KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

 Super markets  Implementation of
 Input suppliers & experimental farm and
distributors measurement of out comes
 Hotels & Resorts  Coordinating logistics for
 Businesses that require pickup & distribution of
fresh fruits produce
 Sourcing input
 Risk assessment of potential
customers
KEY RESOURCES
 Employees
 Relationships with partners
 Knowledge of the market
 Financial capital
 Intellectual property
 Proven & effective
agricultural methods that
will increase productivity of
smallholder’s farmers
(Problems: lack of access to
info and capital to
experiment)
 Increased nutritional variety
 Increased resistance to crop
loss from pests, weather
etc..
 Initially - tailored service to
each community to build brand
awareness and trust
 Personal assistance with
ongoing issues
DISTRIBUTION CHANNELS
 Lead farmers
 Community meeting
 The internet
 Farming groups
 B2C segmented market -
small holder farmers with
different option for
different customers
personas
 Earlier adopters: farmers
with more land and
willingness to experiment
 B2B business that require
fresh produce

COST STRUCTURE REVENUE STREAMS

Fixed costs  Upfront payment for blueprint (usage fee)
 Cost of land  Mark-up from distribution
 Cost of agricultural machineries  Payment via bank transfer
 Marketing  Payment via check
Variable cost  Payment via mobile money transfer
 Labour/employees
 Cost of seedlings and fertilizer
 Capital & running costs