airlines,
Airlines in China 85
1 which is the largest LCC in China.3 As a response to the rapid growth of airlines
and a particular concern over aviation safety, the CAAC prohibited the estab-
3 lishment of new airlines in 2007. The ban was valid until May 2013 when the
CAAC reopened the door for new airline establishments.
5 Almost all Chinese airports are public-owned, which mirrors airport owner-
ship rates in the United States. Nevertheless, many airports are listed on stock
7 markets or jointly invested by private sectors. For example, the Beijing
International Airport, the second largest airport in the world only behind the
9 Atlanta International Airport, was successfully listed on the Hong Kong Stock
Exchange in 1999. The Airport Authority of Hong Kong took a 35% share of
11 the Hangzhou International Airport, which is China’s tenth largest airport.
Hangzhou Airport is the main hub for flights into the eastern province of
13 Zhejiang. Furthermore, the CAAC completed the transfer of ownership and
management of all airports (except for Beijing and Tibet airports) to local gov-
15 ernments by 2004, in a process called “airport localization.” The program pro-
vided more incentives for local governments and private investment for
17 constructing and improving airports, and it made the airports more financially
accountable and efficient (Yuen & Zhang, 2009).
19
29
3.1. Airline Consolidations in China
31 3.1.1. Elimination of the Regional Airlines
In 1994, the first airline merger happened in China when Fujian Airlines was
33 taken over by Xiamen Airlines. Several other small airlines in severe financial
losses were taken over after 1997 with the onset of the third stage of the deregu-
35 lation process. China Eastern Airlines acquired China Great Wall Airlines and
Wuhan Airlines in 1998 and 2002, respectively. As a result, China Eastern
37 Airlines extended its base from East China to two north provinces (Shanxi and
Hebei) and one central province (Hubei). For similar reasons, China Southern
39 Airlines merged Guizhou Airlines and Zhongyuan Airlines in 1998 and 2000,
respectively. Hainan Airlines also acquired Chang’an Airlines and China
41 Xinhua Airlines in 2000 and 2001, respectively. As a result, Hainan significantly
expanded its network nationwide (Zhang & Round, 2008).
43
3.1.2. Consolidation into the “Big Three” Airline Groups
45 The CAAC advocated airline consolidation to create more cost-efficient airlines
that could achieve economies of scale. The Chinese airline industry has
86 HANGJUN YANG ET AL.
1 Unlike the MU-FM merger, Air China and Shenzhen Airlines were based in
separate airports and thus their networks had little overlap. Therefore, the CA-
3 ZH merger was of complementary nature while the MU-FM was regarded as a
parallel merger in terms of their route systems. Another notable difference
5 between these two mergers is that the MU-FM merger is more state-led, while
the CA-ZH merger is more market-driven.
7 At this stage of airline industry development, China’s airline deregulation is
only partial because the Chinese government wants to protect its growing
9 domestic market. A key challenge for China is whether to first open up the air-
lines domestically and then to follow this with international agreements for fur-
11 ther deregulation. Chinese airlines have limited market power internationally,
unlike the more mature airlines in the United States and Europe where the air
13 transportation is more deregulated. The latter two regions have a much more
extensive international network of routes, more market power, financial
15 resources, and the larger fleets (Fu, Oum, & Zhang, 2010). China has not yet fol-
lowed this road because it wishes to create national champions before competing
17 internationally. Therefore, the strategy of the Chinese central government has
been airline consolidation and a further strengthening of the “Big Three”
19 through mergers and acquisitions (Lei & O’Connell, 2011; Ma et al., 2017a).
This institutional dimension differs from the path taken to market-driven con-
21 solidation in the United States and Europe.
In summary, the Chinese airline industry has passed through many changes
23 from a semi-military era of strict regulation to a transitional stage, then an era
of state-led consolidation and privatization, and it is now entering an era of
25 market-led consolidation, new entrants, and deregulated competition with the
full impacts yet to be realized and assessed. This process is foremost highlighted
27 by the transforming role of the CAAC from being a “two-headed” regulator
and operator to a lesser role of supervision. The airline deregulation since the
29 1980s has been partially successful, and this success has been associated with the
rapid increase in air travel demand. Therefore, we may conclude that although
31 the Chinese airline industry is still subject to some regulation, it is entering a
market-driven business and will finally become a fully deregulated industry in
33 the long run.
1 To the best of our knowledge, Zhang, Yang, and Wang (2013) is the first
effort to estimate market conducts in China’s domestic air transport market
3 using both real demand and fare data of the “Big Three.” The authors focused
on the three busiest airline routes that link Beijing, Shanghai, and Guangzhou.
5 The three megacities have four of the largest hub airports in China, namely
Beijing Capital International Airport, Shanghai Pudong International Airport,
7 Shanghai Hongqiao International Airport, and Guangzhou Baiyun
International Airport. The routes in these three cities are the busiest in China,
9 and the headquarters of the three major airlines are located in these three cities,
namely Air China in Beijing, China Eastern in Shanghai, and China Southern in
11 Guangzhou. According to the Statistical Data on Civil Aviation of China pub-
lished by the General Administration of Civil Aviation of China (CAAC,
13 20012011), the total capacity of the four airports has been accounting for
around 35% of all airport capacity in China since 2000. The three routes linking
15 Beijing, Shanghai, and Guangzhou are very profitable, resulting in all airlines
wanting to operate flights on these routes. These routes have now been dubbed
17 as the “golden routes.” To some extent, competition among the airlines on these
routes is a microcosm of the tight competition in the entire Chinese market. The
19 distribution of airline market power in these routes also reflects the market
power in the whole market.
21 Following the methodology proposed in Brander and Zhang (1990, 1993)
and Oum, Zhang, and Zhang (1993), Zhang et al. (2013) estimated the market
23
conduct parameters of the three busiest Chinese airline routes that are domi-
nated by the three major carriers. Specifically, the conduct parameter is
25
defined as
27 dQ p MCi η
¼ ; ð2Þ
dqi p Si
29
1 Zhang et al. (2014) first estimated the Lerner indices and used the indices to
measure the extent of airline market competition in China. Then they investi-
3 gated the explanatory factors of market power so as to determine the sources of
market power. They used the panel data of the “Big Three” carriers and focused
5 on the routes connecting China’s three largest cities namely Beijing,
Shanghai, and Guangzhou to all the Chinese provincial capital cities (except
7 Lhasa, the capital city of Tibet) and sub-provincial cities. These three aviation
centers and the other capital cities are important in terms of their dominant
9 share of overall domestic air travel, and these cities are situated throughout the
country. Competition among airlines on these routes reflects the competitive sit-
11 uation of almost the entire Chinese aviation market and thus determines to a
large extent the welfare impact of the industry.
13 In Zhang et al. (2014), the Lerner index is defined as
17 where Lijt is the Lerner index of carrier i on route j in time-period t, Pijt is the
per-passenger price of airline i on route j in period t, and MC ijt is corresponding
19 marginal cost. The index Lijt ranges from 0 to 1. Larger values of Lijt indicate
stronger market power of firm i on route j in period t, whereas 0 represents per-
21 fect competition. Denoting the price elasticity of demand as η, it is straightfor-
ward to show that the Lerner index is given by: (1) L ¼ 1=η for a monopolist;
23 (2) Lijt ¼ sijt =η under Cournot competition, where sijt is the market share of firm
i on route j in period t; and (3) Lijt ¼ 0 under perfect competition.
25 The authors found that there exists a certain degree of market power in the
Chinese airline industry. Among the three largest state-owned carriers, the mar-
27 ket power of Air China is the strongest while the market power of China
Eastern is the weakest, with China Southern positioned in between. From a geo-
29 graphical perspective, China’s northeast region is shown to exhibit the strongest
market power, while the central region the weakest. Furthermore, the existence
31 of HSR and LCCs, income level, population size, seasonality, and a number of
competing airlines are found to be the main determinants of the industry’s mar-
33 ket power.
Wang et al. (2016) developed a market competition index and a market con-
35 centration index to assess the airline competition in China’s domestic market.
Specifically, the market competition index in each airport is defined as the num-
37 ber of operating airlines within the airport.
39 X
N
Ci ¼ aij ; ð4Þ
41 j¼1
43 where aij ¼ 1 when the airline j operates any flight departing or arriving at air-
port i and aij ¼ 0 otherwise. N is the total number of airlines in the market. The
45 market competition index Ci is the sum of aij for airport i and reflects how
many airlines operate there. This means that the higher the index, the more
90 HANGJUN YANG ET AL.
1 competitive the market. The market competition of the whole aviation industry
C is defined as the average value of Ci in all airports
3
1 XM
5 C¼ Ci ; ð5Þ
M i¼1
7
where M is the total number of airports or air routes in the market.
9 The market concentration index in each airport is defined using the HHI
index. Specifically, the HHI index is normalized in order to compare it in all
11 years with unequal number of airlines.
HHI 1=N
13 HHI ¼ : ð6Þ
1 1=N
15
The adjusted HHI index ranges from 0 to 1, with the market structure vary-
17 ing from one extreme where perfect competition exists to a monopoly. This
means that the lower the index, the more competitive the market.
19 Wang et al. (2016) first reviewed China’s air deregulation process and then
analyzed its impact on airline competition during the period 19942012 from a
21 geographical perspective. The authors showed that after the establishment of the
“Big Three” state-owned airline groups in 2002, there has been a trade-off
23 between the extent of deregulation and airline competition in China because the
central government has tended to strengthen the “Big Three” rather than totally
25 open the market to private and local government-owned airlines. There are three
main findings. First, the air market has been more concentrated in the “Big
27 Three” as a result of the air deregulation process. Second, airline competition in
over two-thirds of the airports and one-half of the routes has increased in
29 19942012, but the core airports and trunk routes are dominated by the “Big
Three.” The peripheral airports and thin routes have been operated by private
31 and locally owned airlines. Third, airline competition has occurred in most air-
ports of the eastern region, and it is more intense than in the central and western
33 regions. However, even competition in the eastern region has decreased in
19942012.
35
37
4. EFFECTS OF HSR ON THE CHINESE AIRLINE
39 INDUSTRY
The impact of HSR on air transport has been well studied both theoretically
41 and empirically. Theoretical studies mainly focus on the short-term and long-
term effects of HSR on airfares, profits, and social welfare (Jiang & Zhang,
43 2014, 2016; Xia & Zhang, 2016; Yang & Zhang, 2012). Yang and Zhang (2012)
showed that the airfare tends to decrease while the rail fare tends to increase if
45 the access time to an airport is longer. Airfare is negatively related to rail speed
if the marginal cost of HSR with respect to rail speed is not too large. Jiang and
Airlines in China 91
1 Zhang (2014) considered the cooperation between HSR and air transport under
hub airport capacity constraint. Xia and Zhang (2016) investigated the competi-
3 tion and cooperation between HSR and air by adopting a vertical differentiation
approach and found that in the HSR-inaccessible market, HSR-air competition
5 may lead to higher airfares in the connecting market. Jiang and Zhang (2016)
shed light on the long-term shocks to airlines brought about by HSR. They
7 showed that HSR competition can induce airlines to change their network struc-
ture from point-to-point to hub-and-spoke to cover more fringe markets,
9 thereby improving the social welfare.
Empirical studies have been developed to validate the theoretical conclu-
11 sions. Most studies on the European markets such as Clewlow, Sussman, and
Balakrishnan (2014) found that the improvement of rail travel time has a sig-
13
nificant impact in reducing short-haul air traffic. Martín and Nombela (2007)
showed that HSR trains would attract travelers from plane and bus on long-
15
haul routes in Spain, while for short-haul routes, trains would mainly attract
17 car users. Martin, Román, García-Palomares, and Gutiérrez (2014) found
that how access by private car tends to favor the relative competitiveness of
19 air transport. On the other hand, public transport access tends to favor HSR
competitiveness. An EU-wide study by Dobruszkes et al. (2014) reported that
21 air services are affected by HSR travel time, that is, the longer the HSR
travel time, the more air services. Jiménez and Betancor (2012) found that on
23 average, the HSR entry has led to a reduction in the number of air operations
by 17% in Spain. The previous literature has confirmed that HSR frequency
25 and the number of HSR seats are important factors affecting the outcome
of HSRairline competition (Castillo-Manzano, Pozo-Barajas, & Trapero,
27 2015; Jiménez & Betancor, 2012; Zhang, Yang, & Wang, 2017). Both
Castillo-Manzano et al. (2015) and Jiménez and Betancor (2012) found that
29 air demand is negatively associated with the number of HSR seats. Zhang,
Yang, and Wang (2017) found a negative relationship between airfare and
31 HSR frequency in China. However, the authors argued that the impact of
HSR frequency on airfare is much weaker than the impact of HSR travel
33 time. HSR provides higher frequency and more punctual services than
airlines and such services are less likely to be affected by bad weather
35 conditions.
The spread of HSR network in China has forced Chinese airlines to slash
37
domestic airfare and cancel regional flights. The impact of HSR on air travel is
most acute for intercity trips under 800 km. In China, routes between 400 and
39
800 km accounted for about 30% of the domestic airline network (Fu et al.,
2012). For example, all the flights between Zhengzhou and Xi’an (505 km) were
41
canceled by the airlines in March 2010 48 days after the opening of HSR
43 service due to very low demand. Even for the Wuhan-Guangzhou route a
much longer route (1,069 km) daily airline flights were reduced from 15 to 9,
45 one year after the HSR entry (Fu et al., 2012). However, flights on routes over
1,500 km are generally unaffected.
92 HANGJUN YANG ET AL.
1 service speed of at least 200 km/h, are also considered HSR, which is consistent
with the definition of HSR by the International Union of Railways. By the end
3 of 2016, the Chinese HSR network extended to 29 of the country’s 33
provincial-level administrative divisions and exceeded 22,000 km in total length,
5 accounted for about two-thirds of the world’s HSR tracks in commercial service.
The world’s largest HSR network is also the most extensively used, with 1.44
7 billion passengers delivered in 2016. According to the latest report by the
International Union of Railways, by September 1, 2017, the total length of HSR
9 tracks in operation in China is 26,783 km, which is 65.6% of the world’s total,
40,832 km (UIC, 2017).
11 Notable HSR lines in China include the BeijingGuangzhou route and the
BeijingShanghai route. The BeijingGuangzhou HSR with total route dis-
13 tance 2,298 km is the world’s longest HSR line in operation. At the travel speed
of 350 km/h, the fastest HSR trains run 8 hours and 1 minute from Beijing to
15 Guangzhou. Connecting China’s two largest cities, the BeijingShanghai HSR
is China’s busiest HSR route with a ridership of more than 160 million in 2016.
17 It started operation on June 30, 2011 and remains China’s most profitable HSR
line, reporting a 6.6 billion RMB net operational profit in 2015.5 Since its open-
19
ing, the HSR trains had traveled at 300 km/h until September 2017, and now
the speed is raised to 350 km/h. At this speed, the fastest HSR trains with one
21
intermediate stop take only 4 hours and 24 minutes to travel from Beijing to
Shanghai (1,318 km), compared to 11 hours and 50 minutes on the fastest trains
23
running on the parallel conventional railway. The BeijingShanghai HSR links
China’s two important economic zones, Bohai Delta and Yangtze River Delta,
25
and covers 26.7% of the total population in China and 11 cities over 1 million
27 population each.6
The State Council announced its plan in March 2013 to dismantle the MOR
29 to form administrative and commercial arms. Railway administration functions
are to be supervised by the Ministry of Transport (MOT), while the newly
31 formed China Railway Corporation (CRC) is to be responsible for all commer-
cial activities. It is expected that restructuring will enhance China’s transporta-
33 tion capabilities, as rail, road, water and air transport are managed and
monitored under the same umbrella, the MOT. Integration should remove bar-
35 riers against developing inter-modal transport between rail and other transport
modes.
37 Under the supervision of the former MOR, the China Railways used a single
fare structure across the country. The ticket price was established by the rate-
39 making distance, which usually equals to the actual rail travel distance. After
the CRC took over the commercial functions of the former MOR in March
41 2013, the railway sector continued to implement government-set or government-
guided prices. Since its pricing scheme is concerned with both the sector’s nor-
43 mal operation and development, as well as the daily traveling and vital interests
of the general public, the government is very cautious in making any price
45 adjustment in the railway sector, taking into account various factors including
operation, construction, public acceptance and coordinated development with
94 HANGJUN YANG ET AL.
1 other transport modes such as air and road transport. By law, hearings must be
held before any adjustments in the passenger train ticket fare can be made.
3 One notable feature of HSR in China is that the ticket price of HSR was
fixed and no dynamic pricing was allowed. Starting from January 2016, the gov-
5 ernment gave the CRC some freedom to set ticket prices of HSR, especially on
the first-class and business-class seats but not so much on second-class seats.
7 There is a complicated formula to calculate the ticket price. Roughly, the unit
fare is about RMB 0.3/km and RMB 0.40.5/km on the HSR routes with travel
9 speed 250 km/h and 300350 km/h, respectively. Compared with similar HSR
systems in other countries or regions, China’s HSR services cost significantly
11 less. The unit fare of China’s HSR is about US$ 0.050.08/km, while the aver-
age unit fare is US$ 0.268, 0.318, 0.141 across Europe, Japan, and South Korea,
13
respectively.
The advent of HSR in China has greatly reduced travel time and thus has
15
transformed the Chinese society and economy. A World Bank study (Olivier,
Bullock, Jin, & Zhou, 2014) found that “a broad range of travelers of different
17
income levels choose HSR for its comfort, convenience, safety, and punctual-
ity.” Before the establishment of HSR network in China, air and rail transport
19
modes were much differentiated such that the air mode for medium- to long-
21 distance travel and the rail mode for short distance. As a result of “high-speed”
rail, the two transport modes become effective competition over a much longer
23 range of distance.
1 than those of business class, while the decline in the demand for business class
was larger than for economy class. Although HSR frequency and the number of
3 HSR seats appear to have no significant impact on airfare, they are significantly
and negatively associated with air demand, especially the demand for business
5 passengers. Li and Sheng (2016) studied the mode choice behavior of intercity
passengers among airline, HSR, and air-HSR integration services using a stated
7 preference survey on the BeijingGuangzhou corridor. Modal split models are
proposed and calibrated based on the collected survey data. The proposed mod-
9 els are used to identify the key factors affecting passengers’ mode choices and to
estimate the modal split of passenger travel demand for some intercity transpor-
11 tation markets of China. Sensitivity analyses are also performed to reveal the
market potential of the air-HSR integration service in China. The authors found
13 that the transfer time is essential for Chinese passengers to select the air-HSR
integration service. Chen (2017) investigated the HSRairline competition on
15 the Wuhan-Guangzhou and BeijingShanghai routes and found a significant
drop in air traffic, flight frequency, and seat capacity after the introduction of
17 parallel HSR services. In particular, air travel declined approximately 45% after
the commencement of the Wuhan-Guangzhou HSR, whereas it fell by 34% after
19 the opening of the BeijingShanghai HSR.
Rather than examining the impact of HSR on airlines, Wang, Xia, and
21 Zhang (2017) analyzed whether China should further expand its HSR network
considering the LCC’s role as an alternative transport mode. The authors stud-
23 ied China’s large-scale HSR expansion and the associated benefits assessment of
the expansion program from the perspective of HSR-LCC interactions. The
25 authors suggested that in the highly populated and developed corridors the HSR
expansion is likely to leave LCCs with little survival room. On the other hand,
27 in the low-density corridors especially in the central and western China, LCCs
might leave HSR with little survival room in the long run. By conducting a
29 “propensity score matching” to pair HSR-linked city pairs in China to the coun-
terfactual US airline routes, the authors found that most of these Chinese routes
31 would be viable markets for LCCs to operate. The benefits of HSR expansion
may thus be overestimated if not recognizing the LCCs’ role as an alternative
33 mode to serve these markets. In particular, for the routes to the central and
western China with very small travel demand and high HSR construction cost,
35 LCC service could be more cost-efficient and operationally flexible than HSR.
The authors called for a more careful evaluation of the program and, more gen-
37 erally, a balanced and coordinated HSR and LCC development in China.
There are some recent studies that examine the connectivity of intercity pas-
39 senger transportation and airports in China as well as the impact of HSR on the
connectivity. For instance, Zhu, Zhang, and Zhang (2017) considered both qual-
41 ity and quantity of the connections between two transport modes: airline and
railway, where HSR is the main railway mode in China. Among the 23 major
43 cities selected, Shanghai is revealed to have the highest connectivity level, lead-
ing in both air and rail connectivity. Shanghai-Nanjing has been found to be the
45 best-connected city pair, primarily due to the significant contribution from HSR
service. The authors showed that HSR has become a preferred and dominant
Airlines in China 97
9
5. CONCLUDING REMARKS
11 In this chapter, we have reviewed the history, deregulation, policy reforms, and
airline consolidations and mergers of the Chinese airline industry. The measure-
13 ment of airline competition in China’s domestic market has also been discussed.
Although the deregulation process started in 1997, much later than some devel-
15 oped countries such as the United States and the United Kingdom, the Chinese
civil aviation industry is entering a market-driven business. After 20 years of
17 deregulation and privatization, China’s airline industry has been significantly
liberated. Nowadays, Chinese airlines are allowed to set ticket prices freely
19 almost without any restrictions. In terms of route operation rights, carriers are
allowed entry into and exit from an air route without prior approval from the
21 CAAC except for the 15 busiest domestic air routes and routes connecting the
eight busiest airports in China.
23 We have reviewed the development of HSR network in China in Section 4.1,
the Chinese government has invested extensively in the HSR development and
25 will continue to support the massive expansion of the HSR network. In the past
decade, China has built 26,783 km HSR tracks, which are more than the rest of
27 the world together. Furthermore, the length of HSR under construction in
China is 9,967 km, which is more than 70% of the world’s total HSR tracks
29 under construction (UIC, 2017). According to the “Mid- and Long-term
Railway Network Plan,” the total length of China’s HSR tracks will be more
31 than 38,000 km and about 80% of the domestic airline routes will have parallel
HSR services by 2025. Then, we review the literature on analyzing the impact of
33 HSR on the Chinese airline industry. In general, previous studies have found
that HSR has a strong negative impact on both airfare and air travel demand in
35 China. There are some important policy implications for Chinese airlines. First,
as the majority of the domestic aviation markets are facing severe competition
37 from HSR, Chinese carriers must improve operating efficiency and lower costs
in order to offer competitive ticket prices to attract passengers. Second, instead
39 of competing head-to-head with HSR, airlines should seek cooperation with
HSR. Third, regional airlines might want to focus on some niche markets, which
41 cannot be covered by HSR. The “Big Three” airlines should use their resources
to develop more international routes and compete more aggressively in the inter-
43 national markets.
Our review also raises some questions for future research. In this chapter, we
45 focus only on the competition between two transport modes and do not consider
welfare and economic development. It is important to study the following
98 HANGJUN YANG ET AL.
11
NOTES
13 1. http://www.chinadaily.com.cn/business/2017-02/18/content_28249797.htm
2. Although established in 1993, Hainan Airlines has grown dramatically in the past
15 decade and has become the fourth largest carrier in China. Hence, Air China, China
Eastern, China Southern, and Hainan Airlines are often called the “Big Four.”
3. By June 2017, Spring Airlines owns 73 A320s and operates 162 air routes.
17 4. The four vertical HSR corridors are Beijing-Shanghai, Beijing-Guangzhou-
Shenzhen, Beijing-Harbin, and Hangzhou-Fuzhou-Shenzhen, whereas the four horizontal
19 HSR corridors are Qingdao-Taiyuan, Xuzhou-Lanzhou, Shanghai-Wuhan-Chengdu, and
Shanghai-Kunming.
5. http://news.xinhuanet.com/politics/2016-07/20/c_129160778.html
21 6. http://news.carnoc.com/list/355/355677.html
7. The authors manually collected the announced airline ticket prices from the largest
23 travel agency www.ctrip.com in China.
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