Rubric for Brochure

Task Description: (Teacher may explain specific assignment in this space.)

Criteria weight Professional Adequate Needs Work Unsatisfactory

 Demonstrates in  Demonstrates  Demonstrates little  Lacks understanding

depth understanding understanding of the understanding of of topic
of topic topic topic  Reports only the
50
Content %
 Accurately  Employs research  Employs research most basic parts of
utilizes researched information with an information with a fair the information
information in the adequate degree of degree of accuracy
brochure accuracy
 Well organized  Content is organized  Content lacks  Unorganized content
content  Format is adequate organization  Hard to follow
 Attractive and well  Message is sufficiently  Format is difficult to  Message difficult to
Written designed format understood follow and poorly understand; tendency
20
Presentati %
 Clear and easily  Computer generated organized to wander or ramble
on understood message with acceptable eye  Message not clearly  Handwritten or
 Computer generated appeal understood computer generated
with strong visual  Computer generated with little organization
appeal but poorly designed or skill
 Five sources used  Three sources used  Two sources used  Less than two
 Use of reliable  Sources have some  Questionable sources used
Research 15 sources reliability reliability of sources  Little reliability of
Quality %  Accurate analysis of  Adequate analysis of  Basic information sources
research research with questionable  Inaccurate
accuracy information
 Imaginative; original  Creativity is  Little creativity used  No originality
 Use of graphics make acceptable  Poor selection of  Graphics do not tie in
Visual 15
the message “come  Use of graphics graphics with the message
Appeal %
alive” adequate to present
message

Copyright © Texas Education Agency, 2006. All rights reserved.

Assignment Score ______________ + Beyonder/Bonus ______________ = Final Score
________________

Copyright © Texas Education Agency, 2006. All rights reserved.