Muhammad Asif

PARTICIPATION IN PROFESSIONAL TRAINING COURSES

 Participated in training course on “Export Procedure and Supply

Postal Address: Chain Management” organized by Pakistan Horticulture
11 Canal Park, Development and Export Company (PHDEC) from May 09-16,
Gulberg II Lahore- 2009 ;
Pakistan  Completed training course on “Import and Export
Management” from Skill Development Council and Pakistan
Mob: Knitwesr Training Institute from 9th April to June, 2009 ;
+9203005273643
 Participated in training course on Vegetable Poly Tunnel
Email: Farming, offered by Agri-Business Support Fund & University of
aseemalik@hotmail. Agriculture Faisalabad from Dec.14-19, 2009;
com  Participated and conducted Mango Export Coaching Program,
malikaseef@yahoo.c organized by PHDEC and ASLP Project from June4-5, 2009 ;
om  Participated in Train the trainer (TOT) workshop on SPS, Global
GAP and supply chain of horti-products organized by PHDEC
and WTO Cell Govt. of the Punjab from April 14-15, 2009 ;
 Participated in Lead Auditor Course on “ISO 22000:2005” of
international standard for food safety management organized
by PHDEC from September 10 - 14, 2007 ;
 Training course on “Project Preparation & Appraisal (PPA)” at
Pakistan Institute of Development and Economics (PIDE) at
Islamabad from November28-December10, 2005 ;
 Participated in short training course on National IPM (Integrated
Pest Management) Program of NARC at Quetta from 23-25
November, 2005 ;
 Participated in Training workshop on ”Teaching Methodology”
from March 19-24, 2007 at Lasbela University of Agriculture
Water and Marine Sciences (LUAWMS), Uthal, Balochistan.

EMPLOYMENT RECORD

1. Pakistan Horticulture Development and Export Company (PHDEC)

April 2007 to-date
www.phdec.org.pk (Ministry of Commerce, Govt. of Pakistan )

Assistant Manager Technical

I have got the opportunities to work in technical and

business development departments as well.

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A. I have performed following activities when I was in
technical department of Pakistan
Horticulture Development & Export Company (PHDEC):

 To communicate effectively with the concerned departments,

agencies, etc.as per guidelines of PHDEC;
 To develop best practice supply chains of Horti-products (fruit,
floriculture, vegetables & herbs) and create linkage among
exporters and growers;
 To coordinate with field offices for receiving monthly,
quarterly and annual reports as per annual programme.
 To create awareness and arranged training workshops on
international compliance; HACCP, ISO: 22000:2005, Global
GAP, WTO, SPS, and BRC for exporters, growers, processors
and Govt. organizations;
 To develop technical material as per guidelines of PHDEC;
 To facilitate visitors at head office and provide information
regarding horticulture sector;

Achievements
 Developed core groups of different Horti-Products which
comprised of academia, research
institutions, Govt. Agriculture departments, growers,
intermediaries and Exporters and other facilitators. Monthly
meetings were conducted in the production areas of the
Punjab to solve issues to streamline the supply chain of
focused products. The objectives of the core group are to
accelerate the export by adopting best practices according to
global markets requirements and to create coordination
among horti-stakeholders. These core groups are:
 Mango core groups (Multan & Rahim yar Khan)
 Floriculture Core group/Association (Pattoki/Lahore)
 Potato core group/Potato Okara Society (Okara)
 Executed a project of Ministry of Food, Agriculture (MINFA)
“Production of Medicinal Herbs in Collaboration with
Private Sector (PMHPS)” in Pakistan and accomplished
following objectives of the project:
 Identification of potential markets including import
markets, conduct market promotion and enlarge share in
the export market;
 Promotional campaign of value added including
processed products;
 Build capacity of the stakeholders especially producers
and traders through training, technical assistance.
Improve access to improved technology adopting FFS;
 Mapping/Clustring of medicinal plants in term of product
range and geographical dispersion and introduction of
GACP and organic protocols to stakeholders.;
 Improve collection, field handling and post harvest

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 practices and introduction of HACCP protocols and
certifications of processing industries to ensure produce
quality and safety.

B. Currently, performing following responsibilities in

Business Development Department of PHDEC.

 To prepare business/project proposals, PC-1, concept papers,

feasibilities studies for various horticulture potential
products/areas;
 To provide technical and professional input in the preparation
and implementation of projects, programmes & future plans
with respect to develop horticulture industry and to enhance
exports;
 To identify different projects related to horticulture sector
includes fresh, value added products;
 To facilitate visitors at head office and provide information
regarding horticulture sector;
 To attract investor for investment in identified horticulture
sector;
 To scan horti-trade, production and analyze potential markets
for Pakistan horti-products with the help of statistics;

I have developed following feasibilities, PC-1 and concept paper:

o Worked on PC-1 of Cool Chain System under National
Trade Corridor Project;
o PC-1 of floriculture Development cum Common facility
Center-Pattoki, Lahore;
o Developed feasibility study on dates processing plant for
different locations of Pakistan includes D.I. Khan, Turabt
and Khairpur;
o Developed feasibility on mango & Kninnow processing
facilities.

Worked with organizations

During my job in PHDEC I have worked with following organizations:

 Worked with Punjab Board of Investment & Trade (PBIT) to

create awareness about potential for investment in
agriculture/horticulture sector among business community of
Pakistan. I have participated as presenter/resource person to
expose investment potential in eight chamber of commerce
and Industries of Punjab;
 Worked with Punjab-WTO Cell to conduct TOT training
workshop on Global GAP, SPS for mango, citrus, vegetables
and floriculture. I have performed the job of facilitator to
organized the workshop;
 Worked with Australia Pakistan Sector Linkages Programme
(ASLP) “Mango Supply Chain Management” to improve the

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 quality from harvest to ultimate consumers. I have performed
the job of facilitator and coordinator to accomplish the
activities of the project;
 Worked with Cabi South Asia on “Kinnow Value Chain” to
identify Knowledge gaps and ICT prevalence in the chain. I
have conducted a survey and collected desired information
from the players of kinnow industry of Pakistan.

2. Lasbela University of Agriculture Water and Marine Sciences (LUAWMS)

Sep., 2005- March, 2007

Assistant Director Projects/Farms (BPS-17)

Worked as a founder team member for the establishment of

university and got opportunity to work for all major departments of
the university. Responsibilities included:
 To delivered lectures in BS. Economic/Business & BS.
Agriculture classes in the university;
 To assist Directorate of Planning and Development in the
preparation of PC-1’s and implementation of different Projects;
 To manage Administration of the university;
 To layout and maintain the venue in terms of Landscaping and
Gardening of LUAWMS.
 Partially served as Assistant Registrar and consummated the
job of employees recruitment and also worked as Purchase
officer in LUAWMS

4. Enviro-Green (Self-Employed) May,

2004-August, 2005

Managing Director
Established and maintained own business company related to
Landscaping, vegetables, flower seeds, cut-flowers & pesticides in
Islamabad

5. Victoria Chemicals Multan Feb.

2002- April, 2004
Sales Manager
Following tasks have performed:
 Managed the supply of products to different dealers, farmers;
 To conduct promotional campaign for company’s products;
 Supervised the model farm of different crops of the company.

EDUCATION
. Preston Institute of Management Sciences & Technology -Karachi (PIMSAT)
2001-2003
 MBA (Marketing)
Reports & Research Work:
 PEL (Promotional Strategies) ;

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  Coca Cola (Marketing Strategy) ;
 Research report on identification of the factors behind the
selection of courier service.
2. Bahauddin Zakariya University, Multan 1996-
2000 (four years degree Programme)
 Bsc. (Hons) Agriculture (Horticulture)

COMPUTER LITERACY
 MS-Office (all components)
 Internet browsing and E-mail

ADDITIONAL INFORMATION

 Father’s Name: Haji Shabir Hussain

 N.I.C. No.: 36304-4870355-5
 Marital Status: Married
 Date of Birth 15-03-1977
 Nationality: Pakistani
 Domicile: Multan (Punjab)
 Languages: English, Urdu, Saraeki, Punjabi