Marketing Research On CSAT at Airtel - BBA Marketing Summer Training Project Report

STUDYNAMA.
COM
BBA Internship/Project Report
Topic: Marketing Research on

Consumer Satisfaction at Bharti Airtel
Scroll below to access your study material ▼▼

Disclaimer
Please note none of the content or study material in this document or content in
this file is prepared or owned by Studynama.com. This content is shared by our
student partners and we do not hold any copyright on this content.
Please let us know if the content in this file infringes any of your copyright by
writing to us at: info@studynama.com and we will take appropriate action.
1
Download Free Notes, Projects, Solved Papers for your course below:
Classes 6-8 Classes 9-10 Classes 11-12 Study Abroad
⋅ Class 11/12 PCMB
⋅ Class 6 Notes & Guide ⋅ Class 9 & 10 Notes ⋅ IELTS Online Free
Notes, eBook, Projects
⋅ Class 9 & 10 Projects Preparation
⋅ Class 7 Notes & Guide ⋅ Class 11/12 Commerce
⋅ Class 9 & 10 Solved Notes, Projects, Papers ⋅ English Training for SAT,
⋅ Class 8 Notes & Guide
Previous/Sample Board GMAT, GRE, TOEFL,
⋅ Projects & Practical ⋅ Class 11/12 Arts Notes, IELTS, PTE
Papers
Projects, Papers
Engineering Medical Law – LLB/LLM BBA/MBA

⋅ BBA Notes & Projects
⋅ CSE Notes & Projects
⋅ MBBS Notes & Cases ⋅ LLB/LLM Notes, eBooks MBA Notes & Projects:
⋅ ECE Notes & Projects FREE PDF Download
⋅ BDS Notes & Cases ⋅ MBA Marketing
⋅ EE Notes & Projects ⋅ LLB/LLM Projects,
⋅ BHMS Notes & Cases ⋅ MBA Finance
⋅ ME Notes & Projects Training Reports &
⋅ BPharma Notes & Cases Solved Cases ⋅ MBA HR
⋅ Civil Notes & Projects
⋅ MBA Operations
Entrance Exam Preparation – Solved Papers, Notes, Cutoffs

Engineering Exams MBA Entrance Exams Medical Entrance Law Entrance Prep
⋅ IIT-JEE Mains ⋅ CAT ⋅ AIIMS Medical
⋅ IITJEE Advanced ⋅ CLAT 2019
⋅ XAT ⋅ NEET (AIPMT)
⋅ BITSAT 2019 ⋅ LSAT 2019
⋅ IIFT ⋅ AIPVT Medical
⋅ VITEEE/SRMEEE ⋅ SSLC, ILSAT, ILICAT,
⋅ SNAP MBA ⋅ AFMC Medical
GNDU CET, AILET
⋅ MH-CET 2019 ⋅ MAT, CMAT, MH-CET ⋅ BHU-PMT, CMC Vellore
m
c o
.
a
m
a
yn
d
tu
S
Preface
Life is a series of experience, each one of
which makes us bigger
- Henry Ford
The practical training has enriched my

student life as a B.B.A. student.
m
c o
A BBA study is a bridge between the world
.
world of practice.
a
of business education and management and the
This helps the student to
m life with facility.
aout of experience and
move over to the professional
yn is most effective when

"Learning is born
observation'. Learning
d
u
put into practice. The management students
t better in an organisation because
can perform
Sfamiliarity with various techniques of
of their
management, compared to those who merely
obtain theoretical knowledge.
The practical training is an essential feature

of business studies. The current rapidly
changing businesses demand for dynamic
youths and personnel.
During the academic year 2007-2008, I have

undergone marketing research training at Airtel,
Peeaar Graphics (2455837)
Morbi. This training has helped me to
accomplish my dream of working with a
multinational business unit it is a matter of
pride for me to explain this project work where
in I have put my sincerest efforts.
Contents
Sr. Particulars
1. General Information
m
c o
.
a
2. Service Marketing
m
a
yn
3. Survey on Consumer
Satisfaction
d
tu
4. Market Research
S
5. Conclusion
6. Suggestions
7. Bibliography

m
c o
.
a
m
a
yn
d
tu
S

General Information
Sr. Particulars
1. About Bharti Televentures
2. About Airtel
3. Launching of Airtel in Gujarat
4. m
Airtel to revolutionize the mobile
category
c o
.
a
5.
m
Bharti launched Airtel India's
a
most advanced mobile service
yn
d
tu
6. Privacy Policy

About Bharti Televentures
Bharti Tele-Ventures is India's leading
private sector provider of telecommunications
services based on an aggregate of
approximately 1,932,000 customers comprising
of mobile, fixed-line and Internet customers, as
of June 30, 2007. Of these, 1,607,000 are mobile
customers. The company also provides VSAT,
Internet and broadband network solutions. In
addition, it offers national long distance
services by providing data transmission services
and voice transmission services.
m
o
Bharti Tele-Ventures plans to widen its
c
range of
.
telecommunication services by
a
providing international bandwidth access and
m
international voice services. The company seeks
a
to capitalize on the growth opportunities that it
believes are
yn available in the Indian
d
telecommunications market and consolidate its
tu
position to be an integrated telecommunications
S
service provider in key markets in India, with a
focus on providing mobile services.
Bharti Tele-Ventures is a holding company

and its operations are segmented into four
divisions, operated by wholly owned
subsidiaries: Mobile - Bharti Cellular, Access -
Bharti Telenet, Long Distance - Bharti Telesonic,
Broadband Solutions - Bharti Broadband
Networks.

The Company today offers mobile services
in Fifteen out of 22 circles in India. As of June
30, 2007, approximately 93% of India's total
number of mobile subscribers resided in BTVL's
existing and proposed mobile circles, according
to COAI reports.
Bharti Tele-Ventures was the first private

sector operator to provide fixed-line services in
India when it commenced providing services in
the Madhya Pradesh & Chattisgarh circle in June
m
1998. BTVL recently launched its fixed-line
c o
services in the license areas of Haryana, Delhi,
.
Tamil Nadu and Karnataka and thus became the
a
first private sector service provider to provide
m
a
fixed-line services in all its remaining licensed
areas.
y n
d
Bharti Tele-Ventures has always believed in
u
creating tstrong partnerships with its joint
ventureSpartners. Today, Singtel and War burg
Pincus are its leading partners. The other
partners include leading international financial
investors such as International Finance
Corporation, Asian Infrastructure Fund Group
and New York Life Insurance.

About Airtel
Airtel ……….. A vibrant new World of
unlimited opportunities, where "Air' symbolized
a word of unlimited freedom to think …………. to
dream & to achieve, where "Tel' connotes new
innovative yet simple ways to communicate
spontaneously, not just through words but
through ideas, emotions and feelings. Together
they represent a sensitive contemporary
m
confident symbol for those who believe in true
leadership.
c o
.
a
m
a
Airtel comes to you from Bharti Cellular
yn
Limited - a part of the biggest private integrated
telecom conglomerate, Bharti Enterprises.
d
tu
S
Bharti Enterprises has been at the forefront
of technology and has revolutionized
telecommunications with its world-class
products and services. Established in 1976,
Bharti has been a pioneering force in the
telecom sector with many firsts and innovations
to its credit. Bharti has many joint ventures with
world leaders like Singtel (Singapore Telecom);
War burg Pincus, USA; Telia, Sweden; Asian
infrastructure find, Mauritius; International

Finance Corporation, USA and New York Life
International, USA.
Bharti provides a range of telecom services,

which include Cellular, Basic, Internet and
recently introduced National Long Distance.
Bharti also manufactures and exports telephone
terminals and cordless phones. Apart from being
the largest manufacturer of telephone
instruments in India, it is also the first company
to export its products to the USA.
m
o
Bharti is the leading cellular service
c
.
provider, with a footprint in 15 states covering
a
all four metros. It has over one million satisfied
customers. m
a
yn
d Awards
tu
S
Consecutively for four years 1997,1998,
1999 and 2000, Airtel has been voted as the
Best Cellular Service in the country and won the
coveted Techies award.
The Asia Pacific Award for the Most

Innovative HR practices-2000 The Golden
Peacock National Training Award for excellence
in Training practices-2000 The Golden Peacock
National Quality Award-2001.

Vision
"To make mobile communications a way of
life and be the customers' first choice."
Mission
We will meet the mobile communication needs
of our customers through:
• Error- free service delivery

• Innovative products and services
• Cost efficiency m
• Unified Messaging Solutions
c o
.
a
m
a
yn
d
tu
S

Launching of Airtel in
Gujarat
Ahmedabad, August 5, 2002: Bharti

m
o
Cellular Limited, a subsidiary of Bharti Tele-
c
.
Ventures, India's leading telecom conglomerate,
a
today announced the launch of Airtel mobile
services in Gujarat.
m
a
yn
Speaking on the occasion Mr Sunil Bharti
Mittal, Chairman and Group Managing Director,
d
tu
Bharti Enterprises said "It is my proud privilege
to bring Airtel to Gujarat. Today we bring to
S
Gujarat a world-class network and a slew of
unique benefits for the first time in India that
only a true pan-India mobile player can offer."
Mr Sanjay Kapoor, Executive Director, Bharti

Cellular Limited said, "Airtel's entry in Gujarat is
a defining event which brings to our customers
a bouquet of unique benefits. We are sure our
service offerings will further stimulate growth
and enhance the quality standards of mobile
services in Gujarat."
Airtel To Revolutionize
The Mobile Category m
o
.c
Mr.Prabhat Pani, Chief a Executive Officer -
m
a
Gujarat, Bharti Cellular Limited, said, "Airtel is
n
set to redefine the existing benchmarks of the
mobile categoryyin Gujarat. We will bring to
d the same unmatched network
tuoutstanding value that has made
Gujarat customers
quality and
S preferred choice of lakhs of customers
Airtel the
across the country."

Bharti Launches Airtel
India's Most Advanced
Mobile Service
m
Introduces in Gujarat a slewc o
of never-
.
before
a
mtime leveraging
benefits for the first
a
Bharti's n
ypan-India footprint
d
tu
S first 1800 MHz GSM mobile
• Launches
service in Gujarat
• Launches 30-Second Pulse
• Introduces never-before benefits for the

first time in India that leverage Bharti's
national footprint
- No Roaming charges on Airtel networks
across the country
- Incoming calls free from any mobile across
India for a fixed monthly rental
- Free Airtime on 1 international, 1 national
and 1 local number without any monthly
charges
• Creates Outstanding Value for Customers

- Innovative Tariff Plan, Airtel Dream-The
more you talk, the less you pay
- Airtel Delight Plan - Airtime on all incoming
calls free for a flat monthly charge
- Airtel Paradise Plan - Airtime on both
incoming and outgoing calls free m
- Free Airtime packages at night
c o
.
- Free SMS and Voice Mail for 3 months
a
m
• Delivers a
enhanced Customer Care
y n
through 45 Airtel exclusive one-stop
d
mobile shops
tu
S
• Launches Airtel Magic - India's largest
selling Prepaid card with Full two-way
Roaming across Western India on Pre-
paid cards

m
Privacy Policy o
.c
a
m
Airtel values n
a
the privacy of information
pertaining to itsyassociates. We do not use or
d
u
disclose information about your individual visits
t or information that you may give
to our portal
Sas your name, address, email address
us, such
or telephone number, to any outside sources.
We will not use information about you

without your permission and will provide the
means for you to manage and control the
information that you have provided. We will
enable you to communicate your privacy
concerns to us and that we will respond to them
appropriately. We do not disclose any personal
information to advertisers and for other
marketing and promotional purposes that could
be used to personally identify you, such as your
password, credit card number and bank account
number. The credit card transaction information
is protected by the industry standard Secure
Socket Layer (SSL).
m
c o
.
a
m
a
yn
d
tu
S

m
c o
.
a
Service Marketing m
a
y n
Sr. d Particulars
1. tu marketing mix
Service
2.SProduct V/s. Service marketing
3. Nature & role of service marketing
4. Marketing yesterday & today

5. Views on yesterday & today's
marketing
6. Marketing yesterday & today in
chart form
7. Change in philosophy of marketing
8. Airtel's most advanced network

9. Wide range of value added services
10. Airtel – Rajkot Zone

11. Airtel magic guide
12. Airtel magic tariff
13. Welcome to Airtel magic
14. Airtel services
15. Coverage
16. Frequently Asked Questions
17. Magic Help line
18. Value added services in magic
m
o
Service Marketing .c Mix
a
m marketing goods
and
a
The difference between
marketing nservices becomes more
noticeable at they tactical level. This occurs
d
tu This occurs primarily because as
primarily because as marketing moves towards
tactical level.
S moves towards tactical issues then it
marketing
also moves closer to, and, must be more
tailored to the distinguishing features of specific
products and markets. In the context of the
marketing mix, this suggests that in the case of
services, the composition of that mix and the
management of its elements can be quite
distinctive. Thus, we find that the applicability
of the traditional 4 P's in the case of service
marketing has been extensively questioned.

The service marketing mix should include a
fifth "P' namely "people' to acknowledge the
important role played by individuals in the
provision of services. This additional element
incorporates not just personnel involved in
direct communication with customers; it also
includes operational personnel and the
customer group.
Therefore, the five P's of service marketing

mix are "Product, Price, Promotion, Place &
People'.
m
c o
.
a
m
Productna V/s. Service
y
dMarketing
tu
In S
manufacturing, the marketing function
plays an important role in the identification of
customers need. Here customer needs are
identified and product development before the
production. Production precedes demand
stimulation, which precedes consumption. The
postproduction refer include creating brand
awareness, including brand trial, demonstrating
brand benefits and building brand preference.
Customers assess the brands promised benefits

during consumption, strengthening or
weakening brand preference accordingly.
m
c o
.
a
m
a
yn
d
t u
SNature & Role of
Service Marketing
Although both services marketing and goods
marketing start with the critical need
identification and product design functions,
goods generally are produced before it is sold
and services generally are sold before it is
produced. Moreover, service marketing has
more limited influence on customers before the
purchase than goods marketing.
Normally, the customers must experience
the intangible service to really know it.
Intangibility makes more difficult for customers
to imagine and desire than goods. Customer's
perception of risk tends to be high for services
because services cannot be touched, smelled,
tasted or tried before purchase.
m
c o
.
a
m
a
yn
d
tu
S Marketing
Yesterday & Today
The word marketing was spelled out in a
different sense few years back. Then, it was
understood as restricted to mere selling of
goods and services. The motive of the profit-
oriented firms was to earn profit through higher
sales volume for which aggressive selling
techniques were essential. It was the sellers
market where in goods were sold with least
regard to its quality, value, etc.
But today, the definition of marketing has

been changed. The marketing activities of an
organisation start before the product is
produced and continues ever after the product
is sold. In the buyers market of recent times
the sharpest weapon that a company can
develop in a globalised marketing place is the
value creation and delivery. The product and
demanding customer of today brings before
corporates a critical fact, when the customer is
jury, it is the value generation for the customer
that will separate the victor m from the
vanquished. o
The value of customer service
c
cascades all over the company. . The aim of
a
customer focus is not just satisfaction but
delight. m
a
yn
"Satisfaction suffice but delight dazzles'
d
tu
Moreover the marketing activities of a firm
S
are not just limited to profit through customer
satisfaction, but it also includes the concept of
socially responsible marketing. Today, in order
to create a responsible and caring image of a
company, it needs to carry out various social
activities.
Therefore, the modern marketing concept

aims at delighting the customer by meeting his
requirements and therefore earns profit and
fulfills the social responsibilities.

m
c o
.
a
m
a
yn
d
tu
S
Views on Yesterday &

Today's Marketing
Traditional Views
Definitions

 "Marketing comprises both buying and
selling activities."
 Pyle.
 "It is an economic process by means of

which goods and services are exchanged
and their values determined in terms of
money price."
 Edward David.
We can conclude that:

(1) The traditional concept lays emphasis on
the production or sale and purchase of
goods and services.
m
(2) Almost all the authorities belonging to the
c o
group have neglected a key ingredient like
.
after sales service.
a
(3) The traditional thoughts are "Product-
m
Oriented"
a
yn
(4) None of the traditional experts have given
any importance to the social responsibility
d
tu
or accounting.
(5) They have confined the functional areas of
S
marketing only to the limit of transfer of
goods and services or exchange of
ownership.
Modern Views
Definitions
 "Marketing is the creation and delivery of a
standard of living."
 Malcom Mcnair & Paul
 "Marketing is the process of discovering and

translating consumer needs and wants into
product and services specification, creating
demand for the product and services and
then in turn expanding their demand."
 Hansen
We conclude that:
(1) Marketing is a means to make profitable
sale. m
c o
(2) It is medium to satisfy consumer needs.
.
a
(3) It is a chain of processes backed by creative
thinking.
m
a
(4) Everything the business does is marketing.
yn
(5) Marketing is the creation and delivery of
standard of living.
d
tu
(6) Marketing is a response to consumer
demand.
S
(7) Marketing is a set of human activities.

Marketing Yesterday &
Today in Chart Form
Marketing as an equal function
Personnel Finance
Marketing
Promotion
m
c o
.
Marketing as an important functiona
m
a
yn
d Marketing
tu Personnel
S
Finance
Promotion

Marketing as a major function
Personnel Finance
Marketing
Promotion
m
Customer as the controlling function &
c o
marketing as the intelligence function .
a
m
a
yn
Personnel Finance
d
tu
Marketing
S
Customer
Cu

Customer as a controlling function
Personnel
Finance
Customer
Marketing
Promotion
m
c o
.
a
m
a
yn
d
tu
S

Change in philosophy of
marketing
Old New
Particular Strategic
Philosoph Philosoph
s Philosophy
y y
1960 -
Era Pre 1960 Post 1990
1990
Way of
Focus Product Customer doing
business
Integrated Knowledge
Hard
Mean
Selling
Marketing m and
Mix
c o Experience
. Mutually
Ends Profits aValue beneficial
m relationships
a
y n Recognize
d as an
Marketing d
Selling
important
Everything
tu function
S

Airtel's Most Advanced
Network
Airtel, which will be operating on 1800 MHz with over

220 cell sites, will bring to Gujarat an unmatched
network quality. The network is riding on the state-
of-the-art Mobile Switching Centre from
Siemens and Radio network from Motorola, and
an Intelligent Network platform from Siemens. The
m
o
Mobile Switching Centre has a superior processor to
c
.
handle calls, reduce network congestion, enable
a
better call completion rate and increase efficiency.
m
a
yn
The network is equipped with "Enhanced Full Rate"
capabilities to provide distinctively superior voice
d
tu
quality to all its customers.
S
Airtel’s Intelligent Network will bring to Gujarat a
superior Pre-paid product along with a host of value-
added services.
30-Second Pulse

Based on strong customer feedback, Airtel launches
with a 30-second pulse in Gujarat. This will ensure
that the customer does not get billed for 60 seconds
when his call is less than or equal to 30 seconds.
Whatever be the call length, customers are assured
of significant savings.
Introduces never-before benefits for the first

time in India that leverage Bharti’s national
footprint
Customers can now carry their Gujarat rate plan and

roam without paying roaming charges on allm
c o
Airtel networks across the country (the standard
.
a
STD charges would continue to be applicable). This
service will be available in all Airtel networks except
m
a
Chennai, Kolkata, Andhra Pradesh and Karnataka
yn
where it will be rolled out shortly.
d
tu
Airtel now makes all incoming calls from any
S
mobile across the country absolutely free for
one month and thereafter for a fixed monthly
rental (provided customers are on their home
network in Gujarat when they receive them).
Airtel makes keeping in touch with friends and family

effortless by giving free airtime on all outgoing
calls on 1 international, 1 national & 1 local
number of choice without any monthly charge
(only PSTN / STD / ISD charges would be applicable).

Outstanding Value to Customers
Airtel brings to the customers of Gujarat a unique

plan - Airtel Dream where the airtime rate
keeps reducing with increasing usage.
Moreover, the customer does not have to commit
airtime in advance to avail this benefit.
Airtel also introduces two plans meant for high-end

users: Airtel Delight Plan - where customers can
m
get all incoming calls free for a flat monthly
o
charge and Airtel Paradise Plan - whereby
c
.
customers can talk as much as they want with
a
free airtime on both incoming and outgoing
m
calls for a flat monthly charge.
a
yn
Airtel gives to all its post-paid subscribers in Gujarat
d
32K SIM, a card with larger memory that allows
tu
storage of 250 telephone numbers in the phone book
S
and 30 messages in the inbox. It offers a menu-
driven browser that lets customers use SMS-based
applications without needing to remember
complicated keywords.
Airtel offers simple and convenient access to

information and shopping through its Shopping
Junction and Info Junction service. Customers can:
- Dial 600 for Shopping Junction and order food,
book movie tickets, book airline tickets or arrange
delivery of flowers.
- Dial 601 for Info Junction for the latest in news,
cricket, stocks, astrology and lots more.
•Airtel brings to Gujarat a special introductory

offer of free SMS & free Voice Mail for 3
months, to let customers experience the complete
benefits of mobile telephony.
Enhanced Customer Care through 45 Airtel

exclusive one stop mobile shops
m
c o
.
Airtel brings to Gujarat 45 Airtel exclusive one
a
stop mobile shops. Here, customers can avail of all
m
the services including purchase a mobile phone, get
a
yn
a new connection, subscribe to value-added services,
pay bills and resolve any other queries.
d
t u
S
Airtel offers 24-hours Customer care through its
Customer Care Call centre, front-ended by a
robust Per phonics IVR, which allows customers to
solve over 50% of their queries themselves without
having to wait for manual assistance.

Airtel is supported by state-of-the-art technology. The
Oracle e CRM provides a uniform & consistent
experience to the customers irrespective of the
interface (Voice, fax, e-mail, SMS, face-to-face) they
choose. Kenan, one of the top billing systems in the
world, gives the assurance of bills that are accurate
and easy to understand.
Launches Airtel Magic - India’s largest selling

Prepaid card
m
o
Simple, convenient and affordable way to go
c
mobile
.
a
•Offers potential customers a low-cost entry to
m
the mobile category. Every card comes with an
a
introductory offer of free talk time and getting
yn
back their activation charge over a period of 6
months. d
tu
•Introduces a simple tariff plan with same rates
S
for incoming and outgoing calls
•Launches for the first time reduced rates at
night.
30-Second Pulse
•Airtel ensures that the customer does not get
billed for 60 seconds when his call is less than or
equal to 30 seconds. Considering almost 50% of
all calls are under 30-seconds, customers can look
forward to significant savings.

Airtel Magic introduces for the first time in
India "Full Roaming"(two-way) on Pre-paid
cards across Western India (Gujarat,
Maharashtra, Goa, Mumbai, Madhya Pradesh
and Chattisgarh)
•Not just receive from, but also make calls to
anywhere in Western India
• Recharge from anywhere in Western India
(Gujarat, Maharashtra, Goa, Mumbai, Madhya
Pradesh and Chattisgarh)
• Send and receive SMS.
Balance on screen and Instant recharge

•Instant balance enquiry facility by simply dialing
m
*123# from handset, enabling user to control
expenditure.
c o
.
• Recharge instantly by dialing *101 * recharge
a
code# directly from the handset without any IVR /
m
a
customer care intervention, enabling instant
yn
recharge, 24 hours a day.
• Other recharge option – IVR based
d
t u
Wide
S range of Value Added
Services
Apart from this, offers a host of services in
addition to its inherent benefits of no rentals,
no security deposits and STD & ISD facility
•Access to Shopping Junction (Dial 600) and Info
Junction (Dial 601)
• Free SMS for three months
• Introduces Voice Mail Service, free for three
months.
Airtel Magic Brand Ambassadors
•Shahrukh Khan and Kareena Kapoor will be the
voice and face of "Airtel Magic". Kareena brings in
fresh, youthful energy while Shahrukh brings
leadership and experience. Together they
promise to mirror the energy, optimism, hopes
and achievements of 600 million people across 16
states with one mobile service.
m
c o
.
a
m
a
yn
d
tu
S
Airtel - Rajkot Zone
Sr.N
Name Address
o
Shop No.4,Shaligram Complex,
Aastha Cellular Opp. Deevanpara Police Station,
1
Services Near Rajashree Cinema, Rajkot.
Ph: 0281 - 223232
2 Genius enterprises Shop No.3 & 4, Dhan Rajni
Complex, Yagnik Road, Rajkot.
Ph: 0281 - 462561
Vibhag -B, Shop No.8, Shree
Sanjayraj Traders Panchnath Complex,
3
Pvt.Ltd Opp.St.Mary’s School, Kalawad
Road, Rajkot. Ph: 0281 - 586360
Shop No 4/5 "SHILP" Ground floor,
Tushar Cellular
4 Indira Gandih Marg, Jamnagar. Ph:
Services
0288 - 533400
C/o Uno Chemist , Summair Club
5 Uno Cellular Road, Jamnagar. Ph: 0288 -
552705 / 661187
Shop No.5 ,Uganda Road, Near
6 Raj Trade Links Vishva Hospital, Porbandar. Ph:
0286 - 253330 / 253351
Shilpam Building, Opp.Sagar
7 Modern Cellular
m
Restaurant, Kalwa Chowk,
o
Jayshree Road, Junagarh.
c
.
Shop No 2, Satya Darshan
8 Pragati Tel a
Complex, Near Ambe Matas
Temple, Hospital Road, Bhuj - Ph.
m 02832 - 50234 / 50334
a
yn
C. V. Chamber, M. G. Road, Tanki
9 JC & Co Chowk , Surendranagar - Ph
d 02752 - 23875 / 37813
10 tu
Tarang Mobil
Shop No. 3 Shephair Complex,
S Yagnik Road RAJKOT -
Airtel Magic Guide
Getting Started
To begin using the Airtel Magic SIM Card, you need to

purchase an Airtel Magic Recharge Card. Recharge
Cards are available for as low as Rs.300. Other
denominations are Rs.500, Rs.1000, Rs.2000 and Rs.
3000. You can choose the option you like. Each option
has its specific calling value, which you need to load
on to your Airtel Magic account to be able to talk.
Instant Balance Check
To check your balance amount simply dial 123

and listen to the voice announcements.
If you wish to check your balance amount on your

handset screen, simply press *123#.
How to recharge your Airtel Magic Card

m
o
.cthe applicable
• The calling value on your card keeps reducing, as
a
you make and receive calls, as per
tariff.
• Before you exhaust your m
a calling value or validity
n
period, please recharge your Airtel Magic Card.
yperiod expires, your Airtel Magic
d
• Once your validity
period in t
u
Card gets deactivated. However, you get a grace
which you can reactivate your card by
S
recharging it.
• If you recharge within the validity period or within
the grace period, any unused calling value will get
added to the new calling value.
• Every time you recharge your card, you get a fresh
validity starting from the day you recharge
Making and Receiving Calls

To make a local call:
Dial the city STD code and the landline phone
number, e.g. 079 7544527
To call a local mobile phone number:

Dial the 10 digit number you want, e.g. 98980 98980
To call a 3 digit number:

Dial city STD code and the number you want, e.g. 079
197
To call an STD number:

Dial the STD code and the landline number, e.g. 011
6521947
To call a mobile phone outside Gujarat: m

o
Dial 0 and the 10 digit mobile phone number, e.g.
c
098101 98101 .
a
To make an ISD call: m
a
Dial 00, the country code, the area code, the landline
yn
phone number, e.g. 0033856312345
d
tu
To make an ISD call to another mobile phone:
S
Dial 00, the country code, the desired number e.g.
00447860412172
Similarly an international caller wanting to call you will

dial 0091 and your Airtel Magic number.
To leave a message on a pager:

Dial the local STD code and the pager number. eg 079
9624 203897
About your SIM card

Your Airtel Magic SIM card brings your mobile
phone to life and gives you your mobile number. Find
your SIM card on the last page of the User’s Guide.
PIN (Personal Identification Number)
Your PIN is a four-digit password that protects your

SIM card against misuse. To key in your desired PIN
number, refer to your mobile phone manual. Your
existing PIN is 1234. We recommend that you
personalize your PIN for maximum security.
PUK (PIN Unblocking Key)
If the PIN is entered incorrectly thrice in a row, your

m
SIM card will get blocked, and your mobile phone will
o
ask for the PUK. To get the PUK, please call our
c
.
Customer Care at 98980 98980. Please enter the PUK
a
carefully, as the wrong PUK entered 10 times can
m
damage your SIM card permanently. You will then
a
yn
have to replace the SIM with a new one.
d
tu
S
Airtel Magic Tariff

Welcome to Airtel Magic. The simple, instant and
easy way to go mobile.

Going mobile has never been easier with only Rs.
290/- (inclusive of Rs. 90/- free talk time) as a one
time activation fee for your Airtel Magic Sim Card.
Airtime Day (8 am to 10 Night (10 pm to 8

Rates * pm) am)
Incoming
Rs.1.50 Rs.0.75
Calls
Outgoing
Rs.1.50 Rs.0.75
Calls
* Pulse Rate of 30 seconds. Local/ STD/ ISD charges

extra as applicable
Vouch Processin Talk Servic Validi Grace

m
er g Fee Time e Tax ty o
Period
c
300 100 185.71 14.29
30 . 90 Days
a
Days
m 30
500 120
a
356.71 23.81
Days
90 Days
yn 60
1000 200
d
752.38 47.62
Days
90 Days
tu 1679.7 90
2000
S 225
6
95.24
Days
90 Days
2557.1 120
3000 300 142.86 90 Days
4 Days
Special Launch Offer

Go mobile for free - We offer free talk time worth
Rs.290. Rs.145 at the end of 3rd month and the
balance Rs.145 at the end of the sixth month from
the date of making the first call.
• Free airtime - Every Airtel magic card will come
with Rs.90 worth talk time, valid for 7 days
• Free SMS for three months
• Free VoiceMail for three months
Regional Roaming
Airtel Magic subscribers can now avail of Full

Roaming in the Western Region states by opting to
m
o
pay a Regional Roaming Monthly charge of Rs. 25/- .
c
.
a
The Regional roaming airtimes charges are Rs. 3
per minute (60 second pulse) plus a 8% surcharge as
m
recommended by TRAI.
a
Benefits yn
d
• tu
Use the same SIM card and mobile number while
S
roaming
• Recharge anywhere in the region
• Access IN menu 123 from anywhere in the region
Welcome to Airtel Magic

Welcome to Airtel Magic prepaid mobile card. It comes
to you from Bharti Enterprises, India’s leading
integrated telecom service provider. Going mobile
with Airtel Magic is a new way of life. With a host of
great features, also simple to use, Airtel Magic makes
everything that you dreamt and believed, possible.
Indeed, “Magic hai to mumkin hai!”
Here are the many advantages you enjoy with

AirTel Magic….
• Total Cost Control

• No Rentals
• No deposits
STD/ISD facility till the last rupee m
o
•
• Instant Balance Inquiry
24-hour recharge facility . c
•
Caller Line Identification a
m
•
•
a
Call Divert, Call Hold and Call Wait
yn
• Short Messaging Service (SMS)
SMS based Information Services
d
•
tu
• Voice Mail service
Info Junction
S
•
• Shopping Junction
Airtel Services…..
Airtel welcomes you to a vibrant new world of
unlimited opportunities. More exciting, innovative yet
simple new ways to communicate, just when you
want to, not just through words but ideas, emotions
and feelings. To give you the unlimited freedom to
reach out to your special people in your special way.
What is Airtel Services?
It's a menu on your SIM card that allows you to

access a host of information services and cool
downloads on your phone in just a few clicks. So now
no need to remember key words/ short codes to
m
access information. For eg instead of typing and
o
sending an SMS of short code - "AST, NEW, CRI,
c
.
MOV" to access information on horoscope, news,
a
cricket, movies etc on India times, you could now
m
scroll in your menu and reach the information in just
a
yn
a few clicks. This menu already has the key words
pre-coded in your SIM card, allowing you to get
d
information…. easily & swiftly. The desired
tu
information will be displayed on your screen in about
S
15 seconds.

What are the various services available on the
Airtel Services?
With Airtel Services, you can now get the latest

news, download ring tones and logos, check the
status of you train ticket or the Jet Airways flight
schedule or surf to get the latest movie reviews on
your Airtel
Services Description
Ringers Download the latest ring tones
m
Fun
o
Download logos or send flashing
c
Messages messages
.
India times a
Get the latest on news, cricket, travel,
jokes m
a
yn
Get the latest on news, stocks, astro-
India Today
forecast
Infotainmen d
t tu
Movie review, top songs, top movies
S
Star Peep Get an interactive astro-forecast
Jet Mobile Know your flight status and set alerts
Railways Get your PNR status, train schedules
Get the latest IPO news, status of
Stocks
gainers and losers at BSE
You could select any of the services mentioned

above and get further information options on each of
the services. So, for example if you select 'news'
under India times, you will then have the option of
choosing from the following i.e. latest news, world
news, business news, entertainment news or sports
news.
m
c o
.
a
How do you access Airtel Services on your
Airtel?m
a
yn
Simply go your main menu and scroll till you reach
d
'Airtel Services' and press 'Yes / OK'. The various
tu
options mentioned above will now be displayed on
S
your screen. As shown above, select any service that
you would wish more information on and press 'Yes/
OK'.
Which are the handsets, which are compatible

with the Airtel Services?
A Wireless Internet Browser (WIB) on your mobile

phone supports the Airtel Services. While all the
above-mentioned handsets should support Airtel
Services, these services have been tested to work
optimally on the list of handsets mentioned below.
Nokia: 3310, 3315, 3330, 6210, 6510, 8310, 8250,

8859
Motorola: Time port P7389i, Talk about
Panasonic: GD75
Siemens: C35i, M35
Samsung: SGH9100, R220
Ericsson: T28s
We shall endeavor to continuously add to this list

from time to time. In particular old handset models
have software versions, which may not support
Advanced WIB functionality.
m
c o
.
a
m
a
yn
I click on a service but there is no response
d message. Why?
tu
Essentially it may take upto 15 sec on some
S
handsets for the response to be displayed.
Further advantages of Airtel Services
• No more SMS inbox overload
With this browser, on clicking on any of the

abovementioned services the information comes
directly to your screen in the form of a flash
message. Since the message flashes on your
screen it doesn't block any space in your inbox
thereby avoiding the cumbersome exercise of
clearing your inbox from time to time.
• What's New' service
'What's New' is a feature that enables you to

download new Airtel services from time to time. So
expect to continuously get the latest information
m
services and cool downloads on your Airtel.
c o
.
a
To know more about this service, please call our
m
a
Customer Care Centre at 98980 12345 or visit any of
yn
our Airtel Exclusive Outlets.
d
tu
S

….Coverage….
In the first phase, the following areas are covered.
Sl. Sl.
Towns Highway Sites
No. No.
1 Ahmadabad 1 Narol
2 Mehsana 2
m
Aslali
3 Palanpur 3
c o Bareja
4 HimmatNagar
.4 Kheda
5 Godhra
a 5 Nadiad
6 Gandhinagar
m 6 Gamdi
7 Kadi
a 7 Vasad
yn
8 Kalol 8 Channi
9 Chatral 9 Por
10 Mehmdabad d 10 Karjan
11 Vadodra tu 11 Palej
12
13
S
Anand
Nadiad
12
13
Manj
Rajpipala
Kamrej
14 Godhra 14
Chowkdi
15 Jarod 15 Kadodara
16 Halol 16 Changodar
17 Kalol 17 Bavla
Super Gas
18 Surat 18
Dump
19 Valsad 19 Bagodra
20 Vapi 20 Kanpara
21 Ankleshwar 21 Limdi
22 Navsari 22 Vadod Village

23 Bharuch 23 Sayola
24 Umargam 24 Deduki
25 Rajkot 25 Chotila
26 SurenderNagar 26 Bawanbhor
27 Junagarh 27 Kuadwa
28 Bhavnagar
Frequently Asked Questions

There might be times when you have certain
questions about your Airtel and its services. Queries
about the range, billing and other details. Or you
might like to know whom you can contact in case of
loss or theft. Here are answers to some of the
frequently asked questions. Remember, we are
m
always there for you at 98980 12345 or 121 from
your cell phone.
c o
.
a
m
How do I take care of my handset?
a
yn
• Ensure that your cell phone is not exposed to
d
wet substances.
•
tu
If your cell phone gets water logged, DO NOT
switch it ON. Do NOT expose it to direct or
S
indirect heat.
• Dry the phone and the battery with cloth.
Remove the battery and refit the battery and
SIM.
Are there any safety tips for my handset?
• Do not hold the antenna when the cellular

phone is IN USE. This affects Call Quality.
Repairs and service of your cell phone or
accessories (like battery, charger, etc.) should
be handled only by authorised service centres.
Contact our Customer Care at 121 or 98920

12345 at the earliest with details of your SIM
card, so we can process the same for
invalidation of your SIM. Make sure you do not
waste time because all calls made till you notify
Customer Service staff will be billed to your
account.
You can be called in from anywhere in Mumbai

provided you are in the Airtel coverage area.
You can also call anywhere in India and
m
overseas when you avail of STD/ISD facility.
c o
.
While on Roaming, all incoming calls are routed
a
through Madhya Pradesh. Therefore your
m
incoming call charge comprises the Roaming
a
yn
airtime tariff plus STD/ISD.
d
tu
S

Will my calls be automatically diverted if my
cell phone is switched off or if I am not in a
transmission area?
• Not unless you have activated the call divert

facility. In which case all your incoming calls will
be diverted to another pre-specified number. If
you have not programmed your cell phone for
this facility you will simply lose the call.
Who pays for diverted calls?
• When a call is diverted to a landline phone, you

are charged outgoing airtime charges and
landline charges. When a call is diverted to
m
another cell phone number, you will be charged
c o
outgoing airtime and the cell phone number it
.
a
has been diverted to will be charged incoming
airtime.
m
a
yn
d
tu
S
Magic Help line
Airtel Magic Care
For assistance dial 121 or 98980 98980 (toll free)

from your Airtel Magic Mobile Phone, 24 hours a day.
You can also dial 98980 98980 from a landline
phone.
Now that you know the infinite possibilities with your

Airtel Magic, go ahead. Dream your dreams. And you
will make them possible. Indeed, "Magic hai to
mumkin hai!".
m
c o
.
a
m
a
yn
d
Valuetu
Plus Services in Magic
S
Call Management Services:
1. Caller Line Identification Presentation (CLIP)

2. Call Waiting
3. Call Hold
4. Call Divert
5. Call Conferencing
Value Plus Services

1. SMS (Short Messaging Service)
2. Voice Based Services
3. Prepaid Roaming
4. STD/ ISD till the last rupee
5. ISD Dynamic Lock Service
m
c o
.
a
m
a
yn
d
tu
S

m
c o
.
a
m
a
y n
CONTENTS
d
tu
S
Sr.no. Particular
1 Introduction
2 Objective of research
3 Sample survey
4 Market research methodology
5 Research design
6 Limitation of study
7 Questionnaire
m
c o
.
a
m
a
Introduction
yn
d
t u
SAccording to American Marketing
Association “Marketing research is the
systematic gathering, recording and analyzing
of data about problems relating to the
marketing of goods and services.”
Marketing research includes all the

activities that enable an organization, to obtain the
information it need to make decision about its
environment, its marketing mix and its present or
potential customers and consumers. More specifically,
market research is the development, interpretation
and communication of decision oriented information
to be used in the strategic marketing process.
Marketing research is the systematic

design, collection, interpretation and reporting of
information to help marketers solve specific
marketing problem or to take advantage of marketing
opportunities. It is a process of gathering information
not currently available to decision makers. Marketing
research is conducted on a special project basis, with
the research methods, adopted to the problem being
studies and to changes in the environment. The
market research society defines marketing research
as “the collection and analysis of data from a sample
m
of individuals or organization relating to their
o
characteristics, behavior, attitudes, opinions or
c
.
possession. It includes all forms of marketing and
a
social research such as consumer and industrials
m
surveys psychological investigation, observational and
panel studies.” a
yn
d
tu
S
Objectives of Research
The main objectives behinds this

research is to know the satisfaction of consumer
regarding Airtel. As there are many competition like
Hutch, BSNL, Idea etc. the research is conducted to
know the satisfaction get by the facilities provided by

Airtel. And what is the level of satisfaction in
comparison with other company.
m
c o
.
a
m
a
yn
d
tu
S
Sample Survey
The gathering of primary data through

experimentation involves use of sampling, survey
method and observations. The survey conducted on
customer satisfaction for Airtel cellular limited
involved a survey based on personal interview.
The details of selected samples for the

survey is a under:
 City chosen for sample surveys :- Rajkot
 Sample size :- 100

samples
m
Area selected o
c :- Yagnik

.
Road
a
m Kalawad
a
yn
Road
d Near
tu
Rajashree -
S Cinema,
etc.

Market Research
Methodology
Formulation of Research Problem
Research Design
Determination of sources of Data

m
c o
.
a
Collection of Information
m
a
y n
dand Analysis
Processing
tu
S
Present the Findings

Formulation of research
problem
First step of marketing research process is
the formulation of research problem. Marketing
management must be carefully note to define the
problem too broadly or too narrowly for the marketing
research. The marketing manager and the researcher
must work closely together to define carefully and
agree on the research objectives. The manager’s best
understand marketing research and how to obtain the
m
information. In order to avoid waste of time and
o
money it is necessary to define the problem is specific
c
terms. .
a
m
a
yn
The survey has been undertaken in order to
d
answer some question like:
1. tu
Which Telecom products do you use?
S
2. Are you satisfied Airtel facility?
3. Are you a postpaid user or prepaid user?

Research Design
The second step of the marketing research
process calls for determining the information needed
and developing a plan for gathering it efficiently. A
research design can be defined as “The plan,
structure and strategy of investigation conceived so
as to obtain answers to research questions and to
m
control variance.” The marketing manager needs to
o
know the cost of the research plan before approving
c
.
it. Designing a research plan calls for decisions on the
a
data sources, research approaches, research
m
instrument, sampling plan and contact methods. The
a
research can gather secondary data, primary data or
yn
both. Secondary data were collected for another
d
purpose exists some where. Primary data are freshly
tu
collected for specific purpose for a specific research
S
project.
Ones it is realized that the secondary data

are insufficient, the research needs to decide upon
decide one alternative design to collect the primary
data. The three basic methods which can be used
are:-
1. The observation method:-

This method involves direct
observation of people and situation through one
way mirrors, hidden cameras or disguised
observers. Direct observation involves inferring
behavior by looking at the result of behavior.
2. The Experimental method:-
The most scientifically valid research is

experimental research. The purpose of experimental
research is to capture cause – and – effect relationship
by eliminating competing explanation of the observe
findings. To the extent that the design and execution
m
of the experiment eliminate alternatives hypothesis
c o
that might explain the result, research and marketing
.
managers can have confidence in the conclusion. This
a
method however, involves more time and is costly.
m
a
y n
3. The surveyd method:-
u method involves learning about
tThis
Sknowledge, beliefs, preferences and
people’s
satisfaction and to measure these magnitudes in the
general population. As in observation, survey research
can be structure and unstructured. Structured survey
use formal list of question asked of all respondent the
same way where as in unstructured researcher use an
open format that lets the interviewer probe
respondents and guide the interview, depending on
their answer. There are three types of surveys
namely:-

 Telephone Survey
 Mail Survey
 Personal Interview
Here, for the survey of satisfaction of

Airtel I have used personal interview method as
too for data collection.
Determination of sources
of data
m
In marketing research literature, there
o
are two types of data: primary data and
c
.
secondary data. The research can gather primary
data or secondary or both. a
m
1. Primary Data: a
yn
The first hand data collected for a specific
d
tu
purpose or for a specific research project
constitutes primary data.
S
When the needed data do not exit or are
inaccurate, incomplete or unreliable the
research collect primary data. Most marketing
research projects thus involve some primary
data collection. The main primary data sources
consist of consumers, dealers, buyers etc.
Consumers and buyer constitute the main
source of information in most researches. A
buyer may not be the user of the product,
although in some cases the consumer and the
buyer may be the person.
The normal producer is to interview
some people individually or in group to get on
idea of how people feel about the topic in
question and then develop a formal research
instrument.
2. Secondary Data:
Information collected by other

organization or individuals which might be relevant to
the study constitutes secondary data.
Researchers usually start their

m
investigation by examining secondary data to see
o
whether their problem can be partly or wholly solved
c
.
without collecting costly primary data. Secondary data
a
provides a starting point for research and offer the
m
advantages of low cost and ready avalibility.
a
yn
d
tu
S

Collection of information m
o
Marketing research a .ca choice of two
have
m
main research instrument in collecting primary
a sampling size:
data: Questionnaire and
Questionnaire:y
n
d
u
A tquestionnaire consists of questions
S to the respondents for their answers.
presented
Because of its flexibility, the questionnaire is by
for the most common instrument used to collect
primary data.
In preparing a questionnaire, care

should be taken in choosing the question and
their form, wording and sequence. The question
included in the questionnaire can be closed end
questions prosperity all the possible answer and
are easier to tabulate and interpret. Open end
questions allow respondents to answer in their
own words and they often reveal more as they
give an insight into how people think.
In my study, the questionnaire

contained both open-end and close-end
questions depending upon the type of
information to be gathered.
Sample size:-
Large sample give more reliable results

than small samples. However, it is not
necessary to sample the entire target
population or even a substantial portion to
achieve reliable results. In my survey the
sample size was 100. m
c o
.
a
LIMITATIONSmOF STUDY
a
yn
d
u
tsurvey
S
The done on Airtel has been
conducted with maximum accuracy and
effectiveness and tried to minimize the
limitations of the survey method. But still the
study suffers from certain limitations, which are
as follows:

 Sample size of 50 units may not be
sufficient to draw the accurate conclusion.
 Some important aspects affecting the

consumer and preference of consumer in
terms of features may not be covered on
revealed in the questionnaire used.
 Personal bias of respondents and in analysis
m
and interpretation may become a constraint
in revealing the true price.
c o
.
a
m
a
yn
d
tu
S

m
c o
.
a
m
a
yn
d
tu
Consumer Survey On Customer Satisfaction
S
& Comparative Study Of Other Family
Entertainment Centers
Questionnaire
(1) Personal Biodata
Name:
________________________________________________
_______________

Address:
________________________________________________
___________
________________________________________________
____________
________________________________________________
____________
Phone: (R) _______________________ (O)

________________________
m
E-mail:
c o
.
a
________________________________________________
____________ m
a
yn
Age: _______________
dMale
tu
Sex: [ ] Female [ ]
S
(2) Occupation: Business [ ]
Profession [ ]
Service [ ]
Any other [ ]
Specify
_____________________________

(3) Income Group: 5000 to 10000 [ ]
10000 to 20000 [ ]
20000 to 30000 [ ]
Above 30000 [ ]
(4) Do you have mobile phone?
Yes [ ] No [ ]
m
o
c providers
.
(6) Which of the following service
you prefer the most? a
Airtel [ ] a
m
Hutch [y]
n
d
Idea tu [ ]
S
BSNL [ ]
(7) Are you a prepaid user or post-paid

user?
Prepaid [ ]
Post Paid [ ]

(8) If you are a prepaid user please answer
the following?
• How many recharge coupon you purchase
per month? _____________________
• Which scheme you use presently?
_______________
• Do you use value added service?
• Please specify
__________________________________________
(9) Do you use roaming facility?
Yes [ ] No [ ]
m
c o
.
(10) a
How many calls you receive & dial?
m
Receive _________ aDial _________
yn
d
(11) tu
Why you use mobile?
S
Just for emergency [ ]
Status symbol [ ]
Normal use [ ]
(12) Are you satisfied with your service

provider?
Yes [ ] No [ ]
If No, specify
____________________________________________
______
(13) If you get better services by other

service providers, will you switch over
to other service provider?
Yes [ ] No [ ]
(14) Give your suggestions to improve the

service quality
m
__________________________________________________
o
__________________________________________________
c
.
__________________________________________________
a
__________________________________________________
____________________ m
a
yn
____________________
d
tu
(Signature)
S Thank You !!!

m
c o
.
a
m
a
yn
d
tu
S
CONCLUSION
Airtel has good reputation in the market.
Objective of survey is to know the satisfaction
of users. I have already discussed the objects in
the survey.

The organisation has good reputation in the
market; however, it requires some efforts to
maintain the reputation for the betterment of its
future. However, now they are taking
reasonable steps to improve its brand name and
sales target.
Lastly, I can say that Airtel has bright future

for the coming years. And I hope this project
report will help them taking right decision and
m
fulfill their customer demands.
c o
.
a
m
Again, I am thanking to all who directly or
a
yn
indirectly helped me.
d
tu
Wishing Airtel, the best success
S
…………………

m
c o
.
a
m
a
yn
d
tu
S
SUGGESTIONS
After making a survey in Rajkot on Airtel, I

have come to some conclusive suggestions,
which are necessary for the company. From my

point of view to maintain and improve the
market share of Airtel, my main points or
suggestions are:
 During the survey, the major problem faced

by the user is the "price' of particular
service. So as far as possible they should
maintain their price level less as per market
price.
m

c o
Most of the customers of Rajkot don't know
.
a by Airtel. So
about the services provided
m
company should concentrate on this point
a
ynthey attract customers.
and advertise so
d
tu
S

m
c o
.
a
m
a
yn
d
tu
S
BIBLIOGRAPHY

Although it is said that only theoretical
knowledge is not enough. For studying any
topic, practical knowledge is must, hereby in
this practical study, undergone without the base
of theoretical knowledge, the understanding is
incomplete.
Hence, to make this report easily

understandable and simple, I have taken
references of certain books regarding marketing
m
o
topics, retailing marketing, which are mentioned
c
.
below. a
For the basic knowledge and concept
clarity it was essential. m
a
y n
d
The references from which I gained
tu information
S
Sr. Description Author
1. Marketing Management Philip Kotler
2. Marketing Management Stanton
3. www.airtelworld.com Website

Marketing Research On CSAT at Airtel - BBA Marketing Summer Training Project Report

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Marketing Research On CSAT at Airtel - BBA Marketing Summer Training Project Report

Uploaded by

Copyright:

Available Formats

STUDYNAMA.

BBA Internship/Project Report

Topic: Marketing Research on

Scroll below to access your study material ▼▼

Engineering Medical Law – LLB/LLM BBA/MBA

Entrance Exam Preparation – Solved Papers, Notes, Cutoffs

The practical training has enriched my

yn is most effective when

The practical training is an essential feature

During the academic year 2007-2008, I have

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

1. About Bharti Televentures

3. Launching of Airtel in Gujarat

Peeaar Graphics (2455837)

Bharti Tele-Ventures is a holding company

Peeaar Graphics (2455837)

Bharti Tele-Ventures was the first private

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

Bharti provides a range of telecom services,

The Asia Pacific Award for the Most

Peeaar Graphics (2455837)

• Error- free service delivery

Peeaar Graphics (2455837)

Ahmedabad, August 5, 2002: Bharti

Mr Sanjay Kapoor, Executive Director, Bharti

Peeaar Graphics (2455837)

• Launches 30-Second Pulse

• Introduces never-before benefits for the

• Creates Outstanding Value for Customers

Peeaar Graphics (2455837)

We will not use information about you

Peeaar Graphics (2455837)

4. Marketing yesterday & today

8. Airtel's most advanced network

10. Airtel – Rajkot Zone

Peeaar Graphics (2455837)

Therefore, the five P's of service marketing

Peeaar Graphics (2455837)

But today, the definition of marketing has

Therefore, the modern marketing concept

Peeaar Graphics (2455837)

Views on Yesterday &

Peeaar Graphics (2455837)

 "It is an economic process by means of

We can conclude that:

 "Marketing is the process of discovering and

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

Peeaar Graphics (2455837)

Airtel, which will be operating on 1800 MHz with over

Peeaar Graphics (2455837)

Introduces never-before benefits for the first

Customers can now carry their Gujarat rate plan and

Airtel makes keeping in touch with friends and family

Peeaar Graphics (2455837)

Airtel brings to the customers of Gujarat a unique

Airtel also introduces two plans meant for high-end

Airtel offers simple and convenient access to

•Airtel brings to Gujarat a special introductory