Children’s Resale Store

Owners: Babette and David Schulm

Since October 2018
Prepared by:
Sadie Augustine, Whitney Ford, Abigail Horton, & Delaney Reese
Table of Contents

Statement of Purpose 3

Industry Outlook 4

Business Overview 5

Location Details 17

Current Marketing Plan 34

New Marketing Plan 43

Financial Data 51

Conclusion 59

2
 Statement of Purpose
Once Upon A Child (OUAC) will provide a fun and convenient way to buy and sell
gently used and new kids stuff focusing on quality, safety, and value.

3
 Industry Outlook
Resale as a whole is growing, with emphasis on environmental friendliness, price
consciousness, reduction of waste/plastics, increasing the life cycle of clothing.

4
 Business Overview
The product assortment that Once Upon a Child offers for its clientele includes a
wide range of sizes of clothing for children, equipment, toys, shoes, and accessories .

5
Clothing
This merchandise category includes
clothing for infants, toddlers, little girls,
little boys, big girls, and big boys. These
categories consist of onesies, tops,
bottoms, shoes, outerwear, dancewear,
and much more.. Clothing is the majority
of the merchandise offered within Once
Upon A Child and the sizes range from
newborn/preemie to size twenty youth.

6
Equipment
This merchandise category includes all
sorts of equipment such as strollers,
cribs, changing tables, and more.
Equipment is one of the best-selling
categories and is hard to keep in stock
due to the high demand. Car seats are not
accepted due to legal and safety
restrictions outlined by the franchise.

7
Toys

This merchandise category includes

many different types of toys from
small items like blocks and legos to
larger items like interactive play sets.
Children’s books and movies are a
small part of this category as well.

8
Shoes
This merchandise category is one that is
constantly in demand for customers,
which produces a very high turnover
rate. This includes shoes from a wide
array of styles and such as sandals,
tennis shoes, and boots. Shoes are one of
the best-selling categories for the store
after equipment. Once Upon A Child
offers sizes from infant 1-4 to 14 youth.

9
Accessories

The accessories category is the only

new merchandise that is purchased
from a vendor outside of resale. It
includes items like new bottles,
plates/utensils, blankets, tutus, hair
bows, tights, sunglasses and earrings.

10
What Makes OUAC Special
The uniqueness of Once Upon a Child’s product assortment comes from the wide
range of merchandise that they accept to buy and sell. The large variety of products
is a great benefit to the business because it allows customers to sell more, and in
turn, have more merchandise options for themselves.

The new merchandise offered compliments the current product selection and is a
great addition to the store because it encourages shoppers to add additional impulse
items to their purchase. The large product assortment offered can make the
customer’s shopping experience much easier by not having to shop at multiple
stores. The fact that customers can buy a full outfit complete with shoes and
accessories, as well as bottles is extremely beneficial and cost-effective for their
guests.

11
Key Elements of Service
Point of Sale System
This is one of the main key elements of service offered at Once Upon a Child in
Springfield. This system makes the process of buying the merchandise simple and
efficient. The ability of the system to consistently create accurate pricing, both for
purchasing and reselling items is greatly beneficial to the business. The system does
not require estimations because prices are predetermined which eliminates the
possibility of errors.

Quick Customer Payout

In addition to the point of sales system, customers have a quick and easy payout for the
items they wish to sell. The customers have the option to receive cash on the spot or
credit for the store in exchange for their items sold. Competitors do not have as
efficient buying systems and usually will not offer cash on the spot.

12
Key Elements of Service Continued
Rewards Program
The effective Five Star rewards program Once Upon a Child offers is a huge incentive
for customers to continually purchase exclusively from their store. The program
includes text alerts for any new promotions that may be going on, keeping guests
well-informed and excited to come in and shop.

Special Discounts
Another shopping incentive is the special discounts Once Upon A Child offers their
guests. The grandparent Tuesday discount and Veterans 20% off discount is a unique
perk for shoppers. These discount days entice people to come in, shop, and make them
want to come back.

13
Product Assortment Plan
Some products are carried yearlong like basic clothing pieces, equipment, toys, some
shoes, and accessories like baby bottles or hair bows.

Other seasonal pieces are not meant for yearlong purchasing. Seasonal clothing includes
winter jackets, summer sandals, and overall clothing meant only for particular seasons.

The product is cycled through every sixty to ninety days. The product that is a part of
these cycles are those that correlate only with each season. Some of the out of season
clothing is put in storage and other portions of the product is donated.

There are two major clearance cycles one occurs in February or March and other
happens at the end summer after the back to school rush. Resale product arrives daily by
customers wishing to sell the items their children no longer need.

14
Average Product Price Points

$7.50

$4.00

$4.00

$4.00

$6.00

$120.00

15
Vendors
The store’s main vendors are its own patrons. As a resale clothing store, a good
majority of the items are brought in by parents or guardians that want recycle
their children’s clothing and be compensated for it.

New Merchandise Vendors include Nuby, Dapper Snappers, Rachel’s Ribbons, and
Wild Side.

Accepted Payment Types

Once Upon a Child accepts Mastercard, Visa, Discover, Cash, Gift Card, and Store
Credit. Once Upon a Child does not accept American Express or Checks.

16
Location Details

17
Current Location
1258 A Battlefield Road,
Springfield, MO 65804

18
Benefits
Customer Knowledge
One of the main benefits of this location is that current customers know where the
store is located. It is within three to five miles of the Battlefield Mall, which is required
by the franchise to increase foot traffic and attract attention to potential shoppers.

Complimentary Neighbor
Once Upon a Child is located next door to Plato’s Closet, which is a perk because they
have a similar purpose and, therefore, attract similar customers. This makes it
convenient for customers with both young children and teenagers because they only
have to make one stop to shop for the whole family.

Surrounding Establishments
Being located next to Mister Car Wash and Wendy’s allows customers to easily
multi-task. Customers can have their oil changed or have their car washed while
shopping, which can easily attract potential shoppers. Also, having Wendy’s close by
offers a nice distraction for the kids while mom shops, or acts as a reward system if the
kids are well-behaved in the store.
19
Challenges
Rent Per Square Foot
A disadvantage of this location is the expensive rent per square feet. The square feet
of the space is approximately 3800 square feet and the rent is more or less $5,600.
Based on those estimations, the rent per square feet is around $18. Considering the
cost per square feet and that the rental agreement only includes trash pick-up, it is far
too expensive. The space is too small for the quantity and variety of merchandise that
is carried throughout the year.

POD Storage
Additional charges for the outdoor storage unit that is used to house the seasonal
clothing makes the location less practical as well. This storage POD is not only
inconvenient, but it’s hefty monthly fee of $198 could be put to better use in a
different area of the business. Without the POD, the merchandise could be more
easily accessible and better organized.

20
Challenges Continued

Lack of Space
Currently, the visibility for customers and sales associates is hindered due to the
height of the merchandise racks. The lack of visibility plays a significant role in the
amount of theft occurrences. Also, the racks are positioned too closely together and
make it almost impossible to navigate strollers through the aisles. There is not
currently a space for children to sit down or play, which would add a welcome
distraction for them while their parent/guardian shops.

Parking
There are many issues with the parking lot of the current location. The first being
that the parking lot is extremely difficult to turn left out of onto busy Battlefield
Road. There is also a huge lack of parking spaces to accommodate all of their guests,
and parking in the back of the store is not the safest option due to it not being
well-lit and it is somewhat secluded from sight.

21
Floor Plan - Current Location

22
Current Location Floor Plan
*The floor plan has been scaled down in size to match the actual proportions of the store based on the square footage
provided
Challenges of the current floor plan is too much merchandise and too little space. This
decreases the organization, functionality, and the ability to prevent shoplifting.

The equipment stays at the front of the store due to its high sell through. The shoes are at
the back of the store due to the high sell that draws the customer all the way through the
store, through other product categories. The difference in placement for these two
categories is due to the consistency in which there is product actually available.

Racks are organized by style, size, and gender. Furthermore, organized by a consistent
rainbow pattern. Smallest sizes are closest to the entrance and cash register, larger sizes
move to the back and far side of the store.

The new products are located at the front of the store, by the cash register. This catches
impulse buyers who might need an extra sippy cup at the moment, or the customer may
see a new bow that matches an outfit that is currently being checked out. their parents or
guardians shop.

All toys and books are located against the back wall, into the back corner on shelves.
23
Recommended Location
1364 E Battlefield St
Springfield, MO 65804

24
Benefits
Abundance of Space
The greatest benefit for moving to the former Heritage Cafeteria location is that it will
give the space needed for the large product assortment offered by Once Upon a Child.
The location would offer close to 2,000 extra square feet of space that could help
create extra storage and would add to the functionality and shopability of the store and
remove the need for the POD.
Cheaper Rent Per Square Foot
Not only is there significantly more space, the cost per square foot is only twelve
dollars per square foot. This price is far less expensive than the current location and
offers room to grow. Being able to have a new layout for this store increases visibility,
adds space between shelves for easy stroller navigation, and prevent loss of product.
Easy Move
This location is quite close to the current location and would make moving much easier.
Considering the close proximity between each location, the transition from moving
from the current location to the new one simple. Customers would not have to take
much of a different route to arrive at the new location and this location is still close to
the mall as per the requirement of the franchise.
25
Benefits Continued
Complimentary Shopping
The Fremont shopping center clientele would be complementary to that of Once
Upon a Child’s customers. The shopping center includes places like Play it Again
Sports and Radford Jewelry which are both resale shop as well. The Andy’s Frozen
Custard located in the parking lot would work similarly to the Wendy’s next to the
current location and allow parents or the children shopping with them to have a
quick snack before or after shopping.

Parking
The parking lot at the new location offers an excessive amount of parking which is a
nice change from the current location. Offering more parking and safer parking is a
great perk for young mothers and children that they might bring with them. Traffic
lights located just outside of the parking lot makes turning left onto Fremont a
breeze.

26
Challenges
Cost
Most of the challenges with moving to the former Heritage Cafeteria location is the
cost of the move itself. The amount of cost needed to renovate is unknown, however,
the rental listing does allow for negotiation for a renovation budget. This could help
with the cost of the move.

Time
The amount of time it would take to renovate the building before being able to
actually move in could be considered a negative with the amount of funding that
might be necessary to ready the space for retail. The time and cost of additional
employees and movers to help move is a challenge as well.

27
Challenges Continued

Additional Fixtures
The abundance of space would require extra fixtures for the new location. However,
due the larger space and likelihood that the ceiling will be higher, the current
fixtures would be applicable to the space in addition to the new fixtures. Therefore,
the amount of new fixtures necessary would be much lower than having to buy a
completely new set of fixtures or custom fixtures.

New Sign
Due to the larger storefront, a new Once Upon a Child sign would be a must. The
sign would be all one line instead of stacked like it is now. It would be much longer
and larger than the current sign, however, the current sign could possibly be utilized
for the road sign instead.

28
Floor Plan Recommended Location
Key
Girl’s Items:
Boy’s Items:

29
Floor Plan Recommended Location
The floor plan for the new location is similar to that of the new floor plan for the
current location. It will continue to simplify the shopping experience for the
customer by having categories organized by size and gender.

The extra space offered by the new location would allow for the current overflow of
merchandise. The new location could have two cash wraps. Multiple cash wraps
would help to prevent shoplifting so that sales associates that need to be at the
counter can still have visibility of customers in two locations.

The shoe area could be upgraded to have a section to sit and have the kids try on
shoes before they are purchased. The toy and book area would be expanded. In the
hope that with advertising more equipment would be sold to the store so that the
equipment category could be expanded into the space provided in the back of the
new location. The storage area in the back would be a huge perk to the space
allowing for extra merchandise and seasonal merchandise to be kept without the
extra POD expense.

Overall, the floor plan at the new location helps to create a better shopping
experience for the customers and the ability to expand in all of the product
categories. 30
Signage
These two signs are example of
signposting for the store. The signage
would be color coded for gender. Posting
these signs at the end of the aisles of the
grid wall fixtures would help direct
customers to what they are looking for.

A simple and cost effective way to have

these signs created is to print on canvas.
This is also a more durable solution. Each
8 x 10 inch sign would cost $30 at Staples.
However, for a relatively permanent sign
this is low in cost and would help in the
visual appeal of the store and shopability.

31
Organization
New baskets would help to add to the visual appeal and
organization of the store. The baskets would also help to
organize the toy section by categorizing the small toys.
On shelves, baskets would be low enough for the kids to
rummage around and find pieces they want while
parents are shopping. Larger toys would sit on the
shelves above the baskets, not too high so that parents
can comfortably browse these more expensive products.
These baskets would also replace the current shoe
baskets to give the shoe area a more refined look.

These baskets are sold on Amazon in sets of three for

$33 (EZO Ware Large Gray Plastic baskets 13.8 x 12 x
11.8 in). The size is perfect for the shelves by not being
too large or too small. While other wholesalers have
similar baskets at lower prices, these have a five star
reviews for being incredibly durable, useful, and
aesthetically pleasing.

32
 Basket Signage
These signs can be printed on
colored cardstock to continue
color coding by gender. The shoe
and toy signs would help
categorize, organize, and make the
areas more visually appealing.

The signs could be interchanged

easily if need be. They would be
attached to the baskets with jute
on all four corners to keep the sign
securely in place, but have a nice
appearance. The card stock for a
20 pack of 8.5 x 11 inches is on
average $12. Printing could be
done in the store making that less
expensive, as well.

33
Current Marketing Plan

34
SWOT Analysis
Strengths
Money on the spot, don’t need an appointment to sell, computer program
to calculate pricing, being in a franchise, in-store owner, Constant Contact,
customer service, backstock, return policy, convenient and quick, no limit
on their buy, foot traffic, marketing company

Weaknesses
Overfilled store, visual merchandising, constantly working against stigma
of resale, location and parking lot, backstock, marketing company

Opportunities
Store expansion, visual merchandising, new ownership, text club(Five Star),
bows/tights/bottles, structured buying process, social media, units per
transaction, capitalize on infant-toddler

Threats
Haute Tot, Other Mothers, Facebook Marketplace, Target, Walmart,
Carter’s, hand-me-downs, friends, donations to churches or charities
35
Demographics
Guardian
Gender: Female
Race: All
Age: 18-35 years old
Income: $0-35,000
Education: High school diploma to Bachelor’s Degree
Employment: Working moms, stay at home moms, jobs not careers
Location: Within a 50 mile radius of Springfield
Religion: Not applicable

Child
Gender: Male or Female
Race: All
Age: Infant to 10 years old
Income: $0
Education: None to 4th grade
Employment: None
Location: Within a 50 mile radius of Springfield
Religion: Not applicable

36
Psychographics
Guardian
Personality: Fiscally responsible, “penny pincher”
Shopping Habits: Quantity over quality, bargain shopper, loyalty cards, always shops
with a coupon, does not spend money on themselves
Likes to Shop at: TJ Maxx, Marshall’s, Home Goods, Ross, Aldi’s
Transportation: Drives a minivan or SUV, may take public buses if without a car
Hobbies: “Soccer Mom” - likes to be involved in their children's sports, activities,
school, likes DIY projects found on Pinterest

Child
Personality: Not financially responsible, still developing who they are
Shopping Habits: Impulse shopping, huge influence over parents or guardians
Likes to Shop at: Wherever their parents or guardians take them, where they can
shop for products they like
Transportation: No personal transportation, driven by parents or guardians, taken
in parent or guardian vehicle or on public transportation
Hobbies: Still developing interests, but enjoys sports, video games, and TV
37
Sellers
Demographics
Gender: Female
Race: All
Age: 18-40 years old
Income: $0-40,000
Education: High school diploma to bachelor’s degree
Employment: Working moms, stay at home moms, jobs not careers
Location: Springfield with a 50 mile radius
Religion: All

Psychographics
Personality: Financially responsible
Shopping Habits: Quantity over quality, bargain shopper, loyalty cards, always
shops with a coupon, does not spend money on themselves
Likes to Shop at: TJ Maxx, Marshall’s, Home Goods, Ross, Aldi’s
Transportation: Drives a minivan or SUV, may take public buses if without a
car
Hobbies: “Soccer Mom” - likes to be involved in their children's sports,
activities, school. Likes DIY projects from Pinterest

38
 Statistics-US Census 2010
Springfield Metro Area
Male Children Ages 0-10:
2018 Projected Population: 32,861
2023 Projected Population: 34,240
Female Children Ages 0-10:
2018 Projected Population: 31,522
2023 Projected Population:32,709
Female Ages 18-40:
2018 Projected Population: 73,121
2023 Projected Population: 73,819
Total Female Population 2010: 223,006
Total Male Population 2010: 213,706
Average Household Income: $64,890
Family Households: 113,544
All Households with Children: 53,996
Children’s Apparel Spending a Year:
$8,703,100
These statistics show around 60,000 children in
the area. There are projected to be around 2,000
more male children in the Springfield Metro Area
in 2023. It would be a good strategy to increase
boy’s clothing and new accessories in the store.
The target market for the store of the female
population from ages 18-40 are over 73,000.
Overall, there are 10,000 more females in the area
than male. The average household income in the
area is $64,000. It is assumed those who purchase
from resale shops average annual income nears
$35,000 to $40,000. There are almost 115,000
family households in the area, only around half of
these households have children. However, the
overall spending on children’s apparel in
Springfield alone in 2010 was $8,703,100.
Considering the current positive economic outlook
and the rise in environmental friendliness this
spending could rise for children’s apparel
especially resale.
39
Direct Competition
Haute Tot Upscale Resale
Shop
1300 E Republic Road
2 miles from OUAC
4.3 stars on Google Reviews
4.6 / 5 Facebook Review
Selling through appointments,
walk in, or drop offs 10am-5pm.
Offer cash or in-store credit for
items.
Other Mothers
642 Battlefield Road
0.6 miles from OUAC
4.2 stars on Google Reviews
4.2 / 5 Facebook Review
Exchange Program only offers
in-store credit for clothing.
Walk-ins 9am-3pm
Monday-Friday, by
appointment only on Saturday.
Offers cash for equipment.
40
Indirect Competition
Target
1825 E Primrose
1.8 miles from OUAC
4.2 stars on Google Reviews
Offers trendy, comfortable,
affordable clothing brands
such as Cat & Jack, Art Class,
and Champion brands. One
stop shop for equipment,
food, clothing, toys, and adult
needs.
Walmart
2021 E Independence
2.3 miles from OUAC
3.9 stars on Google Reviews
Offers trendy, comfortable,
and affordable clothing
brands such as Amy Byer,
Design Lab, Garanimals. One
stop shop for equipment,
food, clothing, toys, and adult
needs.
41
Current Marketing & Social Media
Current Marketing: Current Social Media:

Radio Ads on 96.5 in 30 Facebook posts

second segments. On approximately three times a
weekdays, airing in the day.
morning and after the end of
workday. Sporadic airing on
Inactive on Instagram
weekends.

No Pinterest account
Facebook Marketing to boost
posts engagement and reach.

FiveStar App for loyalty

program and marketing
prospects.
42
New Marketing Plan

43
Relocation

Relocation will allow for new owners, Babette and David, to fully establish a new era
for Once Upon A Child. Most importantly, Once Upon A Child’s current location is
greatly inhibiting business growth. Relocation to 1354 East Battlefield would allow a
more functional store layout, easier access to the store, more parking for the
customers, and a larger storage area. This will allow the POD Storage expense to be
eliminated from annual costs.

Relocation to The Fremont Center will put Once Upon A Child in good resale
company with Radford’s Vintage Jewelry and Play It Again Sports, while remaining
within close proximity to Plato’s Closet.

44
Relocation Billboard
Advertisements
Billboard Locations:

● Battlefield and national

● Battlefield and Glenstone

Each billboard would have

40-60,000 views per day.

45
Relocation Social Media Posts-
Facebook Instagram and Pinterest

46
Employee Training
Currently, OUAC employees 12 employees with varying levels of training, scheduled
hours, and wages.

35-38 hours/week: two employees @ $10.50/hour

28-34 hours/week: three employees @ $10.00/hour

20-28 hours/week: six employees @ $9.00/hour

5-15 hours/week: one employee @ $8.60/hour

In order to build customer relations, cut down on buying errors, conduct thorough
training, and create a balanced schedule, an employee force of 5-6 full time
employees is the best strategy for Once Upon A Child. A smaller work force of
well-trained employees will ensure a thorough knowledge of the products and
franchise.
47
 Marketing Calendar
Jan Feb Mar April May June July Aug Sept Oct Nov Dec
202 202 202 2020 2020 2019 2019 2019 2019 2019 2019 2019
0 0 0

Markdowns En Mid-s End Mid-s

d of eason of eason
sea sale seaso sale
son n sale
sal
e

Promo Spri School’s out Back to school

Events ng
bre
ak

Moving “We’r “We’v

advertiseme e e
nts movin move
g” d”

48
 Social Media Marketing
Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Facebook 12:00pm 3:00pm 5:00pm 10:00am 3:00pm 4:00pm 9:00am

Instagram 7:00pm 12:00pm 12:00pm 2:00pm

Email 6:30am

Pinterest 1:00pm 12:00pm 10:00am 3:00pm 7:00pm 11:00am 9:00pm

Five Star 8:30am

Facebook: A single, daily Facebook posts maintain engagement with the customer, without
overexposing the customer.
Instagram: Every other day posts on Instagram will help build a following for OUAC’s Instagram,
without causing the customer to want to unfollow after seeing too many posts.
Email: One email campaign a week as customers are heading into the weekend encourages the
customer to keep OUAC in their mind without overloading their inbox and causing emails to be
sent to junk mail.
Pinterest: Pinning on Pinterest 11 times a day, at varying times a day encourages the best
Pinterest following.
Five Star: Marketing texts every other week will encourage customers to join loyalty program
without overexposing customers and driving them to opt out of the program. 49
Daily Social Media Posting
Make your kid’s closets Marie Kondo
approved and make money? Yes please!
.
.
#tidyingup #mariekondo #springcleaning
#cashforclothes #gentlyused
#sellbuyrepeat #ouacspringfieldmo

Summer sunshine is finally here!☀ Find

the perfect warm weather looks for less
and save the save the rest for a rainy day!
.
.
#summersun #rainydayfund
#cashforclothes #gentlyused
#sellbuyrepeat #ouacspringfieldmo
50
Financials

51
Planned Sales

Planned sales are forecasted for July, August, and September being the busiest months of
the year due to an End of Summer Clearance Sale and Back-to-School shoppers.
Planned sales are forecasted for December and January as the lowest sales months as
there is an industry shift to shop full price for gifting during the holiday season.

52
Category Sales - Planned

Once Upon A Child’s product categories were separated into six broad categories.
New product: Bottles, hair accessories, jewelry, and dinnerware
Boys: Boys clothing from infant to size 16
Girls: Girls clothing from infant to size 16
Accessories: Used accessories such as shoes, bows, and jewelry
Books/Toys: All toys intended for infants up to grade school age, puzzles, and books for
ages from infant to toddler age. Equipment includes all high chairs, strollers, cribs, and
walkers.
53
 Gross Margin

Annual sales are forecasted for boys clothing to be 30% of annual sales, girls
clothing to be 35% of annual sales, accessories to be 15% of annual sales,
equipment to be 10% of annual sales, books/toys to be 8% of annual sales, and
new product to be 3% of annual sales. The annual gross margin is anticipated
to be approximately 67%.
54
 Category Sales - Planned Full Price

The New Product category is forecasted to sell 70% of product at full price.
The Boys category is forecasted to sell 60% of product at full price. The
Girls product category is forecasted to sell 65% of product at full price. The
Accessories product category is forecasted to sell 55% of product at full
price. The Books/Toys product category is forecasted to sell 45% of
product at full price. The Equipment product category is forecasted to sell
95% of product at full price.

55
Category Sales - Planned Markdowns

The average New Product product item is forecasted to be $7.50. It is

forecasted that this product category will be reduced 30%. The average
Boys product item is forecasted to be $4.00. It is forecasted that 40% of
this product category will be reduced 40%. The average Girls product item
is forecasted to be $4.00. It is forecasted that this product will be reduced
35%. The average Accessories product item is forecasted to be $4.00. It is
forecasted that this product will be reduced 45%. The average Books/Toys
product item is forecasted to be $6.00. It is forecasted that this product
will be reduced 55%. The average Equipment product item is forecasted to
be $120.00. It is forecasted that this product will be reduced 5%. 56
Opening Inventory
The Opening
Inventory cost is
forecasted to be
$51,000.

New Product is
forecasted to be
$1,275, Boys to be
$15,300, Girls to be
$17,850,
Accessories to be
$7,650, Books/Toys
to be $4,080, and
Equipment to be
$5,100.

57
Annual Financials

Annual expenses are forecasted to be $309,242.42. Annual

expenses include Cost of Good Sold, Staffing, Payroll Taxes,
Rent, Utilities, Telephone, Internet, Insurance, Supplies,
Marketing costs, Travel, Accounting, Bags, POD Storage, and
miscellaneous cost.

Annual Net Profit is forecasted to be $98,835.76.

58
Conclusion

Once Upon A Child has the full potential to reach higher sales goals throughout the
rest of 2019 and years beyond. With a diligent focus on
● Cutting unnecessary expenses
● Shifting to a smaller staff of fully trained employees
● Ideal change of locations
● Better use of social media
● Smarter marketing tactics,

Once Upon A Child can thrive in the growing resale industry and fully establish this
Once Upon A Child location under new ownership of Babette and David Schlum.

59