ST JOSEPH’S INSTITUTE OF MANAGEMENT

Post Graduate Diploma in Management

Industry Internship Programme (IIP) Guidelines - 2019
Every student must compulsorily take up an Industry Internship Program in any
corporate body acceptable to the college. At the end of the program, you must submit
a project report which will be evaluated by your project guide as well as your faculty
guide. THE IIP WILL COUNT AS 6 CREDITS. .
During the internship, students have to be in continuous contact with their faculty
guides either in person, e-mail or over phone to update the progress of their work. The
students have to submit their proposal and fortnightly reports through email in the
enclosed formats within the stipulated time. Additional sheets can be used to fill the
details where ever necessary. Faculty will keep a record of such communications and
monitor the progress of the students.
Pl ensure that your email ids and contacts are available with your faculty guide.
Timelines:
1. Internship duration (from 1st April to 2 June) 8 weeks
2. Last date for Internship Confirmation 15 March, 2019
3. Meet with Faculty Guide 25 to 30, March, 2019
4. Internship Proposal .............. format on page 12 8 April, 2019
5. First fortnightly report .............. format on page 13 15 April, 2019
6. Second fortnightly report .............. format on page 13 30 April, 2019
7. Third fortnightly report .............. format on page 13 15 May, 2019
8. Reporting back to college 4 June 2019
9. Experience sharing ........ refer page 18 5 June 2019
10. Submission of the following to the faculty guide.
a. DRAFT Report – spiral bound, printed both sides On or before 4th June
b. A copy of the synopsis – print two slides per page – as 2019
per format on page 3, item 5
11. Submission of project guide’s evaluation to the faculty guide –
by 6th June 2019
..................................................................... format on page 15
12. Evaluation of project by faculty guide – based ONLY on the
4 to 13 June, 2019
draft report
13. Submission of the following to the faculty guide:
a. The final report in PDF / PRINT format
b. Soft copy of the synopsis On or before
20 June, 2019
Late or incomplete submissions would attract a penalty of 10
percent in the overall assessment

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 14. Viva Voce 23 June, 2019 (Sunday)

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 ST JOSEPH’S INSTITUTE OF MANAGEMENT
Post Graduate Diploma in Management
Assessment Components of Industry Internship Programme (IIP)

Overall
S. No Assessment Components
weightage
Internship Proposal and fortnightly reports (3)
1. Timely submission (1 mark x 4 reports = 4 marks) 10
Report contents (1.5 marks x 4 reports = 6 marks)

2. Evaluation by faculty guide 50

3. Project Viva 40
TOTAL 100

1. Project Types

a) Research Study: This is a research project with a well-defined problem(s), a formal

design, appropriate data collection, thorough analysis and well-reasoned
conclusions
b) On-the-job Training: This is a project built around a work assignment from the
company.
2. Project Reports

a) The project report should be written in the third person; writing in the first person
- using I / we / me - is not acceptable.
b) Report should be prepared using Microsoft Word as per specifications given below.
c) Report will be between 35 and 60 pages excluding annexures such as questionnaire,
excerpts of annual reports etc.
d) One copy of the final report to be printed and submitted to the faculty guide which
will be handed back to the student – refer item 10 under timelines.
e) If the company where you do the internship wants you to submit a printed report,
you could print a copy and get it “leather bound” using a black cover sheet.
f) Pages in the report are to be serially numbered (numbering by hand is not
permitted).
g) The fonts to be used in the report are as follows:
 Font - Arial
 Font size for the report: 12
 Line Spacing – 1.5 lines
 Font size for the chapter heading: 16 (Use STYLE HEADING 1, change font to
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 Arial, size 16 and color: black)
 Font size for the heading: 14 (Use STYLE HEADING 2, change font to Arial, size
14 and color: black)
h) The header and footers are to be used as follows:
 In the “header”, please indicate the Chapter name.
 In the “footer”, indicate the project title and the page number.
 The “header” and “footer” are to be used from the Table of Contents
onwards.
i) The wording of the project title should be cleared with your faculty guide
before you finalize the report. This is important as the project title will have
to be included in your resume for placement purposes.
3. For submitting your project report, two formats are prescribed.
a) Format A is to be used in all cases where the student is working on a specific
project or assignment given by the Company.
b) Format B is to be used, in all cases where students are asked to take up practical
on the job training.
4. Evaluation by the Company Guide

At the end of your summer internship, you must approach your Company Project Guide
and request him/ her to complete a formal project evaluation. The format for completing
the evaluation is attached – page 15. This is a confidential report and it has to be returned
to the College in a sealed envelope addressed to the Director, SJIM.
It is your responsibility to collect the evaluation report from the company project guide
(in a sealed envelope) and submit it to your faculty guide by 6 June, 2019.
5. The format for the Synopsis – in a PPT format (PRINT TWO SLIDES PER PAGE).
PLEASE REFER TO THE SAMPLE SYNOPSIS (emailed to students individually) FOR
GUIDANCE. Remember the 8 by 8 rule.

No of slides
Format A Format B
- indicative
Project title Project Title 1
Introduction to the Project Introduction to the Project 1
Methodology Description of tasks assigned, key 2 to 3
activities undertaken
Analysis of data using tables & charts Analysis of job performance, 3 to 4
observations, challenges faced
Findings, Learnings and 1 to 2
Learning & Recommendations
Recommendations

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6. The overall rating pattern will be as follows:

Marks scored Rating

86 % and above Excellent
74 to 85 % Very good
56 to 73% Good
38 to 55% Satisfactory
Below 38% Unsatisfactory

STUDENTS WHO DO NOT COMPLETE THE MANDATORY 8 WEEKS OF INTERNSHIP WILL

RECEIVE AN UNSATISFACTORY RATING. THEY WILL HAVE TO REPEAT THE INTERNSHIP
PROJECT AT THE END OF THEIR SECOND YEAR IN ORDER TO BE ELIGIBLE FOR THE PG
DIPLOMA.

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 SPECIMEN OF THE PROJECT REPORT

(COVER PAGE AND INNER PAGE)

ST. JOSEPH’S INSTITUTE OF MANAGEMENT

Primrose Road, Bangalore 560 001

A Study of the Sales Strategies Implemented by

AB Electronics India Limited
(Font size 16, Arial, bold)

Project Report
Submitted in partial fulfilment of the requirements
for the award of
The Post Graduate Diploma in Management

(Font size 14, Arial, bold)

(A TWO YEAR FULL TIME PROGRAM IN MANAGEMENT)

(Font size 16, Arial, bold)

Company logo must NOT be used in the report

Submitted by

Rahul Kumar
Roll No 12XXX
PGDM 2018-20
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2018 Batch-Industry Internship Guidelines for Apr-May
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 PAGE TWO

ST. JOSEPH’S INSTITUTE OF MANAGEMENT

Primrose Road, Bangalore 560 001

CERTIFICATE

This is to certify that the project report entitled: “A Study of the Sales Strategies

Implemented by AB Electronics India Ltd.” is an authentic record of the project

work carried out by Mr. Rahul Kumar (Reg No 12XXX), in partial fulfilment of the

requirements for the award of The Post Graduate Diploma in Management.

Prof. / Dr. .............................................................................

Faculty Guide

Rev. Dr. Manoj D’Souza S.J. Dr. R. Narasimhan

Director Dean

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 PAGE THREE

CERTIFICATE BY THE COMPANY (this line is not to be printed)

(On company letter head)

This is to certify that Mr. Rahul Kumar, a student of St Joseph’s Institute of Management,
Bangalore had undertaken a project entitled “A study of the sales strategies implemented by
AB Electronics India Limited” during the period from XX April 2019 to XX May 2019 – actual
dates to be stated here.

The project has been completed successfully to our satisfaction and his conduct during the
tenure of the project was……..........................……

Dated: XX May 2019 for AB Electronics India Ltd

[Name:…..........…………….]
Area Sales Manager
Project Guide

------------------------------------------------------------------------------------------------------------

PAGE FOUR

DECLARATION BY STUDENT (this line is not to be printed)

DECLARATION

I hereby declare that the project report entitled “A study of the sales strategies implemented
by AB Electronics India Limited” has been prepared by me during the period from XX April
2019 to XX May 2019 under the guidance of Mr…….................... ………….….Area Sales Manager,
AB Electronics and Prof/Dr. ................................., Faculty Member, St Joseph’s Institute of
Management, Bangalore

I also declare that this project has not been submitted nor shall it be submitted in future to
any other University or Institution for the award of any other Degree or diploma.

Signature…………………….
Dated the Rahul Kumar

PAGE FIVE: Acknowledgements

PAGE SIX : Table of Contents (with page numbers)
PAGE SEVEN: List of Tables and Graphs (with page numbers)
PAGE EIGHT: Executive Summary (Not to exceed 2 Pages) – please refer page
17 for guidelines
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2018 Batch-Industry Internship Guidelines for Apr-May
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 PAGE NINE ONWARDS

FORMAT A

(FORMAT A IS TO BE USED IN ALL CASES WHERE THE STUDENT IS WORKING ON A SPECIFIC

PROJECT OR ASSIGNMENT GIVEN BY THE COMPANY)

The project report should be presented in the following chapters:

Chapter One:
Industry & Company overview - 4 to 5 pages
Industry overview should include a description of the industry in which you have done your internship
and broadly should have the following contents:

 Global Scenario
 Indian Scenario CRISIL Research
 Players in the industry along with market shares is a good source for this.

Company overview - 4 to 5 pages

The company overview should contain a profile of the organisation in terms of the nature of its
business, SWOT analysis of the company, products or services, its competitors, turnover/revenue and
earnings. Please focus on the unit within the organization where the project is located. Please provide
your assessment of the information from secondary sources, don’t just copy and paste material.

Chapter Two
Introduction to the project – 5 to 8 Pages
a) Statement of the problem/topic of the study
b) Background of the research topic
c) Review of literature in the area of study –This should include: a brief description of the past
research studies along with details of the author, year of publication, name of the journal.
findings etc. Refer to a good Literature Review in any standard journal. Minimum five articles
/ papers published in the last 2 years to be reviewed.
d) Existing practices of the organisation in the area of study

Chapter Three
Design of the Study 10-12 pages

Please discuss the outline with your faculty guide. A suggested outline is:
 Objectives of the study
 Scope of the study,
 Hypotheses if any
 Definition of concepts included in the study *
 Methodology
o Sampling Plan
o Tools & Techniques used for collection of data
o Plan of Analysis
 Limitations, if any
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* For example: if the study is in the area of Employee Engagement, you need to define Employee
Engagement, and other concepts like motivation, job satisfaction etc.

Chapter Four
Analysis of Data 15-20 pages
This chapter should contain an analysis of the primary data in tune with the objectives. The data
collected for each question should be reduced to a table followed by interpretation and inferences.
The analysis may also be supported by graphs, charts and diagrams, wherever necessary. The most
important aspect is your inference from the data analyzed and NOT a description of the data.

Chapter Five
Findings and recommendations 5-15 pages
This chapter should discuss the findings and recommendations.

Bibliography
The Bibliography should be in the following order:

i. Author, title of the book, edition of the book, name of the Publisher, place of publication, year
of publication
ii. APA convention should be followed

Annexures
The annexures should include a copy of the questionnaire or interview schedule, and any other
relevant documents or analysis done.

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 PAGE NINE ONWARDS

FORMAT B
(Specimen of pages 1 to 8 is the same as per format A)
(FORMAT B IS TO BE USED, IN ALL CASES WHERE STUDENTS ARE ASKED TO
TAKE UP PRACTICAL ON THE JOB TRAINING)

Chapter One
Industry and Company overview - 4 to 5 pages
Industry overview should include a description of the industry in which you have done your internship
and broadly should have the following contents:

 Global Scenario
 Indian Scenario CRISIL Research
 Players in the industry along with market shares is a good source for this.

Company overview - 4 to 5 pages

The company profile should contain a profile of the organisation in terms of the nature of its business,
SWOT analysis of the company, products or services, its competitors, turnover/revenue and earnings.
Please focus on the unit within the organization where the project is located. Please provide your
assessment of the information from secondary sources, don’t just copy and paste material.

Chapter Two
Introduction to the Job/Task(s) 5- 8 Pages
This chapter should include:
a) Job or Task Description. Include all tasks for which you were made responsible
b) Key individuals with whom you worked in the organization
c) Review of literature in the area of study / work and definition of concepts included in the
study: This should include: a brief description of the past research studies along with details
of the author, year of publication, name of the journal, findings etc. Refer to a good
Literature Review in any standard jourmal
d) Existing practices of the organisation in the area of study
e) Definition of concepts included in the study - For instance: if the study is in the area of
Employee Engagement, you need to define Employee Engagement, and other concepts like
motivation, job satisfaction etc

Chapter Three
Job/Task Description 10-20 pages
This chapter should include:
a) Work plan given to you
b) Timeline of activities expected during the project period
c) Actual timeline of activities
d) Description of relevant training received, if any.

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 e) Detailed description of key activities in carrying out the job functions / tasks assigned
f) Description of tasks or objectives that you accomplished and those you did not accomplish

Chapter Four
Analysis of Job Performance 10-15 pages
a) What challenges did you face and how did you deal with them to accomplish the tasks/jobs
assigned to you?
b) What concepts you covered in class came in handy to do your work?
c) What extra concepts did you learn that supplemented concepts covered in class?
d) Observations on the practices observed in the organisation vis-a-vis the practices understood
through academic inputs in the courses.

Chapter Five
Summary of Learnings & Recommendations 5-10 pages
Please discuss your reflections about the job you did and the potential for you in that career path.
Discuss any initiatives undertaken by you. Discuss the key learnings from this internship & your
recommendations.

Bibliography
The Bibliography should be in the following order:

i. Author, title of the book, edition of the book, name of the Publisher, place of publication, year
of publication
ii. APA convention should be followed

Annexures
The annexures should include a copy of the questionnaire or interview schedule, and any other
relevant documents or analysis done.

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 ST JOSEPH’S INSTITUTE OF MANAGEMENT
Post Graduate Diploma in Management

Industry Internship Programme

IIP PROPOSAL

Name of the Student:

E-mail: Phone:

Area of Specialization :

Faculty Guide:

Organization where Interning:

Project Title:

Industry Guide: Designation:

E-mail: Phone:

Duration of Internship:

Start date: End Date:

Scope of Work

Please write in about 200 words specifying your task, your purpose / objectives, methodology
you propose to adopt, expected learning outcome, and timeline to complete the task.

Describe each of the above points under appropriate heading.

Signature and designation of Industry Guide

Signature of Student

Date:

NOTE: THE DULY COMPLETED FORM MUST BE SUBMITTED IN THE FORM OF A SCANNED
SOFT COPY WITH THE SIGNATURE OF THE INDUSTRY GUIDE TO THE FACULTY GUIDE,
WITHIN THE STIPULATED TIME.

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 ST JOSEPH’S INSTITUTE OF MANAGEMENT
Post Graduate Diploma in Management

INDUSTRY INTERNSHIP PROGRAMME

Format of fornightly report to faculty guide

Fortnightly Report No. Date:

Roll No Name of the student

Submitted to:

Title of your Project:

Summary of Previous Fortnight(s) report:

Work carried out during the fortnight under report:

a) Books/chapter read/procured: Research papers / Articles read /procured /

downloaded (Provide URL of the source along with PDF copy of the articles)

b) Visits to Institutions / companies,/ Libraries, if any:

c) Status of designing of a questionnaire and its administration, if any:

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 d) Meeting with target group members, if any:

e) Progress made on the analysis of data collected:

f) Problems encountered, if any:

g) Proposed steps during the next fortnight, if any:

h) Any other relevant information:

Date: (Signature of the student)

Note:

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You may attach additional sheets if required. Soft copies should be sent by email to
the respective faculty guides once every fortnight. Please strictly adhere to the
format given.

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 ST JOSEPH’S INSTITUTE OF MANAGEMENT
Post Graduate Diploma in Management
Industry Internship Programme 2019
Evaluation by the Industry Guide
(PLEASE HANDOVER IN A SEALED ENVELOPE)

NOTE TO THE INDUSTRY GUIDE:

In case the student’s performance / attitude is not satisfactory, please send a confidential
report to the Dean - Dr. R. Narasimhan on mail id narasimhan@sjim.edu.in

Roll No : Name of the Student :

Title of the project
Area of Internship Finance/HR/ Marketing/Operations
start date .....................
Duration of Internship
End date .....................

Name & address of the

company where interned

Name of the Industry Guide:

& Designation:
Email ID of the Industry guide
Tel No : Mobile no

Sl. Very
Evaluation Criteria* Excellent Good Fair Poor
No. Good
Formulation of the project
1 proposal and overall
comprehension of task
Quality of work and its
2
practical relevance
4 Commitment to the project
5 Punctuality & discipline
Overall attitude towards the
6
Project/People/Organisation

*Please check (√) the appropriate columns.

Seal of the Company Signature of the Industry Guide
Date: Designation:
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 Writing Project Titles – a few Sample Titles

HR
A Study of the Human Resource - Recruitment Strategies Implemented by ABB Ltd
A comparative study on the HR / Talent Management Practices at ABC Ltd.
A Study of Recruitment and On Boarding Process Implemented by Siemens Information
Systems Ltd.
A Comparative Study on what Motivates Employees in India and USA – for UCO
A Study on Performance Management Systems at Future Group
Evaluating the Operational Effectiveness of the Organization Structure at ABC Ltd
A Study on Career Growth Patterns in the Software Industry – with a focus on Indian
Software firms
A Comparative Study of the Factors Affecting Employee Attrition at Airtel
A Study on the Effectiveness of Training Provided to Employees at BSNL
OPERATIONS
Creating an ERP system for an Upcoming Banking Project at Infosys Ltd
A Study on Effectiveness of the Existing plant Layouts at XYZ Ltd.
A Study of the On Going Processes and Techniques Used to Evaluate the Plants Existing
Capacity – For Tata Motors
A study on EfficientIinventory Planning at Future Group
Process Improvement Studies to Reduce the Total Throughput Time at Ashok Leyland Ltd
FINANCE
A Study on Financial Products Offered by HDFC Mutual Fund
A Study on Changing Customer Needs in the Banking Industry for HDFC Bank.
An Analysis of Working Capital Management at Saint-Gobain Glass India Ltd
A Study on Performance Analysis of Selected Investments in Max New York Life Insurance
Pvt Ltd
A Study on Investment Perception and Selection Behavior Towards Mutual Funds.
MARKETING
A Study to Identify the Retail Penetration Level of Airtel Pre Paid Cards
Analysis of Consumer attitude Towards Share Trading and Sales Promotion of Kotak
Securities Ltd
A Study of Awareness and Acceptability of UPVC Windows and Door Systems among the
middle income consumers
A Study on Consumer Behaviour Towards Public Sector and Private Sector Banks with a
focus on 5 banks in each sector.
A Study on the Indian Consumers Perception towards Nokia touch screen phones

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 Guidelines for preparing an Executive summary
An executive summary provides a quick overview or synopsis of a report, summarizing
the essential parts. It outlines the following information:
 Introduction & the relevance / importance of the topic chosen for the
internship
 The purpose of the study
 The methods used to conduct the research
 The results of the research
 The conclusions drawn from the research
 Recommendations for future actions.
The executive summary / abstract is generally written last. This allows you to
summarize all the major areas of the report.
Please note that the subheadings indicated above should not appear in the executive
summary.
A SAMPLE EXECUTIVE SUMMARY FOR YOUR GUIDANCE
Employee turnover is one of the key challenges facing the retail sector. High levels of
voluntary employee turnover has a number of adverse consequences, including, but
not limited to, lowered productivity and disrupted business continuity.
The aim of the study was to identify and analyze the reasons for high employee
turnover in ABC Ltd, and to suggest strategies for retaining key employees of the
organization.
Data was collected through a structured questionnaire which was administered to a
sample of 80 employees. Additionally, 18 employees were interviewed. The data was
analyzed using excel/ SPSS/ specific tests (like regression analysis ….. used to test the
hypotheses of this study.
The results suggest that monotonous work, low salaries and lack of job security are
the key reasons for the high levels of voluntary employee turnover at ABC Ltd.
Based on the results the key recommendations were -------------------------
.
Please note that the Executive Summary prepared by you for your internship project
should be about 1 to 2 pages.

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Please refer to the URL for additional samples of Executive Summaries.
http://stat.wharton.upenn.edu/~stine/stat621/handouts/ExecSummary.blocks.pdf

INDUSTRY INTERNSHIP PROJECT

Guidelines for the Experience Sharing session
5 JUNE 2019
All students have to make a presentation for about 10 minutes on their summer
project experience. Presentations will be held on Wednesday, 5 June, 2019. The
purpose of these presentations is to share your Internship experience with your
classmates and the faculty.

9:30 am Address by the Director & Dean

11:00 am Presentations
1:00 pm to 2:00 pm Lunch break
2:00 pm Presentations (continued)
Presentations will be made to a panel consisting of two faculty members. The
group names will be put up on the notice board.

Guidelines:
 In your presentation, you should cover the following points:
o Brief description of your internship project
o Narrate your experience, state what you have learnt and not the
tasks that you have performed
o Were you able to make use of the inputs that you received in the first
year?
o New concepts learnt
o What impression did you create on the company where you worked?
In particular, was your company project guide satisfied with your
performance?
o Not more than 10 slides
 For the presentation, you will be divided into separate batches. The order
of presentations will be decided by drawing of lots.
 The schedule of the presentations will be put up on the notice board.

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