GM07 Assignment 1

Question 1:- A research process includes the following:

a) Research design formulation
b) Discussion with decision maker
c) Both (a) and (b)
d) None of the above

Question 2:- Advantage of secondary data include

a) Less costly
b) Easy to collect
c) Both (a) and (b)
d) None of the above

Question 3:- Cohort analysis is used to

a) Predict changes over time
b) Better than longitudinal
c) Both (a) and (b)
d) None of the above

Question 4:- Conclusive research design includes

a) Descriptive research
b) Experimental design
c) Both (a) and (b)
d) None of the above

Question 5:- Defining the research problem includes:

a) Discussion with decision maker
b) Depth interview
c) Focus groups
d) All the above
Question 6:- Depth interview methods includes
a) Laddering technique
b) Trace analysis
c) Content analysis
d) All the above

Question 7:- Descriptive design answers the following

a) Who
b) What
c) Where
d) All the above

Question 8:- Exploratory design includes

a) Descriptive research
b) Experimental design
c) Longitudinal research
d) Secondary data research

Question 9:- Focus groups data yields

a) Quantitative information
b) Qualitative information
c) Both (a) and (b)
d) None of the above

Question 10:- Focus groups techniques are used for

a) Topics known to common people
b) Only technical subjects
c) Both (a) and (b)
d) None of the above
Question 11:- In causal research
a) Effect of independent variable is measured
b) The effect the dependent variable is measured
c) Both (a) and (b)
d) None of the above

Question 12:- In cross-sectional design

a) Sample is collected once
b) Sample is collected repeatedly
c) Both (a) and (b)
d) None of the above

Question 13:- In longitudinal research

a) Sample is collected once
b) Sample is collected repeatedly
c) Data collected repeatedly from same sample
d) None of the above

Question 14:- Major problem with longitudinal research

a) Cannot predict changes
b) Drop out rates are large
c) Both (a) and (b)
d) None of the above

Question 15:- Non sampling errors includes

a) Response errors
b) Non response errors
c) Both (a) and (b)
d) None of the above

Question 16:- Problem identification research includes the following:

a) Segmentation research
b) Pricing research
c) Image research
d) Distribution research

Question 17:- Problem solving research includes the following:

a) Market potential
b) Forecasting
c) Image research
d) Pricing research

Question 18:- Response errors include

a) Not choosing correct sample
b) Too small a sample size
c) Inability to answer by respondent
d) None of the above

Question 19:- Successful definition of the research problem results in

a) Research question framed
b) Hypothesis formulated
c) Both (a) and (b)
d) None of the above

Question 20:- Types of errors that can effect research design

a) Non sampling errors
b) Sampling errors
c) Both (a) and (b)
d) None of the above
 GM07 Assignment 2

Question 1:- A mobile phone is both handy and has multipurpose use . This question
suffers from
a) Double barrel
b) Leading question
c) Both (a) and (b)
d) None of the above

Question 2:- A scale is said to be reliable when

a) Random error is zero
b) Systematic error is zero
c) Both (a) and (b)
d) None of the above

Question 3:- A scale is said to be valid when

a) Random error is zero
b) Systematic error is zero
c) Both (a) and (b)
d) None of the above

Question 4:- Comparative scaling techniques include

a) Rank order
b) Paired comparison
c) Constant sum
d) All the above
Question 5:- Comparative scaling usually results in measurement as
a) Nominal
b) Ordinal
c) Interval
d) Ratio

Question 6:- For good health it is best to avoid junk food. This question has the
following type of problem
a) Double barrel
b) Leading question
c) Both (a) and (b)
d) None of the above

Question 7:- In a survey we should avoid

a) MCQs
b) Open ended questions
c) Dichotomous questions
d) Should have an option "cant say"

Question 8:- Likert scale is usually a

a) Three point scale
b) Five point scale
c) Seven point scale
d) None of the above

Question 9:- Mail survey usually results in

a) Large response error
b) Low response error
c) Cannot say or errors
d) None of the above

Question 10:- Method of collecting primary data include

a) Survey
b) Observation
c) Both (a) and (b)
d) None of the above

Question 11:- Method of survey that should be adopted is based on

a) Type of questions
b) Resulting in low response error
c) Both (a) and (b)
d) All the above

Question 12:- Personal interview is best suited when

a) Questions are lengthy
b) Small sample size
c) Both (a) and (b)
d) None of the above

Question 13:- Scaling techniques can be broadly classified into

a) Comparative
b) Non-comparative
c) Both (a) and (b)
d) None of the above

Question 14:- Semantic differential scale differs from Likert in the following way
a) has bipolar adjectives
b) No end points
c) Graduation from 0 to 10
d) All the above

Question 15:- Survey usually results in

a) Primary data
b) Secondary data
c) Both (a) and (b)
d) None of the above

Question 16:- Telephonic survey can be done when

a) Questions are direct and simple
b) There are many questions
c) Complicated questions
d) None of the above

Question 17:- Television channels most watched is recorded by

a) Audit
b) Mechanical observation
c) Content analysis
d) Trace analysis
Question 18:- The types of brands usually consumed by a traveller during his travel is
recorded using
a) Mechanical observation
b) Content analysis
c) Trance analysis
d) Pantry audit

Question 19:- Time taken by a worker to perform a particular job will be observed using
a) Structured
b) Unstructured
c) Disguised
d) All the above

Question 20:- When the type of communication is desired to be observed

a) Mechanical observation
b) Content analysis
c) Trance analysis
d) Pantry audit