SS12

SOCIAL ENTERPRISE/ SOCIAL ENTREPRENEURSHIP PLANNING

(Business Plan)

THE DJMC COOKIE SHOP

“Taste all the flavors of the world”

 Executive Summary
INTRODUCTION.
The DJMC Cookie Shop is a start-up cookie shop that is located at Makati City. DJMC
desires to catch an interest of regular customers and loyal investors & stakeholders with
a broad variety of its fresh cookies and other delicious sweets. It desires to build a strong
market position in the food industry and aims to have the best reputation that it can
possibly have, due to the four partners’ industry experience and of course,
professionalism and their known ability to be consistent in competitiveness.
PRODUCTS AND SERVICES.
The DJMC Cookie Shop offers a broad range of cookies that will surely satisfy the
customers’ taste buds. The ingredients that are used are bought from well – known food
suppliers like Top Chef. A minimum of ten different batches of delicious cookies and
sweets are made each day so that there would be a variety of options for our beloved
customers. The cookies and other sweets are considered high quality in terms of flavor
and appearance which will catch our customers’ eyes. We make sure that our customers’
favorite flavors and types of cookies are listen on our standard Menu. We want to give
the customers the best cookies that they can taste in this world.
MISSION AND GOALS.
Our mission is to delight and nourish our customers with such delicious and healthy
cookies for them to enjoy. By making delicious cookies, we create joy for our customers
with our passion for improved quality and exceptional flavor. For our goals, we want to
create and produce cookies that will satisfy the taste buds of our customers and give
them new tastes and preferences when it comes to cookies and baked products. Also, to
assure our customers that our cookies are unlike any other because it will be
extraordinary. To build our brand and to be known by local and international business
owners in the same field will be one of our targets in the current year and to gain as
much profit that we could is also one of our main targets in order for our partnership to
multiply our branch/es in the Philippines.

KEY FACTORS TO SUCCESS.

 Be vital and attentive to the organization’s success
 Benefit the company or department as a whole
 Be synonymous with a high-level goal
 Link directly to the business strategy
 Increase Market Share Through Current Customers
 Be Service-Oriented When Working With Our Customers
 Achieve Order Fulfillment Excellence Through On-Line Process
Improvement
 Align Incentives & Rewards With Employee Roles For Increased Employee
Satisfaction
1. The Business
1.1. DJMC Cookie Shop
3rd Floor, 100 Makati Avenue Corner, Jupiter Street, ECH Building, Bel-Air
Village, Makati City
1.2. Cookie Store/ Cookie Shop
1.3. Our purpose is to serve the community delicious and healthy cookies that
is surely affordable and will be enjoyed by all of our customers. Also, to create
new flavours that will give our customers full satisfaction on the cookies that we
will sell.
1.4. DJMC Cookie Shop is a Community Interest Company (CIC)
1.5. Limited Liability Partnership

2. Organization
2.1. The mission statement/aims of the organization The DJMC Partnership is
formed in September 2016. The partnership itself focuses on making food
products specifically cookies and sweets and what inspires the partners is the
thought or goal of improving and elevating the flavours and ingredients of
different cookies in the food industry. The following partners are:
 Mr. Michael Dela Cruz
 Mrs. Deanna Emaas
 Mr. John Lloyd Ramirez
 Mrs. Chelsea Ysabelle Sumulong
2.2. Our mission is to delight and nourish our customers with such delicious and
healthy cookies for them to enjoy. By making delicious cookies, we create joy for
our customers with our passion for improved quality and exceptional flavor.
Goals:
 Creating and producing cookies that will satisfy the taste buds of our
customers and give them new tastes and preferences when it comes to
cookies and baked products.
 To assure our customers that our cookies are unlike any other because it will
be extraordinary.
 We want our brand to be known by local and international business owners in
the same field.
 We aim to gain profit in order for our partnership to multiply our branch/es in
the Philippines.
2.3. Partnership
2.4. Since it is a partnership, the partners would be:
Mr. John Lloyd Ramirez (GENERAL PARTNER)
Mrs. Chelsea Ysabelle Sumulong (GENERAL PARTNER)
Mrs. Deanna Marie Emaas (LIMITED PARTNER)
 Mr. Michael Dela Cruz (LIMITED PARTNER)

3. Key Staff
3.1. The four partners are late graduates and are open minded businesspersons.
They came from well-trained OJT programs and have the inspiration to
create their own business as a partnership. The number of bakers are 15.
This is the minimum number of bakers so that more batch or set of cookies
will be produced quickly in case of bulk orders and unexpected orders as
well. The bakers that are hired are professional ones and they have at least
1-2 years of work experience.
3.2. The roles of the 2 general partners are to manage the whole company.
The marketing strategies and competitive remarks and ideas are coming from
the 2 general partners while the 2 limited partners are more focused on the
internal environment of the partnership. They are responsible for the salaries of
the workers and the consistent development or production of the cookies and
everyday works of the partnership.
3.3. The training requirements are:
 Possess the right credentials
 Be Fully Committed to the Business
 Quality and Measurable Production
 Articulate your Value as a Business
 Marketing Strategies and Ideas
 Networking Connection with your Buyers
 Speak your Customer’s Language
 Create a Supply Chain
 Capitalize the Business

4. External Relations
4.1. The DJMC Partnership is teaming up with professional funding organizations
and charities such as:
 Food and Agricultural Organization (FAO)
 Philippine Foundation Center
 Kapwa Ko Mahal Ko
 Oikos Helpin Hand of the Philippines

4.2. The DJMC Partnership is teaming up with professional monitoring

organizations such as:
• Greenpeace Southeast Asia
• Haribon Foundation
5. Product or Service
5.1. Our product are mainly cookies. Our cookies has a lot of different varieties
that can be enjoyed by different age groups—children, teenagers, adults, and
even senior citizens.

6. The Market
6.1. The customers are mainly parents, teenagers, and senior citizens.
6.2. Our customers will buy from us because we won't just use the common
ingredients in producing cookies, but also we will use natural flavors to give
it a more natural and organic flavor. It may seem different but the flavors
will definitely be there. So the customers will not only be satisfied with the
flavor but also they will gain nutritional benefits from our cookies.
6.3. Our main competitors would probably be the known brands like Chips Ahoy
because they've been in the industry for quite a while so to be in their
professional level, we must strive hard to be known by other competitors.
Also the brand Monsterlicious because they attract more customers
especially kids because they produce cartoon character shaped cookies.
6.4. To begin the market testing:
a. Create a prototype of the product or service that you can show to the
food inspectors and also to your customers or future buyers.
b. Determine the price of your product in the current market place. Go to
a potential buyer and let him or her taste the product itself.
c. Gain feedback from them.
d. Compare your product with the other common products within the
market place.
e. Look at the trends of your product in the market.

Then once you've determined all the factors needed, you'll have to make
the amount of the price for you to gain profit then after it, think of ways
to improve both the product and the marketing.
6.5. Similar social enterprises are well known companies who produce cookies
such as Chips Ahoy, Mrs. Fields, Oreo, and our greatest competitor is the
Monsterlicious which makes character-shaped cookies which attracts
children to buy their product
7. Social Purpose
7.1. The ones who will benefit are the college student who are financially
unstable and is willing to take a part time job.
7.2. The need for the social enterprise is to meet the needs of the community.
In our case, cookies are made to give nutritional benefits to our customers. Next
 is to achieve a social mission or the mission statement and lastly, to contribute to
the financial sustainability of a non-profit organization.
7.3. We will base our price in other product and we will increase it by a little
because we want to have a big surprise if they try our product because even if
we have a same price with the other product but we are the best
7.4. Intermediate Labour Market Companies
7.5. Our stakeholders’ views are to make sure that our products are known to
other people in the society. Also they are responsible for the external environment
of our products and our partnership itself. Another view is to keep our reputation
good and high in terms of professionalism.

8. Social Impact
8.1. The basic principles of impact measurement are that you communicate
clearly what you are trying to achieve, how you are working to achieve it, and the
progress you have made so far. The process of building a comprehensive picture
is divided into five sections: Defining Your Mission, Mapping Your Activities and
Measuring Your Impact, Beneficiary Involvement, Using Results, Communication-
- each section starts with a summary of action points. At the end is an outline for
an impact report.
8.2. First we must establish marketing strategy and prospect buyers and to know
who are the competitors. We need to know what are the strengths and weakness
of our product. With affordable price and good quality. The evidence of impact do
funders and financiers require they need a sample of our own cookies. We will
give what they want and what they eat. We can also evaluate our company’s
performance, influence our employees by following code of ethics, and lastly,
handling behavioral and organizational changes and progress in our products and
our organization
8.3. Measurement cost is one of the biggest impact for the business because if
they are not satisfied with what the prices of our products are and if they think
that our product price is a bit high they might think if they will buy our product.
8.4. For our products, it will depend on how good or how well our cookies are
being sold. There are given information in which we need to consider to measure
the amount of impact of our measurement cost.

9. Business Environment
9.1. The supports that would help us measure our social impact are: Analytics
which are interpretations and communication of meaningful pattern in data, it
helps track your social media popularity, influence your overall influence,
discovers who talks about your company and your product, and determines how
impactful your social media accounts are.
 9.2. The uncontrollable forces in the external environment are: Competition,
Government policies, Natural forces, Social and cultural forces, Demographic
factors, Technological changes

10. Industry Analysis

10.1 Several key issues that may affect the food industry are:
 Consumers avoiding center of store products
 Healthy and clean label of food products vs. Diet friendly ones
 The rise of products that are natural and organic
 The shifting of marketing and E-Commerce
 The Implementation of the anti – sugar and sweets movement
 Adding value and certain ingredients to the food products
 Slow product innovation cycles
 Convenience of products

11. Critical Success Factors

11.1. The main critical success factors for our business are the following:
 Be vital and attentive to the organization’s success
 Benefit the company or department as a whole.
 Be synonymous with a high-level goal
 Link directly to the business strategy
 Increase Market Share Through Current Customers
 Be Service-Oriented When Working With Our Customers
 Achieve Order Fulfillment Excellence Through On-Line Process
Improvement
 Align Incentives & Rewards With Employee Roles For Increased Employee
Satisfaction

12. Business Development

12.1. Flowchart of business strategy
12.2 Our business strategy is to reach our goals and objectives that are stated
in this paper. There are 6 dimensions that we want to target and through
 these dimensions, our partnership will be successful in a short period of
time. That means, more customers, more production, and more profit,
which will turn into an asset for the DJMC Partnership. The 1st is our target
market. In this dimension, we want to make sure that our customers will
be fully satisfied with our cookie products. The 2nd one id the Designing and
Branding. Of course, the branding of our products is a critical factor as well
because we want to produce boxes or wrappers that would attract our
customers’ eyes. With just one look of this containers, they can already
think of how good our cookies taste. 3rd is the marketing strategy. We want
to maximize this dimension because we want to be successful in both local
and international aspects. Fourth, to expand our branch/es. Expanding
them would be an advantage for us because we will gain more profit and
more profit means the business would go straight to our achievemets and
goals. The 5th and 6th is somewhat the same. To advertise and find networks
for our product would be beneficial for us because more people will know
about the cookies that we sell and how good they are.

13. Turnover and Sustainability

13.1. Since our business is still new to the industry, we know for a fact that the
turnover that we will be receiving at the beginning will be small but we expect
that we will be getting double the amount we invested after three or five years.
13.2. We expect our non-commercial income to be high after some time.
13.3. We expect to receive a reasonable amount of profit since we have invested
a huge amount of money in the business. Perhaps double the amount of our
investment after three or five years.
13.4. It may take us three or five years in order for us to achieve sustainability.
13.5. In order for us to achieve our expected turnover, non-commercial income
and sustainability, we will create a smart and integrated public policy, we
will establish organizational structures that support sustainability, we will
embed sustainability in corporate culture, we will incorporate a social license
to operate into business strategy and we will prepare our organization to
mitigate and adapt to climate change.

13.6.
 SCENARIO 1
Sustainability and Growth

SCENARIO PLANNING
Continuous Production
Rejection of GM and FF

SCENARIO 2
Technology Usage and Acceptance
Healthy & Safety Procedures
E-Commerce Marketing

SCENARIO 3
Price Rules
Powerful retailers and wholesalers
Competition with other substitute products

14. Marketing and Sales

14.1. We will become known as having a unique dining experience as well as a
superior cookie shop. Customers will be reached through fliers, social media
advertisements and special holiday promotions. Our location will also play a crucial
part in making our shop known since our shop is located in busy place.
14.2. We will be offering affordable cookies for it will attract more customers but
we will make sure that it will give us a profit at the end of the day
14.3. Since our business is still new in the industry, we have chosen advertising,
public relations and sales promotion as our promotional mix.
14.4. The DJMC Cookie Shop will have the customer care standards:
 We will interact with our customers with a professional and courteous
manner.
 We will discipline and hold ourselves accountable for addressing
inappropriate comments and behavior.
 We will greet our customers with a smile and a cheerful “Hello Ma’am/Sir”.
 We will respond to website questions or e-mails that concerns our
customers.
 We will listen and understand the requests of our customers and take the
necessary actions in order for them to be served well.
 We will touch base with our customers so that they would know all the
necessary information like how long is the delivery time of their desired
products from our shop to their location.

14.5. We aim to gather customer feedback through surveys and feedback boxes
on our social media pages.
14.6. The certain people that would be involved are:
 The target clients or investors
  Finance Department
 Marketing Department
 Manufacturing Department
 The Personnels and Suppliers
14.7. Our marketing budget would be to use the 10 to 30 percent of our gross
revenue or projected revenue on marketing. We will also consider this factors:
the way we brand ourselves, usage of websites and social medias, events, and of
course advertising in order for us to budget our gross revenue properly.
14.8. The distribution that we shall use is the Indirect Distribution.

MANUFACTURER WHOLESALER RETAILER CONSUMER

14.9. Our E-Commerce strategy is to create a content marketing strategy and

generate an email marketing campaign that’s automated and of course,
diversifying our platforms using the social medias and by doing such steps, we
shall make our own personalized content into action.
15. Premises
15.1. The location that we prefer is:
3rd Floor, 100 Makati Avenue Corner, Jupiter Street, ECH Building, Bel-Air Village,
Makati City
 ECH Building is a three – storey commercial building with 3 tenants facing
Jupiter Street and three facing Makati Avenue. Currently, McDonalds, PSBank,
Jollibee, Mercury Drug, etc. are also in this particular building.

15.2. The proposed method of DJMC is to buy the said unit in the 3rd Floor of the
ECH Building.
15.3. Our plans for the health and safety costs and other costs will depend on
out first year of operation. The 10-20% of our gross profit would be saved or
reserved for the additional costs like the building costs and health & safety costs.
15.4. INSURANCE.
The insurance that DJMC has protects the logo and the name of our cookie shop.
Also, as a food business, it is a must for us to protect our customers and their
health as well. The expected minimum amount for our insurance would be 300,
000 pesos. Our insurance covers up:
 Probable expired and bad ingredients
 Allergen Statements
16. Suppliers
16.1. Our main supplier is Top Chef Food Supplies Inc. where we get all of our
needed ingredients for our cookies.
16.2. The ones that are involved in the supply chain are the suppliers,
manufacturer, distributor, and the customers.
 16.3. Our alternative suppliers are Cantimbuhan Store and F.Y. Sons Inc.
16.4. The advantages of having the said suppliers are first, our costs with the
ingredients would be reduced. Next, there would be efficiency and proper
communication with DJMC Partnership and these food suppliers. Third, as supplier
relationships develop, so does the buyers understanding of the suppliers business
models, products and services increases. In return the supplier will develop an
increased understanding of the buyers’ needs. Fourth, Relationships with trusted
suppliers can enable organizations to outsource non critical activities, allowing
buyers to harness specific industry and/or product or service expertise, whilst
simultaneously reducing internal workloads and increasing efficiencies. Fifth, it
can be a key to constant improvement because ong term relationships provide
the opportunity for buyers to engage suppliers in a process of continual
improvement of both products and services provided and of the accompanying
service levels.
17. Production
17.1. As a food store, we want to make our cookies the best cookies that they
can be. We want to make them healthy and to bake them properly is a must. In
the century we are living now, the demand for “sustainable food” and “natural
food products” are very high. In making our standards, we research everything
from food the main ingredients to the additive flavors that we may use. If you
want to know what goes into the products you buy, our standards make it easy,
because if it doesn’t meet the standards, we don’t sell it.
17.2. Our cookies are produced inside our shop (on a daily basis) to ensure
freshness and good quality cookies to be served to our customers. There will be
supervisors that will be hired to do inspections from time to time to make sure
that our cookies are made clean and handled properly.
17.3. We will conduct monthly check-ups for our employees to ensure that they
are healthy for they are handling food and are interacting with our customers. We
will ensure that they always wash their hands before handling our cookies. There
will also be hand-sanitizers installed inside our shop for employees and customer
use.
18. Equipment
18.1. The following are the equipment or vehicles to be purchased:
- Oven: The over will be used to cook our products. Choosing the best oven is
intended in order for us to achieve our desired product outcome. The oven will
be able to hold 24 pans in one cooking. It will cost around 75,000 pesos.
- 48 baking pans: 60x40x4 is the pan's size which can hold 12 pieces of cookies
and will cost us roughly around 35,000 pesos.
 - 2 hand mixers: Hand mixers will help our bakers mix the ingredients faster in
order to conserve time and in order to get the right texture intended for our
cookies. This will cost us around 6,000 to 10,000 pesos.
FINANCE AGREEMENTS

For the DJMC Cookie Shop, a transaction is likely to be a financing arrangement in any
of the following situations:

 The seller agrees to repurchase the item it has just sold, or an essentially
identical unit.
 The seller commits to having a third party purchase the item, and then
agrees to acquire the item from the third party.
 The seller controls how the item sold under either of the preceding situations
is disposed of.

DEPRECIATION POLICY
Purpose: To provide an organized method for the accurate recording of the use
of assets (equipments) that will be used in producing our main products which is
the cookies.
Policy/Main Rule: The DJMC Partnership shall depreciate its assets in a straight –
line method, according to a detailed schedule maintained by the 4 partners.
19. Action Plan
19.1. Key milestones/timelines and associated activities
ACTIVITIES START DATE END DATE
Hiring of employees (Cashier, 09/12/16 09/15/16
Bakers, Janitors, etc.)
1st General Meeting and 09/16/16 09/17/16
Assembly
Buying of Food Supplies and All 09/18/16 09/18/16
Needed Equipment
GRAND OPENING 09/20/16 09/20/16
 Ribbon Cutting
 Giving out of brochures
 Giving out of flyers
 Free tasting

Business Plan & Objectives 09/21/16 09/21/16

Review
1st Monthly Meeting 09/30/16 09/30/16

19.2. Costs Requirements

  The count of exact amount of specific ingredients we need to produce a
minimum 10 batches of cookies – 4 partners
 The amount of money that would be allocated in buying these ingredients
– 4 partners
 The types of packaging for our cookies and sweet products (box, plastic,
sold individually) – 4 partners
Personnel/Staff Requirements (in terms of hiring new employees)
 At least 1 year of culinary experience (working at restaurants)
 Has a good character and attitude
 Has a cheerful and good looking appearance
 A well groomed person
 Must be 20-30 years old (Male and Female)

20. Finance
20.1. Budget assumptions (projected income and expenditure)
DJMC COOKIE SHOP

Pro Forma Income Statement

Year 1 Year 2
Revenue P 30,000,000.00 P 35,000,000.00

Expense P 7,370,000.00 P 8,413,000.00

Advertising P 3,000,000.00 P 4,000,000.00
Rent P 250,000.00 P 250,000.00
Maintenance & Repair P 50,000.00 P 40,000.00
Insurance P 80,000.00 P 80,000.00
Salaries & Wages P 3,000,000.00 P 3,000,000.00
Food Supplies P 950,000.00 P 1,000,000.00
Utilities P 40,000.00 P 43, 000.00

NET INCOME P 22,630,000.00 P 26,587,000.00

20.2. Realistic cash flow forecast

CASH INFLOW 1ST Q 2ND Q 3RD Q 4TH Q

Beginning Cash P2,150,000.00 P1,000,000.00 P2,150,000.00 P 2,000,000.00
Balance

Sale of Cookie & P1,200,000.00 P1,000,500.00 P1,450,000.00 P 1,300,500.00

Sweet Products
Other Expenses P 50,000.00 P 70,000.00 P 50,000.00 P45,000.00
TOTAL CASH P3,300,000.00 P1,930,500.00 P 900,000.00 P 3,255,500.00
INFLOW

20.3. Balance sheet/profit and loss

 THE DJMC COOKIE SHOP
BALANCE SHEET
ASSET
Cash P 700,000.00
Accounts Receivable P 30,000.00
Inventory P 350,000.00
Supplies P 30,000.00
Building/ Space P 500,000.00
Kitchen Equipment P 50,000.00
Accu.Dept. – Kitchen ( P 1,000.00 )
Equipment P 49,000.00

TOTAL ASSET P 1,659,000

LIABILITIES
Accounts Payable P 250, 000.00
Unearned Revenue P 20, 000.00
TOTAL LIABILITIES P 270, 000.00

OWNER’S EQUITY
Dela Cruz, Capital P 400,000.00
Emaas, Capital P 450, 000.00
Ramirez, Capital P 650,000.00
Sumulong, Capital P 650,000.00
TOTAL OWNER’S EQUITY P 2,150,000.00
TOTAL LIABILITIES & P 2,420,000.00
OWNER’S EQUITY

20.4. Finance required and methods of raising finance

 Raising of our finance will depend on the investment of the investors or owners
of the partnership. The company may use loaning in banks as an option for the
finance to rise.
20.5. Funding secured, previous funding or large scale funding
As a start-up business, we haven’t tried to fund yet because our business is still
new in the industry.

20.6. Assets you have as security

We have asset for the security of the company such as:
 Cash
 Kitchen Equipment
 Land
 The Building where the shop is located
The said assets may help us pay our liabilities when liquidation occurs.

20.7. Alternative methods of finance

The alternative methods of DJMC are as follows:
 Invoice advances
 Product Presales
 Venture Capitalists
 Grants
 Crowdfunding
 Start Considering PreCautions

20.8. Financial management systems and resources

The DJMC’s financial management system, the 4 partners decided to use ERP or
Enterprise Resource Planning Software. This is a software that has integrated
and various applications – that organizations and several companies use to
collect, store, manage and interpret data from various business activities such
as: planning the product, purchasing goods and services, and service deliveries.
In financial management systems and resources, the 4 partners can see the
gross income, expenses, assets and assuring that the DJMC Cookie Shop is
maximizing profits and ensuring sustainability.

20.9. Previous experience of loan finance

We haven’t experience the process of loaning finance from several banks since
the DJMC Cookie Shop is new in the food industry.
21. Appendices
21.1. CVs of all those involved

John Lloyd Ramirez

116 A Vitales Street Malibay Pasay City
09772545160
mrjohnlloyd07@gmail.com

CAREER OBJECTIVE
To obtain an accounting position where I will be able to contribute my skill, knowledge
and experience to a company that will give me an opportunity to develop my career.
EDUCATION
Tertiary
Mapua Makati Institute of Technology 2014-2015
Business Administration
Secondary
Saint Mary’s Academy, Pasay City 2011-2014
SKILLS
 Colourful personalities
 Giving full attention to what other people are saying, taking time to understand
the points being made, asking questions as appropriate, and not interrupting at
inappropriate times.
 Actively looking for ways to help people.
 The ability to be a catalyst, someone who inspires and motivates others.
 Critical Thinking
 Assessing performance of myself, other individuals, or organizations to make
improvements or take corrective action.
 Managing one's own time and the time of others.

AFFILIATIONS
Tertiary Member – Basketball Club 2010-2011
Member – Basketball Club 2011-2013
Secondary Member – Salamin 2006-2007
Member – Marian Math Circle Club 2007-2009
Member –Basketball Club 2009-2010

PERSONAL INFORMATION
BIRTHDAY: September 14, 1993
AGE: 23 years old
HEIGHT: 5’7
NATIONALITY: Filipino
RELIGION: Roman Catholic
LANGUAGE: Filipino/ English

WORK HISTORY:
Dusit Thani Manila Hotel
Job: Manager
2014-2016

CHARACTER REFERENCES
Available upon request

I hereby certify that the above stated information are true and correct based on my
beliefs and knowledge.

John Lloyd V. Ramirez

Applicant
CHELSEA YSABELLE S. SUMULONG
Unit 312, Banahaw Building, Rainbow Ridge Condominium, Brgy. San Miguel, Hagonoy,
Taguig City
09154628485
chelaichegongs@gmail.com
_______________________________________________________________________

OBJECTIVES:
A late graduate that has a focused mind on what she wants to achieve in the near
future. Had worked in both several local and international companies. Having a desire
to make a name for herself and to build a good and respected reputation in the
corporate world. A well – educated woman who acquires ethical behavior. A hopeful
young and fine lady who aspires to be one of the best of the best businesspersons who
can be compared to professional businesspersons in the Philippines and also to other
countries.

EDUCATION:
Elementary School: Saint Andrew’s School, Paranaque City
Year: 1993-1999

High School: Saint Andrew’s School, Paranaque City

Year: 1999 – 2003

College Course: Bachelor of Science in Business Administration Major in General

Management
Year: 2003 – 2007

Areas of Expertise:
 Marketing  Accounting
 Sales  Financial Management
 Speaking in English  Math & Algebra
 Delivering Reports  Using Microsoft Softwares
 Speaking Gigs (seminars) specifically Excel, Word, etc.
WORK HISTORY:

 San Miguel Corporation

Job : Accountant
Year: 2007 – 2008

 Ayala Land, Inc.

Job : Financial Supervisor
Year : 2008 – 2010

 Bank of the Philippine Islands

Job : Manager
Year: 2011

 Accenture Inc.
Job : Chief Executive Officer
Year : 2011 – 2015

CHARACTER PREFERENCES:
 Mrs. Anne Lorelei Sumulong
Manager – Accenture Inc.

 Mrs. Anniliza Bolatin

Office Manager – MIA Airport

I hereby certify that the above stated information are true and correct based on my
beliefs and knowledge.

Chelsea Ysabelle S. Sumulong

Applicant
 DEANNA MARIE EMAAS
Unit 4D, 5821 Bldg. Taguig Street
Brgy. Sandico, Mandaluyong City
 09325329525
 deannamarie@hotmail.com

Career objective

Seeking for a broader environment and better opportunities where I could

enhance, apply and impart my professional skills, knowledge and wisdom. And also to
gain new set of skills, knowledge and wisdom that could help me to be more mature
professionally and individually.

Education

Mapua Makati Institute of Technology

Business Administration
2011-2016
Ernesto Rondon High School
Proj. 6, Quezon City
2006-2010

Personal information

Age: 21
Date of Birth: April 7, 1995
Nationality: Filipino
Gender: Female
Civil Status: Single

additional skills and achievements

Basic Computer Programs

MS Office, Lotus SmartSuite, Open Office and other computer
processes

Problem Solver
The go-to-guy when it comes to daily office problems and
computer-related errors and processes.

Fast Learner
Has an open mind and capable to adapt fast to change in situations
and environment.

Achievements
Won 1st place in Cocktail Mixing Competition at the school’s
Foundation Day in 2002.
Civil Service Examination – Professional Passer taken in 2007

Miscellaneous
Part of a team that created a central Automated Legal Management
System for the Bank and the main person to analyze how the
system will create an automated report based on the regular
reports being presented to the management.
references

Name: Phillip Saludares

Title: Senior Manager – Litigation Lawyer
Company: Bank of the Philippine Islands

Name: Charlene De Leon

Title: Assistant Vice President
Company: Bank of the Philippine Islands

Name: Joshua Serna

Title: Vice President
Company: Bank of the Philippine Islands
John Michael F. Dela Cruz
Present: Unit 4E 2151 Bldg. 1048 Sandico St. Brgy. Tejeros Makati City

Permanent: #7 Kawayan St., Manuela Subd. PH-IV-H, Pamplona 3, Las

Piñas City
874-6002 / 0932-5393582
Johnmichael.delacruz2191@gmail.com

Career Objective:
To seek challenging assignment and responsibility, with an opportunity for growth and
career advancement as successful achievements.

SKILLS:
 Computer literate (has comprehensive knowledge in using MS Word, MS Excel
and MS PowerPoint)
 Proficient in using the Internet
 With good communication skill

 Can perform multiple tasks at the same time

 Reliable

 Punctual

EDUCATIONAL BACKGROUND:

TERTIARY: Mapua Makati Institute of Technology

Business Administration
2015-2018
SECONDARY: Las Piñas East National High School
Verdant Acress Subd. Pamplona 3, Las Piñas City
2011-2014

PERSONAL INFORMATION:

Age: 20
Birthday: Oct 22, 1995
 Sex: Male
Civil Status: Single
Height: 5’6”
Religion: Roman Catholic
Mother’s Name: Anita F . Dela Cruz
Occupation: Housewife
Father’s Name: Ambrocio B. Dela Cruz,Jr (Deceased)
Languages: Filipino and English

CHARACTER REFERENCES:

 Evelyn Jayce
Checkwell Decision Inc.
Contact no.: 09485242127

 Josephine Mundo
CIBI Information Inc
Contact no.: 0932763245

 Maiden Sue
Philippine National Bank
Contact nos.: 0907513541

John Michael F. Dela Cruz

Applicant