ROCKAVILLA REALTY & DEVELOPMENT CORPORATION

OFFICE ADDRESS: 3RD Floor, Rocka Bldg., McArthur H-Way,

Poblacion, Guiguinto, Bulacan

TELEPHONE NUMBER : (044) 7944594

WEBSITE : rocka.ph

A BRIEF HISTORY

In the latter part of the 1980s, Balagtas, Bulacan native Mr. Rodolfo C. Kalalang, rice miller, seasoned
cooperatives organizer and a founding member of Fil-Agro Dev. Corp. had big dreams. He sold his shares
in the cooperative and boldly embarked on a real estate development venture. He bought a 3-hectare
property in Guiguinto, Bulacan and developed it into a 90 unit residential subdivision named Rocka
Village. The project was a success.

Realizing that he needed financial backing and support in order to attain bigger successes, he
encouraged and sought the partnership of his good friend Mr. Emigdio Baluarte Ong, a well-respected
Fil-Chinese businessman from Negros and Binondo and operator of Bocaue’s InterCity Industrial Estate.

Thus was born RockaVilla Realty & Development Corporation (RRDC) which was registered with the
Securities and Exchange Commission on April 12, 1989.

The following year saw the development of Rocka II Residential Subdivision Phases I – III in Plaridel,
Bulacan which was a huge success and in a couple of years’ time the name Rocka became a by-word in
real estate circles. This project was followed in quick succession by Rocka Executive Village, Rocka
Village III while continuing with the expansion of Rocka Villa II, Phases IV – VII.

With Total Assets at Php 2.485B ( per 2018 In-House Figures) RRDC is reportedly the biggest local
(Bulacan-based, born and bred) real estate subdivision developer in the province. And the saga
continues.

OWNERSHIP

Total Paid-Up Capital of RRDC is P 300,000,000.00. Stockholders on record as of 2018 as reflected in

the company’s GIS submitted to the SEC show the following owners:

% of Ownership Amount Paid

5R HOLDINGS, INC. 49.9997% P 149,999,700.00

REDENTOR R. KALALANG 0.0001% 100.00

 REINANTE R. KALALANG 0.0001% 100.00

RITAMARIA R. KALALANG 0.0001% 100.00

EGLIN REALTY CORP. 29.9998% 89,999,800.00

ROMIE A. CORTEZ 20.0000% 60,000,000.00

MARC RYAN A. ONG 0.0001% 100.00

CHRISTIAN ALVIN A. ONG 0.0001% 100.00

5R HOLDINGS, INC.is represented by the Kalalang group while Eglin Realty Corp. and Mr. Romie A.
Cortez of Bacolod City (Marc’s and Christian’s uncle) are represented by the Ongs.

As can be seen, the original 50/50 partnership forged between Mr. Rodolfo Kalalang and Mr. Emigdio
Ong has been maintained all these years despite Mr. Ong’s demise almost 15 years ago.

MANAGEMENT

MEMBERS OF THE BOARD/TOP MANAGEMENT

REDENTOR R. KALALANG CHAIRMAN/PRESIDENT

MARC RYAN A. ONG MEMBER/TREASURER

ROMIE A. CORTEZ MEMBER

REINANTE R. KALALANG MEMBER/HEAD, PURCHASING

CHRISTIAN ALVIN A. ONG MEMBER

RITAMARIA R. KALALANG MEMBER

BERNARDO C. STA. ROSA CORPORATE SECRETARY/HEAD, MARKETING AND SALES

Operations are ably run by the President Redentor Kalalang, who is in his mid-40s. He is the eldest son
of Mr. Rodolfo Kalalang and is a San Beda graduate with an MBA degree from De La Salle University.

He is ably complemented by Mr. Marc Ryan Ong as Treasurer. He is the elder of two sons of Mr. Emigdio
Ong and is an Architecture graduate of the University of the Philippines. He is a Mathematics whiz and
can seemingly easily crunch financial calculations mentally. He, together with his staff of architects,
produces the architectural designs for the company’s house models.

They are supported by the following:

VP for Operations – Engineer Restituto Ramirez, with a team of engineers for each past and existing
project;

Marketing Head – Mr. Bernardo Sta. Rosa with a complement of 6 Agency Heads with over 200 active
agents conducting sales campaigns in the region, in Metro Manila and abroad where there are large
Filipino communities;

Purchasing Head – Mr. Reinante Kalalang and his crew handling the purchase of heavy equipment and
machineries and supplies for land development and construction of houses;

Accounting and Finance Head – Ms. Agnes Villaseran; and

I.T. Head – Mr. Emmanuel Malilay.

CORE BUSINESS

RRDC’s primary and main activities are the acquisition and development of raw lands into housing
and/or commercial subdivisions and construction of residential houses, townhouses and/or commercial
buildings and manage these improvements for sale and/or lease. And in this regard they have
accomplished an impressive array of very successful projects, a list of which is presented below:

PAST SUCCESSFUL PROJECTS

ROCKA VILLAGE I - Low cost house & lot packages in Guiguinto; 3 hectares, 90 units, sold out;

ROCKA VILLAGE II, PHASES I-III, IV-VII - Low and Medium cost lot and house & lot packages in

Plaridel,; 38 has., sold out

ROCKA VILLAGE III – Low to Medium cost lot and house & lot packages in Guiguinto; 10 has., sold out

ROCKA EXECUTIVE VILLAGE – Medium cost lot and house & lot packages in Balagtas; 12 has., sold out

GREEN ESTATES MAIN – Medium cost lot and house & lot packages in Guiguinto; 27 has., 1,498 units;

Only 8 lots available

THE ENCLAVE – Medium cost house & lot packages in Balagtas; 5 has., sold out

SITIO SANTIAGO TOWNHOMES – Low-medium cost townhouse units in Plaridel; 6,700 sq.m., sold out

STA. CLARA ESTATES – Medium and low cost lot and house & lot packages in Guiguinto; 16 has., 868

Units; only 2 lots available

VERDE RESIDENCES – High cost house & lot packages in Poblacion, Guiguinto; 2 has., sold out
TIERRA DE STA. MARIA – Low – medium cost lot and house & lot packages in Sta. Maria; 37 has., sold out

GREEN ESTATES NORTH – Low cost house & lot packages in Guiguinto; 7 has., sold out

LA RESIDENCIA – Medium-high lot and house & lot packages in Calumpit; 60 has., 3,540 units and only

517 units are available

VILLARES – Mixed commercial/high cost residential house & lot packages beside La Residencia in

Calumpit; 5 has., sold out

ON-GOING PROJECTS

ALEGRIA RESIDENCES

A 35 hectares development project located along M. Villarica National Road at the boundary
(straddling portions) of Loma de Gato, Marilao and Muzon, San Jose del Monte City (SJDM) with a
frontage of 146 linear meters. This site is available 24 hours to public transport (buses, tricycles). It is
located near the following land marks:

LANDMARK PLACE DISTANCE

NLEX 7 KM.

DIVINE MERCY CHURCH 4.5 KM.

PUREGOLD MARILAO 350 M.

MUZON JUNCTION (and public market) 2 KM.

TUNGKONG MANGGA 12 KM.

GROTTO (OUR LADY OF LOURDES) 7.1 KM.

STARMALL (SJDM ) 9.7 KM.

SJDM CITY HALL 5.0 KM.

ST. JOSEPH PARISH CHURCH 5.0 KM.

SJDM SM CITY ( and LRT 7) 8.2 KM.

Of gently rolling terrain, saleable area will be at least 22 has., 3 has. Of which will be commercial. The
place will feature a clubhouse with swimming pool and playground, linear park and spine for joggers and
pedestrians and ample space for a church or school. The commercial area will feature a town center, a
sports and leisure complex and an events venue. The area is well populated and is surrounded by other
residential subdivisions and Alegria Residences will be the grandest of the lot.

Phase I of IV has already been completed and is now for sale, and all units are house & lot packages.
With lot sizes of 112 sq.m. and 186 sq.m. and house prices ranging from P 1,440,000.00 to

P 3,000,000.00, Total Contract Price (less discount but plus VAT) ranges from P 2.8MM to P 5.4MM. Of a
total 137 units offered for sale, only 44 units are still available.

Meanwhile, development for the succeeding Phases II- IV continues.

AMIHANA RESIDENCES

Amihana is a resort themed housing subdivision located San Nicolas, Bulakan, Bulacan situated as it is
right beside Cool Waves Waterpark Resort. It is a 15 hectare project near the boundary of Malolos City
featuring a landscaped entrance, clubhouse, parks and playground with a basketball court. It is ideally
situated as within its 2.5 km. radius can be found schools, churches, shopping areas, public transport
terminals, public market and a hospital.

Of the 324 lots and house & lot units for sale, only 60 lots/units are still available. However, an
additional 8 has. have been acquired and are now being developed as demand for real estate in the
Bulakan area is fast increasing in anticipation of the SMC airport.

COMPETITIVE STRENGHTS

The name Rocka has been, for a long time now, associated with quality and affordable homes. But the
good reputation does not stop there. They are also known for their excellent after sales service. Houses
are meticulously inspected before delivery and the subdivisions’ community features, amenities and
facilities are timely built and fully enjoyed by the homeowners. And should there be any defects, these
are promptly attended to as homebuyers can go directly to Mr. Rodolfo Kalalang to air their concerns.
They do not even have to go to the Rocka offices as Mr. Kalalang makes it a point to inspect all their
projects often and gets to talk with the residents and often, he is the one who sees the improvements
that need to be made. This personal concern is not lost on the satisfied customers and it is common to
see these customers act as Rocka agents to their children, relatives and friends.

RRDC has also achieved a high level of efficiency and sophistication. Its wholly owned subsidiary, Rocka
Group Construction and Development Corporation are up to date and experts in land development and
house construction technologies and innovative materials. Their architects are up to date in new
designs and space saving techniques.

And their biggest strength is Mr. Rodolfo Kalalang himself who knows Bulacan like the palm of his hand
and is able to see the opportunities, excellent locations and negotiate with landowners, rich and not so
rich alike. He is well known to established and new business and civic leaders and government officials.
And he has been a benefactor of innumerable civic projects, donating time, money, even labor
resources for various projects like construction and equipment for medical clinics, computers for
government elementary schools and church renovations, often involving his leadership and
memberships with the Rotary and Lions clubs.

And he continuously imparts his wealth of knowledge and connections to RRDC management.

BUSINESS STRATEGIES

RRDC and its principal owners have time and again shown flexibility in adapting quickly to the changing
business and market landscapes. It has proven that it is not averse to enter into joint ventures to
undertake larger scale projects when it partnered with La Filipina Uygongco to develop the 60 hectare
La Residencia and Villares in Calumpit under a new corporation named Rocka Filipina Inc. (ROFLI). Earlier
in 1997 the Kalalang and Ong families had established Tower Development Bank with La Filipina
Uygongco to help finance the housing loans of their buyers. In 2009, RRDC saw the opportunity and
quickly partnered with the Tetangcos of Pampanga to establish the first Honda Cars dealership in
Bulacan under the corporate name TechnoCharged Cars, Inc. Later in 2015, they sold TowerBank at a
premium to Producers Savings Bank to concentrate on their core business and raise funds for land
banking. This was at a time when big realty players based in Manila bought huge chunks of land in
Bulacan. In 2017 RRDC bought La Filipina”s shares in ROFLI so that they now own La Residencia and
Villares 100%.

RRDC also unhesitatingly sold its Divine Light High School to its rival school operating within its own
Rocka Village when the price was right and when the public school teachers’ salaries were increased
making it hard for them to match the pay rates and still be viable.

For their land bank banking, RRDC with success, has been diligently buying parcels of land adjoining their
existing development projects and new land with good location, considering such factors as price,
population growth, community development etc. They have also been eyeing properties outside of
Bulacan.

RRDC has also streamlined its marketing operations when it dissolved its subsidiary Triglobal Sales and
replaced it with Rocka Homes and Villas and affiliated with Metro Manila based partners such as Filo
Properties.

And to enhance the Rocka Brand, RRDC has started to limit its offerings to house & lot packages to
achieve a distinct Rocka look in their new projects.

To speed up the commercialization of its Green Estate project, RRDC donated a parcel of land along the
By-Pass in Tiaong, Guiguintoto and the BIR building has been completed.

Sales term are particularly helpful to buyers with 20% down payment payable in 24 monthly payments.
Upon payment of 30% of Total Contract Price, house construction commences and upon completion,
buyers are assisted in getting financing from banks, Pag Ibig or thru in-house financing. Interest charges
for in-house financing starts after house completion.

There is a conscious shift to target commercial properties/projects as shown in their plans to: 1)
construct an 8-storey condo-tel in Plaridel along Maharlika National Road in front of Rocka Village II
estimated to cost P 80MM 9 the plans and sprcs of which are being finalized); and 2) the acquisition of a
commercial property for P 100MM along McArthur Hi-Way leading to Malolos City in front of Eurobake
landmark.

TARGET MARKET AND CUSTOMER PROFILE

As of present, RRDC’s customer profile has closely hewed to its target market: 5% Business Owners, 5%
OFWs and 90 % locally employed, private and government employees.

FINANCIALS

COMPARATIVE AUDITED FINANCIAL STATEMENTS

AUDITOR: LOIDA DE LEON CRUZ, CPA Cert. No. 95173

12.31.16 12.31.17 12.31.18

BALANCE SHEET

CURRENT ASSETS

Cash 112,789,986 27,043,399 68,117,060

Trade & Other Receivables 150,569,843 68,075,754 112,578,773

Inventories 85,767,530 256,644,796 403,440,502

Prepayments 457,850 76,913 76,912

Deferred Income Tax - - 101,784

TOTAL CURRENT ASSETS 349,585,209 351,840,861 584,315,033

NON-CURRENT ASSETS

Installments Receivable 90,931,181 133,142,397 236,173,954

Property & Equipment 2,087,527 3,870,329 3,248,493

Intangible Asset 385,977 295,159 354,862

 Investment in Associates 29,999,850 - -

Investment in Subsidiary - 229,999,850 -

Investment Property 327,376,866 472,345,095 476,507,392

Other Assets 4,481,619 17,379,105 38,077,655

TOTAL NON-CURRENT ASSETS 455,263,020 857,031,935 754,362,355

TOTAL ASSETS 804,848,229 1,208,872,796 1,338,677,387

LIABILITIES AND STOCKHOLDERS’ EQUITY

CURRENT LIABILITIES

Trade & Other Payables 40,789,373 259,401,897 114,803,533

Income Tax Payable 1,209,782 1,168,193 -

Deferred Output 138,692 76,055 113,195

Deferred Gross Profit 51,263,384 61,061,358 231,994,493

TOTAL CURRENT LIABILITIES 93,401,231 321,707,503 346,911,221

NON-CURRENT LIABILITIES

Loans Payable 315,652,799 367,140,437 448,402,226

Rental Deposit 551,672 994,507 994,507

Construction Bond Payable - - 3,836,000

Net retirement Liability 2,746,325 3,319,186 4,497,053

TOTAL NON-CURRENT LIABILITIES 318,950,796 371,454,130 457,729,786

TOTAL LIABILITIES 412,352,027 693,161,633 804,641,006

SHAREHOLDERS’ EQUITY

Share Capital 190,000,000 300,000,000 300,000,000

Accum. Other Compre. Income(loss) (39,753) (20,173) (136,923)

Retained Earnings 202,535,955 215,731,337 234,173,304

TOTAL SHAREHOLDERS’ EQUITY 392,496,202 515,711,164 534,036,381

TOTAL LIABILITIES AND

SHAREHOLDERS’ EQUITY 804,848,229 1,208,872,796 1,338,677,387

INCOME STATEMENT

REVENUE 264,241,417 257,360,968 360,171,033

Cost of Sales (151,276,462) (146,662,296) (140,319,694)

Gross Profit 112,964,955 110,698,673 219,851,339

Deferred Gross Profit (14,287,166) (13,899,044) (84,783,921)

Realized Gross Profit 98,677,789 96,799,628 135,067,418

Realized Gross Profit on Previous Sales 4,570,094 4,101,071 4,884,909

TOTAL REALIZED GROSS PROFIT 103,247,883 100,900,699 139,952,327

Other Income 35,262,491 26,362,920 28,934,411

TOTAL INCOME 138,510,374 127,263,619 168,886,738

Marketing and

Administrative Expense (92,400,560) (95,922,349) (116,262,908)

Profit before Interest

And Taxes 46,109,814 31,341,270 52,623,829

Finance Cost (7,497,374) (12,766,859) (20,033,077)

Profit Before Tax 38,612,440 18,574,411 32,590,752

Income Tax Expense (4,331,110) (5,543,561) (9,777,226)

PROFIT FOR THE PERIOD 34,281,330 13,030,850 22,813,527

Other Compre. Income (Loss) 36,349 19,580 (116,750)

TOTAL COMPRE. INCOME 34,317,678 13,050,429 22,696,777

EARNINGS PER SHARE 38.09 14.48 25.35

RATIOS

Current Ratio 3.7X 1.09X 1.68X

Debt/Equity Ratio 1.05X 1.34X 1.51X

Return on Revenue 12.99% 5.07% 6.30%

Liquidity and Solvency Ratios deteriorated but remained manageable as RRDC embarked on ambitious
land buying for their Amihana and Alegria projects from 2016 to 2018. Bank loans increased from P
316MM in 2016 to P 367MM in 2017 and to P 448MM in 2018 to partially finance land acquisition.
Trade Payables also reflected significant increase from P 40.8MM in 2016 to P 259MM in 2017 but went
down to P 114MM in 2018 when the company made full payments on their various land purchases.

From 2016 to 2018, RRDC bought : For Amihana, 15.8 hectares for P 88.6MM; and for Alegria 34.5
hectares for P 526.8MM.

These are reflected in the AFS as increases in Property Investment which stood at P 327.4 in 2017 and
increased to P 472.3MM in 2017 and P 476.5MM in 2018; and increases in Lot Inventory which stood at
P 85.8MM in 2016 increasing to P 256.6MM in 2017 and P 403.4MM in 2018.

Revenue increased to P 360MM in 2018 compared to P 257MM in 2017 and P 264MM in 2016 while
Cost of Sales decreased from P 151.3MM in 2016, P 146.7MM in 2017 to P 140.3MM in 2018. However
Deferred Gross Profit increased to P 84.8MM in 2018 from only P 14.3MM in 2016 and P 13.9MM in
2017.

Total Income rose to P 169MM in 2018 from P 127MM in 2017. However, Marketing and Administrative
Expenses increased by P 20MM to P 116.3MM and Finance Cost by P 7.7MM to P 20MM, dampening the
resulting bottom line.

HOUSE FIGURES

Comparative House Figures for 2018 and 2017 however, show Total Assets to be at P 2.485B. in 2018
and P 2.213B in 2017. The big items here are Accounts Receivable-Trade at P 1.375B in 2018 (P 1.307B in
2017); Land at P 615.4MM ( P 585.7MM in 2017); Inventories, Land Development and Construction in
Progress at P 353.9MM ( P 233.8 in 2017) and Cash in Bank at P 58.8MM (P 24.1MM in 2017).

Total Liabilities was at P 1.815B in 2018 and P 1.646B in 2017. The big items here are Deferred Sales at P
1.263B; Loans Payable at P 468.4MM and Accounts Payable-Acquisitions which was reduced to P
62.2MM fromP 135.5MM in 2017.

Stockholders’ Equity was at P 669.7MM in 2018 ( P 567.2MM in 2017) as the Net Income of P 102.4MM
in 2018 was retained.