Professional Documents
Culture Documents
Organizational Readiness
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The Ca n a d i a n S o c i a l E nte r p r i s e G u i d e
Your board and staff must understand the values upon which your vision
and mission statements are based.
The vision statement is what you want to be. It is written in broad
general terms and is based on your agency’s stated values. The mission
statement sets out what you want to do. It is stated as an activity, but it
is not necessarily time-limited or completely achievable. It refers to your
unique organizational niche.
2. Strategic plan
A specific strategic plan must have been adopted, by which your agency
has identified opportunities and threats and can respond and change the
plan as situations arise. Thus the staff and board of your organization
will need to periodically review the plan.
Your strategic plan identifies how you are going to accomplish your
mission statement. It outlines your broad strategic goals, objectives,
activities, resources needed to accomplish the activities (staff, financial,
etc.), timelines, and evaluation criteria.
One of our colleagues, Leslie Tamagi from the Vocational and
Rehabilitation Research Institute (VRRI), has stressed answering this
key question, Does your proposed venture fit with your strategic plan?
She holds that a critical element to think about before engaging in a
social enterprise is whether you have laid the groundwork with your
stakeholders regarding your interest in pursuing a business venture. Is
your board prepared to take on a business? Does becoming a business
owner fit with the long-term goals and plans of the organization? Are
you familiar with the risks and legal liabilities involved in owning and
operating a business.
Embarking on a business venture requires not only a comprehensive
business plan but a conscious decision that your agency is prepared to
assume this major undertaking. Trying to operate a profitable business
will challenge every aspect of your organization, from your human
resources policies and procedures to your accounting system. It is
important that you carefully consider the potential benefits, challenges,
and implications before embarking on such a considerable shift in your
future.
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The Ca n a d i a n S o c i a l E nte r p r i s e G u i d e
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Chapter 3. Organizational Readiness
5. Financial management
6. Cost-effectiveness
7. Personnel
Your agency must have explicit personnel policies, with clear job
descriptions and lines of responsibility and authority. But more than
that, it will have a culture that encourages staff to be creative and to take
risks.
Important evidence for a sound base in personnel will be a record of
a stable staffing complement and low staff-turnover. Also a healthy
organization demonstrates that it values the contribution of staff to
achieving its overall results and impact in the community. Remember,
when you begin a business, your staff will be your key resource, both
those who operate the business and those who provide your core
services.
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The Ca n a d i a n S o c i a l E nte r p r i s e G u i d e
8. Learning organization
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Chapter 3. Organizational Readiness
2. Outside buy-in
outside input, you must share it with others. After all, will your donors
and funders continue to provide support if you start a business? By
sharing your idea with others, you may also open up new opportunities
for partnerships and allies, for funding, or even for investment in the
enterprise.
Building Team Look again at your programs and services in the community and then
Capacity carefully identify current and potential allies and competitors. These
could include other agencies, individuals, and, especially, private
“At the board level, businesses. Stay current on what others are doing in your field, and look
we have to build the for partnerships with potential allies. Be clear about your own niche or
capacity of the team special competencies that make your organization best suited to the
to be empowered to business idea you will be pursuing. In doing so, you will be much more
start the enterprise.
able to assess what you can bring to a partnership, and you will be more
If a problem comes
able to recognize how you can deal with the competition.
up, they have to take
action. You have to
create the capacity 4. Setting aside resources
to resolve problems.
Training is very Staff time will have to be specifically allocated for developing the
important, both for enterprise, and both board and other staff will have to be putting in extra
the board and with effort.
employees.”
Social enterprises cannot be run off the side of your desk (although
-Carole Lachance, they often start that way!). You will need to assign dedicated staff time
Le Bufacin and adequate resources to plan for the enterprise. You may need as
many as two people part-time to plan and develop the business idea.
Even though you might eventually hire from outside the organization
to launch the enterprise and operate it, staff need to see that there
is an initial role for them in the planning stage. Acknowledging staff
competencies and enabling them to develop their skills further through
social enterprise development can be motivating and may reveal internal
resources that will be critical to operational success.
Now let us take a look strictly at business readiness.
Business readiness
Once your organization is ready to commit to an enterprise, you will
need to ensure that you are building organizational capacity in the areas
that are directly relevant to your business idea. You will need an increase
in financial and marketing acumen, analytical capacity (for business-
related decision-making), and so forth. There are at least five types of
skill resources you must have at hand.
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Chapter 3. Organizational Readiness
1. Business experience
The champion of the business will have the ability and authority to move
the idea forward.
In any organization a new idea has its champion. If there is not already
an appropriate person to be the key mover and shaker, she or he must be
found. When assigning existing staff to the enterprise, an organization
must find someone who has the passion, and either knows business
or is interested in learning more about social enterprise. Ideally the
champion will have a small team of other devoted staff members. You
may ultimately hire someone external to manage the business, but it
is important to designate a senior staff person who, if not already well
grounded, is willing to learn about enterprise development, and has the
energy, leadership, and authority to drive the process forward.
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The Ca n a d i a n S o c i a l E nte r p r i s e G u i d e
running the business, so you have a true picture of its on-going financial
position. As your organization moves into operating the business, you
might have to develop entirely new financial systems to manage the
business. Your ability to manage information in a timely manner is
important for supporting decisions that will have to be made.
Staff must already have the required skills, or you must have a plan for
acquiring those skills, either through hiring or through training.
Think about the particular areas of expertise required by your business.
Take the time to explore with your key staff the skills and experience
they already have, or need to acquire, to develop the business. Look
around for cost effective training if needed. Also, consider recruiting
human resources and other experts to help you launch the venture. If,
for example, you anticipate having large amounts of inventory, like a
building materials re-seller, look out for volunteers or advisors who have
experience with inventory management. You will, of course, need to
identify the specific physical requirements for operating a business. For
example, if you are planning to start a catering business, your resources
must include appropriate space, kitchen equipment, suppliers, a means
of transportation, and so on.
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Chapter 3. Organizational Readiness
31 to 49 Medium level of readiness. Some significant issues or key areas require attention.
Even if your overall score is encouraging, take a look to see if there are some individual instances of only 1
point (Weak) on a particular question. You will need to pay some attention to strengthening the organization
in that respect before going further in your plans.
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Chapter 3. Organizational Readiness
• Discuss how you could set aside resources. Include a review of your
financial management systems in general.
• Engage outside stakeholders to share their perspective on your
organization and where it is heading.
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Chapter 3. Organizational Readiness
Conclusion
While the following chapters in this Guide focus on more technical
aspects of business development, you can continue to assess and
improve your organization’s capacity to be successful. Reflect on these
issues at every stage of the business development process. In fact, you
must do this as you write a business plan and work to obtain financing
for your enterprise.
As new tasks arise throughout the business development and
implementation process, review the list of issues you identified earlier,
and pay attention to your readiness action plan. Make sure you are
addressing those issues in a timely way to facilitate your enterprise
development process.
Some of your areas of weakness may be ongoing and require more
attention. In other areas, your organizational capacity may have
weakened. In either case, systematically and periodically reviewing
your capacity as an organization and enterprise will help you to assess,
understand, and correct any problems.
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