BUSINESS MODEL CANVAS

KEY PARTNERS KEY VALUE CUSTOMER CUSTOMER

 Suppliers ACTIVITIES PROPOSITION RELATIONSHIP SEGMENTS

 Beverages  Sales  Relaxing  Food  Friends

 Langihan  Inventory place to  Drinks  Families

Market dine in (Unlimited  Employees
Vendors  Cheap drinks)  Travelers
 Friendly  Tourists
KEY CHANNELS
ambience
RESOURCES  Social Media
 Proper
 Capital  Establishment
Security
Investor  Flyers
 Tables and  Word of mouth
Chairs
 Web page
 Equipment
 Musical
Instruments
COST STRUCTURE REVENUE STREAMS
 Utilities Expenses  Product Sales
 Rent Expense
 Tax
 Purchases
 Licensing and registration
KEY PARTNERS

Partnering with commonly sold beverage companies such as San

Miguel Corporation, Emperador Distillers, Coca-Cola, and Nature’s

Spring to provide a cheap, satisfying beverage for all types of

consumers.

The Langihan Public Market vendors can provide the raw

materials necessary for meals and snacks.

KEY ACTIVITIES

Main purpose of the establishment is to monitor inventory of

all stocks and transactions, utilize resources, which includes the

disposable materials and raw materials, and minimizing cost while

also maximizing sales and profit.

KEY RESOURCES

The capital investors for the establishment equipment,

furniture and fixtures, food and beverages, manpower, utility, and

rent will be needed for the start-up of the establishment.

VALUE PROPOSITION

“Tara Bai! Resto” aims to provide a secure avenue of

relaxation with cheap and affordable meals and beverages and a

friendly ambience to families, friends, travelers, and workers. It

promotes a hippie-retro-vintage style in its interior design while

having short tables where customers and sit only on a pillow. The

establishment also encourages musical leisure by having musical

instruments in the place for the customers to make use of. Tents

will be available for customers wanting to spend the night. Tables

will have baskets for smart phone to be left only in the baskets

for the entire stay and will not be used unless necessary. The

value propositions of the establishment are on its purpose of

leaving the digital world and going back to the ages of personal

conversations, the uniqueness of the approach of the

establishment, the cost that the management aims to reduce in order

to meet customer preference of pricing, the convenience, and the

quality of the service that the management will provide.

CUSTOMER RELATIONSHIP

The establishment can provide a quality and friendly customer

service. It offers unlimited drinks for hard liquor beverages while

having limitations such as, time of promo is only available from

8:00 PM until 11:00 PM and the bottle must be finished before

ordering another one. For meals, Tara Bai! Resto offers bundle

meals good for three (3), five (5), and eight (8) persons for

groups to save expenses. A bucket of alcoholic beverages also come

free with one dish or “pulutan” for free. Tara Bai! Resto treats

customers as friends instead of consumers. One of the business

goals is to enlarge the market segment consistently so the

establishment will rely on positive image from the customers by

providing customers service with a positive attitude and behavior.

CUSTOMER SEGMENT

The establishment aims to serve to all types of paying

customers. “Tara Bai! Resto” is a place for families to bond, a

venue for friends to catch up, a haven for travelers to rest, a

new spot for tourists to stop by, and a go-to place for workers to

relax.

CHANNELS

Most of the information about the resto will be posted on

social media platform. “Tara Bai! Resto” Facebook page and

Instagram will contain photos of the establishment, the food,

drinks, and the interior. The establishment will also launch a

static website serving as a gallery of information about the place.

Inquiries and reservation for tables will be done through Facebook

messages, SMS, and E-mail.

Channels for promotion of the establishment can be flyers

given away to passers and a word of mouth from friends and

relatives.

COST STRUCTURE

The aim of the establishment is to reduce the costs, therefore

that the price expected by customers that could be reached while

also maintaining the value proposition. Factors that may reduce to

minimize cost include transportation, disposable materials, raw

materials, electricity, and water.

REVENUE STREAMS

“Tara Bai! Resto” will rely on the payment transaction

process. Therefore, it uses cash basis payment system and does not

accept from credit and debit cards. Income of the establishment

will be coming from the goods and services provided to consumers

on a daily, weekly, monthly, and annual basis.

 ACLC College of Butuan

HDS 999 Bldg., J. C. Aquino Avenue, Butuan City

BUSINESS EDUCATION DEPARTMENT

“Tara Bai! Resto”

A Business Model Canvas presented to the

Faculty of the Business Education Department

In partial fulfillment of the requirements

For the course Customer Relationship Management

Submitted by:

Lyndy Pable

Sondra Lourdes Pagaspas

Jedric L. Sampayan
INTRODUCTION

This paper deals about the brief of a study of setting up a

resto bar “Tara Bai! Resto”, a hippie-retro-vintage style in its

interior design while having short tables where customers and sit

only on a pillow, fine and affordable meals and beverages that

cater to people of all class and ages. The business model reveals

how the business works and what nature of business value that the

customer must have and how it is communicated and transferred to

the customer. The Business Model Canvas (BMC) consists of customer

segments, value propositions, channels, customer relationship,

revenue streams, key resources, key activities, key partnership,

and cost structure. The business model is filled up necessary the

innovation of ideas in order to create the need to bring

discoveries to the market, and the opportunity to satisfy the

consumers. It offers feature that are new to the market and some

very common but also very convenient to acquire in a business.