Professional Documents
Culture Documents
Fashion Technology. Since then, over 20,000 design students have passed through our
halls. But the questions I am asked by tentative applicants never change: Can I do it?
I believe all you need is a little imagination and the willingness to work hard at
converting your imagination into success. Your background is immaterial. The father of
salesman before he entered advertising. The rest, as they say, is history. So don’t worry
about skills. Skills can be learnt. Instead, develop and articulate your imagination which is
your unique way of looking at the world. That is your single biggest gift. And work hard
at mastering your craft so you can make your imagination come alive.
Today, the fashion industry is more fragmented and competitive than ever. But that also
means it is ripe for bold and imaginative ideas that leave a mark on the industry. Many
Indian designers are already doing that. And you can get there too. All you need is a
confident imagination and the training to harness that imagination for tangible results.
Apparel Design So if you have a unique way of looking at the world and
the willingness to master your craft, we think the world
can and will talk about you and Ralph Lauren in the
same sentence one day. Why not?
(BASIC)
• GENERAL THEORY
• FASHION INDUSTRY LANGUAGE GUIDE
• MEET INTERNATIONAL DESIGNERS
• TEXTILES
• HISTORY OF COSTUMES
• FABRIC SELECTION
• FASHION ILLUSTRATION
• DESIGNING PRINCIPLES
• BASICS PRINCIPLES OF FASHION
• UNDERSTANDING BASIC SILHOUETTES
• ACCESSORIES
• TOOLS & EQUIPMENT
(INTERMEDIATE)
• COLOURS
• BASIC
• BASIC DESIGN CREATION
• LET’S START CREATIONS
• CREATING : RING
• CREATION : RING
• CREATION : PENDANTS
• CREATION : EARRINGS
Visual Merchandising
You are limited only by your imagination.
In 1508, Michelangelo was commissioned by the Pope to repaint the ceiling of • INTRODUCTION TO VISUAL
the Sistine Chapel. It was originally painted as golden stars on a blue sky. But MERCHANDISING
Michelangelo saw that it could be much more. What started off as an assign- • OUTLINING AND DEVELOPING
ment to paint 12 figures culminated in a masterpiece that spanned 300 figures A DISPLAY STRATEGY
and that expanded the very definition of visual art. • STRATEGIC PLANNING
Michelangelo was a citizen of Imagination. He didn’t see possibility. He saw a • BASIC PRINCIPLES
whole new world. At JD, we have a highly competitive curriculum in visual arts. • CLASSIFICATION OF DISPLAYS
But what differentiates us is our ability to stretch your mind’s possibilities. That • DETAILS OF PATTERN
is how you go beyond possibility and create whole new worlds. • MUSIC & LIGHTING
• SOPHISTICATION IN VISUAL DISPLAY
What is the world of visual arts like? • VISUAL MERCHANDISING
• FINALIZATION OF DISPLAY
You could be a visual arts specialist in fashion, film, theatre or retail. Every field
• STRATEGIES OF A VISUAL
offers uniquely exciting challenges that require a strong personal vision. So
MERCHANDISE
choose your passion and experiment.
• SCOPE & PROSPECTS
Citizens of
imagination
don’t see the
world as
divided into
art and
science.
They see it
all at once.
• INTRODUCTION TO FASHION
BUSINESS MANAGEMENT
Fashion Business Management
• FASHION THEORY
• TEXTILES FOR MERCHANDISERS Left brain or right brain? Why, both of course.
• BASICS OF FASHION APPAREL Fashion is not just art for art’s sake. It also has to make money. This is where the
PRODUCTION fashion business manager comes in. The fashion business manager is someone
• IT APPLICATIONS FOR APPAREL with a deep appreciation for the creative side of things and a solid grounding in
INDUSTRY its commercial aspects. In other words, he occupies a very powerful position. He is
• FASHION RETAILING the only one with an end to end understanding of the entire value chain. This
• FASHION MERCHANDISING makes him the most important lever in translating fashion into profit and market
• PRINCIPLES OF MARKETING leadership. It involves marketing a range, setting prices, finding the right export-
• QUALITY CONTROL ers and optimizing distribution.
• BUSINESS COMMUNICATION
• GLOBAL MARKETS
What is the world of fashion business management like?
• VISUAL MERCHANDISING You could be working for a big label and managing brands. The hierarchy is similar
• HUMAN RESOURCE AND to management. That means you start as a management trainee and work your
ENTREPRENEURSHIP way up to becoming a marketing manager. Your product would be fashion and
• GETTING READY FOR THE FINAL you would be responsible for making a profit.
COUNTDOWN
Let others
follow
trends.
Citizens of
Imagination
create their
own
aesthetic.
• INTRODUCTION TO PHOTOGRAPHY
• WHAT IS FASHION ?
• CAMERA & TYPES OF CAMERAS
Blazing a trail is hardly new for JD. In 1988 JD became the first privately-driven
institute in fashion education in the country. Years later, we became the first
Indian design school to open a campus in London. Our campus in London always
proves to be a stellar last mile in your journey towards becoming citizens of
Imagination. Here’s how
Firstly, London has one of Europe’s largest artistic communities who have, over
the years, led the way in music, art and of course, fashion. Damien Hirst, Stella
McCartney, Alexander McQueen, The Chapman Brothers, Chris Ofili, Ozwald
Boateng and John Galliano are just some of the top-notch designers from
London. Secondly, by setting you up in London for your last semester, we
expose you to the highest benchmarks in the industry while you’re still in
college. This will inspire you to dream even bigger and understand what it really
means to be a citizen of Imagination. You will join a residential, on-campus
program during which you will complete two projects as part of an internship
exercise. Excellent instructors await you with a meticulously planned agenda.
As part of your work, you will visit some of the world’s rarest museums such as
V&A, National Museum and the Fashion and Textile Museum.
Interior design students in particular have a whole new world of ideas waiting
to be discovered. London is home to some of the world’s most famous
architectural marvels and institutions. You also will get a chance to interact with
architects and complete a specialized project. Furthermore, the Royal Institute
of British Architects (www.riba.org) and the Royal Institute of Chartered
Surveyors (www.rics.org) promote professional development through lectures,
exhibitions and events.
Student
activities
When you are at JD, you apply your imagination to extracurricular activities as
well. Gear up for regular theme fashion events and dance challenges. But we
believe in making learning as much fun as anything else. So you can look
forward to industrial tours, exhibitions, conferences and excursions. And there
will be once-in-a-lifetime opportunities as well. Imagine getting to work
backstage with leading designers during their shows. Imagine participating in
Fashion Weeks. At JD there s never a dull moment. From animal rights shows
and industrial exhibitions to lingerie shows and concept parties, there s
always something to challenge your imagination and keep your spirits up.
Student
privileges
Participation in events
Studying at JD goes beyond the four walls of the institute.
From being institutional partners at the Wills India Fashion
Week to designing at the Indian Super Model Contest, we
are always producing opportunities that groom our
students into seasoned professionals with an
understanding of how things work in the real world. The
institute ensures that students participate in fashion
shows, exhibitions, trade expositions and industry
conferences. Industrial training is a must before you
graduate. All JD students are invited to a host of
competitions
e-Library
We have a comprehensive library with
books, magazines, journals and other
literature on the fashion world.
There s also access to the global
fashion and design scene through
wgsn.com (Worth Global StyleNetwork)
which is the world’s largest fashion
news and research portal.
Labs
The labs at JD are fully equipped and state-of-the-art. In today s fashion world, technology - as dominant as it is
- must always serve creativity. Not the other way round. We understand that and provide you with training in
relevant technology that can bring your imagination to life.
Distances Education program
Who should Opt?
If you have a creative bent of mind and the desire to make a career of it or even pursue a hobby seriously,
then you may opt for any of the streams that are part of our Distance Education Programme. There is no
age bar. All you need is a secondary (10 2) or equivalent. Our students include college students,
housewives, air hostesses, professional designers and independent entrepreneurs from India as well as
the USA, the Middle East, UK and Sri Lanka.
The advantages
It sets you free to work at your own pace. You can plan your study hours yourself. The average student
allocates 8-10 hours a week to lessons and can complete a course in one year. If you have more time to
spare, you may finish your course in less than a year. Time taken to complete is not the essence. What
matters is regular effort expended at every stage of your training to ensure you gain the most from your
course and complete it successfully.
Certification:
On completion of your course, a diploma will be awarded. You may also receive a certificate of
appreciation for excellence in assignments and projects.
Wish to apply?
Eager to use your imagination Don’t waste time. Fill in the admission form and
send it to us along with a cheque for the fees mentioned against the course of your choice.
And start unlocking your imagination with us.
Choose design. Choose a life. Choose a career
that speaks to your heart and not just to your
wallet. Choose to ignore boundaries. Choose
to think big no matter what. Choose to make
the world look up to you and not the other
way round. Choose innovations,
show-stoppers, crazy fabrics and bizarre
patterns. Choose Paris. Choose Milan. Choose
both. Choose game changers. Choose
miniskirts, denim shorts, linen suits and lacy
lingerie. Choose to write your own rules.
Choose to ‘unfollow’. Choose to ask ‘why not?’
Choose dreams. Choose to become
a citizen of Imagination.
Welcome to Imagination.
Our Network
Corporate Office: (Mumbai) Corporate Centre : (Delhi) Bangalore Centre (Lavelle Road)
JD, Hemu Arcade JD, Lokayata, Hauz Khas Village 71, 1ST Floor, 2nd Cross
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No. 71, 1st Floor, 2nd Cross, Lavelle Road, Bangalore - 560 001
m: +91 99 019 99903 /4 t: +91 80 22279927
e: jdfashion@jdindia.com