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COMMITEMENT REPORT
P&G markets more than 300 brands worldwide in over 180 countries and
employs about 138,000 people.
P&G Live, Learn and Thrive comes to life through more than 100 programs in
over 50 countries around the world. P&G is improving life for millions of
children every year through Live, Learn and Thrive:
Live - Safe drinking water, nutrition, and hygiene programs are helping
children get off to a healthy start.
Learn - Schools are being built and supplies provided to children lacking
access to education.
Thrive - Skills for life are being nurtured, including self-esteem and
independent-living skills for disabled children.
Goal – By 2012: Enable 300 million children to Live, Learn and Thrive and
deliver 3 billion litres of clean water through the Children’s Safe Drinking
Water Program.
Live
Pakistan ranks 136th out of 177 on the United Nations Human Development
Index. It has a population of 166 million, of whom more than half are
children. Infant mortality stands at 73 per 1,000 live births, and neonatal
mortality at 53 per 1,000 live births.
The concept of ‘Live” within the Live, Learn, Thrive platform aims to help
ensure a healthy start for those children who are in need by:
Pampers
The Pampers team of professionals educated new mothers in hospitals about
the nutrition, immunization and development needs of their newborns, whilst
striving to work towards improving baby health-care practices across
Pakistan. Launched in 2000, this program has reached 2.3 million mothers
across Pakistan.
It has so far donated approximately 800,000 vaccines to help save the lives
of newborn babies and mothers across Pakistan. Pampers has committed to
helping UNICEF and WHO raise over 200 million more vaccines globally
which will help UNICEF in supporting countries to eliminate tetanus across
the world.
Safeguard Sehat-o-Safai Program
Safeguard’s mission is to instil outstanding hygiene habits in children. It was
established in 2004 in partnership with Pakistan Medical Association (PMA)
and the Infectious Diseases Society of Pakistan (IDSP).
The Always Mothers Education Program has educated over 600,000 mothers
on how to help their daughters to cope with the changes they face as they
grow up.
Safeguard, working with its partners, enabled over 700,000 children to wash
their hands with soap and imparted health and hygiene education to them.
Learn
The picture of literacy in Pakistan is grim. The overall literacy rate is 49%,
while only 36.8% of girls are literate.
Objectives:
• Setting up and fully supporting P&G Hope Primary Home Schools in Sindh.
Objectives:
P&G Pakistan and READ Foundation have proudly established one of the
largest schools in Azad Kashmir at Muzaffarabad, educating more than 1,700
students and awarding scholarships for orphans. In 2008, P&G inaugurated a
second school with READ Foundation in the remote village of Lamnian near
Muzaffarabad benefiting another 250 students.
• In 2007-08, the total pass percentage for the students at P&G - READ
Foundation school at Gojra was 97%
• Elimination of dropouts
Thrive
The concept of ‘THRIVE’ aims at providing children in need access to
programs that help develop self-esteem and build skills for life.
P&G and its employee volunteers have initiated several programs to enable
children in need in Pakistan to thrive. Whether the children are physically,
mentally or socially impaired, all THRIVE programs attempt to improve the
lives of children everyday.
• 1st and 2nd Helpline Trust CSR Awards - Helpline Trust awarded
P&G for its commitment to consumers and to the community at its CSR
Awards, ‘Putting the Consumer First.’ P&G was awarded along with 18
other national and multinational companies.
All information is taken from the P&G social commitement report