CAPITOL UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION

Cagayan de Oro City

COURSE SYLLABUS: ENTREPRENEURIAL MANAGEMENT

VISION

Enhanced QUALITY OF LIFE of the Filipinos through a globally-recognized learning environment.

MISSION

CAPITOL UNIVERSITY is committed to develop the youth into “TOTAL PERSONS,” mature and responsible individuals who are intellectually, professionally and
technically competent, imbued with desirable attitudes, and steeped in moral and spiritual values, who will serve as catalysts for social transformation.

INSTITUTIONAL OBJECTIVES

Integral to the attainment of its mission, CAPITOL UNIVERSITY commits itself to:

A. Provide quality education that responds to the challenge of producing globally-recognized graduates.
B. Provide opportunities to care for the environment and assume responsibility for creating and enjoying a sustainable future.
C. Strengthen and perpetuate the institutional culture of research.
D. Empower the students to apply the knowledge and skills in serving others through a vigorous community extension program with focus on climate
adaptation and disaster resilience activities.
E. Promote the best uses of Information Technology in aid of instruction, research and community extension.
F. Inculcate values, virtues, and develop an expanded sense of culture and appreciation for the arts among the student body.
G. Instill the culture of peace as an avenue for promoting harmony and understanding among peoples.

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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

GRADUATE ATTRIBUTES

The CAPITOL UNIVERSITY core values namely CHARACTER, COMPETENCE, COMMITMENT and CULTURE form the basis of the attributes of a CU graduate.
CHARACTER
The “Total Person” that Capitol University strives to develop is an aggregate of several invaluable elements, most important of which is character. With access to a
wide range of programs and avenues for personal, psychological, emotional and spiritual development, members of Capitol University are expected to uphold
ideals.
A CU graduate is ethically informed and is able to:
1. Demonstrate respect for the dignity of each individual and for human diversity.
2. Recognize their responsibility to the common good, the environment and society.
3. Apply ethical perspectives in their chosen profession.
4. Manifest dedicated spirituality, moral uprightness, self-discipline, empathy and integrity.
5. Lead as well as be a productive and cooperative member of society that understands the value of cooperation and collaboration.
6. Find strength in humility, patience and perseverance as they serve God and humanity.
COMPETENCE
Capitol University stands for quality education therefore it is her primary objective to transform students into professionals who are equipped with the knowledge,
the skills, and the values necessary to enable them to compete in the modern global arena to ultimately uplift their lives. She prepares her students to respond and
adapt to challenges in a variety of contexts by developing capabilities such as critical and creative thinking, proficiency in communication, and professional or
specialized knowledge.
A CU graduate is ethically informed and is able to:
1. Demonstrate knowledge, skills, competence and attitudes appropriate to one’s discipline and/or profession.
2. Think critically and reflectively.
3. Able to look at problems from different perspectives and recognize the most appropriate solution.
4. Communicate effectively in English and in other languages.
5. Locate, organize, analyze, synthesize and evaluate information.
6. Utilize technologies effectively.
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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

7. Engage in creative and innovative work.

COMMITMENT
Capitol University is characterized by a sincere and steadfast loyalty to a family culture of harmoniously working together in the pursuit of a common goal. All the
members of the CU community are bound intellectually, psychologically and emotionally to the development of the Filipino youth to their full potential in order to
ensure a more promising future for our country.

A CU graduate is ethically informed and is able to:

1. Demonstrate loyalty to the ideals that CU fosters in them.
2. Understand how their actions can enhance the wellbeing of others.
3. Make a valuable contribution to the upliftment of their families and of society.
4. Assume responsibility for contributing to a clean and green environment and for working towards a sustainable future.
5. Foster a sense of pride for self and for Capitol University.

CULTURE
The Capitol University community is united in its endeavour to cultivate excellence in the arts, letters, manners, and scholarly pursuits primarily for the enrichment
and development of the Filipino nation. She also fosters progressive, intuitive, and enlightened individuals by inculcating amongst its members an appreciation of
and respect for diverse histories, identities and values.

A CU graduate is ethically informed and is able to:

1. Appreciate and develop God-given talent(s).
2. Understand and respect the diverse cultures, languages, histories, arts, beliefs, and values of the Filipinos and other nationalities.
3. Contribute to the preservation and development of a culture of peace manifested in how they live and practice their profession.
4. Demonstrate patriotism by respecting the flag and the national anthem and keeping Filipino traditions like the use of “po” and “opo” and other similar traits.
5. Take pride in the Filipino culture and demonstrate the desirable Filipino traits of maka-Dios, maka-tao, maka-kalikasan at makabayan.

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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

PROGRAM EDUCATIONAL OBJECTIVES AND RELATIONSHIP TO INSTITUTIONAL OBJECTIVES

PROGRAM EDUCATIONAL OBJECTIVES INSTITUTIONAL OBJECTIVES

1. Facilitating student identification
entrepreneurial opportunities.
and exploration of  Provide quality education that responds to the challenge of producing globally-
recognized graduates.
 Provide opportunities to care for the environment and assume responsibility for
creating and enjoying a sustainable future.
 Strengthen and perpetuate the institutional culture of research.
 Empower the students to apply the knowledge and skills in serving others
through a vigorous community extension program with focus on climate
adaptation and disaster resilience activities.
 Promote the best uses of Information Technology in aid of instruction, research
and community extension.
 Inculcate values, virtues and develop an expanded sense of culture and
appreciation for the arts among the student body.
 Instill the culture of peace as an avenue for promoting harmony and
understanding among peoples.

2. Supporting student development of knowledge and skill  Provide quality education that responds to the challenge of producing globally-
related to success in entrepreneurial activity. recognized graduates.
 Provide opportunities to care for the environment and assume responsibility for
creating and enjoying a sustainable future.
 Strengthen and perpetuate the institutional culture of research.
 Empower the students to apply the knowledge and skills in serving others
through a vigorous community extension program with focus on climate
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3. Encouraging student self-evaluation with regard
entrepreneurial interest, intent, and capabilities.
PROGRAM GRADUATE OUTCOMES AND RELATIONSHIP TO CU GRADUATE ATTRIBUTES
Program Graduate Outcomes
Ability to demonstrate the competence
Subject Title
Introduction to Entrepreneurship
CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City
adaptation and disaster resilience activities.
 Promote the best uses of Information Technology in aid of instruction, research
and community extension.
 Inculcate values, virtues and develop an expanded sense of culture and
appreciation for the arts among the student body.
 Instill the culture of peace as an avenue for promoting harmony and
understanding among peoples.
to  Provide quality education that responds to the challenge of producing globally-
recognized graduates.
 Provide opportunities to care for the environment and assume responsibility for
creating and enjoying a sustainable future.
 Strengthen and perpetuate the institutional culture of research.
 Empower the students to apply the knowledge and skills in serving others
through a vigorous community extension program with focus on climate
adaptation and disaster resilience activities.
 Promote the best uses of Information Technology in aid of instruction, research
and community extension.
 Inculcate values, virtues and develop an expanded sense of culture and
appreciation for the arts among the student body.
 Instill the culture of peace as an avenue for promoting harmony and
understanding among peoples.
CU Graduate Attributes
Character Competence Commitment Culture
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

to:

a. Develop an understanding of the  Demonstrate respect  Demonstrate  Understand how  Understand and
nature of entrepreneurship & for the dignity of each knowledge, skills, their actions can respect the
determine whether you want to be individual and for competence and enhance the diverse cultures,
an entrepreneur with your own human diversity attitudes appropriate wellbeing of others. languages,
business or a corporate  Recognize their to one’s discipline  Make a valuable histories, arts,
entrepreneur (entrepreneur in responsibility to the and/or profession. contribution to the beliefs, and
common good, the  Think critically and upliftment of their values of the
someone else’s business).
environment and reflectively. families and of Filipinos and
society  Able to look at society. other
 Lead as well as be a problems from nationalities.
productive and different perspectives
cooperative member of and recognize the most
society that appropriate solution.
understands the value  Communicate
of cooperation and effectively in English
collaboration. and in other languages.

b. Understand how to identify  Demonstrate respect  Demonstrate  Make a valuable  Understand and
opportunities (problems), develop for the dignity of each knowledge, skills, contribution to the respect the
creative solutions and build a viable individual and for competence and upliftment of their diverse cultures,
business model around these. human diversity attitudes appropriate families and of languages,
 Recognize their to one’s discipline society. histories, arts,
responsibility to the and/or profession.  Assume beliefs, and
common good, the  Think critically and responsibility for values of the
environment and reflectively. contributing to a Filipinos and
society  Able to look at clean and green other
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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

 Lead as well as be a problems from environment and nationalities.

productive and different perspectives for working towards
cooperative member of and recognize the most a sustainable future.
society that appropriate solution.
understands the value  Locate, organize,
of cooperation and analyze, synthesize
collaboration and evaluate
information.
 Engage in creative and
innovative work.

c. Identify and understand the driving  Recognize their  Demonstrate  Make a valuable  Understand and
forces of new venture success. responsibility to the knowledge, skills, contribution to the respect the
common good, the competence and upliftment of their diverse cultures,
environment and attitudes appropriate families and of languages,
society to one’s discipline society. histories, arts,
 Lead as well as be a and/or profession. beliefs, and
productive and  Think critically and values of the
cooperative member of reflectively. Filipinos and
society that  Able to look at other
understands the value problems from nationalities.
of cooperation and different perspectives
collaboration and recognize the most
appropriate solution.
 Communicate
effectively in English
and in other languages.
 Locate, organize,
analyze, synthesize
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

and evaluate
information.
 Utilize technologies
effectively.
 Engage in creative and
innovative work.
 Understand and
d. Understand the ethical and  Recognize their  Demonstrate  Demonstrate loyalty
respect the diverse
legitimacy challenges that face responsibility to the knowledge, skills, to the ideals that CU
cultures,
entrepreneurs with new ventures. common good, the competence and fosters in them.
languages,
environment and attitudes appropriate  Understand how
society to one’s discipline their actions can histories, arts,
 Lead as well as be a and/or profession. enhance the beliefs, and values
productive and  Think critically and wellbeing of others. of the Filipinos
cooperative member of reflectively.  Make a valuable and other
society that  Able to look at contribution to the nationalities.
understands the value problems from upliftment of their
of cooperation and different perspectives families and of
collaboration and recognize the most society.
appropriate solution.

COURSE SYLLABUS DETAILS

1. Section Code :

2. Subject Title : Introduction to Entrepreneurship

3. Pre-requisite : None
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Cagayan de Oro City

4. Co-requisite : None

5. Credit : 3 units Lecture

6. Subject Description: This course aims to teach the characteristics of and types of entrepreneurs, identifying problems and opportunities, creative problem
solving, developing a viable business model and entrepreneurial ethics.

7. Program Graduate Outcomes and Relationship to Program Educational Objectives:

PROGRAM GRADUATE OUTCOMES

PROGRAM EDUCATIONAL OBJECTIVES
Ability to demonstrate the competence to:

a. Develop an understanding of the nature of
entrepreneurship & determine whether you want to be
an entrepreneur with your own business or a
corporate entrepreneur (entrepreneur in someone
else’s business).
 Facilitating student identification and exploration of entrepreneurial opportunities.
 Supporting student development of knowledge and skill related to success in
entrepreneurial activity.
 Encouraging student self-evaluation with regard to entrepreneurial interest, intent, and
capabilities.

b. Understand how to identify opportunities (problems),
develop creative solutions and build a viable business
model around these.
 Facilitating student identification and exploration of entrepreneurial opportunities.
 Supporting student development of knowledge and skill related to success in
entrepreneurial activity.
 Encouraging student self-evaluation with regard to entrepreneurial interest, intent, and
capabilities.

c. Identify and understand the driving forces of new  Facilitating student identification and exploration of entrepreneurial opportunities.
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

venture success.  Supporting student development of knowledge and skill related to success in
entrepreneurial activity.
 Encouraging student self-evaluation with regard to entrepreneurial interest, intent, and
capabilities.

d. Understand the ethical and legitimacy challenges that
face entrepreneurs with new ventures.
 Facilitating student identification and exploration of entrepreneurial opportunities.
 Supporting student development of knowledge and skill related to success in
entrepreneurial activity.
 Encouraging student self-evaluation with regard to entrepreneurial interest, intent, and
capabilities.

8. Subject Objective(s) and Relationship to Program Graduate Outcomes:

Subject Objective(s) Program Graduate Outcomes

The students are expected to:

1. Evaluate personal interests, attitudes, and talents to assess  Develop an understanding of the nature of entrepreneurship & determine whether
overall readiness to begin a new business. you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
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COLLEGE OF BUSINESS ADMINISTRATION
2. Analyze the advantages and disadvantages of buying an
existing business or franchise vs. creating a new business.
3. Identify and screen new business ideas.
4. Identify key legal issues involved in new business start-up.
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CAPITOL UNIVERSITY
Cagayan de Oro City
 Identify and understand the driving forces of new venture success.
 Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.
 Develop an understanding of the nature of entrepreneurship & determine whether
you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
 Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.
 Develop an understanding of the nature of entrepreneurship & determine whether
you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
 Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.
 Develop an understanding of the nature of entrepreneurship & determine whether
you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
Understand the ethical and legitimacy challenges that face entrepreneurs with new
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

ventures.

5. Explore sources of funding and business advice for new  Develop an understanding of the nature of entrepreneurship & determine whether
ventures. you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.
6. Articulate the importance of a solid business plan, and the  Develop an understanding of the nature of entrepreneurship & determine whether
key components of that plan. you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
 Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.
7. Explain key strategies for growth of a new business.  Develop an understanding of the nature of entrepreneurship & determine whether
you want to be an entrepreneur with your own business or a corporate
entrepreneur (entrepreneur in someone else’s business).
 Understand how to identify opportunities (problems), develop creative solutions
and build a viable business model around these.
 Identify and understand the driving forces of new venture success.
 Understand the ethical and legitimacy challenges that face entrepreneurs with new
ventures.

9. Subject Coverage:

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Intended Learning Methodology and Strategy Outcomes

Week / Topic Objectives Assessment
Situation Teaching Learning
Days
Activities Activities

Institutional: Instill the “Getting-to- Facilitate the Listen Minute Paper Explain the Institutional and
1 1 Orientation culture of peace as an avenue know-you” GTKY session Program Objectives,
for promoting harmony and (GTKY) session Accept Outcomes, Course Overview,
understanding among peoples. and Course Explain and and Class policy
Program: Equip the students Orientation Clarify Course Queries
with knowledge of the Orientation
concepts, principles and
theories of Marketing
Management
Subject: Experience the actual
steps necessary to operate a
business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Overview: Institutional: Provide quality Lecture Explain Listen Set Learning Experience the actual steps
2 education that responds to the Goals necessary to operate a
Feasibility Study challenge of producing globally-
Discussion Set Problems Take Notes business
Implementation recognized graduates.
Solve
Program: Equip the students Problems Start working in a team with
with knowledge of the concepts,
PBL Provide Discuss with
Feedback Peers others as a small group
Principles and theories of challenged to make top
Marketing Management;
management decisions
Prepare students for
employment, entry level jobs or
Understand the impact of
positions of responsibility as
marketing manager, marketing decisions on the financial
executives, marketing directors or statement of a business
any related positions. profitability, liquidity, and net
worth
Subject: Experience the actual
steps necessary to operate a
business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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Feasibility Study
1 (3) Implementation
2 with knowledge of the concepts,
2 (4)
Subject Title
Introduction to Entrepreneurship
CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City
Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
education that responds to the Implementation reports necessary to operate a
challenge of producing globally-
Display Selling business
recognized graduates.
Marketing Product
Program: Equip the students Display Start working in a team with
others as a small group
Principles and theories of challenged to make top
Marketing Management; Attendance
management decisions
Prepare students for
employment, entry level jobs or Teamwork
Understand the impact of
positions of responsibility as and
marketing manager, marketing Participation decisions on the financial
executives, marketing directors or statement of a business
any related positions. profitability, liquidity, and net
worth
Subject: Experience the
actual steps necessary to
operate a business
Understand the impact of
decisions on the financial
statement of a business
profitability, liquidity, and net
worth
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
1 (5) Display Selling
recognized graduates; Inculcate
3 values, virtues, and develop an
Marketing Product
expanded sense of culture and Display Start working in a team with
appreciation for the arts among others as a small group
the student body; Instill the Attendance challenged to make top
culture of peace as an avenue for management decisions
promoting harmony and
understanding among peoples. Teamwork
and Understand the impact of
Program: Equip the students decisions on the financial
Participation
with knowledge of the concepts, statement of a business
Principles and theories of profitability, liquidity, and net
Marketing Management; Guide worth
the students in organizing or
managing entrepreneurial
activities if they decide to be
self-employed

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COLLEGE OF BUSINESS ADMINISTRATION
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Subject: Experience the

2 (6) actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

1 (7) Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
Display Selling
recognized graduates; Instill the
4 culture of peace as an avenue for
Marketing Product
promoting harmony and Display Start working in a team with
understanding among peoples. others as a small group
Attendance challenged to make top
Program: Equip the students
with knowledge of the concepts,
management decisions
2 (8)
Principles and theories of Teamwork
Marketing Management; and Understand the impact of
Prepare students for Participation decisions on the financial
employment, entry level jobs or statement of a business
positions of responsibility as profitability, liquidity, and net
marketing manager, marketing worth
executives, marketing directors or
any related positions.

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1 (9) Feasibility Study
5 Implementation
Subject Title
Introduction to Entrepreneurship
CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City
Subject: Experience the
actual steps necessary to
operate a business
Understand the impact of
decisions on the financial
statement of a business
profitability, liquidity, and net
worth
Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
Display Selling
recognized graduates;
Marketing Product
Strengthen and perpetuate the
Display Start working in a team with
institutional culture of research.
others as a small group
Program: Guide the students in challenged to make top
organizing or managing Attendance
management decisions
entrepreneurial activities if they
decide to be self-employed; Teamwork
Prepare students for and Understand the impact of
employment, entry level jobs or Participation decisions on the financial
positions of responsibility as statement of a business
marketing manager, marketing profitability, liquidity, and net
executives, marketing directors or worth
any related positions.
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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Subject: Experience the

actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

2 Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
(10) Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
Display Selling
recognized graduates.
Marketing Product
Program: Prepare students for Display Start working in a team with
employment, entry level jobs or others as a small group
positions of responsibility as
Attendance challenged to make top
marketing manager, marketing
executives, marketing directors or
management decisions
any related positions.

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COLLEGE OF BUSINESS ADMINISTRATION
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Subject: Experience the Teamwork Understand the impact of

actual steps necessary to and decisions on the financial
operate a business Participation statement of a business
profitability, liquidity, and net
Understand the impact of worth
decisions on the financial
statement of a business
profitability, liquidity, and net
worth

1 Periodic Term Monitor the Product Selling Production Financial

(11) Feasibility Study Implementation reports
6 2 Implementation Display Selling
(12) Marketing Product
Display

Attendance

Teamwork
and
Participation

1 Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
(13) Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
7 Selling
recognized graduates.
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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Program: Equip the students Display Product

with knowledge of the concepts, Marketing Display Start working in a team with
principles and theories of others as a small group
Marketing Management; challenged to make top
Attendance
Prepare students for management decisions
employment, entry level jobs
Teamwork
or positions of responsibility
and Understand the impact of
as marketing manager,
Participation decisions on the financial
marketing executives, statement of a business
marketing directors or any profitability, liquidity, and net
related positions. worth
Subject: Experience the
actual steps necessary to
operate a business

2 Understand the impact of

(14) decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
1 Implementation education that responds to the Implementation reports necessary to operate a
(15) challenge of producing globally- business
8 Display Selling
recognized graduates;
Marketing

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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Program: Equip the students Product Start working in a team with

2 with knowledge of the concepts, Display others as a small group
(16) principles and theories of challenged to make top
Marketing Management; management decisions
Attendance
Prepare students for
employment, entry level jobs Understand the impact of
Teamwork
or positions of responsibility decisions on the financial
and
as marketing manager, statement of a business
Participation
marketing executives, profitability, liquidity, and net
marketing directors or any worth
related positions.
Subject: Experience the actual
steps necessary to operate a
business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
1 Feasibility Study education that responds to the Implementation reports necessary to operate a
(17) Implementation challenge of producing globally- business
Display Selling
recognized graduates;
Marketing

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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Program: Equip the students Product Start working in a team with

9 with knowledge of the concepts, Display others as a small group
principles and theories of challenged to make top
Marketing Management; management decisions
Attendance
Prepare students for
2
employment, entry level jobs Understand the impact of
(18) Teamwork
or positions of responsibility decisions on the financial
and
as marketing manager, statement of a business
Participation
marketing executives, profitability, liquidity, and net
marketing directors or any worth
related positions.
Subject: Experience the
actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
1 Feasibility Study education that responds to the Implementation reports necessary to operate a
(19) Implementation challenge of producing globally- business
Display Selling
recognized graduates.
Marketing

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Program: Equip the students Product Start working in a team with

10 with knowledge of the concepts, Display others as a small group
principles and theories of challenged to make top
Marketing Management; management decisions
Attendance
Prepare students for
employment, entry level jobs Understand the impact of
Teamwork
or positions of responsibility decisions on the financial
and
as marketing manager, statement of a business
Participation
marketing executives, profitability, liquidity, and net
marketing directors or any worth
2 related positions.
(20) Subject: Experience the actual
steps necessary to operate a
business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
1 Feasibility Study education that responds to the Implementation reports necessary to operate a
(21) Implementation challenge of producing globally- business
Display Selling
recognized graduates.
Marketing Product
11 Display Start working in a team with
Program Equip the students others as a small group
with knowledge of the concepts, Attendance challenged to make top
principles and theories of management decisions
Marketing Management;
Teamwork
Prepare students for Understand the impact of
and
employment, entry level jobs decisions on the financial
Participation
or positions of responsibility statement of a business
as marketing manager, profitability, liquidity, and net
marketing executives, worth
marketing directors or any
related positions.
Subject: Experience the
actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
2 Feasibility Study education that responds to the Implementation reports necessary to operate a
(22) Implementation challenge of producing globally- business
Display Selling
recognized graduates.
Marketing Product
Display Start working in a team with
Program Equip the students
others as a small group
with knowledge of the concepts,
Attendance challenged to make top
1 principles and theories of
Marketing Management; management decisions
(23)
Prepare students for Teamwork
12 Understand the impact of
employment, entry level jobs and
or positions of responsibility Participation decisions on the financial
as marketing manager, k statement of a business
marketing executives, profitability, liquidity, and net
marketing directors or any worth
related positions.
Subject: Experience the
actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Feasibility Study education that responds to the Implementation reports necessary to operate a
Implementation challenge of producing globally- business
2 Display Selling
recognized graduates
(24) Marketing Product
Display Start working in a team with
others as a small group
Program: Prepare students for
Attendance challenged to make top
employment, entry level jobs or
management decisions
positions of responsibility as
marketing manager, marketing Teamwork
executives, marketing directors or and Understand the impact of
any related positions. decisions on the financial
Participation
Subject: Experience the statement of a business
actual steps necessary to profitability, liquidity, and net
operate a business worth

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Feasibility Study Monitor the Product Selling Production Financial

1 Implementation Implementation reports
13 (25) Display Selling
Marketing Product
Display

Attendance

Teamwork
and
Participation
Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
2 Implementation education that responds to the Implementation reports necessary to operate a
(26) challenge of producing globally- business
Display Selling
recognized graduates;
Marketing Product
Strengthen and perpetuate the
Display Start working in a team with
institutional culture of research.
others as a small group
Program: Guide the students in challenged to make top
organizing or managing Attendance
management decisions
entrepreneurial activities if they
decide to be self-employed; Teamwork
Prepare students for and Understand the impact of
employment, entry level jobs or Participation decisions on the financial
positions of responsibility as statement of a business
marketing manager, marketing profitability, liquidity, and net
executives, marketing directors or worth
any related positions.
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the

actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
14 Feasibility Study education that responds to the Implementation reports necessary to operate a
Implementation challenge of producing globally- business
1 Display Selling
recognized graduates;
(27) Marketing Product
Strengthen and perpetuate the
Display Start working in a team with
institutional culture of research.
others as a small group
Attendance challenged to make top
Program: Guide the students in management decisions
organizing or managing
entrepreneurial activities if they Teamwork
decide to be self-employed; and Understand the impact of
Prepare students for Participation decisions on the financial
employment, entry level jobs or statement of a business
positions of responsibility as profitability, liquidity, and net
marketing manager, marketing worth
executives, marketing directors or
any related positions.

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the actual

steps necessary to operate a
2 business
(28)
Understand the impact of
decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
15 1 Display Selling
recognized graduates;
(29) Marketing Product
Strengthen and perpetuate the
Display Start working in a team with
institutional culture of research.
2 others as a small group
Program: Guide the students in challenged to make top
(30) organizing or managing Attendance
management decisions
entrepreneurial activities if they
decide to be self-employed; Teamwork
Prepare students for and Understand the impact of
employment, entry level jobs or Participation decisions on the financial
positions of responsibility as statement of a business
marketing manager, marketing profitability, liquidity, and net
executives, marketing directors or worth
any related positions.

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the

actual steps necessary to
operate a business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Feasibility Study education that responds to the Implementation reports necessary to operate a
Implementation challenge of producing globally- business
16 Display Selling
recognized graduates.
1 Marketing Product
Program: Guide the students in Display Start working in a team with
(31)
organizing or managing others as a small group
entrepreneurial activities if they
Attendance challenged to make top
decide to be self-employed;
Prepare students for
management decisions
employment, entry level jobs or Teamwork
positions of responsibility as and Understand the impact of
marketing manager, marketing decisions on the financial
Participation
executives, marketing directors or statement of a business
any related positions.

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the actual profitability, liquidity, and net

steps necessary to operate a worth
2 business
(32)
Understand the impact of
decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Institutional: Instill the Monitor the Product Selling Production Financial Experience the actual steps
1 Feasibility Study culture of peace as an avenue Implementation reports necessary to operate a
(33) Implementation for promoting harmony and Display Selling business
understanding among peoples. Marketing Product
17
Program: Guide the students in Display Start working in a team with
2 organizing or managing others as a small group
(34) entrepreneurial activities if they challenged to make top
Attendance
decide to be self-employed; management decisions
Prepare students for
employment, entry level jobs or Teamwork
positions of responsibility as and Understand the impact of
marketing manager, marketing Participation decisions on the financial
executives, marketing directors or statement of a business
any related positions.

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the actual profitability, liquidity, and net

steps necessary to operate a worth
business

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Feasibility Study Institutional: Provide quality Monitor the Product Selling Production Financial Experience the actual steps
Implementation education that responds to the Implementation reports necessary to operate a
challenge of producing globally- business
1 Display Selling
recognized graduates
18 (35) Marketing Product
Display Start working in a team with
others as a small group
Program: Prepare students for
Attendance challenged to make top
employment, entry level jobs or
management decisions
positions of responsibility as
marketing manager, marketing
executives, marketing directors or Understand the impact of
any related positions. decisions on the financial

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject: Experience the Teamwork statement of a business

actual steps necessary to and profitability, liquidity, and net
operate a business Participation worth

Understand the impact of

decisions on the financial
statement of a business
profitability, liquidity, and net
worth

Feasibility Study Monitor the Product Selling Production Financial

2 Implementation Implementation reports
(36) Display Selling
Marketing Product
Display

Attendance

Teamwork
and
Participation

10. Subject Outcomes and Relationship to Subject Objectives and Program Outcomes

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Subject Outcomes Subject Objectives Program Outcomes

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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
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A student completing this course should be at the
minimum be able to:
1. Develop an understanding of the entrepreneurial  Evaluate personal interests, attitudes, and
process and how it can be used to solve consumer, talents to assess overall readiness to
business, & social problems. begin a new business.
 Analyze the advantages and
disadvantages of buying an existing
business or franchise vs. creating a new
business.
 Identify and screen new business ideas.
 Identify key legal issues involved in new
business start-up.
 Explore sources of funding and business
advice for new ventures.
 Articulate the importance of a solid
business plan, and the key components of
that plan.
 Explain key strategies for growth of a
new business.
2. Identify, develop, and evaluate entrepreneurial  Evaluate personal interests, attitudes, and  Develop an understanding of the nature of
opportunities. talents to assess overall readiness to
begin a new business.
 Analyze the advantages and
disadvantages of buying an existing
business or franchise vs. creating a new
business.
Subject Title Date Issued: Revision Date: Revision No.: Prepared by:
Introduction to Entrepreneurship June 2011 October 2014 2
JBMontecanas,MBM
 Develop an understanding of the nature of
entrepreneurship & determine whether you
want to be an entrepreneur with your own
business or a corporate entrepreneur
(entrepreneur in someone else’s business).
 Understand how to identify opportunities
(problems), develop creative solutions and
build a viable business model around these.
 Identify and understand the driving forces of
new venture success.
 Understand the ethical and legitimacy
challenges that face entrepreneurs with new
ventures.
entrepreneurship & determine whether you
want to be an entrepreneur with your own
business or a corporate entrepreneur
(entrepreneur in someone else’s business).
 Understand how to identify opportunities
(problems), develop creative solutions and
Approved by:
EEFigueroa,DM Page 36 of 40

3. Effectively use a business model and lean startup
method to test market a best idea.
Subject Title
Introduction to Entrepreneurship
CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City
 Identify and screen new business ideas.
 Identify key legal issues involved in new
business start-up.
 Explore sources of funding and business
advice for new ventures.
 Articulate the importance of a solid
business plan, and the key components of
that plan.
 Explain key strategies for growth of a
new business.
 Evaluate personal interests, attitudes, and
talents to assess overall readiness to
begin a new business.
 Analyze the advantages and
disadvantages of buying an existing
business or franchise vs. creating a new
business.
 Identify and screen new business ideas.
 Identify key legal issues involved in new
business start-up.
 Explore sources of funding and business
advice for new ventures.
 Articulate the importance of a solid
business plan, and the key components of
that plan.
 Explain key strategies for growth of a new
business.
Date Issued: Revision Date: Revision No.: Prepared by:
June 2011 October 2014 2
JBMontecanas,MBM
build a viable business model around these.
 Identify and understand the driving forces of
new venture success.
 Understand the ethical and legitimacy
challenges that face entrepreneurs with new
ventures.
 Develop an understanding of the nature of
entrepreneurship & determine whether you
want to be an entrepreneur with your own
business or a corporate entrepreneur
(entrepreneur in someone else’s business).
 Understand how to identify opportunities
(problems), develop creative solutions and
build a viable business model around these.
 Identify and understand the driving forces of
new venture success.
 Understand the ethical and legitimacy
challenges that face entrepreneurs with new
ventures.
Approved by:
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

4. Improve communication and influence skills.
 Evaluate personal interests, attitudes, and
talents to assess overall readiness to
begin a new business.
 Analyze the advantages and
disadvantages of buying an existing
business or franchise vs. creating a new
business.
 Identify and screen new business ideas.
 Identify key legal issues involved in new
business start-up.
 Explore sources of funding and business
advice for new ventures.
 Articulate the importance of a solid
business plan, and the key components of
that plan.
 Explain key strategies for growth of a
new business.
 Develop an understanding of the nature of
entrepreneurship & determine whether you
want to be an entrepreneur with your own
business or a corporate entrepreneur
(entrepreneur in someone else’s business).
 Understand how to identify opportunities
(problems), develop creative solutions and
build a viable business model around these.
 Identify and understand the driving forces of
new venture success.
 Understand the ethical and legitimacy
challenges that face entrepreneurs with new
ventures.

11. Contribution of Subject to Meeting the Professional Component:

Management, Marketing, Organizational, Fianancial Topics: 100%

12. Textbook:
 Entrepreneurship and Small Business Management 2nd edition, Robert G. Medina Copyright 2010 Rex Bookstore.

13. Subject Evaluation:

The minimum requirement for a passing grade is 75%, final grade from the following:
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Prelim Period Midterm Period Final Period

MG FG

CP TE PG CP TE IMG IMG PG CP TE IFG IFG MG

2/3 1/3 2/3 1/3 2/3 1/3 2/3 1/3 2/3 1/3

Formative Exam Formative Exam Formative Exam

and and and
Summative Summative Summative
Assessment Assessment Assessment

Legend:
CP - Class Participation: Quizzes, Seat Work, Home Work, etc. (minimum of 4 assessment per term)
TE - Term Exams
PG - Prelim Grade
IMG - Interim Midterm Grade
MG - Midterm Grade
IFG - Interim Final Grade
FG - Final Grade
Aside from academic deficiency, other grounds for a failing grade are:
 Cheating
 More than 20% of the total number of meetings missed in a semester
 Failure to take the final examination with no valid excuse

14. Other References

 Entrepreneurship for Modern Business, Jeorge A. Camposano. Copyright 2008.
 Entrepreneurship. Eustaquio, Ditalbora and Jose Abad, copyright 2009. National Bookstore
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 CAPITOL UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
Cagayan de Oro City

Internet Sources:
 EntrePinoys Atbp .Business Opportunities. Investments. Livelihood Resources http://www.mixph.com/smebiz
 Dept.of Trade and Industry for Small Medium Enterprise http://www.dti.gov.ph/dti/index.php?p=78
 Business Plan Format. DTI.gov.ph
http://www.dti.gov.ph/dti/uploads/file/Business%20Plan.pdf
 Risk Management Guide for Small Business. Dept. of State and Regional Development http://www.proboards.nl/data_docs/NSW-
Risk_management_guide_small_business.pdf

Journals
 John L. Gokongwei Jr. – The Path of Entrepreneurship. Marites A. Kashner, copyright 2007. Ateneo de Manila
 The Ultimate Guide to Start Your Own Business, Entrepreneur Philippines, copyright 2008. Rowena Ochoa
 Rich Dad Poor Dad, Robert T. Kiyosaki and Sharon Lechter

15. Subject Materials

 Subject schedule for lecture and examinations
 Samples of homework setsitten examination from students
 Samples of quizzes
 Samples of summative testractice set
 Chalk/white board
ouella Y. Buotlizabeth E. Figueroa, DM

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