Strategy plus Business

Writers’ Guidelines

Articles in strategy+business should be conceived and written for our readership: A sophisticated
group of senior executives, teachers and students, and entrepreneurially minded experts. Our
subject is the field of management and business decision making — particularly, the trends,
issues, insights, philosophies, and research that can affect significant decisions, and the ways
those decisions play out in practice.

We seek clear, accessibly written articles that avoid jargon and approach readers with
intelligence, wit, and perspective.

We consider articles from 500 to 5,000 words long; we are particularly interested in short, “op
ed”–style articles that make readers see the business world through new eyes.

Our readers are thoughtful and pragmatic, conscious of the role that corporations play in the
world at large, and willing to entertain ideas that go beyond conventional wisdom.

Our articles are strategic: They propose change or action over the long term, for the sake of
sustained competitive advantage or to realize other forms of ongoing value. Within that context,
they cover everything from policies and trends to applications of supply chain management,
information technology, marketing, finance, and human resources.

We are always on the lookout for significant work that could make a difference to a company’s or
an organization’s success, or could help people navigate the difficult path to great leadership. We
like to be surprised by new ideas that are well suited to our audience.

We are also interested in original research, analysis, and surveys, from academic or
organizational researchers, that highlight new trends and issues.

We welcome queries from business journalists; we regularly publish profiles of significant

management thinkers (in our Creative Mind series) and articles about companies undergoing
deliberate transformation and change. We also publish “knowledge reviews,” which are essays
on a single subject that critique and recommend information sources, such as books, magazines,
and websites.

We consider excerpts from completed manuscripts that have not yet appeared in print.

We decline articles that seek primarily to market a product, consulting practice, or service, or
that are limited to a narrow or functional focus.

The best way to know if your idea is a good fit is to read a dozen or more articles on our website
or a recent print issue of the magazine.

To have a proposal considered for inclusion in strategy+business, send a three- to four-paragraph

summary of your thesis, with a short author biography, to info@strategy-business.com or to our
editorial offices (strategy+business Editors, PricewaterhouseCoopers LLP, 90 Park Avenue, New
York, NY, 10016).

Because of the large number of submissions we receive, we cannot reply to every proposal. But
we know that every magazine depends, for its quality, on conversations with the world at large,
and if you have something to say that cannot be ignored in a strategic context for business
organizations, we are interested in hearing from you.

Contact us by

E-mail:

info@strategy-business.com

Mail:

strategy+business Editors

PricewaterhouseCoopers LLP

90 Park Avenue

New York, NY, 10016